Whisps
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Whisps firmographics
Firmographics- Name
- Whisps
- Legal name
- Whisps Acquisition Corp.
- Website
- https://whisps.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Whisps industry classification
Industry- Product category
- Baked Cheese Snacks
- NAICS
- Food Manufacturing (311)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Cheese (Natural & Processed) (CRADACAC)
- akta.pro secondary industry
- Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts) (AFAHABAF)
Keywords
Where Whisps is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whisps business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Whisps generates revenue through direct sales to consumers via their website whisps.com, offering individual products and multi-pack options in various sizes from 1.95 oz to 10.8 oz.
- Retail Distribution: Whisps distributes products through retail stores across the US including CVS, generating revenue through wholesale product sales to physical retailers.
- Online Marketplace Sales: Products are sold through Amazon and other online marketplaces, reaching consumers who prefer third-party e-commerce platforms.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Whisps product offering
Product offeringCore offering
Whisps manufactures and sells baked cheese crisps made from 100% real artisanal cheese, sourced from local Wisconsin farms and crafted by master cheesemakers. The company offers single-flavor SKUs (Parmesan, Cheddar, Asiago & Pepper Jack) and a Variety Pack in sizes ranging from 1.95 oz single bags to 10.8 oz bulk sizes, plus multi-pack bundles, sold direct-to-consumer, on Amazon, and through U.S. retailers such as CVS.
Product overview
Whisps is a single-product-line snack company offering baked cheese crisps made from 100% real cheese. The core product portfolio consists of three distinct cheese crisp flavors—Parmesan Cheese Crisps (13g protein), Asiago and Pepper Jack Cheese Crisps (11g protein), and Cheddar Cheese Crisps (10g protein)—each available in multiple size configurations ranging from 1.95 oz single bags to 10.8 oz bulk sizes and multi-pack options. The portfolio also includes a Variety Pack combining all three flavors. All products are gluten-free, rBST free, vegetarian-friendly, and are made in the USA from locally sourced milk crafted in Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Parmesan Cheese Crisps The original Whisps cheese crisp made with aged Parmesan cheese, delivering 13g of protein, 0g of sugar, and 1g of carbs per serving. Gluten-free and an excellent source of calcium, sold to individual consumers via e-commerce, Amazon, and U.S. retail stores such as CVS.
- Asiago and Pepper Jack Cheese Crisps A baked cheese crisp combining chipotle-packed Pepper Jack with creamy Asiago, delivering 11g of protein, 0g of sugar, and 1g of carbs per serving. Gluten-free and an excellent source of calcium, sold to individual consumers through e-commerce, Amazon, and U.S. retailers.
- Cheddar Cheese Crisps Baked cheese crisps made with aged cheddar cheese, delivering 10g of protein, 0g of sugar, and 1g of carbs per serving. Gluten-free and an excellent source of calcium, sold to individual consumers via e-commerce, Amazon, and U.S. retailers.
- Cheese Crisps Variety Pack A multi-flavor variety pack combining Cheddar, Asiago & Pepper Jack, and Parmesan baked cheese crisps, oven-baked for a light, satisfying crunch and delivering 10–13g of protein, 0g of sugar, and 1g of carbs per serving. Gluten-free, rBST-free, and an excellent source of calcium; sold to individual consumers through Whisps' e-commerce site, Amazon, and U.S. retailers.
Quantifiable outcome
- Provides 10-13g of protein from 100% cheese per serving
- +1 more outcomes
Companies that use Whisps
Customer profileSegments2 records
Ideal customer profiles2 records
Whisps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Whisps partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Whisps competitors and assessment
Company assessmentBroad incumbents
- Popchips: Popchips is a larger, established better-for-you popped chip brand. It competes with Whisps for snack-aisle real estate and health-conscious consumers but operates a much broader portfolio at national scale.
- Bare Snacks: Bare Snacks makes baked fruit and vegetable chips as a better-for-you alternative to fried snacks. It competes for the same clean-label, health-conscious consumer as Whisps but in the fruit/veggie chip category.
- Primal Kitchen: Primal Kitchen is a larger better-for-you CPG brand (now part of Kraft Heinz) offering condiments, snacks, and other clean-label foods. It competes with Whisps in the same retail better-for-you snack set and targets similar consumer demographics.
Emerging players
- Barnana: Barnana makes organic, better-for-you snacks from upcycled bananas and plantains. It competes with Whisps in the natural channel and better-for-you snacking set but addresses a different core product (fruit/plantain vs. cheese).
- From the Ground Up: From the Ground Up makes vegetable-based crackers and snacks targeted at better-for-you consumers. It overlaps with Whisps in the natural snacking set and competes for similar retail channels and consumer occasions.
- Real Good Foods: Real Good Foods makes low-carb, high-protein, grain-free frozen and snack foods. It targets the same keto, low-carb, protein-conscious consumer as Whisps with overlapping product positioning and retail channel strategy.
- Chomps: Chomps produces grass-fed meat sticks positioned as clean-label, high-protein snacks. It targets the same high-protein, low-carb, on-the-go consumer as Whisps and competes for the same shelf space in better-for-you snack aisles.
Direct peers
- Moon Cheese: Moon Cheese produces baked 100% cheese snacks in multiple flavors. It is the most direct head-to-head competitor to Whisps, targeting the same protein-snacking, keto, and low-carb consumer with similar product format, retail channels, and use cases.
- Simple Mills: Simple Mills offers a broader portfolio of better-for-you snacks and crackers using clean-label ingredients. While not exclusively cheese crisps, it competes directly with Whisps for the same health-conscious, natural-channel consumer with adjacent savory snack formats.
- ParmCrisps: ParmCrisps makes baked Parmesan and other cheese crisps as a low-carb, gluten-free snack. It competes with Whisps in nearly identical product positioning, retail placement, and target consumer (keto, snacking, charcuterie).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Whisps social profiles
Digital presenceWhisps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whisps leadership team
Management profileNumber of profiles
Whisps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whisps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whisps
What does Whisps do?
Whisps manufactures and sells baked cheese crisps made from 100% real artisanal cheese, sourced from local Wisconsin farms and crafted by master cheesemakers. The company offers single-flavor SKUs (Parmesan, Cheddar, Asiago & Pepper Jack) and a Variety Pack in sizes ranging from 1.95 oz single bags to 10.8 oz bulk sizes, plus multi-pack bundles, sold direct-to-consumer, on Amazon, and through U.S. retailers such as CVS.
Is Whisps a public or private company?
Whisps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whisps founded?
Whisps was founded in 2015. It employs 11 to 50 people.
Where is Whisps based?
Whisps is headquartered in New York, United States, in the North America region.
How does Whisps make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and online Marketplace Sales.
Who are Whisps's main competitors?
Broad incumbents on record are Popchips, Bare Snacks and Primal Kitchen. Emerging players are Barnana, From the Ground Up, Real Good Foods and Chomps. Direct peers are Moon Cheese, Simple Mills and ParmCrisps.
Does Whisps have an API?
No public API is recorded for Whisps.
What industry is Whisps in?
Whisps's product category is Baked Cheese Snacks. Its primary akta.pro industry code is CRADACAC, Cheese (Natural & Processed), with a secondary code of AFAHABAF, Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts). Its NAICS code is 311 and its SIC code is 2020.