Synergym
Synergym is a Spanish HVLP gym chain operating 166 club sites across Spain, serving value-conscious individual fitness consumers with no-contract memberships, branded group fitness programs, and a Virtuagym-powered mobile app for access and class booking.
- Company typePrivate
- Founded2016
- HeadquartersMálaga, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Synergym does
Synergym is a Spanish high-value low-price (HVLP) gym chain operating a national network of 166 club sites as of April 2026, headquartered in Málaga. The company serves value-conscious individual fitness consumers with no-contract membership tiers ranging from €24.99/month (student) and €29.99/month (Club Unlimited, single club) to €36.99/month (Multiclub Premium, all locations), plus short-term day and week passes. The product offering includes five branded training zones (Stamina/Cardio, Power, Agility/Group Fitness, Speed/Indoor Cycling, Cross), proprietary group fitness formats marketed as Beat Programs (BOOMPA, RUMBLE, FLOW, CORE, CYCLING, CROSS), and a 500+ hour online workout library. Ancillary revenue streams include personal training sessions, locker rentals, and a €4.99/month MyRealFood nutrition planning add-on.
The underlying technology stack is a Virtuagym-powered mobile app delivering QR-code-based gym access, class reservations, member management, and online training content, with a Teamtailor-hosted recruitment portal and an internal Synergym Academy for staff certification. Distribution is direct-to-consumer through synergym.es, the mobile app, and the physical gym showroom network, supplemented by the Plan Amigo referral program offering existing members a 50% discount for bringing in new signups.
Under All Seas Capital's ownership from June 2024 to April 2026, Synergym grew from 96 to 166 clubs, increased revenue by over 100%, and secured €120 million in syndicated financing led by Santander. In April 2026, All Seas Capital exited via sale to VivaGym (backed by Providence Equity Partners), forming a combined 500+ club network across Spain and Portugal; the Growth Partner family office of Richard Harpin realized gains of at least 150% on its prior stake. The primary customer segments are general fitness consumers (primary), students, and premium multiclub members, with no enterprise or corporate concentration.
Synergym firmographics
Firmographics- Name
- Synergym
- Legal name
- Synergym Holding S.L.
- Website
- https://synergym.es
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Synergym is a Spanish HVLP gym chain operating 166 club sites across Spain, serving value-conscious individual fitness consumers with no-contract memberships, branded group fitness programs, and a Virtuagym-powered mobile app for access and class booking.
- Ownership category
- akta.pro rank
Synergym industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Other Personal Services (8129), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Small-Group Personal Training (Semi-Private) (HSADAAAN), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
Keywords
Where Synergym is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Synergym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Monthly and quarterly recurring subscriptions for gym access with tiered options from basic single-club to premium multiclub access. Renewal is automatic until member requests cancellation.
- Day/Week Passes: One-time access passes for visitors and tourists seeking short-term gym use without subscription commitment.
- MyRealFood Nutrition Service: Partnership with MyRealFood providing personalized nutrition plans at €4.99/month for members, offering 4-week meal plans, shopping lists, and macro customization.
- Locker Rental: Daily use lockers (free with subscription) and premium personal lockers at 50% discount for premium members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Club Unlimited - Single club access with all amenities |
| Subscription | Monthly | Multiclub Premium - Access to all 160+ clubs nationwide |
| Subscription | Multi-year contract | Trimestral - Quarterly commitment plan |
| Subscription | Monthly | Estudiante - Student rate with ID verification required |
| Unit Pricing | Pay-as-you-go | Bono Día - Single day access pass |
| Unit Pricing | Pay-as-you-go | Bono Semana - 7-day access pass |
| Subscription | Monthly | Gandía Local Rate |
| Subscription | Multi-year contract | Gandía Trimestral |
| Subscription | Monthly | MyRealFood Nutrition Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Synergym product offering
Product offeringCore offering
Synergym is a Spanish low-cost gym chain operating 160+ club locations across Spain that sells monthly, quarterly, student, and premium multi-club memberships providing access to fitness equipment, group classes, personal lockers, and a branded mobile app. The company also offers single-day and weekly passes, personal training sessions, and a nutrition planning add-on (MyRealFood Plan Plus) integrated through its member area.
Product overview
Synergym is a high-value low-price (HVLP) gym chain operating across Spain with a network of over 160 club locations. The offering consists of a core fitness membership platform with tiered plans (Club Unlimited, Multiclub Premium, quarterly, student, and commitment options) providing gym access, directed classes, and app features. The portfolio includes branded group fitness programs (Beat Programs: BOOMPA, RUMBLE, FLOW, CORE, ZUMDANCE, CROSS) across five training zones (Stamina/Cardio, Power, Agility, Speed/Indoor Cycling, Cross). Add-on services include MyRealFood nutritional planning integration and Personal Training sessions. The Synergym mobile app (powered by Virtuagym) enables QR access, class booking, and workout tracking. The company also operates Synergym Academy for internal staff training and certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Synergym Club Unlimited
Quantifiable outcome
- Revenue increased over 100% during 2024-2026 ownership period under All Seas Capital
- +1 more outcomes
Companies that use Synergym
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Synergym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Synergym partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MyRealFoodsupportingMyRealFood App S.L provides personalized nutrition planning service integrated with Synergym memberships at €4.99/month. Includes 4-week meal plans, automatic shopping lists, and goal-based macro customization. Operated as separate company with data shared only for service activation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Synergym competitors and assessment
Company assessmentDirect peers
- Basic-Fit: Europe's largest low-price fitness chain (publicly listed in Amsterdam) with a heavy Iberian footprint. Closest direct competitor to Synergym in HVLP positioning and Spain-focused expansion strategy.
- VivaGym: Spanish/Portuguese HVLP gym operator and pending acquirer of Synergym (Providence Equity-backed). Operates the same HVLP model with overlapping class formats and target customer.
- GO fit: Spanish fitness chain offering premium-value memberships with strong group class programming. Directly competes with Synergym in urban Spanish markets with similar mid-market positioning.
- AltaFit: Spanish HVLP gym chain with nationwide presence, offering low monthly fees and group classes. Closely mirrors Synergym's value proposition and target demographic.
- Fitness Hut: Iberian HVLP fitness chain with strong presence in Portugal and growing Spanish footprint. Comparable business model and pricing tiers; relevant post-VivaGym merger as combined Iberian competitor.
- McFit: European HVLP gym pioneer owned by RSG Group, with Spanish locations. Competes directly on price and no-frills value proposition across European markets.
Broad incumbents
- Smart Fit: Latin America's largest fitness chain with over 1,000 units. Operates the same HVLP subscription model at larger scale; relevant comparable for unit economics and rapid network expansion playbook.
- Planet Fitness: Global HVLP fitness leader (NYSE: PLNT) with thousands of locations. Comparable low-price, high-volume subscription model; provides international benchmark for HVLP unit economics and brand IP.
- Life Time Fitness: US premium fitness operator offering club memberships, classes, and ancillary wellness services. Comparable in scale and ancillary revenue diversification (nutrition, PT, digital content).
Others
- Gympass: Corporate wellness aggregator partnering with gyms globally (including many HVLP operators). Relevant ecosystem participant enabling B2B distribution for gym chains like Synergym.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Synergym social profiles
Digital presenceSynergym compliance and trust
Trust signalCompliance1 record
Synergym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synergym leadership team
Management profileNumber of profiles
Profiles2 records
Synergym subsidiaries and ownership
Company hierarchySubsidiaries2 records
Synergym funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synergym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synergym
What does Synergym do?
Synergym is a Spanish low-cost gym chain operating 160+ club locations across Spain that sells monthly, quarterly, student, and premium multi-club memberships providing access to fitness equipment, group classes, personal lockers, and a branded mobile app. The company also offers single-day and weekly passes, personal training sessions, and a nutrition planning add-on (MyRealFood Plan Plus) integrated through its member area.
Is Synergym a public or private company?
Synergym is a private company. It is classified as private equity controlled and is currently operating.
When was Synergym founded?
Synergym was founded in 2016. It employs 501 to 1,000 people.
Where is Synergym based?
Synergym is headquartered in Málaga, Spain, in the Europe region.
How does Synergym make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are day/Week Passes, myRealFood Nutrition Service and locker Rental.
Who are Synergym's main competitors?
Direct peers on record are Basic-Fit, VivaGym, GO fit, AltaFit, Fitness Hut and McFit. Broad incumbents are Smart Fit, Planet Fitness and Life Time Fitness. Gympass is listed as an others.
Does Synergym have an API?
No public API is recorded for Synergym.
What industry is Synergym in?
Synergym's product category is Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 8129 and its SIC code is 7997.