Alivio Tourist Park Canberra

What Alivio Tourist Park Canberra does

Alivio Tourist Park Canberra is the founding asset of Alivio Group (legal entity Kunzea Holdings Pty Ltd), a privately held, family-owned Australian accommodation operator founded in 1989 when the Whitby family acquired the former Canberra Motor Village. The group operates three distinct properties spanning the Australian Capital Territory and Queensland: the Canberra holiday park, set on 7 hectares of natural bushland minutes from the CBD and offering villas, cabins, caravan sites, a swimming pool, multiple sports courts, playgrounds, BBQ areas and the on-site Verandah restaurant; the recently transformed boutique Alivio Hotel Cairns on Sheridan Street; and The Sebel Brisbane Margate Beach, a contemporary seaside hotel acquired in 2024. Customers are predominantly leisure travellers — families, couples, and solo travellers — seeking accommodation ranging from budget caravan pitches to luxury hotel rooms and villas.

The business runs a direct-to-consumer distribution model anchored on its own branded websites (aliviogroup.com.au and property-specific sites) integrated with the SynXis Central Reservations system operated by Sabre Hospitality and the Newbook cloud booking platform for property management. Distribution is supplemented by third-party online travel agencies such as Expedia and TripAdvisor, and by a travel-agent channel. The Alivio Advantage membership programme, offering 10% off direct bookings, zero booking fees, 1GB of bonus Wi-Fi per day and exclusive offers, is the primary mechanism for driving repeat direct bookings across the portfolio.

Revenue is generated from nightly accommodation rates (based on one to two guests with per-person charges for additional guests, children under five free), ancillary on-site food and beverage (The Verandah in Canberra, Sunny's at the Brisbane property), and transactional fees including late-checkout, key-card replacement, and credit-card surcharges of 1.5% on MasterCard and Visa. The portfolio is family-controlled, with Mark Whitby serving as Managing Director, Adam Whitby as Chief Financial Officer, and Nicko Ivanov as Chief Operations Officer, supported by a 41-person workforce and dedicated general managers for each property.

Name

Alivio Tourist Park Canberra

Legal name

Kunzea Holdings Pty Ltd

Website

https://aliviogroup.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Alivio Tourist Park Canberra is the founding property of family-owned Alivio Group, which operates a three-property Australian accommodation portfolio (Canberra holiday park, Cairns boutique hotel, The Sebel Brisbane Margate Beach) serving leisure families, couples, and solo travellers through direct booking and OTA channels.

Ownership category

akta.pro rank

Product category

Holiday Park & Accommodation Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Holiday park accommodation
• Cabin and villa rentals
• Caravan park services
• Boutique hotel hospitality
• Lodging reservations

Headquarters

HQ city

O'Connor

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Accommodation Sales: Nightly accommodation rates charged for villas, cabins, caravan sites, and rooms. Rates based on 1-2 guests with additional per-person charges for extra guests. Children under 5 years free. Non-flexible rates require full prepayment at booking; flexible rates charged at 2pm day prior to arrival.
2. Loyalty Program Membership: Alivio Advantage membership program offering 10% discount and member-exclusive perks including zero booking fees, bonus Wi-Fi, and exclusive offers. Membership provides recurring engagement value.
3. Ancillary Services: On-site restaurant (The Verandah) serving breakfast, dinners, and drinks. Late checkout fees. Key card replacement at $5 per card not returned. Credit card surcharges (1.5% for MasterCard and Visa).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alivio Tourist Park Canberra is a holiday park offering accommodation options ranging from budget-friendly cabins to luxurious villas and caravan sites, situated within 7 hectares of natural bushland minutes from Canberra CBD. The property features resort-style amenities including a swimming pool, tennis/badminton/basketball courts, playgrounds, BBQ areas, and the on-site Verandah restaurant. As part of Alivio Group, it operates alongside two other properties (a boutique hotel in Cairns and a seaside hotel in Brisbane) under the Alivio Advantage loyalty program.

Product overview

Alivio Group operates a multi-property accommodation portfolio consisting of three distinct properties: Alivio Tourist Park Canberra (a holiday park with villas, cabins, and caravan sites in bushland setting), Alivio Hotel Cairns (a boutique hotel near the Esplanade), and The Sebel Brisbane Margate Beach (a coastal hotel on Moreton Bay). The properties cater to families, couples, and solo travellers across budget to luxury segments. Additional offerings include The Verandah on-site restaurant at the Canberra property and the Alivio Advantage membership program providing member-exclusive rates and perks across all properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Alivio Tourist Park Canberra Holiday park offering accommodation in modern villas, cosy cabins, and caravan sites within 7 hectares of natural bushland minutes from Canberra CBD. Features resort-style amenities including swimming pool, tennis/badminton/basketball courts, playgrounds, and BBQ areas. Targets families, couples, and solo travelers.
• Alivio Hotel Cairns Boutique hotel in the heart of Cairns featuring Mediterranean-inspired pool area, tropical greenery, and on-site restaurant serving breakfast and dinner. Located on Sheridan Street near the Esplanade and Great Barrier Reef access.
• The Sebel Brisbane Margate Beach Contemporary seaside hotel positioned on Margate Beach with sweeping views across Moreton Bay. Features rooftop pool, fitness centre, and on-site restaurant Sunny's Margate Beach House. Located 25 minutes from Brisbane Airport.
• The Verandah Restaurant On-site restaurant at Alivio Tourist Park Canberra serving hearty breakfasts, relaxed dinners, and refreshing drinks with views of surrounding gum trees. Available to in-house guests and visitors.
• Alivio Advantage Membership Free membership program offering 10% discount, zero booking fees, 1GB bonus Wi-Fi per day, exclusive offers, and advance notice to Alivio sales across all Alivio properties. Incentivizes direct bookings over third-party platforms.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Dolphins NRLminorOthersCommunity sponsorship partner. Alivio Group supports local sporting organizations including Dolphins NRL.
• Canberra RaidersminorOthersCommunity sponsorship partner. Alivio Group sponsors the Canberra Raiders rugby league team.
• Canberra BraveminorOthersCommunity sponsorship partner. Alivio Group supports Canberra Brave sporting organization.
• Hockey ACTminorOthersCommunity sponsorship partner. Alivio Group sponsors Hockey ACT.
• Canberra Cycling ClubminorOthersCommunity sponsorship partner. Alivio Group sponsors Canberra Cycling Club.
• National Multicultural FestivalminorOthersCommunity sponsorship partner. Alivio Group supports the National Multicultural Festival.
• Moreton Bay Food and WineminorOthersCommunity sponsorship partner. Alivio Group supports Moreton Bay Food and Wine festival.
• Plastiras LawyersminorOthersCorporate partner providing legal services to Alivio Group.
• Brindabella Insurance BrokersminorOthersCorporate partner providing insurance broking services to Alivio Group.
• RSM AustraliaminorOthersCorporate partner providing accounting and advisory services. RSM is a professional services firm.
• Sabre Hospitality (SynXis)coreTechnology or IntegrationCloud-based reservation system provider. SynXis Central Reservations operates online booking functionality for Alivio Group properties.
• NewbookcoreTechnology or IntegrationCloud booking platform provider used for property management and direct bookings at Alivio Tourist Park Canberra.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Discovery Parks (formerly BIG4): Australia's largest holiday park network with 80+ properties, offering cabins, caravan sites, and camping. Directly comparable to Alivio Tourist Park Canberra as a multi-tier holiday park operator targeting families and travellers across Australia.
• Ingenia Holidays: Holiday park operator with 30+ Australian properties offering cabins, villas, caravan sites, and resort-style facilities. Comparable in product mix and target market to Alivio Tourist Park.
• Pacific Hotel Cairns: Boutique hotel located on the Cairns Esplanade offering premium accommodation with restaurant and harbour views. Directly comparable to Alivio Hotel Cairns in the same local market.
• Tasman Holiday Parks: Holiday park operator with multiple Australian locations offering cabins, villas, and caravan sites. Comparable business model and product mix to Alivio Tourist Park Canberra's holiday park operation.
• Reflections Holiday Parks: Australian holiday park chain with cabins, caravan, and camping offerings. Similar mid-tier accommodation park model targeting families and travellers.
• NRMA Parks and Resorts: Large Australian holiday park operator offering cabins, caravan sites, and resort amenities. Comparable to Alivio in product offering, though operating at materially larger scale.

Emerging players

• Quest Apartment Hotels: Australian serviced apartment operator offering apartment-style accommodation across multiple cities. Partial overlap with Alivio's apartment/villa-style offerings in family and solo traveller segments.

Broad incumbents

• AccorHotels Australia: Major global hotel operator with a broad Australian portfolio including Sebel (Alivio's Brisbane property is under the Sebel brand). Overlaps with Alivio Hotel Cairns and Sebel Brisbane as a broad incumbent in the Australian accommodation market.
• Event Hospitality & Entertainment: Australian hospitality operator with a portfolio including Rydges hotels and other accommodation brands. Comparable broad incumbent in the Australian hotel and tourism market.
• Mantra Group / Peppers / BreakFree: Large Australian hotel and resort operator offering accommodation from apartments to resorts across multiple destinations. Overlaps with Alivio's Cairns and Brisbane hotels as an established mid-to-upper-tier competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alivio-tourist-park-canberra

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alivio Tourist Park Canberra