What ADG Srl does

ADG Srl is a privately held Italian limited liability company (Srl) founded in 2022 and headquartered in Milan at Via Domenico Berra 8. The company operates the "aledellagiusta" (also branded "ADG") direct-to-consumer fashion label, selling 100% cotton, Made in Italy graphic T-shirts through themed narrative collections including Giostrai (racing-themed), Conte di Montecristo (literary-inspired), Vatican Boy (religious/power themes), Panama: Stefano Conti (personal stories), and Speciali Teatro (theater-themed). Standard products are priced at $59 USD, with most items currently sold at $44 USD under a sitewide 25% promotion and some discounted to $35 USD.

The business runs entirely on a Shopify-powered e-commerce storefront (aledellagiusta.it) that supports multi-currency pricing (USD, EUR, AUD, CAD, GBP, JPY, CHF, and many others) and ships to over 40 countries worldwide including the US, UK, Germany, France, Japan, Australia, Canada, and Singapore. The company's technology stack is essentially the Shopify platform, with no disclosed proprietary features, integrations, APIs, or applications. Marketing relies on organic social media presence across Instagram, TikTok, and YouTube as top-of-funnel channels, supplemented by organic SEO visibility of the Shopify storefront.

ADG Srl is a bootstrapped, founder-owned entity with no disclosed institutional investors, no funding rounds, no M&A activity, and no public listing. The company employs 18 people, has no public management team disclosed, and operates as a single-product-category DTC retailer with a horizontal segmentation approach targeting individual fashion-conscious consumers globally. Revenue is generated exclusively through one-time online T-shirt purchases, with no subscription, wholesale, or B2B channels reported.

Name

ADG Srl

Legal name

ADG Srl

Website

https://aledellagiusta.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ADG Srl is a Milan-based Italian direct-to-consumer fashion retailer operating the "aledellagiusta" brand, selling themed 100% cotton Made in Italy graphic T-shirts globally through a Shopify storefront with multi-currency support across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct T-shirt Sales: One-time purchase model for 100% cotton Made in Italy T-shirts sold through e-commerce. Products are priced at $59 USD standard and $44-47 USD on sale. Revenue generated directly from consumer transactions on the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ADG Srl designs and sells 100% cotton "Made in Italy" graphic T-shirts through its direct-to-consumer Shopify storefront (aledellagiusta.it). The catalog is organized into five themed collections — Giostrai, Conte di Montecristo, Vatican Boy, Panama: Stefano Conti, and Speciali Teatro — each built around a narrative or cultural concept, with unit pricing at $59 USD standard and $44 USD on sale.

Product overview

ADG Srl operates the aledellagiusta brand, an Italian fashion retailer specializing in artistic graphic T-shirts. The product portfolio consists of five distinct themed collections: Giostrai (racing-themed), Conte di Montecristo (literary-inspired), Vatican Boy (religious/power themes), Panama: Stefano Conti (personal stories), and Speciali Teatro (theater-themed). All products are 100% cotton, Made in Italy T-shirts sold at $44-59 USD, with some items discounted to $35 USD.

Differentiator

Problem solved

Functional benefit

Products and services

• Giostrai Collection A collection of 100% cotton Made in Italy graphic T-shirts featuring racing-themed designs ('scontri' and 'l'apparenza inganna'), sold individually at $59 USD standard / $44 USD sale to fashion-conscious consumers worldwide.
• Conte di Montecristo Collection A collection of 100% cotton Made in Italy graphic T-shirts inspired by the Count of Monte Cristo story, featuring designs 'la caduta', 'la rinascita', and 'il tesoro', sold individually at $59 USD standard / $44 USD sale.
• Vatican Boy Collection A collection of 100% cotton Made in Italy graphic T-shirts with religious/power-themed designs 'soldi messi in croce' and 'the eyes, Papi', sold individually at $59 USD standard / $44 USD sale.
• Panama: Stefano Conti Collection A collection of 100% cotton Made in Italy graphic T-shirts featuring designs '3 contro 1' and 'la passione' tied to the story of Stefano Conti, sold individually at $59 USD standard / $44 USD sale.
• Speciali Teatro Collection A theater-themed special edition T-shirt collection of 100% cotton Made in Italy graphic T-shirts featuring designs 'capi d'accusa' and 'hometown', sold individually at $59 USD standard / $44 USD sale.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationADG's e-commerce store is powered by Shopify, which provides the platform infrastructure for the online store, payment processing, and customer management. Shopify enables multi-currency support, global shipping integration, and e-commerce functionality.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stüssy: Established streetwear brand with graphic T-shirts as a core category, sold globally through DTC and wholesale. Comparable to ADG on graphic-tee product and storytelling heritage, but vastly larger scale and broader category mix.
• ASOS: Large UK-based global online fashion retailer carrying third-party and own-brand graphic tees at multiple price points. Comparable to ADG as a competing global online apparel channel serving similar fashion-conscious consumers.

Direct peers

• Nude Project: Spanish DTC streetwear brand built on storytelling collections, sold through own e-commerce. Comparable to ADG in small-team European origin, narrative/character-led T-shirt drops, and Instagram/TikTok-led demand generation.
• Broken Planet Market: UK DTC streetwear brand built on themed graphic apparel drops. Comparable to ADG in narrative-driven capsule releases, premium pricing, and direct e-commerce-led distribution.
• Everpress: UK platform/brand producing limited-edition graphic T-shirts with artist collaborations. Comparable to ADG in graphic-tee focus, story-driven SKUs, and DTC-first distribution.
• Madhappy: US-based DTC apparel brand selling premium graphic hoodies and tees with storytelling and mental-health positioning. Comparable to ADG in DTC premium apparel, themed capsule collections, and social-content-driven brand building.
• Represent: UK-based DTC fashion brand selling premium graphic hoodies, tees and apparel globally through own e-commerce. Closely comparable to ADG in DTC model, premium pricing, narrative-driven collections, and social-first marketing.

Emerging players

• Represent's Blank (sub-line) / Story et Fall / 424 — Italian heritage DTC: European DTC brands positioned around craftsmanship, narrative, and premium graphic apparel. Comparable to ADG on premium European DTC positioning, though broader category mix (shirts, trousers) than ADG's T-shirt-only assortment.

Others

• Shopify: E-commerce platform provider powering ADG's storefront. Included as ecosystem participant given the strategic core partnership; not a competitor but a critical infrastructure dependency for ADG's global DTC operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@aledellagiusta
• Instagraminstagram.com/aledellagiusta
• TikToktiktok.com/@aledellagiusta
• LinkedInlinkedin.com/company/adg-srlyt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADG Srl