What CSUF Alumni Association does

The CSUF Alumni Association is the official auxiliary organization of California State University, Fullerton, founded in 1969 to maintain lifelong ties between the university and its graduates. It operates as a California non-profit corporation governed by a volunteer Board of Directors and led by Bill Cole (Assistant Vice President and CEO/Executive Director since 2020), with a nine-person professional staff based at the George G. Golleher Alumni House on the CSUF campus. The association stewards a network of approximately 300,000-334,000 alumni globally, of which more than 95,000 reside in Orange County, California.

Core offerings are organized around a $180 lifetime membership (discounted to $70 for the graduating class at Grad Fest) that bundles insurance, banking, travel, athletics, library, recreation, and affinity partner discounts. Beyond membership, the association runs an extensive programmatic portfolio including 10 annual $2,500 scholarships, the biennial Vision & Visionaries awards (established 1994), Student Alumni Ambassadors, Dinner with 12 Titans, the Titan Owned Alumni Business Directory, alumni travel programs through AESU and AHI, and venue rentals of the historic Golleher Alumni House (Fiesta Room, Grand Courtyard, Alumni Courtyard at $175-$350/hr). Revenue is diversified across membership dues (which include a $30 scholarship fund contribution), Alumni Legacy Tiles sold at $500 each, venue rental fees, and philanthropic giving, with engagement delivered through a website (alumni.fullerton.edu), a mobile app on iOS and Android, a monthly @Fullerton newsletter reaching 170,000 subscribers, and signature in-person events such as Titan Nation Day and regional alumni receptions across major US markets.

The organization's go-to-market is community-led and direct-to-consumer: graduating students are converted through Grad Fest and Student Alumni Ambassadors, while deeper alumni engagement is sustained through regional chapters, affinity partner co-marketing with 13+ partners, the FULLY Engaged volunteer platform, and PCI Oral History Project storytelling. The 2024-2029 Strategic Plan institutionalizes goals around cultivation, partnerships, and philanthropy, including a $1 million endowed scholarship fund target. The association operates under the oversight of California State University, Fullerton, with no external equity ownership.

Name

CSUF Alumni Association

Legal name

California State University, Fullerton Alumni Association

Website

https://alumni.fullerton.edu

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

The CSUF Alumni Association is a California non-profit auxiliary organization of California State University, Fullerton that engages a network of approximately 300,000-334,000 alumni through a $180 lifetime membership, scholarships, recognition programs, alumni travel, venue rentals, and affinity partner discounts, supported by a nine-person staff based at the Golleher Alumni House.

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Alumni Events, Reunions & Regional Chapters (EDALAOAG), Alumni Benefits, Membership & Affinity Programs (EDALAOAM), Alumni Career Networking & Mentorship Programs (EDALAOAL), Alumni Communications, Marketing & Publications (EDALAOAF), Student & Alumni Communities (BPAMABAK)

Keywords

• Alumni association services
• Lifetime membership programs
• Alumni networking events
• Scholarship programs
• Event venue rentals

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Lifetime Membership Dues: One-time lifetime membership fee of $180 (or $70 for recent graduates at Grad Fest). Includes $30 contribution to Alumni Association scholarship fund. Grants lifetime access to member benefits including career resources, insurance discounts, travel programs, campus facilities, and event access.
2. Alumni Legacy Tiles: Sale of personalized Legacy Tiles at $500 each (100% tax-deductible) for installation on walls of Golleher Alumni House. 10 lines, 20 characters per line. Tiles installed three times per year.
3. Alumni House Venue Rentals: Rental of Golleher Alumni House event spaces including Fiesta Room ($250-300/hr), Grand Courtyard ($250-350/hr), and Alumni Courtyard ($175-250/hr). Members receive $150 discount. Supports alumni and campus community events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The CSUF Alumni Association operates as a membership-based nonprofit serving graduates of California State University, Fullerton. Its core offering is a one-time $180 lifetime membership that unlocks affinity partner discounts (insurance, banking, travel, fitness, entertainment), access to campus facilities, event invitations, and a directory of alumni-owned businesses. Beyond membership, it sells Golleher Alumni House venue rentals, $500 commemorative Legacy Tiles, scholarships, recognition awards (Vision & Visionaries), and travel programs through partner tour operators.

Product overview

The CSUF Alumni Association operates as a membership-based alumni organization offering a unified portfolio of engagement, recognition, and benefits programs rather than a technology product. Core offerings include Classic Alumni Membership ($180 lifetime) providing insurance discounts, entertainment benefits, travel programs, and campus access; Student Outreach Programs including Student Alumni Ambassadors, Grad Fest, and Dinner with 12 Titans; Student Scholarships awarding 10 scholarships of $2,500 each year; Vision & Visionaries Awards recognizing distinguished alumni; Titan Owned Alumni Business Directory connecting alumni businesses; Alumni Travel Programs through AESU and AHI partners; Golleher Alumni House venue rentals; Alumni House Legacy Tiles; PCI Oral History Project for story preservation; and @Fullerton monthly newsletter reaching 170K+ alumni. The Titan Pro Network was discontinued as of November 2022. The organization does not offer a software product, API, or technical platform.

Differentiator

Problem solved

Functional benefit

Brands

• Golleher Alumni House: Historic Spanish Revival-style house venue available for rental for events including weddings, meetings, and celebrations
• Titan Alumni App
• Student Alumni Ambassadors
• FULLY Engaged
• Vision & Visionaries
• @Fullerton Newsletter

Products and services

• Classic Alumni Lifetime Membership Lifetime membership program priced at $180 (one-time) that grants alumni access to affinity partner discounts (Farmers GroupSelect insurance, CU SoCal banking, AMBA travel insurance, Active & Fit gym access), on-campus benefits (SRC recreation center access, library access across all 23 CSU campuses, parking vouchers via ParkMobile, Titan Shops merchandise discounts), ticket discounts (athletics, performing arts), and professional development resources. Includes a $30 contribution to the Alumni Association scholarship fund.
• Golleher Alumni House Venue Rentals Rental of three event spaces at the historic George G. Golleher Alumni House. Fiesta Room & Back Patio ($250/hr Mon-Thu + $250 event fee; $300/hr Fri-Sun + $350 event fee; capacity 64 seated / 90 standing). Grand Courtyard ($250/hr Mon-Thu + $250 event fee; $350/hr Fri-Sun + $350 event fee; capacity 200 seated / 342 standing). Alumni Courtyard ($175/hr Mon-Thu + $250 event fee; $250/hr Fri-Sun + $350 event fee; capacity 64 seated / 82 standing). Members receive $150 discount. Used for weddings, corporate events, meetings, and celebrations.
• Alumni House Legacy Tiles Personalized tile inscriptions (10 lines maximum, 20 characters per line) installed on the outside wall of the Golleher Alumni House to commemorate graduations, birthdays, anniversaries, retirements, or to honor family members, mentors, and classmates. Priced at $500 per tile (10" x 10"), 100% tax-deductible as a charitable gift. Tiles installed three times per year.
• Student Scholarships Alumni Association scholarship program awarding 10 scholarships of $2,500 each annually to continuing full-time CSUF undergraduate and graduate students. Open to international, undocumented, and graduate students with minimum 2.5 GPA enrolled full-time. Funded through alumni donations and programming events.
• Alumni Travel Programs Group travel programs offered through partners AESU and AHI Travel. Includes the Classic Europe Grad Trip for recent graduates, young alumni travel for those within 10 years of graduation, and legacy alumni travel for members 55+. AMBA Travel Insurance provides trip protection.
• Student Recreation Center (SRC) Membership Monthly fitness center membership for Alumni Association members at CSUF Student Recreation Center. $30 per month (full access) or $12 per month (weekends only). Includes access to rock wall, basketball courts, outdoor pool, and group classes.
• Grad Fest Annual commencement preparation event held at Titan Shops for graduating CSUF students. Students can purchase regalia, explore commemorative merchandise, meet vendors and CSUF departments, and join the Alumni Association with exclusive member bundles including alumni t-shirts or license plates at discounted rates.

Quantifiable outcome

• 10 scholarships awarded at $2,500 each annually to continuing CSUF students
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Farmers GroupSelectcoreGTM or Marketing PartnerAuto and home insurance program offering CSUF alumni special discounts. CSUF alumni discount code is F3I. Alumni can call 877-491-5089 or visit farmersgroupquote.com/csufalumni. Program includes renters, motorcycles, boats coverage.
• Credit Union of Southern California (CU SoCal)coreGTM or Marketing PartnerExclusive benefits for CSUF alumni including competitive rates on deposit products and loans, top-rated Mobile Banking App, and access to 30,000+ surcharge-free ATMs nationwide. Alumni select 'CSUF Alumni Association' during account opening.
• AMBA (Alumni Insurance Benefits Program)coreGTM or Marketing PartnerTravel insurance protection through Alumni Insurance Benefits Program administered by AMBA. Provides comprehensive and flexible travel insurance protection against unexpected travel issues. Contact: 1-888-560-2586.
• AESU TravelcoreStrategic or Co-development PartnerYoung alumni travel program offering Classic Europe Grad Trip bringing together 20+ graduates annually. Also offers trips for alumni graduated within last 10 years. 40+ years experience in young professional travel market. Contact: 800-638-7640.
• Active & Fit NowminorGTM or Marketing PartnerGym membership program with thousands of fitness options nationwide. No long-term contracts. Starting at $32/month. Allows switching gyms with ease.
• AHI TravelcoreStrategic or Co-development PartnerExclusive travel programs for alumni 55 years+ with over 50 years experience. Balance of group travel benefits with individual destination experiences including excursions, tours, and leisure time. Experienced Travel Director attends to all details.
• Center for Entrepreneurship (Mihaylo College)minorStrategic or Co-development Partner15% discount on consulting program services for alumni businesses. Consulting provided by dedicated CSUF student teams who analyze business needs, conduct research, and deliver project reports.
• Titan ShopsminorGTM or Marketing PartnerOne-time 20% discount on CSUF emblematic merchandise. Coupon valid in-store only. Located at CSUF campus.
• Titan AthleticscoreGTM or Marketing PartnerBuy one general admission ticket, get one FREE to most Titan Athletic home games on game day at box office. Maximum 8 tickets. Valid for general admission only.
• CSUF Performing ArtsminorGTM or Marketing Partner'Titan discount' rate on advance purchase tickets at Clayes Performing Arts Center Box Office. Provides exclusive access to on-campus arts events.
• University ExtensionminorGTM or Marketing Partner$50 discount on one non-credit continuing education course. Applies to courses with fee of $125 or more. One course per membership.
• CSUF Student Recreation CenterminorGTM or Marketing PartnerSRC membership available to Alumni Association members at discounted alumni price. Includes access to rock wall, basketball courts, outdoor pool, and group classes.
• Publishing Concepts Inc. (PCI)minorStrategic or Co-development PartnerPartnership for PCI Oral History Project collecting alumni stories. PCI assists in updating alumni biographical information. Stories gathered via phone call with trained interviewers. Publication available for sale to alumni.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UCLA Alumni Association: Official alumni association of UCLA, a fellow CSU/UC-adjacent California public university with a comparable membership, events, and affinity benefits model serving a large alumni base.
• USC Alumni Association: Alumni association of the University of Southern California offering lifetime memberships, regional chapters, signature events, and affinity partnerships — a directly comparable model to CSUF in the same geographic market.
• UC Irvine Alumni Association: Orange County-adjacent UC alumni association offering lifetime memberships, networking events, and affinity benefits — directly comparable geography and member base overlap.
• UC Davis Alumni Association: University of California's alumni association with comparable lifetime memberships, scholarship programs, regional chapters, and student-alumni transition programs.
• San Jose State University Alumni Association: CSU-system alumni association offering the standard suite of lifetime membership, affinity discounts, and regional engagement events for a large California alumni base.
• San Diego State University Alumni Association: Another CSU campus alumni association operating a comparable membership, scholarship, events, and regional chapter model across Southern California.
• Cal Poly Pomona Alumni Association: Fellow CSU campus alumni association in Southern California with comparable member benefits, affinity partnerships, and student outreach model — closest geographic and structural peer.
• Stanford Alumni Association: Stanford's alumni association operates the canonical model for lifetime memberships, travel programs, regional events, and class-based engagement that CSUF's program mirrors.
• UC Berkeley Alumni Association: Alumni association of UC Berkeley with similar lifetime membership structure, regional chapters, and student-to-alumni conversion programs at a California public research university.

Broad incumbents

• LinkedIn: While not an alumni association, LinkedIn is a broad incumbent that captures alumni networking and career engagement at scale — a primary substitute for traditional university alumni communities.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/csufalumni
• YouTubeyoutube.com/channel/UCH9KIHDw0vXNriL_k03MKYQ
• Facebookfacebook.com/csufalumni
• LinkedInlinkedin.com/company/csuf-alumni
• Instagraminstagram.com/csufalumni

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSUF Alumni Association