AltaFit
AltaFit is a Spanish subscription-based gym chain operating five locations across Madrid, Toledo, and Albacete, serving individual fitness consumers with 20+ branded group classes and the Altafit Move online training platform. It is a sub-brand within Grupo VivaGym.
- Company typePrivate
- Founded2019
- HeadquartersMálaga, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AltaFit does
AltaFit is a regional gym chain operating five physical clubs across three Spanish regions — Madrid (General Ricardos, Las Rozas, Puerta de Toledo), Toledo (Talavera), and Albacete (Mariana Pineda). Founded in 2019, the company offers subscription-based gym memberships targeting individual fitness consumers with a portfolio of over 20 branded group fitness classes (including GCROSS, GPOWER, ZUMBA, YOGA, PILATES, GHIIT, and others) structured around the proprietary "El Método Altafit" training methodology. The legal entity Altafit Instalaciones Deportivas, S.L. operates the clubs, with a parallel management entity Altafit Grupo de Gestión, S.L.
The company's product ecosystem comprises three layers: the physical gym clubs, the My Altafit member portal for membership management and account access, and the Altafit Move online training platform, which provides home-based workout content and is bundled with a free month for new gym members. Altafit Move operates on its own domain (altafitmove.com), signaling an intent to extend beyond physical locations. Marketing relies on Instagram (@altafitgimnasios) and a content blog covering nutrition, health, and activities, with online inscription available via the website.
AltaFit is a wholly owned sub-brand within Grupo VivaGym, a diversified Spanish fitness conglomerate headquartered in Málaga that also operates VivaGym, El Gym Iberia, Easy Sport, and other regional fitness brands. The parent provides shared services including centralized supplier procurement via the itbid platform. Pricing is not publicly disclosed, but the model is recurring subscription revenue. With 23 employees supporting five locations, the operation appears lean, with likely reliance on part-time frontline staff and shared back-office functions at the parent level. The company is a member of Fundación España Activa, an industry foundation promoting physical activity in Spain.
AltaFit firmographics
Firmographics- Name
- AltaFit
- Legal name
- Altafit Instalaciones Deportivas, S.L.
- Website
- https://altafit.es
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AltaFit is a Spanish subscription-based gym chain operating five locations across Madrid, Toledo, and Albacete, serving individual fitness consumers with 20+ branded group classes and the Altafit Move online training platform. It is a sub-brand within Grupo VivaGym.
- Ownership category
- akta.pro rank
AltaFit industry classification
Industry- Product category
- Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where AltaFit is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
AltaFit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gym Memberships: Subscription-based gym memberships providing access to physical gym club locations across Spain with various fitness activities including group classes such as GLIFE, GCROSS, GPOWER, ZUMBA, GBODY, GBOX, GDANCE, YOGA, PILATES, and others.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
AltaFit product offering
Product offeringCore offering
AltaFit operates a network of five gym clubs across Spain (Albacete, Madrid, Toledo) providing fitness facilities, more than 20 branded group exercise classes, and member access. Memberships also include a free month on the Altafit Move digital training platform for at-home workouts, and members use the My Altafit portal to manage their accounts.
Product overview
AltaFit operates a multi-location gym chain across Spain (Albacete, Madrid, Toledo regions) offering fitness facilities and group exercise classes. The product ecosystem includes physical gym clubs, the My Altafit member portal for member management, and the Altafit Move online training platform. The company also offers various branded fitness classes including GCROSS (cross training), GPOWER (high intensity), GBOX (boxing), ZUMBA, YOGA, PILATES, GHIIT, and others, following the proprietary El Método Altafit training methodology.
Differentiator
Problem solved
Functional benefit
Brands
- Altafit Move: Online training platform offering at-home workout programs with free month for members.
Products and services
- Altafit Gym Club Membership Recurring gym membership granting access to Altafit's physical gym clubs in Spain, including fitness facilities, equipment, and the full schedule of branded group exercise classes (GLIFE, GCROSS, GPOWER, ZUMBA, GBODY, GBOX, GDANCE, YOGA, PILATES, GHIIT, and others) for individual consumers.
- Altafit Move
Companies that use AltaFit
Customer profileSegments1 record
Ideal customer profiles1 record
AltaFit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
AltaFit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Fundación España ActivaminorAltaFit is a member of Fundación España Activa, a foundation supporting active living and physical activity in Spain. This membership demonstrates commitment to the fitness industry and health promotion.
- Grupo VivaGymcoreAltafit Instalaciones Deportivas, S.L. and Altafit Grupo de Gestión, S.L. are part of Grupo VivaGym, a larger fitness group operating multiple gym brands including VivaGym, El Gym Iberia, Easy Sport, and others. The parent company manages shared services including supplier procurement through the itbid platform.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
AltaFit competitors and assessment
Company assessmentDirect peers
- Holmes Place: Premium Spanish fitness chain with full-service clubs in Madrid and other major cities; offers a higher-tier alternative that anchors the market in which AltaFit competes.
- Synergym: Spanish low-cost gym chain with broad geographic coverage across Spain, competing with AltaFit on price-sensitive memberships and class variety in regional Spanish markets.
- VivaGym: Sister brand to AltaFit under the same Grupo VivaGym parent, operating its own chain of low-cost clubs across Spain with overlapping membership positioning and shared back-office services via the itbid procurement portal.
- Fitness Park: Spanish low-cost gym operator with extensive class offerings and aggressive pricing; competes directly with AltaFit in the same Madrid and Castilla-La Mancha regions for value-conscious consumers.
- GO fit: Spanish mid-market gym chain operating large-format clubs with extensive group class schedules and family-oriented programming; directly comparable to AltaFit in Spanish urban markets like Madrid.
- BasicFit: Europe's largest low-cost gym chain with hundreds of locations in Spain. Competes directly with AltaFit on subscription gym memberships in Spanish cities and represents the dominant benchmark for low-cost fitness in Iberia.
- Easy Sport: Another sister brand of AltaFit within Grupo VivaGym, operating low-cost gyms in Spain with overlapping target customer and shared central services from the Málaga parent entity.
Emerging players
- ClassPass: Multi-brand fitness class aggregator and subscription platform; competes with Altafit Move by offering consumers access to many studios/clubs for a single monthly fee, threatening AltaFit's bundled gym-plus-digital value proposition.
Broad incumbents
- McFit: Germany-origin low-cost gym pioneer now operating across multiple European markets including Spain; competes on price and digital add-ons similar to AltaFit's gym-plus-Altafit-Move bundle.
- Equinox: Global premium fitness operator with high-end group class programming; relevant as a benchmark for AltaFit's class-format IP and potential positioning playbook should AltaFit move upmarket.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AltaFit social profiles
Digital presenceAltaFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
AltaFit leadership team
Management profileNumber of profiles
AltaFit subsidiaries and ownership
Company hierarchySubsidiaries1 record
AltaFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AltaFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AltaFit
What does AltaFit do?
AltaFit operates a network of five gym clubs across Spain (Albacete, Madrid, Toledo) providing fitness facilities, more than 20 branded group exercise classes, and member access. Memberships also include a free month on the Altafit Move digital training platform for at-home workouts, and members use the My Altafit portal to manage their accounts.
Is AltaFit a public or private company?
AltaFit is a private company. It is classified as corporate owned and is currently operating.
When was AltaFit founded?
AltaFit was founded in 2019. It employs 11 to 50 people.
Where is AltaFit based?
AltaFit is headquartered in Málaga, Spain, in the Europe region.
How does AltaFit make money?
One revenue line is on record: gym Memberships.
Who are AltaFit's main competitors?
Direct peers on record are Holmes Place, Synergym, VivaGym, Fitness Park, GO fit, BasicFit and Easy Sport. ClassPass is listed as an emerging player. Broad incumbents are McFit and Equinox.
Does AltaFit have an API?
No public API is recorded for AltaFit.
What industry is AltaFit in?
AltaFit's product category is Fitness Centers. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 713940 and its SIC code is 7997.