Al Gerland Mouche

What Al Gerland Mouche does

ALGM Basket (Association Laïque Gerland Mouche – Section Basket) is a French non-profit community basketball club (Association Loi 1901), headquartered at 64 rue Victor Lagrange in Lyon's 7th arrondissement, with continuous operations since 1944. The club serves 454+ licensed members across the full age and ability spectrum — from MicroBasket (ages 3-5) and MiniBasket (U7-U11) through youth regional teams (U13-U21) to competitive senior squads including a Nationale 3 (NF3) women's team and a Régionale 2 (RM2) men's team. It also runs inclusive programs (BaskIN, Basket Santé, Basket sans frontières), youth-employment and education initiatives, and recreational "Loisirs" sessions across six distinct gymnasiums within the 7th arrondissement.

The club operates on a volunteer-powered model supported by approximately 50 active volunteers contributing 1,200+ hours per season across 60+ annual missions, with 27 certified coaches and only 5 paid employees. Its technology backbone is a WordPress-based website featuring a custom volunteer management portal that handles mission assignment, FFBB license verification, parental consent workflows for minors, GDPR-compliant data handling, and engagement tracking via points and badges. Supporting integrations include Mailjet for newsletters, WP Statistics for analytics, and Google reCAPTCHA v3 for anti-spam protection.

Revenue is diversified across six streams: recurring FFBB/UFOLEP membership license fees from 454+ licensees; corporate sponsorships (Sécurit'Up, Diot Siaci, MyChezMoi); institutional grants from Métropole de Lyon, Région Auvergne-Rhône-Alpes, Mairie du 7e, ANS/État, and the European Union's Erasmus+ programme; event revenue (summer multi-sport camps via HelloAsso, vide-grenier stall fees, loto ticket sales); merchandise sales (hoodies, caps, polos, water bottles via boutique.algm-basket.fr); and B2B services including corporate basketball/fitness coaching (e.g., Diot Siaci) and paid school programs (Opération Basket Ecole, MVS/MQE). Distribution is exclusively domestic, concentrated in Lyon's 7th arrondissement, and relies on community-led go-to-market through word-of-mouth, school partnerships (Section Sportive at Collège Georges Clémenceau), and an annual event calendar (Média Day, Kinder Day, Téléthon, Plateau Baby).

Name

Al Gerland Mouche

Legal name

Association Laïque Gerland Mouche – Section Basket

Website

https://algm-basket.fr

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

ALGM Basket is a volunteer-powered community basketball club in Lyon's 7th arrondissement serving 454+ licensed members from MicroBasket (age 3) through competitive senior teams, combining FFBB-certified competitive programs with inclusive and social initiatives like BaskIN and Basket sans frontières.

Ownership category

akta.pro rank

Product category

Community Sports Club / Amateur Basketball

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community basketball club
• Youth sports programs
• Inclusive basketball programs
• Amateur basketball training
• Corporate team building

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Membership Licenses: Revenue from player membership fees and FFBB/UFOLEP licenses paid by the 454+ licensees across all age groups and sections (micro-basket, mini-basket, youth, seniors, leisure).
2. Sponsorships and Partnerships: Corporate sponsors (Sécurit'Up, Diot Siaci, MyChezMoi) and institutional partners (Métropole de Lyon, Région Auvergne-Rhône-Alpes, Mairie Lyon 7, ANS/État) provide financial and material support in exchange for logo visibility on jerseys, banners, and digital channels. Partners also receive access to the annual Partner Evening.
3. Event Revenue: Revenue from paid events including summer multi-sport camps (sold via HelloAsso), vide-grenier stall fees, loto ticket sales, and partner evening tickets.
4. Merchandise Sales: Online boutique selling branded merchandise (hoodies, caps, polo shirts, aluminum water bottles) directly to members, supporters, and the public.
5. Sports Enterprise Services: The club provides paid basketball coaching and team-building sessions to corporate clients (e.g., Diot Siaci), as well as basketball sessions for company employees. Also includes paid school programs (Opération Basket Ecole, summer MVS/MQE camps with Métropole de Lyon) and ESMS sessions at social/medical establishments.
6. Erasmus+ and Institutional Grants: European funding for equality-in-sport projects (Erasmus+ with the European Union) and social programs such as 'Bien dans ses baskets' for youth employment, providing non-repayable grants for specific social missions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

ALGM Basket is a community basketball club in Lyon Gerland that delivers basketball training and competition pathways from early childhood (MicroBasket, ages 3-5) through competitive national-level senior teams (NF3 women's, RM2 men's). Beyond sports, it operates inclusive social programs (BaskIN for disability inclusion, Basket Santé for health, Basket sans frontières for refugee integration), school sports sections, summer multi-sport camps, corporate coaching/team-building sessions, and branded merchandise sales, all sustained by a 50+ volunteer workforce.

Product overview

ALGM Basket is a community basketball club (Association Loi 1901) operating as a single unified organization that offers a comprehensive range of basketball programs and social initiatives. The club functions as both a sports club and social enterprise, combining competitive team sports (from MicroBasket through regional-level Senior teams) with inclusive programs (BaskIN, Basket Santé, Basket sans frontières), youth development (Ecole d'Arbitrage, Section Sportive), and community engagement (Opération Basket Ecole, volunteer management platform). The core product is the basketball club itself, with all programs operating under the unified ALGM Basket brand.

Differentiator

Problem solved

Functional benefit

Products and services

• MicroBasket Program
• MiniBasket Program
• Youth Competition Teams (U13-U21)
• Séniors Masculins 1 (RM2)
• Séniors Féminines 1 (NF3)
• Loisirs (Recreational) Basketball
• BaskIN
• Basket Santé
• Basket sans frontières
• Street 3×3
• École d'Arbitrage
• Section Sportive (Collège Georges Clémenceau)
• Opération Basket Ecole (OBE)
• Summer Multi-Sport Camps
• Corporate Coaching and Team-Building Sessions
• ALGM Branded Merchandise

Quantifiable outcome

• 454 licensed members across all sections
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Sécurit'UpcoreStrategic or Co-development PartnerSécurit'Up is a local enterprise supporting ALGM Basket as a corporate partner. The partnership is built on shared values: same territory (Lyon Gerland), a culture of exceeding limits, welcoming diversity, teamwork, and a love of basketball. Sécurit'Up communicates on the partnership within its training centre and is pleased to contribute to the club's vitality.
• Diot Siaci Centre Rhône AlpescoreStrategic or Co-development PartnerDiot Siaci supports ALGM Basket as a corporate partner. Beyond financial support, Diot Siaci organized basketball sessions for its employees for over a year, fostering team cohesion and well-being. For 2025/2026, the partnership continues with fitness sessions for staff, combining workplace wellness with support for a local sports association.
• MyChezMoicoreStrategic or Co-development PartnerMyChezMoi is listed as a partner of ALGM Basket, appearing in the 'Ils nous soutiennent' (They support us) section alongside Sécurit'Up and Diot Siaci. Nature of partnership appears to be financial/material sponsorship in exchange for logo visibility.
• Métropole de LyoncoreGTM or Marketing PartnerMétropole de Lyon institutional partner. Listed under 'Institutionnels' on the club's supporters page. Co-organizes summer MVS (Métropole Vacances Scolaires) and MQE programs, providing funding for youth holiday sports activities in Lyon.
• Région Auvergne-Rhône-AlpescoreGTM or Marketing PartnerRegional government institution listed as an institutional partner supporting ALGM Basket. Provides regional sports development funding.
• Mairie du 7e arrondissement de LyoncoreGTM or Marketing PartnerMunicipal government of Lyon's 7th arrondissement — the club's home district. Listed as an institutional partner providing local political and financial support.
• ANS / Agence Nationale du Sport (État)coreGTM or Marketing PartnerFrench National Sports Agency (État), listed as an institutional supporter. Provides national funding for sports development, youth programs, and social integration through sport.
• Grand Lyon (Métropole de Lyon)coreGTM or Marketing PartnerAppears as institutional supporter in the club's logo/sponsor section.
• European Union / Erasmus+ ProgrammecoreStrategic or Co-development PartnerEuropean Union funding for sport equality projects. ALGM Basket participates in Erasmus+ exchanges with European clubs to share experiences and advance gender equality in sport. The partnership brings European visibility and non-repayable project funding.
• Fédération Française de Basket-Ball (FFBB)coreChannel Partner/ Reseller/ DistributorOfficial national federation affiliation (ARA 0069011). Provides league participation (NF3, RM2, RF3, DM2, youth regional championships), official competition platforms (competitions.ffbb.com), licensing framework, coach certification pathways, and FFBB labels (École Française de MiniBasket, MicroBasket, Basket Citoyen, Basket Santé, Basket Inclusif).
• UFOLEPcoreChannel Partner/ Reseller/ DistributorUnion Française des Œuvres Laïques d'Éducation Physique. ALGM is affiliated under UFOLEP No. 069387001. UFOLEP provides an alternative license pathway, competition framework, and the club won the UFOLEP Cup in 1983–84 under this affiliation.
• Comité du Rhône de BasketcoreChannel Partner/ Reseller/ DistributorRegional committee of the FFBB for the Rhône department. Provides departmental competition organization, referee coordination, and local club support.
• Ligue Rhône-Alpes-Auvergne de BasketcoreChannel Partner/ Reseller/ DistributorRegional league governing basketball in the Auvergne-Rhône-Alpes region. Organizes regional championships and supports club development.
• Kinder Joy of Moving / FFBBminorStrategic or Co-development PartnerAnnual national 'Basket Day' / Kinder operation in December. ALGM participates in this FFBB-coordinated initiative inviting clubs to open their doors to children and their families for basketball discovery sessions, with Kinder providing brand support and materials.
• Maison RAVIER (Loto venue)OthersMaison RAVIER is the venue hosting the club's annual Loto event, a major community fundraising and social event. This is a venue partnership rather than a sponsorship.
• One GameminorStrategic or Co-development PartnerCo-organizer of the club's annual 5x5 Tournament (Tournoi 5x5). The partnership with One Game expands the event's reach and provides a co-branded tournament format open to U18 and Senior mixed teams.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UCPA: Major French vacation sports organization running multi-sport camps, academies, and youth programs. Comparable to ALGM's summer multi-sport camps (U9-U15, sold via HelloAsso) and Section Sportive school programs, though at national scale and for-profit.
• Le Five: Urban five-a-side football center chain operating multi-site recreational sports venues across French cities. Comparable operating concept: small-format, community-oriented, multi-site recreational sports venue with corporate and youth programming.
• Hoops Factory: Paris-based basketball training center chain offering amateur and youth basketball coaching, leagues, and camps. Closest direct peer in business model: a multi-site, membership-based basketball instruction and play concept — though commercial rather than association-based.

Broad incumbents

• LDLC ASVEL: Professional basketball club based in Villeurbanne, immediately adjacent to Lyon's 7th arrondissement. Operates in the same local basketball market but at the professional level with much larger resources, providing a regional benchmark for competitive ambition and brand scale.
• JL Bourg Basket: Professional basketball club in Bourg-en-Bresse, the regional capital of the Ain department. Comparable as a professional incumbent operating within the same Auvergne-Rhône-Alpes basketball ecosystem that ALGM's competitive teams feed into.
• Paris Basketball: Paris-based professional basketball club (Betclic Elite). Comparable as a French professional incumbent with a strong youth academy and community programs, illustrating the upper bound of what a French basketball club can build commercially.
• Chorale de Roanne: Professional basketball club in Roanne, another regional French basketball incumbent in Auvergne-Rhône-Alpes. Comparable as a professional incumbent and historical benchmark for senior women's competitive trajectory (Chorale has a longstanding women's section).
• ADA Blois Basket: Professional basketball club in Blois competing in the French league. Comparable as a professional incumbent within the same French basketball ecosystem with similar youth academy and competitive structure.
• BCM Gravelines-Dunkerque: Professional basketball club in northern France with a tradition of youth development and academy operations. Comparable as a French ecosystem incumbent with community roots similar to ALGM's local Gerland identity.
• SIG Strasbourg: Historic professional basketball club in Strasbourg, one of the most storied French basketball clubs. Comparable as a French basketball ecosystem incumbent with a women's section and established youth development pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/algm-basket
• Instagraminstagram.com/al_gerland_mouche

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Gerland Mouche