Titan Athletics

What Titan Athletics does

Titan Athletics (legal name: The Titan Athletics Co.) is a privately held, bootstrapped sports training technology company headquartered in San Diego, California, focused on basketball player development. The company was founded in 2012 by a father/coach ("Coach E!") who built an early prototype of a shot-tracking tool to help his son, and it formally launched a unified three-pillar product ecosystem in 2026.

The product portfolio consists of (1) the Dumb Waiter Drills, an eGuide on Amazon Kindle that codifies 25+ years of coaching methodology around shooting form, stance, alignment, and repeatable release; (2) ShotBuddy Lite, a free iOS mobile app (Android in development) that automatically tracks makes, misses, shooting percentage, and court position zones during real practice; and (3) ShotAnalyzer, a camera-based form analysis app for iOS/iPad in development that applies computer vision to evaluate release angle, elbow alignment, set point, and follow-through. The company also operates the Global Free Throw World Record Challenge (#ShotAtPeace) as a community engagement event.

The business model is freemium consumer: ShotBuddy Lite is free with no credit card required; the Dumb Waiter Drills is a one-time Kindle purchase; and ShotAnalyzer is pre-launch. Terms reference future premium features and subscriptions. Distribution is via Apple App Store, Google Play (forthcoming), Amazon Kindle, and the company's own website. The company claims a global footprint with operations cited in the USA, UK, and Australia, and is COPPA- and CCPA-compliant to serve minor athletes. The team is 1-10 employees and no funding rounds, institutional investors, or named enterprise customers are disclosed.

Name

Titan Athletics

Legal name

The Titan Athletics Co.

Website

https://titanathletics.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Titan Athletics is a bootstrapped San Diego sports training technology company offering a Train-Track-Analyze basketball ecosystem: a Kindle eGuide, a free iOS shot-tracking app, and a computer-vision form analysis app in development, serving student-athletes, parents, and coaches.

Ownership category

akta.pro rank

Product category

Basketball Training Software

NAICS

Fitness and Recreational Sports Centers (713940), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Basketball training app
• Sports performance tracking
• Shooting form analysis
• Youth basketball development
• Athlete training technology

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ShotBuddy Lite Freemium: Core shot tracking features provided free to drive user acquisition and ecosystem adoption. Potential for premium features or subscriptions in the future.
2. Dumb Waiter Drills eGuide Sales: One-time eGuide purchase on Amazon Kindle covering the training methodology foundation.
3. Future Premium Features: Terms indicate potential future paid products and subscriptions with automatic renewal disclosures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Titan Athletics sells a connected basketball development ecosystem built on a Train-Track-Analyze methodology. Its core offerings include the free ShotBuddy Lite mobile app (iOS and Android) that automatically tracks makes, misses, shooting percentage, and court zones during real practice; The Dumb Waiter Drills eGuide on Amazon Kindle that teaches shooting form and fundamentals; and the ShotAnalyzer app (in development) that uses camera-based computer vision to analyze release angle, elbow alignment, set point, and follow-through in real time.

Product overview

Titan Athletics is a sports training technology company offering an integrated three-pillar ecosystem (Train, Track, Analyze) for basketball player development. The portfolio consists of The Dumb Waiter Drills (an eGuide on Amazon Kindle that teaches foundational shooting mechanics), ShotBuddy Lite (a free iOS/Android mobile app for tracking makes, misses, and shooting percentages during practice), and ShotAnalyzer (a camera-based form analysis app for iOS/iPad in development). These products are designed to work together as a connected development system: athletes train with the Dumb Waiter Drills methodology, track every rep with ShotBuddy Lite, and analyze form with ShotAnalyzer. The company also organizes the Global Free Throw World Record Challenge event.

Differentiator

Problem solved

Functional benefit

Brands

• ShotBuddy Lite: Free shot tracking app for iOS and Android that logs makes, misses, shooting percentage, and court position zones during practice sessions.
• ShotAnalyzer
• Dumb Waiter Drills
• ShotBuddy

Products and services

• ShotBuddy Lite A free mobile basketball shot-tracking app for iOS and Android that automatically logs makes, misses, and shooting percentage during real practice sessions, tracks shooting location zones on the court, and maintains session history for trend analysis. Targeted at student-athletes, parents, and coaches.
• The Dumb Waiter Drills An eGuide available on Amazon Kindle that teaches proper basketball shooting form, stance, alignment, and repeatable release. Represents the foundation of the Titan Athletics methodology developed by Coach E! over 25+ years of coaching experience. Targeted at student-athletes, parents, and coaches seeking a structured fundamentals curriculum.
• ShotAnalyzer A camera-based shooting form analysis app for iOS and iPad that provides real-time visual feedback on release angle, elbow alignment, set point, and follow-through. Designed to work standalone or paired with ShotBuddy for a complete Train-Track-Analyze development picture. Currently in development with a waitlist. Targeted at student-athletes, parents, and coaches.

Quantifiable outcome

• Focus on long-term improvement through repetition and measurable progress rather than short-term results

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Apple TestFlightcoreTechnology or Integration · 1 January 2026Titan Athletics uses Apple TestFlight for beta distribution of ShotBuddy Lite iOS app prior to App Store release. Beta testers can access pre-release versions for testing and feedback.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ShotTracker: ShotTracker provides sensor- and app-based basketball shot tracking for players, teams, and coaches. It competes directly with ShotBuddy Lite on the 'track every rep' use case Titan emphasizes and serves overlapping customer segments.
• HomeCourt (NEX Team): HomeCourt is a basketball training app that uses AI/camera-based shot tracking and form analysis on iOS. It is the closest direct competitor to Titan's combined ShotBuddy + ShotAnalyzer offering, serving the same player/parent/coach segments.
• Noah Basketball: Noah Basketball builds camera-based shooting form analysis technology used by players, trainers, and facilities. Its mechanics-analysis capability directly parallels Titan's planned ShotAnalyzer pillar.
• DribbleUp: DribbleUp pairs a smart training ball with a mobile app to deliver basketball and soccer skill training. It overlaps with Titan on the app-led basketball development model and targets similar youth/parent buyers.

Broad incumbents

• Catapult Sports: Catapult provides athlete performance and video analysis platforms used by professional and collegiate teams. It is a broad incumbent in sports performance analysis, comparable in category to Titan's planned ShotAnalyzer but at the elite team level.
• Hudl: Hudl is a leading video and performance analysis platform widely used by basketball coaches and teams. It competes with Titan's ShotAnalyzer vision at the coach/team level and is a broader incumbent in sports video analysis.
• Wilson Sporting Goods (Wilson X / Connected Basketball): Wilson is a major incumbent sporting goods brand that has launched connected basketball products and digital training content. As a broad incumbent, Wilson competes for the same youth basketball training wallet with deeper distribution and brand equity.

Regional players

• Mamba Sports Academy: Mamba Sports Academy is a basketball-focused training facility and content brand. While primarily regional (facility-based), it competes for the same serious youth basketball development market as Titan's app + methodology ecosystem.

Emerging players

• Dr. Dish Basketball: Dr. Dish makes shooting machines and tracking technology used by individual players, trainers, and college/programs. It overlaps with Titan on shot repetition and tracking but is hardware-led rather than purely app-led.
• Pure Sweat Basketball: Pure Sweat Basketball is a basketball training content and methodology brand (Drew Hanlen) offering digital and in-person coaching. It overlaps with Titan's Dumb Waiter Drills methodology pillar and targets similar player/coach buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TitanAthleticsCo
• LinkedInlinkedin.com/company/titan-athletics-co.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titan Athletics