Name

Eat Happy Kitchen

Legal name

Eat Happy Kitchen

Website

https://eathappykitchen.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Clean-Label Packaged Foods (Specialty CPG)

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Shelf-Stable Prepared Meals & Heat-and-Eat Retail (CRAHAJAF)

akta.pro secondary industry

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Gluten-free pasta sauces
• Clean-label seasonings
• Seed oil free foods
• Low-carb cookbook
• High-protein cheese snacks

Headquarters

HQ city

Santa Ynez

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: The company sells directly to consumers through its Shopify-powered e-commerce website, offering pasta sauces, spice blends, cheese bites, and cookbooks with subscription options (Subscribe and Save programs) providing recurring revenue. Shipping is available throughout the United States with flat-rate options.
2. Wholesale/Retail Distribution: Products are sold through major retail grocery chains and independent grocers including D'Agostino, Gristedes, Gelson's, Fresh Thyme, Coborn's, Harmons, and Kroger, representing a significant B2B2C revenue stream.
3. Digital Cookbooks: The company sells digital PDF cookbooks including Eat Happy, Eat Happy Too, and Eat Happy for the Holidays, with Eat Happy Italian also available in physical format through Amazon, Barnes & Noble, and Target.
4. Community Equity Crowdfunding: The company has raised capital through community equity crowdfunding campaigns, allowing supporters to invest in the brand while gaining equity stakes.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Eat Happy Kitchen manufactures and sells three packaged food product lines: Seed Oil Free Certified pasta sauces (Marinara, Pink Crema, Arrabbiata, Puttanesca, and seasonal Pumpkin Marinara), no-sugar-added gluten-free seasoning blends (BBQ Dust, Taco Dust, Ranch Dust, Salt Dust), and crispy high-protein cheese bite snacks (Cheddar & BBQ, Monterey Jack & Ranch, White Cheddar & Onion). The company also publishes and sells a series of low-carb Eat Happy cookbooks. Products are sold direct-to-consumer through a Shopify storefront with subscription options, and through national and regional grocery chains including Kroger, D'Agostino, Gristedes, Gelson's, Fresh Thyme Market, Coborn's, and Harmons.

Product overview

Eat Happy Kitchen is a women-owned clean-label food brand offering a portfolio of three product lines: seed oil-free certified pasta sauces (Marinara, Pink Crema, Arrabbiata, Puttanesca, and seasonal Pumpkin Marinara), no-sugar-added gluten-free seasoning blends (BBQ Dust, Taco Dust, Ranch Dust, Salt Dust), and crispy cheese bite snacks (Cheddar & BBQ, Monterey Jack & Ranch, White Cheddar & Onion). The company also publishes a series of low-carb cookbooks under the Eat Happy brand. Products are sold direct-to-consumer via the company's Shopify e-commerce platform and through national grocery retail chains including D'Agostino, Gristedes, Fresh Thyme Market, Coborn's, Gelson's, Harmons, and Kroger. The brand emphasizes clean ingredients with no gluten, no added sugar, and no seed oils across its entire product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Seed Oil Free Marinara Sauce Classic Italian marinara sauce made with premium California tomatoes, extra virgin olive oil, basil, and garlic; no added sugar, no gluten, no seed oils; keto and paleo friendly. Seed Oil Free Certified.
• Seed Oil Free Pink Crema Sauce Velvety tomato cream sauce made with real cream and parmesan cheese; no added sugar, no seed oils, gluten-free.
• Seed Oil Free Arrabbiata Spicy Marinara Sauce Bold, fiery marinara sauce made with Calabrian chilies for authentic Italian heat without added sugar; Seed Oil Free Certified.
• Seed Oil Free Puttanesca Sauce Savory Italian sauce with Kalamata olives, capers, and a hint of spice; slow-simmered, no added sugar, gluten-free. 2024 Shelfie Award Winner.
• Seed Oil Free Pumpkin Marinara Sauce Seasonal fall sauce blending tomato marinara with real pumpkin and warm spices; no added sugar, Seed Oil Free Certified.
• Gettin' Saucy Quad Pack Bundle containing all four core pasta sauce flavors (Marinara, Pink Crema, Arrabbiata, Puttanesca) in one package with $5 flat-rate shipping.
• BBQ Dust Seasoning Smoky, savory spice blend with kick at the end; made with sea salt, onion powder, smoked paprika, garlic powder, and black pepper; no sugar, no anti-caking fillers, gluten-free.
• Taco Dust Seasoning Mild taco seasoning blend with a 25-year-old family recipe; contains sea salt, paprika, cumin, chili pepper, smoked paprika, black pepper, garlic powder, onion powder, and oregano; gluten-free.
• Ranch Dust Seasoning Versatile seasoning blend made with sea salt, onion powder, dill, garlic powder, and black pepper; can be made into dip or used as a dry rub; gluten-free.
• Salt Dust Seasoning All-purpose seasoning to replace salt and pepper; contains sea salt, garlic powder, onion powder, green onion, and black pepper; can replace bouillon cubes; gluten-free.
• Spice Variety Pack Bundle of all four spice flavors (BBQ Dust, Ranch Dust, Salt Dust, Taco Dust) in one package; each tin contains 4.3 ounces.
• Father's Day Ultimate Griller Pack Promotional bundle with two Salt Dust and two BBQ Dust seasonings designed for grilling; limited-time promotional pricing.
• Cheddar & BBQ Crispy Cheese Bites Crispy, crunchy cheese snack seasoned with BBQ Dust blend; 10g protein per serving; no gluten, no sugar added, no preservatives; made with real cheddar cheese.
• Monterey Jack & Ranch Crispy Cheese Bites Crispy cheese snack made with Monterey Jack cheese and seasoned with Ranch Dust; real cheese flavor, no gluten, no sugar added.
• White Cheddar & Onion Crispy Cheese Bites Crispy cheese snack tossed with Salt Dust seasoning; 11g protein per serving; no gluten, no sugar added; made with real white cheddar cheese.
• Crispy Cheese Bites 9-Pack Variety Variety bundle containing three packs each of Cheddar & BBQ, Monterey Jack & Ranch, and White Cheddar & Onion flavors (9 packs total).
• Eat Happy Cookbook Original bestselling cookbook with 154 grain-free, gluten-free, low-carb recipes free of processed sugars; available in PDF, hardcover, and Kindle formats.
• Eat Happy Too Cookbook Follow-up cookbook with 160+ new grain-free, gluten-free, low-carb recipes; available in PDF, hardcover, and Kindle formats.
• Eat Happy Italian Cookbook Cookbook featuring 100 Italian and Italian-American recipes, all low-carb, grain-free, and gluten-free; includes steps to make Eat Happy Kitchen sauces at home.
• Eat Happy for the Holidays Cookbook Holiday-themed cookbook with low-carb recipes for starters, mains, sides, sweets, and drinks; PDF instant delivery format.
• Eat Happy Kitchen Gift Card Digital gift card available in $25, $50, and $100 denominations; redeemable toward any Eat Happy Kitchen product.
• EHK Merch Beanie Hats Branded knit beanies with Eat Happy Kitchen logo; limited edition, one size fits all, shipping to lower 48 states.

Quantifiable outcome

• 36-month shelf life for pasta sauces
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• D'AgostinocoreChannel Partner/ Reseller/ Distributor · 24 March 2026D'Agostino grocery chain, with 27 locations in New York City, now carries the full line of Eat Happy Kitchen seed oil-free pasta sauces.
• GristedescoreChannel Partner/ Reseller/ Distributor · 24 March 2026Gristedes grocery chain, with 27 locations in New York City, now carries the full line of Eat Happy Kitchen seed oil-free pasta sauces.
• Fresh Thyme MarketcoreChannel Partner/ Reseller/ Distributor · 24 March 2026Fresh Thyme Market, a natural foods grocer with 70 Midwest locations, now carries Eat Happy Kitchen spice blend offerings.
• Coborn'scoreChannel Partner/ Reseller/ Distributor · 24 March 2026Coborn's regional grocery retailer, with 27 retail locations, now carries Eat Happy Kitchen pasta sauces.
• Gelson's MarketscoreChannel Partner/ Reseller/ Distributor · 4 December 2025Gelson's Markets, with 28 locations across Southern California, now carries Eat Happy Kitchen's line of gluten-free, no-sugar-added spice blends. Three of four spice varieties are also available at 18 Harmons Neighborhood Grocer locations in Utah.
• Harmons Neighborhood GrocerminorChannel Partner/ Reseller/ Distributor · 4 December 2025Harmons Neighborhood Grocer, with 18 Utah locations, carries three of four Eat Happy Kitchen spice blend varieties.
• KehecoreChannel Partner/ Reseller/ DistributorKehe Distributors provides Southwest US distribution for Eat Happy Kitchen products, enabling placement across Pavilions grocery locations and other partner retailers in the region.
• Whitestone Natural FoodsminorChannel Partner/ Reseller/ DistributorWhitestone Natural Foods partnership provided Southwest distribution agreement for Eat Happy Kitchen products, complementing the Kehe distribution relationship.
• Seed Oil Free AlliancecoreStrategic or Co-development PartnerSeed Oil Free Alliance provides independent third-party certification and lab testing to verify that Eat Happy Kitchen's marinara sauces meet established standards for avoiding industrial seed oils, testing the purity of their extra virgin olive oil ingredients.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Primal Kitchen: Premium clean-label condiment and sauce brand founded on similar keto/paleo/clean-eating principles and acquired by Hormel for ~$200M. Direct competitor in shelf-stable sauces and dressings targeting the same health-conscious consumer with avocado oil-based formulations.
• Siete Foods: Grain-free, clean-label food brand founded on similar dietary philosophies (paleo/keto-friendly), selling tortillas, chips, and sauces. Highly comparable target market, distribution profile, and founder-led brand-building playbook.
• Cucina Antica: Clean-label Italian pasta sauce brand with no added sugar and no preservatives positioning. Direct competitor in the premium pasta sauce category with similar retail placement at natural and specialty grocers.
• Whisps: Baked cheese snack brand that is the dominant incumbent in the cheese crisps category — directly competitive with Eat Happy Kitchen's Crispy Cheese Bites line for the same high-protein, low-carb snacking occasion.
• Yellowbird Foods: Clean-label condiment brand making sauces and dressings with verified clean ingredients. Comparable target shopper (health-conscious, ingredient-aware), DTC + retail model, and shelf-stable format.
• Rao's Homemade: Premium pasta sauce brand sold through grocery retail that has scaled the 'restaurant-quality' clean-ingredient positioning. Comparable target shopper and retail channel, with broader SKU depth and stronger brand awareness.
• Jovial Foods: Clean-label Italian food brand specializing in gluten-free pasta and organic sauces with similar ingredient transparency ethos. Comparable shopper, retail placement at natural grocers, and shelf-stable product format.

Emerging players

• Moon Cheese: Crunchy 100% cheese snack brand competing for the same shelf space and shopper as Eat Happy's cheese bites. Similar protein-forward, low-carb positioning but with deeper retail distribution.
• Primal Palate: Clean-label organic spice and seasoning blends targeting the keto/paleo community. Comparable to Eat Happy's spice line on positioning and shopper, though smaller in scale and retail penetration.

Broad incumbents

• Classico (Mizkan): Mass-market pasta sauce brand owned by Mizkan America. Operates broadly in the same category with conventional formulations; provides the incumbent price-point benchmark Eat Happy must justify against for mainstream shoppers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AnnaVocino
• YouTubeyoutube.com/c/AnnaVocino
• Facebookfacebook.com/RealAnnaVocino
• LinkedInlinkedin.com/company/eat-happy-kitchen/?viewAsMember=true
• Instagraminstagram.com/annavocino/?hl=en
• TikToktiktok.com/@annavocino
• Pinterestpinterest.com/anna_vocino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Happy Kitchen