Altenburg-Garage AG

What Altenburg-Garage AG does

Altenburg-Garage AG is a family-owned, multi-brand automotive dealership and service center established in 1977, headquartered in Untersiggenthal, Canton Aargau, Switzerland. The company operates as an official dealer for CUPRA, SEAT, Mitsubishi, and Suzuki, and as an authorized VW Service Partner, selling new vehicles, year-old vehicles (Jahreswagen), pre-ordered vehicles (Vorlauffahrzeuge), and used cars (Occasionen) across these brands. New vehicle prices range from approximately CHF 29,300 to over CHF 77,000, with used vehicles from CHF 10,900 to CHF 59,900.

The business operates a single physical showroom and workshop location, complemented by an e-commerce-enabled website with online vehicle search, leasing calculator, and online appointment booking. Service offerings include a full workshop (diagnostics, axle alignment, MFK preparation, tire changes, tire hotel storage), body and paint shop, and the DIEWASCHGARAGE sub-brand for self-service and full-service car washing. Ancillary revenue streams include vehicle leasing (0.8%–2.99% APR), Auto Abo car subscription via Carify, vehicle insurance, rental, tuning, and an online accessories shop under the Altenburg-NEXT initiative.

The customer base is entirely B2C, serving individual retail and service customers in Canton Aargau. The company has only 8 listed employees — almost certainly sales, management, and administrative staff — with workshop technicians and apprentices not captured in reported headcount. The company maintains a 4.7/5 Google rating from 298 reviews and operates under the 'Qualität seit 1977' brand motto. There is no disclosed revenue, no external funding, and no parent company; it is privately held and family-operated.

Name

Altenburg-Garage AG

Legal name

Altenburg-Garage AG

Website

https://altenburg-garage.ch

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Altenburg-Garage AG is a family-owned, multi-brand automotive dealership and service center in Untersiggenthal, Canton Aargau, Switzerland, operating since 1977. It sells new and used vehicles across CUPRA, SEAT, Mitsubishi, Suzuki, and provides authorized VW servicing, workshop, bodywork, and car wash services to individual retail customers in the local region.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411), Automotive Parts, Accessories, and Tire Retailers (4413), Car Washes (811192), Used Car Dealers (441120)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Multi-brand car dealership
• Automotive service center
• Vehicle sales leasing
• Car subscription services
• Auto body repair

Headquarters

HQ city

Untersiggenthal

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Vehicle Sales: Sale of new vehicles (Neuwagen), used vehicles (Occasionen), and pre-registered vehicles (Jahreswagen, Vorlauffahrzeuge) across multiple brands including CUPRA, SEAT, Mitsubishi, Suzuki, and VW.
2. Vehicle Service and Maintenance: Workshop services including vehicle diagnostics, axle alignment (Achsvermessung), MFK preparation, tire changes, tire hotel storage, and general maintenance and service.
3. Body and Paint Work: Carrosserie und Lackiererei services including dent repair, glass replacement and repair, accident repair, and on-site damage reporting.
4. Vehicle Leasing: Vehicle leasing services with advertised rates ranging from 0.8% to 2.99%, serving as a financing channel for vehicle purchases.
5. Auto Abo (Car Subscription): Flexible car subscription service allowing customers to use vehicles for a monthly fee with delivery within days of booking confirmation. Partner includes Carify.
6. Car Wash and Cleaning Services: Self-service car wash and full-service interior cleaning under the 'WASCHGARAGE' brand, including spring check, de-icing/de-salting, and full-service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Altenburg-Garage AG is a multi-brand automotive dealership and service center in Untersiggenthal, Canton Aargau, Switzerland, selling new and used vehicles from CUPRA, SEAT, Mitsubishi, and Suzuki, while serving as an authorized VW Service Partner. The company also offers vehicle leasing, car subscription (Auto Abo via Carify), car rental, insurance consultation, vehicle trade-in, an accessories e-commerce shop, and an integrated DIEWASCHGARAGE car wash facility. Additional services include a full-service workshop (maintenance, diagnostics, axle alignment, MFK preparation, tire changes, tire hotel), a body and paint shop, and auto tuning.

Product overview

Altenburg-Garage AG is a traditional multi-brand automobile dealership and automotive service center based in Untersiggenthal, Canton Aargau, Switzerland, established in 1977. The company operates as a unified dealership and service operation offering sales of new and pre-owned vehicles across five main brands—CUPRA, Mitsubishi, SEAT, Suzuki, and Volkswagen (as a VW Service Partner)—alongside a comprehensive suite of workshop and body shop services. The product portfolio centers on vehicle sales (new cars, year cars, used cars, electric vehicles, and pre-ordered vehicles) combined with automotive services including maintenance/repairs, car washing, vehicle leasing, car subscriptions (via Carify partnership), insurance, and accessories. The company also offers tire hotel storage, MFK (vehicle inspection) preparation, and car tuning services. An online appointment booking system and online shop for accessories complement the physical dealership operations.

Differentiator

Problem solved

Functional benefit

Brands

• DIEWASCHGARAGE: Professional car cleaning service offering self-service wash facilities and full-service interior cleaning, including packages for the Limmat/Reuss/Aare region.

Products and services

• CUPRA Vehicles Sale of CUPRA performance sub-brand vehicles including Raval, Born, Formentor, Ateca, Leon, Leon Sportstourer, Terramar, and Tavascan, targeted at private retail buyers.
• SEAT Vehicles Sale of SEAT vehicles including Ibiza, Arona, Leon, Leon Sportstourer, and Ateca for private retail customers.
• Mitsubishi Vehicles Sale of Mitsubishi vehicles including Space Star, Colt, NEW ASX, NEW Grandis, NEW Eclipse Cross BEV, and NEW Outlander PHEV for private retail buyers.
• Suzuki Vehicles Sale of Suzuki vehicles including Swift, Vitara, e Vitara, S-Cross, and Across for private retail customers.
• VW Service Partner Authorized Volkswagen service partner providing maintenance, repairs, diagnostics, warranty work, and parts using VW Service Cam video documentation.
• Used Cars (Occasionen) Sale of pre-owned vehicles across multiple brands with quality certification, ranging from compact to premium segments for private buyers.
• New Cars (Neuwagen) Sale of brand-new vehicles from CUPRA, SEAT, Mitsubishi, and Suzuki with manufacturer warranties.
• Year-Old Cars (Jahreswagen) Sale of nearly-new vehicles typically under one year old with low mileage at attractive prices.
• Workshop Services (Werkstatt) Full-service automotive workshop for private vehicle owners providing maintenance, repairs, vehicle diagnostics, axle alignment, MFK preparation, tire changes, tire hotel storage, and general service.
• Body and Paint Shop (Carrosserie und Lackiererei) Body repair and painting services including dent removal, glass replacement and repair, accident repair, and on-site damage reporting for private vehicle owners.
• Car Wash (DIEWASCHGARAGE) Self-service wash facility plus full-service interior cleaning, exterior wash, de-icing, and spring-check packages for private vehicle owners.
• Auto Abo (Car Subscription) Flexible car subscription delivered within days of booking confirmation with a monthly fee, offered in partnership with Carify for private customers.
• Vehicle Leasing Vehicle leasing financing with advertised rates from 0.8% to 2.99% APR, monthly installments starting at approximately CHF 300 depending on model, term, and mileage.
• Car Buy/Sell and Trade-In Vehicle purchase and sale assistance including trade-in valuation of existing vehicles for private sellers and buyers.
• Car Insurance Consultation Vehicle insurance consultation and brokerage service for private customers purchasing or leasing vehicles.
• Car Rental Short-term and long-term vehicle rental services for private customers needing temporary transportation.
• Accessories Shop (Zubehör Shop) Online e-commerce shop for vehicle accessories, vintage e-bikes, and winter wheels, accessible via a separate shop subdomain.
• Tire Hotel (Räder Hotel) Seasonal tire storage service with professional mounting and balancing for private vehicle owners.
• Auto-Tuning Vehicle tuning and customization services for private customers seeking performance or aesthetic modifications.

Quantifiable outcome

• Google rating of 4.7 out of 5 stars based on 298 reviews

Named customers1 record

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• CUPRA (official dealer partnership)coreChannel Partner/ Reseller/ DistributorAltenburg-Garage AG is an official CUPRA dealer and partner (listed on cuprapartner.ch/altenburg-garage), selling the full CUPRA model range including Raval, Born, Formentor, Ateca, Leon, Terramar, and Tavascan.
• SEAT (official dealer partnership)coreChannel Partner/ Reseller/ DistributorAltenburg-Garage AG is an official SEAT dealer and partner (listed on seatpartner.ch/altenburg-garage), selling SEAT models including Ibiza, Arona, Leon, and Ateca.
• Mitsubishi Motors Switzerland (official dealer partnership)coreChannel Partner/ Reseller/ DistributorOfficial Mitsubishi dealer (listed on mitsubishi-motors.ch/haendler-details/12034), selling the full Mitsubishi range including Space Star, Colt, NEW ASX, NEW Grandis, NEW Eclipse Cross BEV, and NEW Outlander PHEV.
• Suzuki Switzerland (official dealer partnership)coreChannel Partner/ Reseller/ DistributorOfficial Suzuki dealer (listed on dealer.suzuki.ch/altenburg-garage-untersiggenthal), selling Suzuki models including Swift, Vitara, e Vitara, S-Cross, and Across.
• Volkswagen Switzerland (official dealer partnership)coreChannel Partner/ Reseller/ DistributorOfficial VW Service Partner (listed on partner.volkswagen.ch/altenburg-garage), providing authorized VW service, repairs, and parts using VW Service Cam technology.
• Carify (Auto Abo subscription partner)minorChannel Partner/ Reseller/ DistributorCarify is referenced as the subscription (Auto Abo) service provider partner through which Altenburg-Garage AG offers car subscription options to customers.
• Websamurai AG (web design and development)minorImplementation/ SI/ Consulting PartnerSwiss web agency responsible for the design, development, and ongoing maintenance of the Altenburg-Garage AG website.

Scale indicators3 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Emil Frey Group: Major Swiss automotive dealer group representing multiple brands with sales, service, and body shop operations nationally. Comparable as a multi-brand authorized dealer with workshop capabilities, though operating at significantly larger scale than the subject company.
• AMAG Group: Switzerland's largest automotive retail and service group, operating numerous multi-brand dealerships and import partnerships across the country. Comparable as a fellow multi-brand dealer with workshop and aftersales operations, but at substantially greater scale and brand breadth than Altenburg-Garage AG.

Others

• Mobility Carsharing: Swiss cooperative offering station-based carsharing services. Adjacent to Altenburg-Garage AG's vehicle-usage offerings (leasing, subscription, rental) and represents a competing Swiss model for access-over-ownership mobility.
• AutoScout24 Schweiz: Leading Swiss online vehicle marketplace on which Altenburg-Garage AG's inventory is listed. Comparable as the digital distribution channel the dealership relies on for used-car discovery, though not a direct competitor.

Emerging players

• Carify: Swiss car subscription platform partnered with Altenburg-Garage AG to deliver Auto Abo offerings. Comparable as a participant in the same vehicle-subscription ecosystem and an explicit commercial partner of the subject company.

Direct peers

• Carglass Switzerland: Swiss vehicle glass repair and replacement specialist. Comparable as a competitor in the body shop / glass repair service line that Altenburg-Garage AG offers under 'Carrosserie und Lackiererei'.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altenburg-garage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altenburg-Garage AG