AirSource Rogers Communications

What AirSource Rogers Communications does

AirSource Rogers Communications is an authorized Rogers Wireless dealer headquartered in Winnipeg, Manitoba, that sells Rogers-branded mobile phones, data devices, and wireless service plans to consumers and businesses across three Canadian provinces. The company operates approximately 19 retail storefronts, comprising directly operated stores in shopping malls across Manitoba (Winnipeg, Brandon), Ontario (Thunder Bay), and Saskatchewan (Regina, Saskatoon), supplemented by a sub-dealer network that includes branded partners such as Cell Style, Mobile Tech Lab, Home Hardware-affiliated locations, and independent retailers in smaller markets like Thompson, Neepawa, and Lac Du Bonnet.

The business runs two go-to-market tracks: a retail/consumer track for walk-in device and plan purchases, and a corporate customer track that delivers custom-tailored wireless solutions with dedicated account representatives, usage evaluation, and managed upgrade cycles. Supporting programs include the Rogers Preferred Program (employee discount enrollment) and Rogers Bank co-marketed credit card promotions at retail locations. A Corporate Client Login portal extends basic account-management capability online, though the digital surface area is minimal and the website is built on a stock template.

The company is privately held, small in headcount (14 employees per firmographics), and functions as a distribution and customer-acquisition layer for Rogers rather than as a technology platform. Revenue is generated from hardware sales margins and recurring service plan commissions, with corporate solutions positioned as the higher-value, relationship-driven segment. Continuity of operations is structurally tied to the Rogers partnership and to the consumer wireless retail model, which faces secular pressure from online direct sales.

Name

AirSource Rogers Communications

Legal name

Airsource

Website

https://airsource.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AirSource Rogers Communications is a privately held, authorized Rogers Wireless dealer operating ~19 retail locations and a sub-dealer network across Manitoba, Ontario, and Saskatchewan, selling Rogers mobile phones, data devices, and wireless service plans to individual consumers and corporate customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brandon

HQ country

Canada

HQ region

North America

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wireless Hardware Sales: Sales of Rogers wireless phones and mobile internet devices to retail and corporate customers through physical store locations and sub-dealer network.
2. Mobile Service Plans: Activation and ongoing service plans for Rogers Wireless network subscriptions, sold through dealer locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

AirSource operates as an authorized Rogers Wireless dealer, selling Rogers mobile phones, data devices, and mobile internet services to retail consumers and corporate customers through approximately 20 store locations and sub-dealers across Manitoba, Ontario, and Saskatchewan. The company provides custom-tailored business wireless solutions with dedicated account representatives, alongside walk-in retail sales of phones and service plans.

Product overview

AirSource Rogers Communications operates as an authorized Rogers Wireless dealer offering a unified portfolio of mobile retail services. The core offering consists of Rogers Wireless retail services (phones, data devices, mobile internet) sold through multiple retail locations in Manitoba, Ontario, and Saskatchewan. Supporting this are Corporate Customer Solutions providing custom business accounts with dedicated representatives, the Rogers Preferred Program for employee discounts, and a Corporate Client Login portal. The company functions primarily as a physical retail and sales operation rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rogers Wireless Retail Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rogers CommunicationscoreChannel Partner/ Reseller/ DistributorAirSource operates as a certified Rogers Wireless dealer, selling Rogers mobile phones, data devices, and service plans through retail locations and corporate sales channels. The company is integrated into the Rogers Preferred Program for employee discounts. Rogers Bank credit card partnerships are also promoted at retail locations.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• WirelessWave: Canadian multi-carrier wireless retailer (part of the Glentel family) operating mall-based kiosks selling Rogers and other carriers' phones and plans. Directly comparable retail format and product mix to AirSource's mall locations.
• T-Booth Wireless: Authorized Rogers Wireless premium dealer operating retail locations across Canada. Highly comparable to AirSource in that it sells Rogers phones, plans, and accessories through mall-based and street-front retail, with similar B2B and consumer motions.
• WOW Mobile Boutique: Canadian wireless specialty retailer offering phones, plans, and accessories across multiple carriers. Comparable to AirSource as a mall/retail-based wireless dealer with similar commission-based revenue model and SMB/consumer customer mix.
• The Mobile Shop: Multi-carrier wireless retailer operating inside Canadian retail partners and standalone kiosks selling Rogers, Bell, Telus, and Freedom Mobile products. Comparable through its kiosk/retail distribution model and commission-based wireless resale, even though it is multi-carrier rather than single-carrier.

Broad incumbents

• Best Buy Canada: National big-box electronics retailer carrying smartphones, plans, and accessories from Rogers, Bell, and Telus. Comparable as a competing physical retail channel for wireless handset and plan sales, though it operates a much broader electronics portfolio.
• Chatr Mobile: Rogers-owned value wireless brand with retail and dealer distribution. Comparable as a competing retail channel for Rogers activations, particularly in the price-sensitive segment AirSource's prepaid and entry-postpaid customers represent.
• Glentel: One of Canada's largest multi-carrier wireless retailers (acquired by Bell Canada), operating hundreds of locations across multiple carriers including Rogers. Comparable as a Rogers-aligned dealer network at far greater scale, representing the upper-bound incumbent peer.
• The Source (Bell): Bell-aligned electronics and wireless retailer operating mall-based locations across Canada. Comparable as a competing carrier-affiliated kiosk/retail footprint that competes for the same walk-in wireless customer.
• Koodo Mobile: Telus sub-brand wireless retailer with its own retail and dealer network across Canada. Comparable business model (carrier-aligned retail/dealer footprint) and competing for the same mid-tier wireless customer segment in overlapping geographies.
• Fido / Rogers Retail Stores: Rogers-owned sub-brand retail stores selling wireless and home services directly. Comparable as the carrier's own direct retail channel that competes with AirSource for the same Rogers activations and represents the principal disintermediation risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airsource-rogers-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AirSource Rogers Communications