Aire Libre
Aire Libre is a Mexico-headquartered travel experience company that designs curated running and hiking retreats worldwide, serving individual adventure travelers, corporate teams, and running clubs with small-group experiences in destinations like Japan, Costa Rica, Mexico, and New Zealand.
- Company typePrivate
- Founded2017
- HeadquartersWe work remotely from all over the world.
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aire Libre does
Aire Libre is a Mexico-headquartered travel experience company that designs and operates curated running and hiking retreats in international destinations. Founded by ultrarunner Mauricio Diaz and operating since 2017, the company serves two primary customer segments: individual adventure travelers seeking trail running and hiking experiences in destinations such as Japan, Costa Rica, Mexico, and New Zealand, and corporate teams seeking nature-based offsites for team building, leadership transitions, and milestone celebrations. The company also packages its operator playbook into a Crews & Clubs on-demand offering for running crews and clubs with minimum 10 participants.
The core product is a small-group retreat (typically 6-16 participants) lasting 4-7 days, priced between $1,280 and $3,690+ per person depending on destination, duration, and accommodation tier. Pricing is structured as per-participant unit pricing with a 10% deposit and 3-6 installment payment plans, paid through WeTravel-powered checkout backed by Stripe. Ancillary revenue comes from the Startup Retreats corporate vertical, custom Crews & Clubs bookings, the La Familia referral program ($100 credit per successful referral), and brand-sponsorship integrations (e.g., Vivobarefoot on the Beyond Running Podcast). Supporting the commercial funnel is the Beyond Running content platform — a podcast with 49+ episodes, films, and articles — that functions as both brand asset and top-of-funnel demand generation.
The company is built on a deliberately lean, commodity technology stack: a WordPress website with WeTravel for booking management, Stripe for payment processing, WhatsApp Business for participant communication, and Google Calendar for discovery-call scheduling. There is no proprietary booking engine, no mobile app, and no public API. Aire Libre is privately held and operated by its founders, with no disclosed institutional funding, acquisitions, or subsidiaries. The legal entity is Hijos del Sendero, S.A.P.I. de C.V. (Mexico), with a secondary operating entity AIRE LIBRE RUNNING, S. DE R.L. DE C.V. The company is distributed as fully remote, with a team of 18 employees and a media brand presence spanning Monocle, Wall Street Journal, Forbes México, Outside Online, Financial Times, Trail Runner Magazine, and New Zealand Herald.
Aire Libre firmographics
Firmographics- Name
- Aire Libre
- Legal name
- Hijos del Sendero, S.A.P.I. de C.V.
- Website
- https://airelibre.earth
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aire Libre is a Mexico-headquartered travel experience company that designs curated running and hiking retreats worldwide, serving individual adventure travelers, corporate teams, and running clubs with small-group experiences in destinations like Japan, Costa Rica, Mexico, and New Zealand.
- Ownership category
- akta.pro rank
Aire Libre industry classification
Industry- Product category
- Adventure Travel Retreats
- NAICS
- Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
Keywords
Where Aire Libre is headquartered
LocationHeadquarters
- HQ city
- We work remotely from all over the world.
Offices1 record
Markets served
Aire Libre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Running & Hiking Retreats: Group adventure experiences priced per participant, ranging from 4-7 days. Includes accommodation, meals, transportation, guides, and activities. Pricing from $1,280 to $3,690+ USD per person with installment payment options (10% deposit).
- Custom Corporate Retreats: Tailored team-building experiences for startups and companies. Includes remote team strengthening, leadership transitions, and milestone celebrations. Pricing customized per group requirements.
- Referral Program Credits: La Familia community referral program where past participants earn $100 travel credits per successful referral. Referred friends receive $100 discount on first booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Run Costa Rica: Volcanoes to Coast - 7-day trail running retreat |
| Unit Pricing | Multi-year contract | Oaxaca Day of the Dead Trail Running Immersion - 7-day cultural running experience |
| Unit Pricing | Multi-year contract | Sendero del Jaguar: Oaxaca Cloud-Forest Hike - 5-day hiking retreat |
| Unit Pricing | Multi-year contract | Mexico City New Year Running Journey - 4-day running getaway |
| Unit Pricing | Multi-year contract | New Zealand: Ecosystems of the Trail - 6-day/5-night running experience |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Aire Libre product offering
Product offeringCore offering
Aire Libre designs and operates small-group, multi-day running and hiking retreats in destinations worldwide (Japan, Costa Rica, Mexico, New Zealand), combining trail running or hiking with cultural immersion, indigenous community engagement, yoga, and mindfulness activities. The company also offers custom corporate retreats for startups and companies, and on-demand experiences for running clubs and crews. Pricing ranges from USD $1,280 to $3,690+ per participant, booked through the WeTravel platform with installment payment options.
Product overview
Aire Libre is a travel experience company that designs running and hiking retreats worldwide, connecting participants spiritually to nature and themselves. The core offerings include scheduled Running Experiences (retreats in destinations like Japan, Costa Rica, Mexico, New Zealand), Hiking Experiences (such as the Sendero del Jaguar cloud-forest hike), and On-Demand Crews & Clubs experiences for custom group bookings. Supporting offerings include Startup Retreats for corporate teams and the Beyond Running content platform featuring films, podcasts, and articles. The La Familia Referral Program provides rewards for past participants who refer new travelers. Experiences are booked through the WeTravel platform with pricing ranging from approximately $1,280 to $3,690 USD per person.
Differentiator
Problem solved
Functional benefit
Products and services
- Run Costa Rica: Volcanoes to Coast A 7-day guided trail running retreat through Costa Rica, traveling from volcanoes to coast, designed for small groups of 6–16 participants. Includes accommodation, meals, transportation, expert guides, and running activities. Priced from $3,690 USD per person with 10% deposit and 3–6 installment plans.
- Oaxaca Day of the Dead: Trail Running Immersion A 7-day cultural running retreat in Oaxaca, Mexico combining trail running with indigenous cultural immersion during the Day of the Dead celebrations. Priced from $3,400 USD per person with installment plans.
- Sendero del Jaguar: Oaxaca Cloud-Forest Hike A 5-day guided hiking retreat through Oaxaca's Chinantla cloud-forest region, featuring indigenous cultural immersion and conservation zone exploration. Priced from $1,280 USD per person.
- Mexico City New Year Running Journey A 4-day running getaway in Mexico City designed to ring in the New Year with curated running routes and cultural activities. Priced from $1,990 USD per person.
- New Zealand: Ecosystems of the Trail A 6-day, 5-night guided running experience in New Zealand with lodge accommodation at Kinloch Lodge in Glenorchy, exploring trail ecosystems. Priced from $3,199 USD per person.
- Japan Running Retreat: From Tokyo to Mt. Fuji A multi-day guided running experience in Japan traveling from Tokyo to Mt. Fuji, combining trail running with cultural immersion.
- Run Kyoto & The Kumano Kodo: Pilgrimage Trails A multi-day guided running experience along Kyoto and the Kumano Kodo pilgrimage trails in Japan, combining trail running with cultural and spiritual immersion.
- Crews & Clubs (On-Demand) Tailored run and travel experiences designed for specific running crews, clubs, and organizations with custom itineraries for group bookings of minimum 10 participants. Pricing customized per group requirements.
- Startup Retreats Custom corporate retreat experiences designed for teams to build trust, align goals, and celebrate milestones through nature-based activities including mindfulness exploration, cultural immersion, and resilience workshops. Tailored for startups and companies (e.g., Pleasr, Sleuth, Rappi, 500 Startups). Pricing customized per group requirements.
Quantifiable outcome
- Since 2017
Companies that use Aire Libre
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Aire Libre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Aire Libre partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered medium, minor and core.
- Outside OnlinemediumFeatured media partner showcasing Aire Libre experiences to outdoor adventure audience. Coverage includes 'Best Wellness Retreats In North America' recognition.
- MonoclemediumFeatured in Monocle's entrepreneurs show 'Eureka 212' and Mexico City Guide. High-profile media exposure to design-conscious global audience.
- Wall Street JournalmediumCoverage in WSJ on slow running and distance trail trends featuring Aire Libre experiences.
- New Zealand HeraldmediumFeatured article on 'Why cultural running retreats are 2025's top travel fitness trend' showcasing New Zealand experience.
- VivobarefootminorPodcast episode sponsorship/collaboration featuring Vivobarefoot representatives in Beyond Running Podcast Episode 47.
- WeTravelcoreBooking management and payment processing platform used for all experience reservations. Handles payment processing through Stripe integration.
- StripecorePayment processing system integrated with WeTravel for accepting Visa, Mastercard, American Express, and US checking account payments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aire Libre competitors and assessment
Company assessmentBroad incumbents
- Intrepid Travel: Global adventure tour operator offering small-group experiences across many destinations and activity types. Overlaps with Aire Libre on multi-day small-group guided adventure trips but operates at vastly larger scale and across broader activity categories beyond running.
- Backroads: Established US-based active-adventure travel company offering biking, walking, and hiking trips worldwide. Comparable as a premium experiential multi-day active travel operator, though Backroads is a much larger broad-spectrum incumbent versus Aire Libre's running-specialized niche.
- G Adventures: Major small-group adventure tour operator with global itineraries across cultural, wildlife, and active categories. Competes for the same experiential, locally-immersive traveler but with a much wider portfolio and larger operational footprint than Aire Libre.
Direct peers
- Marathon Tours & Travel: US-based running-focused travel company offering destination marathons and training camps worldwide. Direct peer on the running-meets-travel intersection with multi-day trip bundles, though anchored to race participation versus Aire Libre's cultural immersion angle.
- Atlas Obscura: Experience-driven travel brand offering curated trips, expeditions, and community experiences to unique destinations. Highly comparable to Aire Libre on the storytelling-led, culturally-immersive experiential positioning, though Atlas Obscura's trips span wider activity types beyond running.
- EXPERIENCE ADVENTURES: Boutique adventure travel operator offering curated multi-day active and cultural trips in Latin America and beyond. Comparable operating model to Aire Libre with small-group, locally-led experiences in destinations like Mexico and Costa Rica.
- Roar Endurance: Premium running retreat operator offering destination-based endurance camps combining training with travel experiences. Closely comparable niche peer running guided multi-day running-focused trips for enthusiast consumers.
- Wild Women Expeditions: Women-focused adventure travel company offering hiking, paddling, and cultural trips globally. Comparable as a niche experiential small-group adventure operator targeting identity-driven travelers with curated multi-day itineraries.
Others
- Wanderlust: Wellness-travel media brand and trip organizer with retreats tied to mindfulness, yoga, and active experiences. Adjacent ecosystem participant: shares the wellness-experiential audience but operates more as a media/community platform than a tour operator.
Regional players
- Move Beyond: European active-travel outfitter offering guided hiking, running, and biking trips. Comparable activity-led retreat model, though primarily serves European clientele versus Aire Libre's Americas and Asia-Pacific focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aire Libre social profiles
Digital presenceAire Libre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aire Libre leadership team
Management profileNumber of profiles
Profiles1 record
Aire Libre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aire Libre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aire Libre
What does Aire Libre do?
Aire Libre designs and operates small-group, multi-day running and hiking retreats in destinations worldwide (Japan, Costa Rica, Mexico, New Zealand), combining trail running or hiking with cultural immersion, indigenous community engagement, yoga, and mindfulness activities. The company also offers custom corporate retreats for startups and companies, and on-demand experiences for running clubs and crews. Pricing ranges from USD $1,280 to $3,690+ per participant, booked through the WeTravel platform with installment payment options.
Is Aire Libre a public or private company?
Aire Libre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aire Libre founded?
Aire Libre was founded in 2017. It employs 11 to 50 people.
Where is Aire Libre based?
Aire Libre is headquartered in We work remotely from all over the world..
How does Aire Libre make money?
Three revenue lines are on record. Running & Hiking Retreats are the primary driver. The others are custom Corporate Retreats and referral Program Credits.
Who are Aire Libre's main competitors?
Broad incumbents on record are Intrepid Travel, Backroads and G Adventures. Direct peers are Marathon Tours & Travel, Atlas Obscura, EXPERIENCE ADVENTURES, Roar Endurance and Wild Women Expeditions. Wanderlust is listed as an others. Move Beyond is listed as a regional player.
Does Aire Libre have an API?
No public API is recorded for Aire Libre.
What industry is Aire Libre in?
Aire Libre's product category is Adventure Travel Retreats. Its primary akta.pro industry code is THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips), with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 56152 and its SIC code is 7900.