Alchemy of Breath

What Alchemy of Breath does

Alchemy of Breath, founded in 2013 by Anthony Abbagnano, is a privately held breathwork education company that operates as the self-described world's first online breathwork school. Its core technology is the Alchemy Regulation Method — a trauma-informed, Conscious Connected Breathwork (CCB) system that amalgamates breath patterns from multiple traditions and is delivered alongside proprietary frameworks such as The Bridge Process and Mandala Breathwork. The company monetizes through a tiered portfolio of online courses, digital downloads, facilitator certification programs ($7,200 for the 8-month online track and a separate 21-day residential track at ASHA in Tuscany), 7-day BreathCamp retreats at ASHA priced €1,319–€6,128, and low-ticket Quantum Shift series and workshops.

The business is anchored by ASHA (Alchemy School of Healing Arts), a wholly-owned land-based retreat and community center in Castell'Azzara, Tuscany, which hosts residential trainings, BreathCamps, and the newer Alchemy Residential Club co-living offering. Triple accreditation (FHT, GPBA, AADP) and founder representation on the GPBA board underpin its professional credibility. Customer segments span individual personal-growth seekers, aspiring breathwork facilitators, wellness practitioners (yoga teachers, coaches, therapists) adding breathwork to their practices, and people seeking anxiety or stress relief — served across 40+ countries. Customer acquisition is community-led: free weekly #BreatheTheWorld sessions have engaged 170,000+ participants and feed a freemium-to-paid funnel that ends in high-ticket, discovery-call-driven training enrollments. The company has trained 2,000+ certified facilitators, claims to have reached 1M+ people globally, and is referenced alongside a Community of Healing (HK) Limited legal entity in its waivers, indicating a Hong Kong corporate structure for certain operations.

Name

Alchemy of Breath

Legal name

Alchemy of Breath (operated by Community of Healing (HK) Limited)

Website

https://alchemyofbreath.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Alchemy of Breath is a privately held wellness education company that delivers trauma-informed breathwork facilitator certification programs, online courses, and Tuscany-based retreats to individuals and wellness practitioners across 40+ countries.

Ownership category

akta.pro rank

Product category

Breathwork Education and Wellness Training

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Breathwork facilitator training
• Conscious connected breathwork
• Breathwork certification courses
• Wellness retreat programs
• Online breathwork school

Headquarters

HQ city

Castell'Azzara, Grosseto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Facilitator Certification Training: 8-month online training ($7,200) and 4-month residential training at ASHA, Tuscany. Includes 400 hours of training, weekly live coaching, graduation BreathCamp, and one-year community access. Primary high-value revenue stream.
2. BreathCamp Retreats: 7-day intensive breathwork retreats at ASHA, Tuscany. Prices range from €1,319.20 to €6,128.80 per person depending on accommodation type. All-inclusive with meals, sessions, and activities.
3. The Alchemist Inner Journey Program: Seven-chapter self-discovery course. Self-Paced Journey at $499 or Guided Mastery Journey (pricing not disclosed). Weekly support calls available for additional subscription.
4. Transforming Anxiety Course: 10-day online course ($179) with 5 hours of video training, breath practices, and workbook for anxiety management.
5. Alchemy Meditation Course: 10-day somatic meditation course ($179) teaching felt sense awareness and body-mind connection.
6. The Bridge Workshop: 3-hour recorded workshop with live follow-up ($49, originally $249) for personal growth and Inner Child healing.
7. Quantum Shift Series Courses: Various 3-day courses including Redesigning Your Destiny ($49.99), From Trauma to Trust, Beyond Forgiveness, Reclaiming Innocence, Learning to Love, Fear to Fierce Grace, From Pain to Gain.
8. Breathwork Downloads: Individual breathwork sessions and practices sold for $4.95 to $42.95. Includes 1-hour sessions, 5-minute morning breath, Lions Breath, End of Day, and 40-minute meditation.
9. Free Sunday Sessions (#BreatheTheWorld): Free 30-minute conscious connected breathwork sessions held twice weekly (Sundays 9:30 AM and 5:00 PM UK time). Primary community-building and top-of-funnel channel with 170,000+ participants.
10. Free Breathwork Fundamentals: Free 4-video, 4-lesson introductory course. Entry point for new students to experience breathwork before purchasing paid programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Alchemy of Breath is a breathwork education company that sells online and in-person Conscious Connected Breathwork (CCB) facilitator certification training programs, supplemented by self-paced transformation courses, 7-day immersive BreathCamp retreats at ASHA in Tuscany, and a free community channel of weekly #BreatheTheWorld sessions. Its flagship products are the 8-month Online Facilitator Training ($7,200) and the 4-month Live Residential Facilitator Training, both triple-accredited with 400 hours of curriculum. The company also generates revenue from shorter courses (The Alchemist, Transforming Anxiety, Alchemy Meditation, The Bridge Workshop, Quantum Shift series) and digital downloads.

Product overview

Alchemy of Breath is a breathwork education company offering a multi-tiered portfolio of online and in-person programs. The core offerings include two facilitator training paths (8-month online and 4-month residential at ASHA in Tuscany), both triple-accredited at 400 hours. Supporting offerings include free weekly breathwork sessions, the seven-chapter Alchemist/Inner Journey program, Alchemy Regulation Method certification, The Bridge workshop, Alchemy Meditation, Transforming Anxiety, Quantum Shift series, Breath Secrets, and downloadable sessions. In-person experiences center on BreathCamps (7-day retreats in Tuscany) and the ASHA retreat venue. The company also publishes the book 'Outer Chaos, Inner Calm'. No AI/ML or API capabilities are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Alchemy Regulation Method: A certified conscious connected breathwork coaching methodology developed by Anthony Abbagnano, forming the core of the company's trauma-informed breathwork system.
• #BreatheTheWorld
• The Alchemist
• BreathCamp
• ARC (Alchemy Residential Club)

Products and services

• Online Facilitator Training An 8-month online Conscious Connected Breathwork facilitator certification program blending modern neuroscience with traditional healing methods, with triple accreditation (FHT, GPBA, AADP) and 400 hours of curriculum. Priced at $7,200 with weekly live coaching, case studies, workbooks, and one year of community access. For aspiring facilitators, coaches, therapists, and yoga teachers.
• Live Residential Facilitator Training A 4-month accelerated facilitator training beginning with 21 days living at ASHA in Tuscany, followed by approximately 3 months of online study and mentorship, culminating in triple-accredited certification. For aspiring facilitators seeking an immersive residential experience.
• BreathCamps Seven-day intensive breathwork retreats held at ASHA in Tuscany, Italy, featuring daily breathwork sessions, movement, sound healing, and workshops, with accommodation options ranging from single rooms to camping. Prices range from €1,319.20 to €6,128.80 per person. For individuals seeking immersive breathwork healing experiences.
• The Alchemist (Inner Journey) A seven-chapter self-discovery program developed from 40+ years of research, available as a Self-Paced Journey ($499) or Guided Mastery Journey, teaching personal transformation through breathwork. For individuals seeking personal transformation.
• Alchemy Regulation Method Certification A certified coaching program that trains individuals to become Alchemy Regulation Method Coaches, available both online and as in-person residential courses at ASHA. For individuals seeking a certified breathwork coaching credential.
• The Bridge Workshop A 3-hour recorded workshop with live follow-up, teaching a six-step process (Breathe, Recognize, Investigate, Dialogue, Gather, Exercise) for personal growth and inner child work. Priced at $49 (originally $249). For individuals seeking personal growth and Inner Child healing.
• Alchemy Meditation Course A 10-day online somatic meditation course led by Pablo Castro, focused on reconnecting to the felt sense through body-mind awareness with 10-minute daily lessons and meditations. Priced at $179. For individuals seeking somatic meditation practice.
• Transforming Anxiety Course A 10-day online anxiety management course with 5 hours of video training, breath practices, and a workbook focused on addressing anxiety at its root causes through breathwork. Priced at $179. For individuals dealing with anxiety and stress.
• Quantum Shift Series A series of 3-day courses including Redesigning Your Destiny ($49.99), From Trauma to Trust, Beyond Forgiveness, Reclaiming Innocence, Learning to Love, Fear to Fierce Grace, and From Pain to Gain. For individuals seeking focused personal transformation topics.
• Breath Secrets Course A course exploring breath and sexuality, addressing negative imprints around guilt, shame, shyness, fear, and trauma related to sexuality. Priced at $98. For individuals seeking healing around sexuality themes.
• Alchemy Downloads Digital breathwork session downloads including 1-hour sessions, 5-minute morning breath, Lions Breath, End of the Day, and 40-minute breath meditation, priced from $4.95 to $42.95. Available through the I Am Alchemy community platform. For practitioners seeking on-demand breathwork sessions.
• Outer Chaos, Inner Calm (Book) A book by Anthony Abbagnano on reclaiming inner peace through breathwork, personal transformation, and mindful awareness, available on Amazon. For general readers seeking personal development content.

Quantifiable outcome

• 170,000+ people have breathed with the community during free Sunday sessions
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Bali Spirit FestminorGTM or Marketing PartnerWellness festival collaboration for breathwork workshops and presentations. One of the notable events where Alchemy of Breath has shared its practice with the global wellness community.
• MindvalleyminorGTM or Marketing PartnerEducational platform partnership for workshops and breathwork content. Collaboration with the personal growth platform to reach broader audience.
• Shift NetworkcoreStrategic or Co-development PartnerAnthony Abbagnano holds a faculty position at the Shift Network, one of the most prestigious holistic education platforms. This is a key strategic partnership for credibility and reach.
• Kula CollectiveminorGTM or Marketing PartnerYoga and breathwork retreat collaborations with the Kula Collective community of teachers and practitioners.
• International Breathwork FoundationcoreStrategic or Co-development PartnerProud member of the International Breathwork Foundation. Founder serves as curator for online breathwork on the Global Professional Breathwork Alliance board.
• Federation of Holistic TherapiescoreStrategic or Co-development PartnerAccreditation body for the Alchemy of Breath facilitator training program. One of three core accreditation partners.
• Global Professional Breathwork Alliance (GPBA)coreStrategic or Co-development PartnerAccreditation body and professional alliance. Founder Anthony Abbagnano serves on the GPBA board as curator for online breathwork. Practitioner training program accredited by GPBA.
• American Association of Drugless Practitioners (AADP)coreStrategic or Co-development PartnerAccreditation body for the Alchemy of Breath facilitator training program. One of three core accreditation partners for holistic and drugless therapy certification.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Subscription wellness app with guided breathwork and meditation. Comparable in consumer reach for breathwork content, but operates as a broad incumbent rather than breathwork specialist.
• Calm: Mainstream meditation/wellness subscription app including breathwork sessions. Comparable at the consumer-facing end (digital breathwork content), but a much broader incumbent with no facilitator training or retreats.
• Hay House: Holistic education and publishing company with courses, books, and events across wellness categories. Comparable in publishing (Alchemy's book "Outer Chaos, Inner Calm") and faculty-led online learning, though not breathwork-specialized.
• Shift Network: Holistic education platform hosting faculty-led courses and summits. Alchemy of Breath's founder holds a faculty position here; comparable in delivery model for consciousness/wellness education at scale.
• Mindvalley: Broader personal-growth education platform with breathwork quests among many categories. Comparable in online course distribution, but not a breathwork specialist; Alchemy of Breath is a featured content partner on Mindvalley.

Emerging players

• Insight Timer: Large meditation and breathwork app with free and paid tiers. Comparable in audience scale and digital delivery for breathwork content, though lacks in-person training/retreats and facilitator certification.
• Breath Body Mind (with Dr. Richard Brown): Smaller breathwork training organization offering facilitator certification with a clinical/coherent breathing focus. Comparable in methodology positioning and trainer certification, though narrower reach.

Direct peers

• Soma Breath: Direct peer providing online breathwork facilitator certification and retreats, led by a single founder figure. Comparable product architecture: free sessions, paid courses, instructor training, and global in-person events.
• Wim Hof Method: Direct peer offering online breathwork and cold exposure training with a comparable facilitator/instructor certification track. Both target global wellness consumers with founder-led methodology and multi-tier course offerings.
• Grof Transpersonal Training (Holotropic Breathwork): Pioneer in conscious/connected breathwork facilitator certification with residential training modules. Comparable in curriculum depth, accreditation positioning, and trauma-informed methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AOB.Breathwork
• Instagraminstagram.com/alchemyofbreath
• LinkedInlinkedin.com/company/alchemy-of-breath

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alchemy of Breath