Assistance League® of Newport-Mesa

What Assistance League® of Newport-Mesa does

Assistance League of Newport-Mesa is a 501(c)(3) nonprofit charitable organization (EIN 95-194218) operating as a local chapter of the National Assistance League, headquartered at 2220 Fairview Road, Costa Mesa, California. The organization delivers a portfolio of community programs in the Newport-Mesa area, including Operation School Bell (school supplies for K-12 students), Higher Education Scholarships, The Kids on The Block (a puppet-based child-safety and anti-bullying education program), the Cheri Harris Dental Center, and broader Health, Food, Education, and Cultural programs. The chapter also runs an Assisteens youth auxiliary that engages teenage volunteers in activities such as the recently launched Broken Toy Work Party, which uses 3D-printed replacement parts to repair donated toys for resale.

The organization's revenue model combines earned income from volunteer-staffed retail operations — a Thrift Shop and a Treasures on Consignment shop, both located at the Costa Mesa headquarters address — with monetary donations from community supporters. There is no publicly disclosed pricing for merchandise and no technology product revenue; the entity has no native app, API, or disclosed AI/ML capability. Distribution is exclusively through the two physical retail locations and a community-events channel (annual Balboa Island Parade participation, now in its 31st year). Marketing is community-led, relying on local events, email ([email protected], [email protected]), word-of-mouth, and the national LeagueLink platform-hosted website.

The chapter is governed by a Board of Directors and supported by adult and youth volunteers, with only 10 paid employees. In June 2026, it awarded a record-breaking $118,000+ in Higher Education Scholarships, the largest scholarship outlay in the chapter's history. The organization is a GuideStar Exchange Platinum Participant, a third-party transparency credential, and operates under the Assistance League, Operation School Bell, and Assisteens registered trademarks owned by the national parent organization.

Name

Assistance League® of Newport-Mesa

Legal name

Assistance League of Newport-Mesa

Website

https://alnm.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Assistance League of Newport-Mesa is a 501(c)(3) nonprofit chapter of the National Assistance League, based in Costa Mesa, CA, that funds education, health, dental, food, and cultural community programs through volunteer-staffed thrift and consignment retail stores.

Ownership category

akta.pro rank

Product category

Community Philanthropy Services

NAICS

Educational Support Services (611710), Child and Youth Services (62411), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

akta.pro secondary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Philanthropic community programs
• Thrift store retail
• Volunteer nonprofit services
• Educational support programs
• Community charitable services

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others, Marketing or Sales

Revenue model

1. Thrift Shop Sales: Revenue generated from sales of donated clothing, household items, and other goods at the Thrift Shop location in Costa Mesa. Members volunteer to ensure merchandise quality, cleanliness, and fair pricing.
2. Consignment Shop Sales: Revenue from Treasures on Consignment shop, accepting quality consignments and generating income for philanthropic programs.
3. Donations: Monetary donations from community members supporting the organization's philanthropic programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Assistance League of Newport-Mesa is a 501(c)(3) volunteer-driven nonprofit charitable organization that runs community-focused philanthropic programs — including Operation School Bell (educational support for K-12 students), Higher Education Scholarships, The Kids on the Block puppet program, and Health, Food, Education, and Cultural programs. Funding for these programs is generated through two volunteer-operated retail operations: the Thrift Shop and Treasures on Consignment. The organization also engages youth volunteers through the Assisteens Auxiliary and provides dental services through the Cheri Harris Dental Center.

Product overview

Assistance League of Newport-Mesa is a nonprofit charitable organization operating as a unified portfolio of philanthropic programs, not a technology product company. The organization offers community service programs including Operation School Bell (educational support), Higher Education Scholarships, The Kids on The Block (puppet-based child safety education), and Health, Food, Education, and Cultural Programs. Funding for these programs is generated through two retail operations: a Thrift Shop and Treasures on Consignment. The organization also runs youth volunteer engagement through Assisteens Auxiliary and operates the Cheri Harris Dental Center. The portfolio is volunteer-driven and community-focused.

Differentiator

Problem solved

Functional benefit

Brands

• Operation School Bell®: Philanthropic education program providing school supplies and support to students in need
• Assisteens® Auxiliary
• The Kids on The Block
• Cheri Harris Dental Center

Products and services

• Operation School Bell®

Quantifiable outcome

• Awarded record-breaking $118,000+ in scholarships in 2026
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• National Assistance LeaguecoreStrategic or Co-development PartnerAssistance League of Newport-Mesa is a local chapter of the National Assistance League organization. The national organization provides the brand, operational framework, strategic planning guidance, and LeagueLink platform for chapter websites and management.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Assistance League (National Organization): National parent organization of Assistance League of Newport-Mesa. Operates the same chapter-based volunteer model, shared program brands (Operation School Bell, Assisteens), and the LeagueLink platform — making it the most direct structural and operational peer.
• Goodwill of Orange County: Nonprofit that funds workforce and community programs primarily through a network of thrift retail stores — directly analogous to the Thrift Shop / Treasures on Consignment funding model that underwrites Assistance League's programs.
• Boys & Girls Club of Central Orange Coast: Costa Mesa-area youth development nonprofit delivering after-school academic support, mentoring, and enrichment programs — directly comparable to Operation School Bell and Assisteens-style youth engagement.
• Second Harvest Food Bank of Orange County: Orange County nonprofit operating food assistance programs — directly comparable to Assistance League's Food Programs portfolio and serving overlapping community beneficiaries in Newport-Mesa.
• Salvation Army Orange County: Regional arm of a faith-based nonprofit that combines thrift retail fundraising with community social services, youth programs, and food assistance — overlapping heavily with Assistance League's program mix in the same Orange County geography.
• Assistance League of Orange: Sibling chapter of the same National Assistance League operating in adjacent Orange County geography with the same thrift-shop-funded philanthropic program model (Operation School Bell, scholarships, etc.).

Broad incumbents

• Orange County Community Foundation: Community foundation administering charitable funds and grants across Orange County. Comparable as a local grantmaking entity, though it channels donor capital rather than operating direct service programs like Assistance League.
• Habitat for Humanity of Orange County: Volunteer-powered nonprofit that combines retail fundraising (ReStore thrift outlets) with direct service programs — a broader-incumbent analog to the thrift-funded community-services model.
• Orange County United Way: Regional grantmaking and fundraising nonprofit that funds education, health, and financial stability programs across Orange County — comparable as a community-impact funder but operating at a broader geographic and programmatic scale.

Regional players

• Costa Mesa United Methodist Church / local faith-based charities: Local faith-based community service organizations in Costa Mesa that run food, education, and youth support programs in overlapping service areas, though typically smaller and less programmatically diversified than Assistance League.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assistance-league%C2%AE-of-newport-mesa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistance League® of Newport-Mesa