Goodwill of Orange County
- Company typePrivate
- Founded1924
- HeadquartersSanta Ana, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Goodwill of Orange County firmographics
Firmographics- Name
- Goodwill of Orange County
- Legal name
- Goodwill Industries of Orange County
- Website
- https://ocgoodwill.org
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Goodwill of Orange County industry classification
Industry- Product category
- Workforce Development & Thrift Retail
- NAICS
- Used Merchandise Retailers (459510), Vocational Rehabilitation Services (624310), Voluntary Health Organizations (813212)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Off-Price Department Stores (Apparel-Led) (CRAEABAB)
- akta.pro secondary industry
- Donation, Recycling & Junk Sorting for Garages/Basements/Attics (HSAFADAI)
Keywords
Where Goodwill of Orange County is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
Goodwill of Orange County business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Store Sales: Sale of donated goods in 24+ physical thrift stores throughout Orange County. Revenue is reinvested into workforce development programs, with more than 94 cents of every dollar going directly to mission services.
- Marketplace / Bins Sales: Clothing-by-the-pound sales at the Goodwill Marketplace in Santa Ana. Items sold by weight create an affordable, high-volume revenue stream from items that didn't sell in retail stores.
- E-commerce (ShopGoodwill.com): Online sales of curated items including fine art, designer handbags, watches, and collectibles. Items are sorted and listed for auction or fixed-price sale on the platform.
- Financial Donations: Direct monetary donations from individuals and organizations to support workforce development programs. The organization is a 501(c)(3) nonprofit (EIN: 95-1644018).
- Vehicle Donations: Car, van, and truck donations provide tax deductions to donors while supporting the organization's mission.
- Electronics Recycling Services: Business electronics recycling and secure product destruction services for corporations in Southern California.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Marketplace clothing-by-the-pound pricing |
| Other | Pay-as-you-go | Senior discount |
| Other | Pay-as-you-go | Student discount |
| Other | Pay-as-you-go | Military discount |
| Other | Pay-as-you-go | Weekly color tag sales |
| Transaction based/ take rate | Pay-as-you-go | Bridal collection |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Goodwill of Orange County product offering
Product offeringCore offering
Goodwill of Orange County is a 501(c)(3) nonprofit social enterprise that sells donated goods through 24+ thrift stores, the ShopGoodwill.com e-commerce platform, and the Marketplace/Bins warehouse in Santa Ana. Revenue from these retail operations, along with financial donations and grants, funds workforce development programs that provide job coaching, career planning, work experience, and job placement services to individuals with disabilities, veterans, justice-involved youth, and adults with mental health diagnoses in Orange County.
Product overview
Goodwill of Orange County operates as a nonprofit employment social enterprise combining retail operations with workforce development services. The core product portfolio consists of thrift store retail (24+ stores), ShopGoodwill.com e-commerce platform with live auctions, and the Marketplace/Bins warehouse shopping experience. These retail operations fund workforce development programs including job coaching, career planning, and specialized services for people with disabilities and veterans. Supporting services include donation pickup, electronics recycling, vehicle donation, and employer hiring programs. The organization serves 20,000+ individuals annually through programs designed to help people overcome employment barriers.
Differentiator
Problem solved
Functional benefit
Brands
- ShopGoodwill.com: E-commerce platform for online shopping of curated items including fine art, designer handbags, watches, and other premium donations
- Goodwill Marketplace (The Bins)
- Tierney Center for Veteran Services
- Assistive Technology Exchange Center (ATEC)
- LifeLaunch: Grow Opportunities
- Employment WORKS
Products and services
- Thrift Retail Stores 24+ physical thrift stores across Orange County selling donated clothing, furniture, home decor, electronics, and household items, with more than 2,000 new items added daily. For budget-conscious shoppers and resellers seeking affordable, sustainable goods.
- ShopGoodwill.com E-commerce National online auction and fixed-price marketplace for curated donated goods including fine art, designer handbags, watches, and collectibles. Items that did not sell in physical stores are listed online for global buyers.
- Goodwill OC Marketplace (The Bins) 20,000-square-foot warehouse retail experience in Santa Ana featuring 65 rotating bins of clothing and goods sold by the pound. Targets bargain hunters and resellers with unsold retail items, plus live auctions.
- Workforce Development Programs Comprehensive employment services including 1:1 job coaching, career planning, work experience, and job placement for individuals facing employment barriers. Includes Employment First, Student Services Work Experience, Work Adjustment, Ticket to Work, Direct Placement, and Employment WORKS.
- Disabilities Services Specialized employment and support services for individuals with disabilities, including Positive Behavioral Alternatives, Project SEARCH internships, Paid Internship Program, Deaf Services, Supported Employment, and Community-Based Services.
- Tierney Center for Veteran Services Comprehensive resource center in Tustin providing wraparound co-located services at no cost to veterans and their families, including employment assistance, behavioral health, housing resources, VA benefits support, legal assistance, and peer support.
- Assistive Technology Exchange Center (ATEC) Technology solutions program matching adults and children with disabilities to assistive equipment for independence at school, home, and work. Functions as a Device Lending and Demonstration Center through Ability Tools.
- Electronics Recycling Services Environmentally responsible recycling of electronic waste for businesses and individuals in Southern California, including secure data destruction services for corporate clients.
- Vehicle Donation Program Program accepting car, van, and truck donations to provide tax deductions for donors while supporting community members. Operated through the Careasy platform.
- Employer Hiring Programs Services connecting Orange County employers with pre-screened job candidates from workforce development programs. Includes Direct Placement, Supported Employment (individual and group), and On the Job Training programs with Work Opportunity Tax Credit (WOTC) assistance.
- Donation Pickup Services Convenient donation collection services including scheduled home pickups via ReSupply partnership and multiple donation center locations across Orange County accepting gently used goods.
- LifeLaunch: Grow Opportunities Program Training program preparing justice-impacted young adults ages 18-24 for workplace success. Funded by a $4 million U.S. Department of Labor Employment and Training Administration grant covering 86% of operating costs, with Goodwill contributing leveraged funding of $667,414 for the remaining 14%.
Quantifiable outcome
- More than 94 cents of every dollar goes directly to workforce development programs
- +3 more outcomes
Companies that use Goodwill of Orange County
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
Goodwill of Orange County technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Goodwill of Orange County partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Santa Ana College School of Continuing EducationcorePartnership to provide free digital literacy classes at Goodwill OC's corporate campus in Santa Ana. Classes open to team members and the public.
- Edwards LifesciencescorePartnership with Edwards Lifesciences for hiring program participants. The organization specifically highlights this partnership as a key employer collaboration supporting workforce development outcomes for individuals with disabilities.
- Orange County Workforce Development Board (OCWDB)corePartnership with OCWDB for the Employment First program, providing tailored job training, placement planning, and employment services. Co-enrollment into Workforce Innovation & Opportunity Act (WIOA) Services.
- Orange County One-Stop CentercoreCollaborative partner providing comprehensive employment services and workforce development resources in coordination with Goodwill OC's programs.
- California Department of RehabilitationcoreState agency providing referrals and funding for workforce development programs including On the Job Training reimbursement up to $1,500 per participant.
- Regional Center of Orange CountycoreRegional center providing referrals for individuals with developmental disabilities to Goodwill OC's workforce development programs and covering job coaching costs.
- Ethnos CoffeeminorCoffee vendor partnership for Party at the Bins event providing coffee and matcha during the event.
- Love and Lace Bridal BoutiqueminorDonated designer bridal gowns for the Bridal Pop-Up Event, supporting sustainable fashion and community impact.
- Friar TuxminorDonated menswear including tuxedo jackets, pants, white dress shirts, and ties for the Bridal Pop-Up Event.
- ShopGoodwill.comcoreNational e-commerce platform powered by Goodwill of Orange County, allowing auction and fixed-price sales of curated donated goods including fine art, designer items, and collectibles.
- Intertwined Inc.coreLuxury hospitality company in Irvine that hired Joanna through the Paid Internship Program. Company founder describes her as a 'game changer' and the best thing to happen to the company in 2025.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Goodwill of Orange County competitors and assessment
Company assessmentDirect peers
- Goodwill Industries of Southern California: Goodwill OC's sister organization in the broader SoCal region; operates the same nonprofit social enterprise model combining thrift retail with workforce development programs. Most directly comparable as part of the Goodwill Industries network with similar mission focus.
- The Salvation Army (Western Territory / Orange County): Closest nonprofit analog operating thrift stores that fund social programs including rehabilitation, veterans services, and disaster relief. Comparable social enterprise model, donation-funded retail, and mission-driven employment programs for vulnerable populations.
- Savers (Value Village / 2nd Ave): For-profit thrift retailer operating Value Village and 2nd Ave stores; partners with nonprofit organizations (including Goodwills) to purchase donated goods. Directly comparable thrift retail model with similar donation-to-retail supply chain economics.
- Chrysalis: SoCal-based nonprofit providing workforce development, job training, and supportive services for people experiencing barriers to employment. Directly comparable social enterprise mission serving similar populations in overlapping Southern California geography.
- Habitat for Humanity ReStores: Nonprofit home goods/furniture resale stores operated by Habitat for Humanity affiliates. Comparable nonprofit thrift retail model selling donated furniture, appliances, and home goods to fund housing programs; similar operational and donation supply dynamics.
- Society of St. Vincent de Paul: Nonprofit operating thrift stores that fund programs serving individuals experiencing poverty and homelessness. Comparable social enterprise model combining donation-driven retail with human services mission.
- ARC of Orange County: Local nonprofit providing disability services, employment support, and advocacy for individuals with intellectual and developmental disabilities in Orange County. Directly comparable mission focus and overlapping service territory.
- Homeboy Industries: LA-based nonprofit social enterprise providing workforce development and reentry services for formerly incarcerated and gang-involved individuals. Comparable mission focus on justice-involved populations with social enterprise funding model.
- JVS SoCal (Jewish Vocational Service): Nonprofit workforce development organization serving SoCal with career training, job placement, and refugee/immigrant services. Comparable workforce development mission and employer partnership model in overlapping geography.
Broad incumbents
- ThredUp: Large online resale platform processing millions of secondhand items. Competes with Goodwill OC's ShopGoodwill.com and traditional thrift stores for premium donated goods supply and online bargain shoppers; much larger scale and public-company financials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodwill of Orange County social profiles
Digital presenceGoodwill of Orange County compliance and trust
Trust signalCompliance4 records
Goodwill of Orange County financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodwill of Orange County leadership team
Management profileNumber of profiles
Profiles12 records
Goodwill of Orange County funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodwill of Orange County M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodwill of Orange County
What does Goodwill of Orange County do?
Goodwill of Orange County is a 501(c)(3) nonprofit social enterprise that sells donated goods through 24+ thrift stores, the ShopGoodwill.com e-commerce platform, and the Marketplace/Bins warehouse in Santa Ana. Revenue from these retail operations, along with financial donations and grants, funds workforce development programs that provide job coaching, career planning, work experience, and job placement services to individuals with disabilities, veterans, justice-involved youth, and adults with mental health diagnoses in Orange County.
Is Goodwill of Orange County a public or private company?
Goodwill of Orange County is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Goodwill of Orange County founded?
Goodwill of Orange County was founded in 1924. It employs 501 to 1,000 people.
Where is Goodwill of Orange County based?
Goodwill of Orange County is headquartered in Santa Ana, United States, in the North America region.
How does Goodwill of Orange County make money?
Six revenue lines are on record. Retail Store Sales are the primary driver. The others are marketplace / Bins Sales, E-commerce (ShopGoodwill.com), financial Donations, vehicle Donations and electronics Recycling Services.
Who are Goodwill of Orange County's main competitors?
Direct peers on record are Goodwill Industries of Southern California, The Salvation Army (Western Territory / Orange County), Savers (Value Village / 2nd Ave), Chrysalis, Habitat for Humanity ReStores, Society of St. Vincent de Paul, ARC of Orange County, Homeboy Industries and JVS SoCal (Jewish Vocational Service). ThredUp is listed as a broad incumbent.
Does Goodwill of Orange County have an API?
No public API is recorded for Goodwill of Orange County.
What industry is Goodwill of Orange County in?
Goodwill of Orange County's product category is Workforce Development & Thrift Retail. Its primary akta.pro industry code is CRAEABAB, Off-Price Department Stores (Apparel-Led), with a secondary code of HSAFADAI, Donation, Recycling & Junk Sorting for Garages/Basements/Attics. Its NAICS code is 459510 and its SIC code is 5940.