Algida Werkbaar Werk

What Algida Werkbaar Werk does

Algida Werkbaar Werk is a sole-practitioner career counseling and burnout coaching business operated by Michel Piedfort and legally domiciled as ATH Comm V in Antwerp, Belgium. Its primary service is personalised career counseling (loopbaanbegeleiding) for employed individuals and self-employed professionals in Flanders, complemented by adjacent offerings in job coaching, burnout recovery, sales coaching for freelancers, 'workable work' (werkbaar werk) guidance, CV and application coaching, freelance contract drafting, and worry/stress management. Services are delivered either online via video call or face-to-face at the Rijkevorsel office, and the practice is affiliated with the VDAB-recognised career centres Invia and ACV Puls, enabling clients to use subsidised VDAB loopbaancheques that bring the client contribution to €22.50/hour for eligible employees and self-employed with 7+ years of work experience.

The business carries no proprietary technology stack: delivery is service-based, with content marketing (Dutch-language blog, YouTube channel, free webinars) and 119 Google Reviews at 9.6/10 functioning as the primary demand-generation and trust mechanisms. The acquisition funnel is free introductory intake conversations, webinars, and content, converting into paid hourly engagements priced at €75–€85/hour privately or at heavily subsidised rates via VDAB. The founder's primary assets are 25+ years of HR experience, 9+ years of certified career coaching, the Freelancenetwork.be community platform founded in 2011, 3,000+ published articles, and 4 books totalling 20,000+ copies sold.

The customer base is fragmented across individual employees and self-employed clients, with the brand's biggest enterprise-style logos (Aldi, KBC, Argenta, Zorgbedrijf Antwerpen, Katoennatie, Engie, ZNA, Axion, Mediamarkt) representing referenced past placements of coached individuals rather than contracted enterprise accounts. Marketing is sales-led, founder-led, and concentrated in the Flemish region, with no signals of geographic expansion beyond Flanders.

Name

Algida Werkbaar Werk

Legal name

ATH Comm V

Website

https://algida.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Algida Werkbaar Werk is a sole-practitioner career counseling and burnout coaching practice in Rijkevorsel, Belgium, serving Flemish employees and self-employed professionals via VDAB-subsidised and private hourly coaching delivered online and in person.

Ownership category

akta.pro rank

Product category

Career Coaching and Counseling Services

NAICS

Educational Support Services (61171), Educational Support Services (611710), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro industry

PRIMARYEDAAAKAO

Career Coaching, Mentoring & Placement Support Services

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

Keywords

• Career counseling services
• Burnout coaching
• Sales coaching
• Freelance guidance
• Job coaching

Headquarters

HQ city

Rijkevorsel

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Sessions (Career Guidance, Burnout Coaching, Sales Coaching): One-on-one coaching sessions billed hourly. Services are available privately at standard rates or at subsidised rates using VDAB career cheques (loopbaancheques) for eligible employees and self-employed individuals with at least 7 years of work experience. Sessions are conducted online (video call) or face-to-face in Rijkevorsel.
2. Webinars and Online Workshops: Free webinars on topics including burnout prevention, workable work (werkbaar werk), career guidance, and working without stress. Live sessions via video call in small groups, also available as 1-on-1 telephone sessions. Used as top-of-funnel demand generation to convert attendees into paid coaching clients.
3. CV and Job Application Services: CV review and job application coaching, offered as part of career guidance trajectories using VDAB career cheques (4 hours at €11.25/u) or privately at €10/u. Sessions of 1 or 2 hours delivered online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Algida Werkbaar Werk is a sole-practitioner coaching practice that sells one-on-one career counseling, job coaching, burnout recovery coaching, and sales coaching for self-employed professionals. Services are delivered by founder Michel Piedfort either online via video call or face-to-face at the Rijkevorsel office in Belgium, with fees subsidised for eligible Flanders-based employees and self-employed individuals through VDAB loopbaancheques (career vouchers). Free introductory intake conversations and webinars are used to convert prospects into paid coaching engagements.

Product overview

Algida Werkbaar Werk is a career counseling and coaching practice operated by Michel Piedfort, offering a comprehensive suite of coaching services focused on career development, burnout recovery, and workplace well-being. The core offerings include Loopbaanbegeleiding (Career Counseling) as the umbrella service, with specialized modules for Jobcoaching, Salescoaching, Burnoutcoach, Werkbaar Werk, and Zelfstandigen zonder Stress. Additional services include freelance startup assistance, CV and application coaching, webinars, and worry/stress management. Services are delivered both online and in-person in Rijkevorsel, Belgium, and are partially subsidized through VDAB career vouchers (loopbaancheques). The company positions itself as helping people achieve workable work through smarter working practices rather than working less.

Differentiator

Problem solved

Functional benefit

Brands

• Algida Loopbaanbegeleiding: Career counseling services for employees and self-employed professionals

Products and services

• Loopbaanbegeleiding (Career Counseling) Personalized career counseling for employees and self-employed individuals in Flanders, helping clients discover their talents, create actionable career plans, and achieve better work-life balance. Delivered through 4-hour coaching programs (2x2 hours or 4x1 hour) using VDAB career vouchers (loopbaancheques) at €22.50/hour, or privately at €85/hour, €275 for 4 hours, or €425 for 7 hours. Eligible clients need 7+ years of work experience.
• Jobcoaching (Job Coaching for Employees)

Quantifiable outcome

• 119 Google Reviews with a 9.6/10 average score
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• InviacoreStrategic or Co-development PartnerAlgida is affiliated with Invia as a recognised VDAB career coaching centre (erkend loopbaancentrum). This partnership allows Algida to accept VDAB loopbaancheques from clients, enabling subsidised career coaching at €22.50/hour. Invia is one of two recognised coaching centres Algida works with in connection with VDAB.
• ACV PulscoreStrategic or Co-development PartnerAlgida is affiliated with ACV Puls as a recognised VDAB career coaching centre (erkend loopbaancentrum). This allows Algida to accept VDAB loopbaancheques and deliver subsidised career coaching services. ACV Puls is one of two recognised centres Algida is affiliated with under VDAB.
• VDABcoreStrategic or Co-development PartnerVDAB (Vlaamse Dienst voor Arbeidsbemiddeling en Beroepsopleiding) is the Flemish public employment service. Algida operates as a recognised career coaching provider within VDAB's network, accepting loopbaancheques (career cheques) that subsidise coaching costs for eligible employees and self-employed individuals in Flanders. VDAB sets the conditions for loopbaancheque eligibility.
• Psycholoog Ria (psycholoogturnhout.site)minorOthersPsycholoog Ria is referenced as a collaborator in the footer of algida.be, alongside Algida's coaching services. The nature of collaboration is not specified in detail; appears to be a referral or complementary professional network relationship for holistic client support.
• Leerlingenstages.beminorOthersLeerlingenstages.be is mentioned as a collaborator in the footer of algida.be alongside Psycholoog Ria. Purpose and nature of the relationship is not detailed.
• Freelancenetwork.beminorOthersFreelancenetwork.be is Belgium's most active freelance community website, founded by Michel Piedfort. The site serves as a platform for freelancers and is referenced as a collaborative resource. Michel Piedfort also writes articles for this platform and uses it to connect with freelancers who may benefit from Algida's coaching services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mindler: Digital mental-health and coaching provider active in the Netherlands and Belgium offering therapy and well-being coaching to individuals and employers. Comparable to Algida's burnout and worry coaching use cases, especially for the Flemish workforce covered by Algida.
• OpenUp: European mental well-being platform offering 1-on-1 sessions with psychologists and coaches focused on stress, burnout, and work-life balance. Directly comparable to Algida's burnout coaching and 'werkbaar werk' modules in both target audience (employed professionals) and service modality.

Direct peers

• ACV Puls: Belgian union-affiliated loopbaancentrum offering VDAB-recognised career coaching to workers in Flanders, with a comparable subsidised career-coaching offering and geographic footprint. Algida is affiliated with ACV Puls as the second of its two VDAB-recognised centres, putting them in the same accredited provider pool.
• Invia: One of Belgium's largest VDAB-recognised loopbaancentra, offering subsidised career coaching across Flanders. Algida is directly affiliated with Invia as a recognised centre, making it a structural distribution partner and direct comparator in the same Flemish VDAB career-coaching category.

Broad incumbents

• CoachHub: European digital coaching platform providing 1-on-1 coaching for individuals and organisations across career development and well-being. Mirrors Algida's career, burnout and sales coaching mix but operates as a scaled marketplace rather than a single Flemish practitioner.
• BetterUp: Global career and well-being coaching platform serving enterprises and individuals with 1-on-1 coaching across career, leadership, and mental well-being. Comparable to Algida's coaching suite (career, burnout, sales) but at vastly broader scale and enterprise-led rather than sole-practitioner.

Regional players

• Cevora: Belgian sectoral training and career-services body providing training and employability support for employees, recognised as a VDAB-aligned provider in Flanders. Comparable to Algida in target geography (Belgium/Flanders) and partial overlap with the VDAB-driven career-services channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@michelpiedfort793/videos
• LinkedInlinkedin.com/company/ath-algida-werkbaar-werk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Algida Werkbaar Werk