What Alonso Mercader S.A. does

Alonso Mercader S.A. is a privately held Spanish corporation specializing in synthetic leather and technical upholstery fabrics, operating under the trade name Alonso Mercader. The company manufactures and distributes faux leather (vinyl, polyurethane, and composite-based), technical textiles, and natural aniline leathers across 13+ branded collections including Filtech, Acualis, Pieltech, BLACKO, The Loop Firex, and Buccara Firex. Its product portfolio is differentiated by a stack of proprietary treatment technologies covering fire retardancy (M1 compliance), antibacterial and virucidal finishes (silver-ion iAys AG), UV/salt/humidity resistance (MPO marine finish), thermal regulation (ISO COOLER), breathability (AirSystem), and water-based solvent chemistry, addressing regulated specifications across contract/hospitality, nautical, furniture, automotive, aviation, healthcare, and community verticals.

The business operates a dual-channel model: a direct-to-buyer e-commerce storefront (store.alonsomercader.com) selling by the metre and by individual piece, alongside project-based B2B sales to architects, interior designers, upholsterers, and specifiers for large-scale contract and custom fabrication work. The website is offered in English, Spanish, and French, supporting cross-border European reach. Marketing is executed through active organic social presence on LinkedIn, Instagram, Facebook, and Pinterest, supplemented by a content-marketing blog and newsletter emphasizing technical thought leadership and sustainability positioning. Pricing is not publicly disclosed; the company reports being self-funded with no disclosed investors, M&A activity, or subsidiaries.

Name

Alonso Mercader S.A.

Legal name

Alonso Mercader S.A.

Website

https://alonsomercader.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alonso Mercader S.A. is a Spanish private manufacturer of synthetic leather and technical upholstery fabrics, selling 13+ branded collections and proprietary fire-retardant, antibacterial, and weatherproof treatments to architects, interior designers, and specifiers across contract, nautical, healthcare, aviation, and furniture verticals via e-commerce and direct B2B sales.

Ownership category

akta.pro rank

Product category

Technical Textiles / Synthetic Leather Upholstery

NAICS

Other Leather and Allied Product Manufacturing (316990), Other Leather and Allied Product Manufacturing (31699)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Vegan/Alternative Material Goods Manufacturing (PU/Plant-based/Mycelium) (IMAOAHAH)

akta.pro secondary industry

Leather, Suede & Alternatives (PU/Bio-based) (CRAAAMAG)

Keywords

• Synthetic leather
• Technical upholstery
• Faux leather fabrics
• Fire-retardant textiles
• Marine vinyl fabrics

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Synthetic Leather and Technical Fabric Sales: Manufacture and sale of synthetic leather and technical upholstery fabrics by the metre and by individual piece. Products are available through the company's e-commerce store and direct B2B relationships with professional buyers.
2. Custom/Made-to-Measure Fabrication: Custom fabrication services allowing customers to customise projects according to their specific needs, providing tailored solutions for interior design and technical upholstery projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Alonso Mercader S.A. manufactures and supplies synthetic leather (faux leather) and technical upholstery fabrics for professional buyers across multiple industries. The company offers 13+ distinct collections spanning vinyl, polyurethane, polyester, acrylic, silicone, cotton, microfibre, and composite materials, enhanced by proprietary treatments for fire resistance, antibacterial/virucidal protection, UV and water resistance, stain repellence, breathability, and thermal regulation. Products are sold by the metre or by individual piece through the company's e-commerce storefront and direct B2B relationships.

Product overview

Alonso Mercader S.A. is a supplier of synthetic leather and technical fabrics for upholstery, offering a portfolio of 13+ distinct product collections. The product line includes faux leather materials (PU and vinyl-based), marine-grade fabrics, outdoor composites, biodegradable options, fire-resistant technical fabrics, microfibre suedes, and natural leathers. Collections are complemented by advanced fabric treatments including fireproof, waterproof, UV resistance, blackout, breathable, antibacterial, virucidal, thermal resistance (ISO COOLER), and stain-resistant (Protech) finishes. Materials are categorized by base type (vinyl, polyester, polyurethane, acrylic, silicone, cotton, vegan leather, composite) and target sectors including contract, nautical, furniture, automotive, aviation, healthcare, and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Filtech Marine vinyl fabrics with textile effect designed for nautical and marine applications, treated with MPO Marine Professional Outdoor technology for UV, humidity, salinity, and intensive-use resistance.
• Structure Technical fabrics with haptic and textile effect for upholstery applications across interior and contract uses.
• Evolve PU faux leather upholstery positioned as an innovative alternative to PVC for technical interior applications.
• Acualis Outdoor polycarbonate-vinyl composite material offering extreme weather resistance for outdoor and marine upholstery.
• The Loop Firex Textile bouclé fabric with fire-resistant properties designed for intensive use contract applications.
• Pieltech Biodegradable fabrics and hi-tech composites offering sustainable technical upholstery solutions with reduced environmental impact.
• Diamond Fashion metal-matt coating finish for upholstery applications providing distinctive aesthetic surface treatments.
• Sueder & Qbik Microfibre suede materials offering soft texture and premium aesthetics for residential and commercial upholstery.
• Buccara Firex Fire-resistant technical fabrics for demanding contract and high-safety environment applications.
• Professional Vinyl covering designed for professional upholstery applications across furniture and contract sectors.
• Nauta Mass-dyed acrylic fabric offering colour stability and durability for marine and outdoor applications.
• Tectram Hybrid composite materials combining multiple performance properties for specialized technical applications.
• Natural Lorea Natural aniline leathers for premium upholstery applications combining natural material aesthetics with technical performance.
• BLACKO 100% Blackout 100% opaque blackout fabric with fire-retardant polymer core technology, linen-like surface on both sides, high abrasion resistance, for curtains, dividers, and upholstery.
• Made-to-Measure / Custom Fabrication Custom fabrication service allowing customers to customise projects according to their specific needs, providing tailored solutions for interior design and technical upholstery projects.
• Faux Leather by the Metre Direct purchasing of any catalogue fabric by the metre through the e-commerce storefront, with all items in stock and available with selection of colours, textures, and finishes.

Quantifiable outcome

• M1 fire safety compliance with reduced smoke and toxic emissions
• +2 more outcomes

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature19 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Morbern: North American manufacturer of vinyl and polyurethane upholstery fabrics for contract, healthcare, marine and transportation. Directly comparable on vinyl/PU product chemistry and contract vertical focus.
• CF Stinson: North American contract upholstery textile brand with crypton and performance finishes for healthcare, hospitality and education. Comparable on contract/technical fabric positioning and healthcare/hospitality verticals.
• Sunbrella (Glen Raven): Performance fabric brand with deep marine/outdoor and contract upholstery presence. Comparable on UV, saltwater and weather-resistant technical treatments applied to outdoor and nautical upholstery.
• Spradling International: Global vinyl-coated fabrics and faux leather producer serving automotive, marine, contract and healthcare upholstery. Directly comparable on vinyl/PU faux leather by-the-metre sales into the same verticals as Alonso Mercader.
• Camira Fabrics: UK-based manufacturer of contract and transportation upholstery fabrics with fire-retardant and performance treatments. Directly comparable on contract/hospitality/transport verticals and M1-style fire compliance.
• Ultrafabrics: US/Japan-based manufacturer of premium PU and vinyl upholstery fabrics for contract, hospitality, healthcare and aviation. Highly comparable to Alonso Mercader on material technology (PU-based, vegan alternatives) and target verticals.
• Enduratex: Coated fabrics and faux leather producer with marine, contract and automotive collections. Directly comparable on vinyl/PU upholstery product lines and marine/outdoor performance treatments.

Broad incumbents

• Serge Ferrari: French-listed global leader in technical flexible composite materials for architecture, marine and industry. Comparable on technical textile treatments and fire/UV compliance, but operates at far broader scale than Alonso Mercader.
• Kvadrat: Danish premium textile manufacturer serving high-end contract, hospitality and residential upholstery. Comparable on contract/hospitality vertical focus but oriented to high-end wool/blended textiles rather than vinyl/PU.
• Dickson Constant: French technical textiles manufacturer (part of Serge Ferrari group) for solar protection, marine and outdoor applications. Comparable on outdoor/UV technical treatments and marine/outdoor verticals, but operates at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlonsoMercaderSA?locale=es_ES
• LinkedInlinkedin.com/company/alonso-mercader-s-a-
• Instagraminstagram.com/alonsomercader
• Pinterestid.pinterest.com/alonso_mercader

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alonso Mercader S.A.