Breathe Body & Mind

What Breathe Body & Mind does

Breathe Body & Mind is a privately held yoga, barre, pilates, and strength training studio founded in July 2016 by Lynne Maloney and operating from a single physical location in West Springfield, Virginia, within the Northern Virginia / Fairfax County submarket. The studio runs a multi-format delivery model that includes in-person classes in its Main Studio and Studio 2 spaces, live virtual classes streamed over Zoom, outdoor classes at local parks, and a self-renewing on-demand video library. The core catalog spans 20+ instructor-led class types across yoga (Vinyasa, Hatha, Yin, Gentle, Slow Flow, Power, Restorative), barre, mat Pilates, and functional strength with three difficulty tiers, plus specialty formats including prenatal yoga and workshops such as chakra journeys and sound baths. Operations, scheduling, reservations, and membership management run on the CowTinker studio platform, with iOS and Android apps for member access; loyalty and referral automation sit on Referrizer. A 200-hour Yoga and Ayurveda Teacher Training program extends the offering beyond consumer classes.

The business model is a hybrid of recurring subscriptions and consumable packs. Recurring revenue comes from Monthly Unlimited Auto-Renew at $99/month (individual) and $179/month (couples), a 4-class monthly tier at $59/month, and the $45/month On-Demand Video Library (or a $14.99/month video add-on to in-studio memberships). One-time and prepaid revenue is generated through drop-in classes at $25, class packs of 5/10/20 classes priced at $89/$159/$291 with 2-8 month expirations, individually priced workshops ($25-$42), prenatal series ($75-$98/month or $30/class), personal training, gift cards, and the teacher training cohort. A two-week unlimited introductory offer at $32 is the primary acquisition hook, augmented by a 10% discount for military, first responders, FCPS teachers, and seniors, and a Referrizer-based points program.

Go-to-market is direct-to-consumer with no disclosed third-party distribution or B2B channels; marketing relies on the website, CowTinker mobile app, email newsletter, organic social, and in-studio events as both programming and acquisition vehicles. The customer base is concentrated in Northern Virginia residents, with prenatal and general wellness personas as primary segments and a local community / discounted-affiliate segment as secondary. The business has no external funding, no parent company, no M&A activity, and operates as a small independent studio with owner Lynne Maloney as primary decision-maker and Lisa Streich as Studio Manager.

Name

Breathe Body & Mind

Legal name

Breathe Body & Mind

Website

https://breathebodymind.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathe Body & Mind is a privately held yoga, barre, pilates, and strength studio in West Springfield, VA, serving Northern Virginia consumers with in-person, virtual (Zoom), outdoor, and on-demand video classes plus teacher training.

Ownership category

akta.pro rank

Product category

Boutique fitness studio services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio services
• Barre fitness classes
• Group pilates instruction
• Prenatal yoga classes
• Virtual fitness classes

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class-based Memberships: Monthly auto-renewing unlimited memberships providing access to unlimited in-studio and virtual classes, with video library access included or as an add-on. Includes individual, couples, and 4-class monthly options.
2. Class Passes: Prepaid class bundles (5, 10, or 20 classes) with expiration dates. Shareable among household members. Does not include video library access.
3. Drop-in Classes: Single class purchases at $25 per class for one virtual, in-studio, or outdoor class. Specialty classes and workshops excluded.
4. On-Demand Video Library: Standalone monthly subscription for unlimited access to pre-recorded video content. Self-renews monthly with 15-day cancellation notice.
5. Workshops and Special Events: Specialty workshops and events priced individually (e.g., $25-$42 for workshops, $35 for sound journey). Prenatal yoga series available at $75-$98 per month or $30 per class.
6. Personal Training: One-on-one private yoga sessions available upon contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Breathe Body & Mind is a yoga and fitness studio that sells in-studio, live virtual, and on-demand group fitness classes — primarily yoga, barre, pilates, and strength/conditioning — to individual consumers in Northern Virginia and online. Offerings are monetized through monthly memberships, prepaid class passes, drop-in classes, specialty workshops, prenatal yoga, personal training, and a 200-hour Yoga & Ayurveda Teacher Training certification program.

Product overview

Breathe Body & Mind is a yoga and fitness studio offering a comprehensive suite of wellness services. The core offering consists of over 20 instructor-led class types including yoga (Vinyasa, Hatha, Yin, Gentle, Power, Restorative), barre, Pilates, and strength training classes. These are delivered through multiple channels: in-studio at their West Springfield, VA location, virtually via Zoom livestream, and outdoors at a designated park location. The studio operates on a membership and class-pack business model with tiered subscription options (Monthly Unlimited Auto-Renew, Couples Unlimited, 4-class monthly), consumable packages (Drop-In, 5/10/20 class passes), and introductory offers. Premium add-ons include a self-renewing On-Demand Video Library subscription, Yoga Teacher Training certification programs, specialized Prenatal Yoga workshops, and Personal Training sessions. The studio is powered by CowTinker management software and offers virtual classes through Zoom integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes In-studio and virtual yoga classes including Vinyasa, Hatha, Yin, Gentle Yoga, Slow Flow Vinyasa, Power Vinyasa, and Restorative Yoga, offered at multiple skill levels (Level 1–3) and formats including Early Bird, Coffeehouse Gentle Flow, and specialized offerings. For adult consumers in Northern Virginia and remote participants.
• Barre Classes Ballet-inspired fitness classes incorporating a barre, with movements from ballet, yoga, and Pilates. Uses small pulsing movements with emphasis on form, alignment, and core engagement, and may include resistance bands, yoga straps, exercise balls, and light handheld weights (up to 3 pounds). For adult consumers seeking low-impact strength and toning.
• Pilates Classes Mat-based Pilates classes including All-Levels Mat Pilates and Mixed Level Pilates, focusing on core strength, posture improvement, balance, and flexibility using Pilates breath technique. Props such as bands, stability balls, and squishy balls may be used. For adult consumers of varying levels.
• Strength & Conditioning Classes Functional Strength/Core, Core & More, Tone/Balance/Stretch, and Warrior Yoga/Strength Fusion classes combining yoga with strength training, cardio, and balance exercises using handheld weights, resistance bands, and body weight. For adult consumers seeking strength and conditioning.
• Prenatal Yoga Specialized yoga classes for expecting mothers led by certified prenatal yoga teachers, focusing on gentle stretching, breath work, and poses to build strength and flexibility supporting pregnancy and childbirth preparation. Held Tuesday evenings at $75–$98 per month or $30 per class. For expectant mothers at all stages of pregnancy.
• Workshops & Special Events Specialized workshops and special events including Chakra Journey, Yoga for Wellness, Restorative Sound Journey, and anniversary celebrations. These are separate-ticket events beyond regular class offerings, typically running 1–3 hours and priced individually ($25–$42 for workshops, $35 for sound journey). For adult members and the broader community.
• 200-Hour Yoga & Ayurveda Teacher Training 200-hour Yoga and Ayurveda Teaching Training program delivered with Beloved Yoga, certifying participants to become yoga teachers. For individuals seeking yoga teaching certification.
• On-Demand Video Library Subscription-based on-demand video library offering unlimited access to pre-recorded yoga and fitness classes for at-home practice. Can be added to memberships for $14.99/month or purchased standalone at $45/month; self-renewing with 15-day cancellation notice. For individual consumers seeking at-home practice.
• Personal Training & Private Lessons One-on-one yoga and fitness instruction offering personalized attention and customized programs, including private sessions with certified prenatal instructors. Available upon contact. For individual consumers seeking personalized instruction.
• Monthly Unlimited Auto-Renew Membership Monthly auto-renewing membership providing unlimited in-studio and virtual classes with full access to the video library (a $175 value). Does not include specialty classes, workshops, or events but provides discounts to these; includes one guest pass per month after the first month. For adult consumers seeking regular, recurring studio access.
• Couples Unlimited Auto-Renew Membership Monthly auto-renewing membership for two household members providing unlimited in-studio and virtual classes plus full video library access. Includes two guest passes per month after the first month. Early termination fee of $75 applies within first six months. For adult consumer couples/households.
• Class Passes (5, 10, 20 classes) Prepaid class packages (5, 10, or 20 classes) valid for 2, 4, or 8 months respectively. Valid for virtual, in-studio, or outdoor classes excluding specialty classes, workshops, and events. Does not include video library access. Shareable with others. For individual consumers seeking flexible, non-subscription access.
• Drop-In Single Class
• Introductory Offer (Two Weeks for $32) New member special offering unlimited in-studio or online classes plus unlimited video library access for 14 days at $32. Does not include specialty classes, workshops, or events. Can only be purchased once. For first-time prospective members.
• Gift Cards Gift cards available for purchase on the website via credit card, redeemable toward classes, memberships, and studio services. For individual consumers purchasing gifts for others.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• CowTinkercoreTechnology or IntegrationCowTinker provides the studio management platform powering class scheduling, reservations, membership management, and payment processing. Available as iOS and Android mobile apps.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• StretchLab: Boutique assisted-stretching franchise offering one-on-one and small-group stretch sessions with tiered memberships. Comparable as a small-format wellness studio competing for the same flexibility/mobility customer segment; the founder of Breathe Body & Mind explicitly identifies stretch training as part of the class menu.
• YogaSix: Yoga-focused boutique fitness franchise offering a range of yoga class styles (yoga sculpt, slow flow, hot) along with teacher training. Most directly comparable to Breathe Body & Mind given similar class taxonomy (Vinyasa, restorative, gentle, strength fusion), membership model, and teacher training offering.
• Club Pilates: Large Pilates-focused boutique franchise offering mat and reformer Pilates classes with tiered memberships. Comparable as a small-group fitness studio competing for the same Northern Virginia wellness consumer with overlapping Pilates class offerings.
• Barre3: National barre franchise combining barre, cardio, Pilates, and yoga-inspired movement in group classes. Directly comparable to Breathe Body & Mind's Barre Body Workout classes and similar membership-based boutique fitness model.

Broad incumbents

• Life Time Fitness: Premium national fitness club chain offering yoga, Pilates, barre, strength, and group fitness classes as part of a larger full-service fitness membership. Comparable class offerings overlap with Breathe Body & Mind but Life Time operates at significantly larger scale with broader amenities.
• CorePower Yoga: Largest U.S. yoga studio chain offering heated and non-heated yoga, teacher training, and digital content. Comparable as a multi-location yoga/barre/strength studio serving similar wellness-seeking customers, but with national scale, stronger brand recognition, and broader class formats including hot yoga that Breathe Body & Mind does not offer.
• Orange Theory Fitness: National group fitness franchise offering structured strength and conditioning classes. Comparable as a boutique group fitness operation in the same Northern Virginia / DC metro market, though focused on HIIT rather than yoga/barre.

Emerging players

• Peloton (App / One Fitness): Connected fitness platform offering live and on-demand yoga, Pilates, barre, strength, and meditation classes via subscription. Comparable as the digital/streaming alternative to in-studio classes and direct competitor to Breathe Body & Mind's on-demand video library subscription.

Regional players

• GYMTONIK (Gymtonik / Hot Yoga): Independent yoga and fitness studios in the greater Washington DC / Northern Virginia region offering group classes, workshops, and teacher training. Comparable as a similarly sized regional competitor fighting for the same Northern Virginia wellness consumer with overlapping class offerings.
• Pure Yoga: Premium yoga studio chain with multiple U.S. locations offering diverse yoga styles, workshops, and teacher training. Comparable class taxonomy, teacher training program structure, and workshop monetization model to Breathe Body & Mind.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/breathebodymind
• Facebookfacebook.com/breathebodyandmind
• LinkedInlinkedin.com/company/breathe-body-and-mind

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Body & Mind