All Gold

What All Gold does

All Gold (legal entity Spins.FM, Inc.) is a Brooklyn, New York-headquartered ecommerce engineering and services agency founded in 2010, operating as a remote-first team of approximately 9 members distributed across New York, San Francisco, and the United Kingdom. The firm specializes in building Shopify-based digital infrastructure for what it describes as the world's largest fashion, footwear, and media brands, with a particular focus on high-demand product releases, flash sales, and limited-edition sell-out scenarios. Its core offerings comprise middleware integration services (connecting Shopify stores to internal customer systems via AWS Serverless) and ecommerce operations management for peak-traffic events, supplemented by a modular suite of full-stack development, systems architecture, Shopify Hydrogen/headless development, theme implementations, custom app development, platform migrations, performance enhancements, checkout migrations, tech stack evaluation, and design collaboration services.

The company runs on a professional services revenue model with quote-based, project-based pricing negotiated via separate service agreements and statements of work, with multi-year contract cadences for enterprise clients. Its go-to-market is sales-led and discovery-call driven, targeting enterprise customers in fashion, footwear/apparel, and media/entertainment verticals. The technology stack centers on Shopify (including the Hydrogen headless framework), AWS Serverless, TypeScript, and Node.js, with QA automation handled via Cypress. The firm holds a core technology partnership with Shopify and operates without any disclosed external institutional funding, remaining founder-owned and managed. While the firm has begun experimenting with AI tooling — including Claude Sonnet 4 vision and Gemini 2.5 Flash for an internal Billboard Top 100 artist store analysis research project — these capabilities are not core to its client-facing service offering.

Name

All Gold

Legal name

Spins.FM, Inc.

Website

https://allgold.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

All Gold is a Brooklyn-based ecommerce engineering agency founded in 2010 that builds Shopify-based infrastructure for high-demand product releases for the world's largest fashion, footwear, and media brands. It operates as a remote-first, bootstrapped team of approximately 9 members specializing in flash sales and middleware integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn, NY

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Ecommerce agency services including website development, digital marketing, and ecommerce consulting. Fees are agreed upon in separate service agreements or statements of work. Full-time and part-time contract opportunities available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

All Gold is an engineering and ecommerce agency that architects digital infrastructure and middleware for Shopify-based storefronts of enterprise brands. The firm specializes in handling extreme-demand product releases (flash sales, limited drops, sell-outs) for fashion, footwear, and media clients, delivering services across middleware integration, ecommerce operations management, full stack development, systems architecture, and Shopify Hydrogen headless development.

Product overview

All Gold is an engineering and ecommerce services agency offering a comprehensive suite of solutions for high-demand ecommerce operations. The core offerings consist of Middleware Integration Services (connecting ecommerce stores to internal systems via AWS Serverless) and Ecommerce Operations management (handling flash sales and product releases). These are supplemented by a modular set of development services including Full Stack Development, Systems Architecture, Shopify Hydrogen (headless development), Shopify Theme Implementations, Custom App Development, Platform Migrations, Performance Enhancements, Checkout Migrations, Tech Stack Evaluation, Technology Partnerships, and Design Collaboration. The company specializes exclusively in Shopify-based solutions, architecting infrastructure for record-setting merchants in footwear and apparel since 2010.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Record-setting merchant performance for footwear and apparel clients
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationTechnology partnership for Shopify platform implementations including Shopify Hydrogen and headless development, theme implementations, custom app development, checkout migrations, and platform migrations.

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Publicis Sapient: Large digital transformation consultancy with ecommerce practice serving global enterprise retailers — broader incumbent with overlapping commerce engineering capability.
• Deloitte Digital: Global consulting firm's digital agency arm providing enterprise ecommerce strategy and implementation across major platforms, including commerce engineering services.
• Accenture Song: Global digital commerce consultancy under Accenture that builds enterprise ecommerce solutions across multiple platforms including Shopify Plus — broader incumbent with overlapping enterprise capability.

Direct peers

• Yardeni Agency: Shopify Plus partner agency specializing in enterprise ecommerce builds, particularly for lifestyle and fashion brands — closely aligned with All Gold's customer profile.
• The Stable: Shopify Plus agency focused on CPG, beauty, and consumer brands with end-to-end ecommerce services including development, design, and managed services.
• Disco Lab: Boutique Shopify Plus agency building custom ecommerce experiences for direct-to-consumer brands, including headless Shopify Hydrogen implementations.
• Structured: Shopify Plus agency serving enterprise brands with custom ecommerce builds, headless development, and platform migrations. Directly comparable as a similarly-sized specialized Shopify implementation partner.
• Bold Commerce: Shopify ecosystem partner offering both apps and agency services for ecommerce customization, checkout, and subscription commerce at scale.
• Wingwomen: Shopify Plus agency specializing in fashion, beauty, and lifestyle brands with full-service ecommerce development and strategy — competes for the same enterprise fashion/footwear segment.
• Root Digital: Shopify Plus development agency focused on fashion and apparel brands, providing custom theme builds, app integrations, and platform migrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/all-gold

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Gold