Alanbase
Alanbase is a Tallinn-based SaaS platform that provides affiliate program management and performance marketing tooling for iGaming brands, CPA networks, media-buying teams, and direct product companies, offering real-time custom-formula statistics, multi-model payouts, and cohort analysis via a tiered subscription model.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Alanbase does
Alanbase is a SaaS-based affiliate program management and performance marketing platform headquartered in Tallinn, Estonia, with approximately 30 employees. The platform operates as a constructor rather than a template product, enabling affiliate program launches in 24 hours for direct brands and within one day for CPA networks. It is purpose-built for iGaming operators, CPA networks, media-buying teams, and direct brands/products in verticals including betting, Forex, binary options, mobile apps, games, and e-commerce, and supports CPA, RevShare, Hybrid, CPM, and custom payment models with qualification-based payouts. Differentiated features include real-time statistics with user-defined formula columns, cohort analysis for traffic quality, a granular role-based admin system, customizable per-manager dashboards, anti-fraud integration with Fraudscore, multi-currency conversion with two-click payouts, promo code management, smart goals configurable without engineering, and full API access to underlying data.
The business model is a tiered SaaS subscription with usage-based overages: Super Lite at $350/month, Lite at $500 then $1,000/month, Pro at $1,400 then $1,900/month, and Custom enterprise pricing with postback discounts for RevShare-heavy customers. Annual billing carries a 15% discount and 6-month billing a 7% discount. Go-to-market combines a 14-day credit-card-free product-led trial, inside sales for mid-market, and enterprise field sales with free onboarding and free data migration from incumbent systems. Customer evidence includes 23+ named enterprise logos spanning iGaming brands (4rabet, Betera, Exnova, Gobet, RajBet), CPA networks (Kaizen, CPA Home, AffMamba, AdGaming), and affiliate programs (Profit House, SERIOUS.PARTNERS, ClickEngine, iPartners, ClickLead). The company is private, bootstrapped (no funding rounds disclosed), and actively expanding multilingual coverage and Tier-3 iGaming geography focus.
Alanbase firmographics
Firmographics- Name
- Alanbase
- Legal name
- Alanbase
- Website
- https://alanbase.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alanbase is a Tallinn-based SaaS platform that provides affiliate program management and performance marketing tooling for iGaming brands, CPA networks, media-buying teams, and direct product companies, offering real-time custom-formula statistics, multi-model payouts, and cohort analysis via a tiered subscription model.
- Ownership category
- akta.pro rank
Alanbase industry classification
Industry- Product category
- Affiliate Program Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Alanbase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Super Lite: Entry-level subscription tier at $350/month with 5,000 conversions included and $0.019 per additional conversion. Includes 200,000 clicks. Limited functionality with single product, no events, single goal, no cohort analysis, no external API, and 48-hour support response time.
- SaaS Subscription - Lite: Mid-tier subscription at $500/month for first 6 months, then $1,000/month. Includes 50,000 conversions and $0.009 per additional conversion with unlimited clicks. Full functionality including events, goals, custom statistics, cohort analysis, and immediate support.
- SaaS Subscription - Pro: Premium tier at $1,400/month then $1,900/month. Includes 250,000 conversions and $0.005 per additional conversion. Extended functionality including promo codes, NGR calculation, partner-only access, automatic invoice generation, custom currency, CPM payment model, custom contacts filter, and cohort analysis for partners.
- Custom Enterprise Pricing: Individual pricing and options for customers with specific needs, particularly those using RevShare models. Discounts on postback pricing available.
- Usage-Based Overage: Per-conversion overage charges when usage exceeds tier limits, with decreasing marginal cost at higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Super Lite: Entry-level plan with basic functionality at $350/month |
| Subscription | Multi-year contract | Lite: Mid-tier plan with full functionality at $500/month for first 6 months |
| Subscription | Monthly | Pro: Premium plan with extended features at $1,400/month |
| Subscription | Multi-year contract | Custom: Individual pricing for enterprise needs, especially RevShare users |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Alanbase product offering
Product offeringCore offering
Alanbase is a SaaS-builder platform that enables iGaming brands, CPA networks, and media buying teams to launch and manage affiliate/partner programs in 24 hours. The platform supports multiple payment models (CPA, RevShare, Hybrid, CPM) with custom qualification formulas, real-time statistics with arbitrary formula-based columns, cohort analysis for traffic quality, role-based permissions, multi-currency payouts, promo code management, and Fraudscore anti-fraud integration. White-label branding and an open API are included, with tiered subscription pricing from $350/month.
Product overview
Alanbase is a unified SaaS platform for partner program development and performance marketing optimization. The core Alanbase platform provides the foundational infrastructure, supplemented by specialized modules including Alanbase for CPA Networks (for operators managing affiliate networks with multiple advertisers and publishers), Alanbase for Products/Brands (for direct brands running their own affiliate programs), plus dedicated feature packs for each segment. The platform supports multiple revenue models including CPA, RevShare, and Hybrid, and is offered through tiered pricing plans (Super Lite, Lite, Pro, and Custom) with varying conversion limits and feature access.
Differentiator
Problem solved
Functional benefit
Products and services
- Alanbase Core Platform SaaS-builder platform for partner program development and performance marketing optimization, providing the core infrastructure for iGaming brands, media-buying teams, and e-commerce merchants (Web and Mobile). Includes real-time statistics, all payment models (CPA, RevShare, Hybrid, CPM), cohort analysis, role-based admin, smart goals, promo codes, currency conversion, API access, and white-label branding. Customers can launch affiliate programs in 24 hours.
- Alanbase for CPA Networks Specialized module for CPA network operators featuring fully customizable statistics tables, account management with invoice generation and currency conversion, role-based permission systems, anti-fraud integration, and support for CPA, RevShare, and Hybrid payout models. Promises deployment in 1 day for CPA networks.
- Alanbase for Products/Brands Module for direct brands and product owners featuring full RevShare functionality with custom formulas (NGR, net income), qualification payouts, cohort analysis, promo code management, and smart goals without requiring development resources.
Quantifiable outcome
- Affiliate program launch in 24 hours (vs. competitors taking longer)
- +2 more outcomes
Companies that use Alanbase
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
Alanbase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature15 records
Alanbase partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Alanbase competitors and assessment
Company assessmentDirect peers
- Post Affiliate Pro: Post Affiliate Pro is a long-established affiliate tracking software with customizable commissions, multiple payment models, and real-time reporting. It competes with Alanbase in the broader affiliate program software market, particularly for direct brands.
- Tapfiliate: Tapfiliate is a SaaS affiliate tracking platform offering customizable programs, real-time stats, and multi-tier commissions. It serves similar SMB and mid-market customers building direct affiliate programs, overlapping with Alanbase's Direct Brand/Product segment.
- Scaleo: Scaleo is a SaaS affiliate tracking and performance marketing platform with similar real-time analytics, customizable dashboards, and multi-model payout support. It competes directly with Alanbase in the affiliate program software category.
- Cake (by Cake Software): Cake is a long-standing affiliate tracking and attribution platform explicitly named by Alanbase as a competitor. It provides affiliate program management, real-time reporting, and payment processing across multiple verticals including iGaming and performance marketing.
- MyAffiliates: MyAffiliates is an affiliate tracking platform purpose-built for the iGaming vertical, offering real-time reporting, commission calculations, and multi-brand management. Its iGaming specialization and customer base make it a direct comparator to Alanbase.
- Affise: Affise is a performance marketing platform offering affiliate tracking, attribution, anti-fraud, and payout management. It serves advertisers, networks, and affiliate programs across multiple verticals, overlapping directly with Alanbase's targeting of CPA networks and media buying teams.
- Offer18: Offer18 is a performance marketing and affiliate tracking platform explicitly compared against Alanbase on its own site. It serves advertisers, networks, and affiliates across verticals including iGaming with similar tracking, attribution, and payout features.
- Affilka by Playtech: Affilka is a direct affiliate tracking platform owned by Playtech, explicitly named by Alanbase as a competitor in its comparison tables. It serves iGaming operators and CPA networks with similar affiliate program management, payment processing, and reporting capabilities.
Emerging players
- Cellx (formerly iGaming Affiliate Platform): Cellx is an iGaming affiliate tracking platform with real-time data, customizable reporting, and multiple payout models. Its narrow iGaming focus and feature set (similar to Alanbase's CPA/RevShare support) make it a relevant niche comparator.
- PartnerStack: PartnerStack is a partner ecosystem platform for B2B SaaS and e-commerce, offering affiliate, referral, and reseller program management. While more SaaS-focused than iGaming, it competes with Alanbase for direct brand and product customers launching affiliate programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Alanbase social profiles
Digital presenceAlanbase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alanbase leadership team
Management profileNumber of profiles
Alanbase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alanbase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alanbase
What does Alanbase do?
Alanbase is a SaaS-builder platform that enables iGaming brands, CPA networks, and media buying teams to launch and manage affiliate/partner programs in 24 hours. The platform supports multiple payment models (CPA, RevShare, Hybrid, CPM) with custom qualification formulas, real-time statistics with arbitrary formula-based columns, cohort analysis for traffic quality, role-based permissions, multi-currency payouts, promo code management, and Fraudscore anti-fraud integration. White-label branding and an open API are included, with tiered subscription pricing from $350/month.
Is Alanbase a public or private company?
Alanbase is a private company. It is classified as unknown and is currently operating.
When was Alanbase founded?
Alanbase was founded in -1. It employs 11 to 50 people.
How does Alanbase make money?
Five revenue lines are on record. SaaS Subscription - Super Lite is the primary driver. The others are saaS Subscription - Lite, saaS Subscription - Pro, custom Enterprise Pricing and usage-Based Overage.
Who are Alanbase's main competitors?
Direct peers on record are Post Affiliate Pro, Tapfiliate, Scaleo, Cake (by Cake Software), MyAffiliates, Affise, Offer18 and Affilka by Playtech. Emerging players are Cellx (formerly iGaming Affiliate Platform) and PartnerStack.
Does Alanbase have an API?
Yes. Alanbase provides an API that enables access to all available data in its original form. The API allows developers to extend business opportunities and enhance their experience working with Alanbase. It enables access to initial data for automation and data integration purposes.
What industry is Alanbase in?
Alanbase's product category is Affiliate Program Management Software. Its primary akta.pro industry code is MPAEAKAI, Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution). Its NAICS code is 513210 and its SIC code is 7370.