The Alberta Rose Theatre

What The Alberta Rose Theatre does

The Alberta Rose Theatre is a privately held live performance venue located at 3000 NE Alberta Street in Portland, Oregon's Alberta Arts District. Originally opened as a motion picture house in 1927, the venue operates today as a 300-seat (expandable to 400 for private events) mid-size seated listening room with Spanish-Colonial courtyard styling, hosting ticketed programming in live music (folk, bluegrass, blues, jazz, Americana, Celtic, classical, world, rock), comedy, burlesque and aerial circus, flamenco and ballet, and educational lectures (including the Science On Tap series). The venue generates revenue across three streams: ticket sales (sold via Etix, phone, and on-site box office) with tiered pricing ranging from $5 Arts for All to $55 VIP; food and beverage sales via a full bar plus a curated concession lineup (vegetarian and gluten-free empanadas from El Pilón, baked goods from Sweetpea Baking, and other snacks); and private venue rentals including parties, meetings, fundraisers, and concerts with professional staging, sound, lighting, and catering.

The business is operated by a lean 5-person team that curates a primarily 21+ calendar driven by long-standing presenter partnerships (PDX Jazz, Acoustic Minds, Lacy Productions, VanCrusos Productions, Hear You Loud & Queer, Portland Jazz Composers Ensemble, Rock.It Boy Entertainment, We Call It Ballet / Fever, IZOHNNY, and others) and supported by local food vendor relationships. Technology is intentionally minimal: a WordPress content site linked to Etix for ticket transactions, MailChimp for email newsletter segmentation across roughly 16 genre tags, Facebook and Instagram for organic marketing, and a separate Square-based online merchandise storefront. Distribution is event-driven — programming is acquired and marketed through promoter partnerships and the venue's owned channels, with the box office opening one hour before showtime and a $1 surcharge applied to day-of-show purchases. The asset base is a single historic building operated as a ticketed live-entertainment and event-rental business targeting Portland-metro adult audiences.

Name

The Alberta Rose Theatre

Legal name

The Alberta Rose Theatre

Website

https://albertarosetheatre.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alberta Rose Theatre is a privately held, 300-seat historic live performance venue in Portland, Oregon's Alberta Arts District, hosting ticketed live music, comedy, burlesque, circus, and educational events, and serving adult audiences through ticket sales, a full bar and concession service, and private venue rentals.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Venues & Concert Bars (THAFAEAD), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live music venue
• Concert ticket sales
• Theatre rentals
• Performing arts events
• Live entertainment

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for live performances and events. Tickets are sold online through Etix, by phone, and at the box office. The venue offers tiered pricing including Early Bird GA, General Admission Advance, GA At the Door, and VIP options.
2. Food and Beverage Sales: Full bar service and food offerings including vegetarian and gluten-free empanadas from El Pilón, cookies and brownies from Sweetpea Baking, Tim's potato chips, Warner's pepperoni sticks, and mixed nuts sold during shows.
3. Venue Rentals: The 400-seat theatre is available for private rentals including parties, meetings, fundraisers, and concerts with professional staging, sound and lighting, entertainment booking, and professional catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Alberta Rose Theatre is a 300-seat live performance venue in Portland, Oregon that presents ticketed live events spanning music (blues, jazz, bluegrass, folk, Americana, classical, world, rock), comedy, circus and aerial acts, burlesque and cabaret, and educational programming such as Science On Tap. The venue also offers its 400-capacity space for private rentals (parties, meetings, fundraisers, concerts) with full staging, sound, lighting, and catering, and operates an on-site full bar with curated local food concessions.

Product overview

The Alberta Rose Theatre is a 300-seat live performance venue in Portland, Oregon, offering a diverse programming portfolio of live music events spanning multiple genres (folk, bluegrass, blues, jazz, rock, classical, world music), comedy shows, circus and aerial performances, burlesque productions, and educational programming. The venue operates a theatre rental service for private events and provides bar and concessions. The theatre originally opened as a motion picture house in 1927 and features Spanish-Colonial architectural styling.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Events Ticketed live music concerts featuring diverse genres including folk, bluegrass, blues, jazz, rock, Americana, Celtic, classical, and world music presented in a 300-seat intimate setting for adult audiences.
• Comedy Shows Ticketed stand-up comedy performances, comedy podcasts, and spoken word events featuring national touring comedians and local Portland performers.
• Circus, Aerial and Burlesque Performances Ticketed circus arts, aerial performances, burlesque shows, and cabaret productions featuring acrobats, aerialists, and specialty performers.
• Theatre Rentals Rental of the 400-capacity theatre for private events including parties, meetings, fundraisers, and concerts, including professional staging, sound, lighting, entertainment booking, and professional catering.
• Educational Programming (Science On Tap) Ticketed educational lecture series (Science On Tap) featuring local scientists and researchers presenting on topics such as wildlife conservation, recycling, and environmental science for adult audiences.
• Bar and Concessions On-site full bar service and food concessions available during events, including vegetarian and gluten-free empanadas from El Pilón, cookies and brownies from Sweetpea Baking, Tim's potato chips, Warner's pepperoni sticks, and mixed nuts.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• El PilónminorOthersLocal Portland vendor providing vegetarian and gluten-free empanadas served at the theatre during shows.
• Sweetpea BakingminorOthersLocal Portland vendor providing cookies and brownies served at the theatre during shows.
• EtixcoreTechnology or IntegrationPrimary ticketing partner providing online ticket ordering services. All ticket sales through the venue's website calendar link to Etix.
• MailChimpcoreTechnology or IntegrationEmail marketing platform used for newsletter mailings with Safe-Unsubscribe feature for subscriber opt-out.
• PDX JazzcoreGTM or Marketing PartnerPresenting partner for Sonny Landreth performance. PDX Jazz is Portland's jazz presenting organization.
• Acoustic MindscoreGTM or Marketing PartnerPresenting partner for Leather and Lace: A Tribute to all things Fleetwood and Stevie.
• Lacy ProductionscoreGTM or Marketing PartnerTheatre company that creates burlesque and variety shows including CINEMALESQUE and DAPPERLESQUE. Multiple award winner (Willamette Week Best Theater Company).
• VanCrusos ProductionscoreGTM or Marketing PartnerPresenting partner for Welcome To My Nightmare – An Alice Cooper Halloween Circus Spectacular.
• Hear You Loud & QueercoreGTM or Marketing PartnerPortland's premiere queer comedy show presenting the third annual Big Trans Comedy Show at Alberta Rose. Benefits SMYRC youth organization.
• Spain Flamenco Arts / Espacio Flamenco PortlandminorGTM or Marketing PartnerPresenting La Velada – A Flamenco Performance by Marta Gálvez.
• We call it Ballet / FevercoreGTM or Marketing PartnerPresenting Ballet of Lights: Sleeping Beauty theatrical dance and light show at the venue. Tickets sold through FeverUp platform.
• Rock.It Boy EntertainmentcoreGTM or Marketing PartnerPresenting Fan Halen tribute show.
• IZOHNNY (Isaiah Esquire and Johnny Nuriel)coreGTM or Marketing PartnerThe Goliaths of Glam duo presenting BOYeurism drag and burlesque variety shows at the venue.
• Portland Jazz Composers Ensemble (PJCE)minorGTM or Marketing PartnerPresenting Rebecca Sanborn's Shadow Work for Montavilla Jazz Festival 2026 Opening Night.
• North Pole StudiominorGTM or Marketing PartnerCollaborative project presenting Rhythm & Hues featuring musicians responding to artwork by artists with autism and developmental disabilities.
• Ticket BiscuitcoreTechnology or IntegrationOnline ticket ordering system provider. Information is encrypted through SSL technology before transmission and stored in a secure environment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wonder Ballroom: Portland concert venue and event space in a restored historic building with similar capacity and a comparable mix of live music programming plus private event rentals.
• Revolution Hall: Portland venue housed in a historic former school building, hosting live music, comedy, film and private events with on-site bar/restaurant. Directly comparable on historic-repurposed-format and event-rental diversification.
• McMenamins Crystal Ballroom: Historic Portland concert and dance venue with seated/standing capacity and full bar service. Comparable in terms of historic-venue heritage, listening-room-style programming and Portland-market positioning.
• Mississippi Studios: Portland-based intimate live music venue in the Mississippi neighborhood with similar seated/standing capacity. Directly comparable mid-size listening-room format, touring-nationals programming model, and bar/concessions revenue mix.
• Doug Fir Lounge: Iconic Portland intimate music venue hosting touring indie/rock acts with full bar service. Closest direct comparable in terms of capacity tier, genre mix, and neighborhood-located entertainment positioning.
• The Roseland Theater: Larger Portland music venue presenting touring national acts with bar service. Comparable Portland-market touring-act programming model, though at higher capacity than Alberta Rose.
• The Mission Theater: McMenamins-owned Portland theater presenting live music, comedy and film with bar/concessions. Comparable historic-venue positioning and multi-format programming strategy.

Regional players

• WOW Hall: Community-owned nonprofit music hall in Eugene, Oregon with similar mid-size listening-room format and diverse genre programming. Comparable intimate-venue non-profit/community model in the broader Oregon market.
• The Triple Door: Seattle intimate music venue combining live performance with full dining and bar service. Comparable model of pairing seated live entertainment with elevated F&B offerings to drive higher per-attendee spend.
• Tractor Tavern: Seattle Ballard neighborhood music venue hosting folk, bluegrass, Americana and touring acoustic acts with full bar service. Highly comparable intimate listening-room format and genre mix, just outside Portland's direct market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/albertarosepdx
• Instagraminstagram.com/albertarose.theatre
• LinkedInlinkedin.com/company/the-alberta-rose-theatre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alberta Rose Theatre