Alagro
- Company typePrivate
- Founded-
- HeadquartersLençóis Paulista, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Alagro firmographics
Firmographics- Name
- Alagro
- Legal name
- Alagro Tecnologia
- Website
- https://alagro.agr.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alagro industry classification
Industry- Product category
- Precision Agriculture Equipment Distribution
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
Keywords
Where Alagro is headquartered
LocationHeadquarters
- HQ city
- Lençóis Paulista
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Alagro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware and Equipment Sales: Direct sales of agricultural precision equipment, components, sensors, and spraying control systems through e-commerce platform. Products range from small components (nozzle filters, quick couplings) to integrated systems (monitor kits, PWM blocks). Revenue is transaction-based with various installment payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for agricultural components and equipment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Alagro product offering
Product offeringCore offering
Alagro Tecnologia operates a Brazilian e-commerce storefront that retails precision agriculture and spray-control hardware — including PWM hydraulic blocks, GPS speed sensors, electromagnetic and mechanical flow meters, electric section and pressure regulating valves, agricultural cameras, LCD monitors, encoders, ultrasonic and pressure sensors, RTK radio scanners, and spray nozzles and filters — sourced from more than 20 international and domestic brands (Topcon, Raven, Wolf, Teejet, MagnoJet, Hypro, Arag, Micron, Dynapar, IFM, DJI Agriculture, Baofeng, among others). The company sells direct to Brazilian farmers and agricultural businesses via its own online store with nationwide shipping, interest-free installment billing, and WhatsApp sales support.
Product overview
Alagro Tecnologia is an e-commerce platform specializing in precision agriculture and agricultural spraying equipment, operating as a distributor of multiple international and national brands. The product portfolio is organized into several interconnected categories: (1) Precision Agriculture systems including GPS antennas, light bars, wiring harnesses, and variable rate controllers; (2) Spray Control systems with flow meters, electric valves, and pressure regulators; (3) Agricultural Hydraulics featuring PWM blocks; (4) TOPCON-branded equipment; (5) Flow Measurement devices including electromagnetic and flanged flow meters; (6) Monitoring and Camera systems; (7) Spraying accessories including nozzles, filters, and holders; and (8) Agricultural Sensors including encoders, GPS speed sensors, ultrasonic sensors, and pressure transmitters. The company serves Brazilian agriculture by providing components for spray equipment, GPS guidance systems, and precision farming technology through partnerships with brands like TOPCON, Raven, Trimble, Teejet, MagnoJet, Dynapar, Hypro, Arag, Micron, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- 1100BR - KIT MONITOR RAVEN CR7 + RECEPTOR Complete monitoring kit combining a Raven CR7 monitor with receiver for GPS guidance, variable-rate control, and precision agriculture operation visualization. Sold to Brazilian farmers at R$12,000 with installment billing.
- BLOCO PWM TAXA FIXA OU VARIAVEL 65LPM 4 VIAS PWM (Pulse Width Modulation) hydraulic block for fixed or variable rate application at 65 LPM with 4 ways, used for precise hydraulic control of agricultural spraying systems.
- Motobomba Elétrica 12V 17 L/MIN 2,8bar 12V electric motor pump delivering 17 L/min at 2.8 bar pressure for agricultural spraying applications.
- ENCODER AGBR DYNAPAR 360 Pulsos Dynapar-branded rotation sensor with 360 pulses for speed and position measurement in agricultural machinery.
- Válvula Reguladora Elétrica Electric pressure regulating valve for precise flow control in agricultural spray systems, up to 60 L/min capacity.
- Válvula Elétrica de Seção Electric section valve for controlling individual spray sections in agricultural boom systems.
- Fluxômetro Mecânico Mechanical flow meter for monitoring liquid flow rates in agricultural spray systems.
- Sensor de Velocidade GPS GPS-based speed sensor for calculating ground speed in agricultural vehicles for precise application rates.
- Sensor Ultrassônico Ultrasonic sensor for distance measurement and level sensing in agricultural equipment applications.
- Transmissor de Pressão Pressure transmitter for monitoring hydraulic pressure in agricultural spray systems.
- Câmera Agrícola Mini aviation AHD agricultural camera with infrared capability for equipment monitoring and safety during field operations.
- Monitor LCD Agrícola Agricultural LCD monitor for displaying camera feeds and navigation information on farm equipment.
- Rádio Scanner RTK Baofeng UV-5R Baofeng RTK radio scanner for GPS correction signal reception in precision agriculture applications.
- Fluxômetro Wolf 5/100LT 40BAR Flangeado Wolf-branded flanged flow meter rated for 40 bar pressure and 5–100 L/min flow range, for agricultural liquid measurement applications.
- Acoplamento Flexível para Encoder Sensor de Rotação 10x10mm Flexible coupling 10x10mm for connecting rotary encoders to agricultural equipment shafts.
Companies that use Alagro
Customer profileSegments1 record
Ideal customer profiles1 record
Alagro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Alagro partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- TopconcoreTopcon is a key brand partner whose products (antennas, wiring harnesses, value line) are sold through the Alagro e-commerce platform. Topcon specializes in GPS and precision agriculture technology.
- Raven IndustriescoreRaven products including CR7 monitors and receivers are featured as best-sellers on the platform, representing a key brand partnership for spraying control systems.
- MagnoJetcoreItalian manufacturer of nozzles, filters, and spraying components. Extensive product catalog including various spray nozzle types, filters, and connections.
- TeejetcoreMajor spraying technology brand providing nozzles, quick couplings, filters, and valve products for agricultural spraying applications.
- WolfmajorManufacturer of flow meters (flanged flow meters rated 40bar) for agricultural liquid measurement applications.
- HypromajorPump and spraying equipment manufacturer whose products are distributed through the Alagro platform.
- DynaparmajorEncoder and rotation sensor manufacturer providing 360-pulse sensors for agricultural equipment integration.
- IFMmajorIndustrial sensor manufacturer providing sensors for agricultural automation and monitoring applications.
- PrecisionPlantingmajorPrecision agriculture technology brand specializing in planting and application technologies.
- AragmajorBrazilian manufacturer of spraying equipment, valves, and components for agricultural applications.
- MicronmajorUK manufacturer of spraying equipment including pendent regulators and precision nozzles.
- DJI AgriculturemajorAgricultural drone technology from DJI for precision farming applications.
- Visual E-commercecorePlatform provider for the e-commerce website infrastructure, indicated by Visual E-commerce branding in the website footer.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Alagro competitors and assessment
Company assessmentEmerging players
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform with strong presence among Brazilian grain farmers. Comparable as an emerging precision-ag platform whose variable-rate prescriptions compete with hardware-driven spray-control value that Alagro sells.
- Solinftec: Brazilian ag-tech platform offering precision-ag software, fleet management and connected spraying. Comparable as a Brazilian precision-ag competitor targeting the same farmer segment, though focused on software/services rather than hardware distribution.
Broad incumbents
- Hexagon Agriculture: Precision-agriculture technology provider (Ti5, HxGN AgrOn) supplying GPS, sensing and variable-rate platforms globally and in Brazil. Comparable as a precision-ag incumbent whose products overlap Alagro's spray-control and sensor categories.
- Stara: Major Brazilian agricultural machinery manufacturer with its own precision-ag and spraying product lines. Comparable as a competing go-to-market for precision-ag and spray-control equipment sold to Brazilian farmers, but competes as an OEM rather than a multi-brand distributor.
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Valtra, Fendt) selling into Brazil with growing precision-ag offerings. Comparable as an OEM/incumbent competing for the same farmer capex budget that funds Alagro's orders.
- Trimble Agriculture: Global leader in GPS guidance, variable rate and precision-ag technology whose antennas, receivers and displays are sold (including through Alagro). Comparable as a precision-ag incumbent whose products compete with several of Alagro's anchor SKUs.
- CNH Industrial: Parent of Case IH and New Holland, both major Brazilian tractor and sprayer brands. Comparable as a broad incumbent whose Raven precision-ag division is itself a key Alagro brand partner.
- Kuhn Group: Global agricultural machinery manufacturer with a Brazilian subsidiary (Kuhn do Brasil) producing sprayers, spreaders and tillage equipment. Comparable as a broader incumbent whose spraying equipment overlaps Alagro's spray-control and nozzle categories.
- John Deere (Brazil): Dominant global ag-machinery OEM with a substantial Brazilian dealer network for tractors, sprayers and precision-ag retrofits. Comparable as the gold-standard incumbent farmers compare Alagro's components and kits against.
Direct peers
- Agrofy: Latin America's largest online ag-input and equipment marketplace, founded in Argentina and operating in Brazil. Directly comparable to Alagro as a multi-brand ag-equipment e-commerce destination for farmers, though operating at much larger scale and broader category coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Alagro social profiles
Digital presenceAlagro compliance and trust
Trust signalCompliance1 record
Alagro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alagro leadership team
Management profileNumber of profiles
Alagro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alagro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alagro
What does Alagro do?
Alagro Tecnologia operates a Brazilian e-commerce storefront that retails precision agriculture and spray-control hardware — including PWM hydraulic blocks, GPS speed sensors, electromagnetic and mechanical flow meters, electric section and pressure regulating valves, agricultural cameras, LCD monitors, encoders, ultrasonic and pressure sensors, RTK radio scanners, and spray nozzles and filters — sourced from more than 20 international and domestic brands (Topcon, Raven, Wolf, Teejet, MagnoJet, Hypro, Arag, Micron, Dynapar, IFM, DJI Agriculture, Baofeng, among others). The company sells direct to Brazilian farmers and agricultural businesses via its own online store with nationwide shipping, interest-free installment billing, and WhatsApp sales support.
Is Alagro a public or private company?
Alagro is a private company. It is classified as unknown and is currently operating.
When was Alagro founded?
Alagro was founded in -1. It employs 11 to 50 people.
Where is Alagro based?
Alagro is headquartered in Lençóis Paulista, Brazil, in the Latin America region.
How does Alagro make money?
One revenue line is on record: hardware and Equipment Sales.
Who are Alagro's main competitors?
Emerging players on record are Climate FieldView (Bayer) and Solinftec. Broad incumbents are Hexagon Agriculture, Stara, AGCO Corporation, Trimble Agriculture, CNH Industrial, Kuhn Group and John Deere (Brazil). Agrofy is listed as a direct peer.
Does Alagro have an API?
No public API is recorded for Alagro.
What industry is Alagro in?
Alagro's product category is Precision Agriculture Equipment Distribution. Its primary akta.pro industry code is CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers). Its NAICS code is 4442.