AMAACmx

What AMAACmx does

AMAAC (Asociación Mexicana del Asfalto A.C.) is a Mexican civil association (non-profit) that operates as the primary industry body for asphalt and pavement professionals in Mexico. Its functional focus is disseminating knowledge across the full lifecycle of asphalt, from production and aggregates through pavement design, construction, evaluation, conservation, and sustainability. The organization serves three core customer groups: asphalt/pavement industry companies (engineers, contractors, asphalt producers, machinery suppliers), individual asphalt professionals (engineers and technicians seeking certification and continuing education), and academic/research institutions focused on civil engineering and transportation infrastructure.

AMAAC's product ecosystem centers on education, certification, and industry networking. Core offerings include the AMAAC en línea subscription-based online training platform with sequential e-learning across asphalt, aggregates, geotechnics, pavement evaluation, road safety, and sustainability; the Asfáltica quarterly technical journal; in-person laboratory courses (Agregados, Asfaltos, Mezclas Asfálticas, Emulsiones Asfálticas) held at the Instituto Mexicano del Transporte facility in Querétaro; and the IMT-AMAAC laboratorist recognition program. The association also distributes proprietary technical publications (REAs, protocols, NAPA-derived manuals, pavement design packages) and organizes premier industry events including interCILA 2026, the XIII Congreso Mexicano del Asfalto, the VIII Seminario Internacional del Asfalto, and Expo AMAAC Infraestructura & Maquinaria. Technology infrastructure is built on an Odoo-based e-commerce storefront at www.amaac.org.mx for memberships, courses, publications, sponsorships, and event sales.

The business model is membership-anchored and event-driven. Revenue streams comprise annual membership fees (Empresarial MX$12,500; Individual MX$3,000; Adicional MX$1,500; Institutional tier not publicly listed), three-tier sponsorships (COBRE MX$100K, PLATA MX$200K, ORO MX$300K annually), online platform subscriptions (MX$1,900/year), per-course fees for in-person lab training (MX$20,400–MX$25,200), publication sales (MX$75–MX$1,200), magazine advertising, and event-related income (stands, sponsorships, delegation fees for World of Asphalt and CONEXPO). Distribution is multi-channel: owned e-commerce, direct sales for enterprise memberships via [email protected], IMT-delivered in-person training, and event-based promotion. Strategic partnerships anchor credibility — Instituto Mexicano del Transporte for certification, Universidad de las Américas Puebla for member scholarships, and IRF/RILA for international industry representation.

Name

AMAACmx

Legal name

Asociación Mexicana del Asfalto A.C.

Website

https://amaac.org.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AMAAC is the Mexican civil association for asphalt and pavement professionals, delivering online training (AMAAC en línea), IMT-recognized lab certification, technical publications, and industry events serving companies, individual engineers, and academic institutions across Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from empresarial (business), individual, institucional (institutional), and adicional (additional) member categories. Members receive benefits including training discounts, sponsorship benefits, technical committee participation, and convention discounts.
2. Training and Certification: Revenue from in-person laboratory courses (Cursos Laboratoristas) and online courses. Courses cover aggregates, asphalts, asphalt mixtures, and asphalt emulsions. Includes certification programs with IMT (Instituto Mexicano del Transporte) recognition.
3. Sponsorships: Tiered sponsorship packages (COBRE, PLATA, ORO) offering advertising in the Asfáltica magazine, digital presence on the website, social media promotion, expo participation, and course advertising.
4. Publications and Technical Materials: Sales of technical publications including the Asfáltica quarterly magazine, manuals, protocols, recommendations (REAs), and technical guides on pavement design and asphalt technology.
5. Online Platform Subscription: Annual subscription to AMAAC en línea platform providing access to online courses and training materials. Recurring annual payment with credit card.
6. Event Participation: Revenue from events including interCILA 2026 congress, seminars, and the Expo AMAAC Infraestructura & Maquinaria. Includes stand sales and event sponsorship opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AMAACmx (Asociación Mexicana del Asfalto A.C.) operates the principal Mexican industry association for asphalt and pavement professionals, delivering technical training, IMT-recognized laboratory certification, the Asfáltica technical journal, sponsorships, and industry events. Its monetization is built around annual memberships, an online e-learning subscription (AMAAC en Línea), in-person laboratory courses, technical publications/manuals, advertising in the Asfáltica journal, and tiered event sponsorships.

Product overview

AMAAC (Asociación Mexicana del Asfalto A.C.) is a professional association that serves as the primary knowledge hub for asphalt specialists in Mexico, focusing on disseminating the Lifecycle of Asphalt knowledge. The organization operates as a membership-based association offering a portfolio of products and services including: a subscription-based online training platform (AMAAC en Línea), a quarterly technical journal (Revista Asfáltica), in-person and laboratory training courses certified through the IMT-AMAAC recognition program, various membership tiers for businesses, individuals, and institutions, three-tiered sponsorship packages (COBRE, PLATA, ORO), technical publications including REA recommendations and protocols, and event organization including the interCILA 2026 international conference and Expo AMAAC Infrastructure & Machinery trade show. The product ecosystem centers on education, certification, and professional networking within the Mexican asphalt and flexible pavement industry.

Differentiator

Problem solved

Functional benefit

Brands

• Asfáltica: Technical journal focused on asphalt pavement topics, published quarterly.
• AMAAC en línea
• Programa de Reconocimiento Laboratoristas IMT - AMAAC
• Expo AMAAC Infraestructura & Maquinaria

Products and services

• AMAAC en Línea Subscription-based online e-learning platform offering sequential courses in asphalt, aggregates, geotechnics, pavement evaluation, road safety, and sustainability for Mexican asphalt professionals, available 24/7 with recognized industry experts.
• Revista Asfáltica Quarterly technical journal disseminating scientific and technological knowledge on the asphalt lifecycle for Mexican asphalt professionals, sold in print and digital form via the AMAAC e-commerce store.
• Programas de Laboratorio con Reconocimiento IMT-AMAAC IMT-AMAAC joint laboratory recognition/certification program for testing and quality assurance personnel in asphalt-related materials; the only such IMT-recognized laboratory certification scheme in Mexico.
• Cursos Laboratorista In-person laboratory training courses covering aggregates, asphalts, asphalt mixtures (Levels I and II) and asphalt emulsions, delivered at the IMT facility in San Fandila, Querétaro, with materials, meals, and certificate included.
• Membresías AMAAC Annual membership tiers — Miembro Asociado Empresarial, Individual, Institucional and Adicional — providing access to AMAAC training, technical committees, conventions, and sponsorship benefits for the calendar year.
• Patrocinios AMAAC Three-tiered annual sponsorship packages (COBRE $100,000 MXN, PLATA $200,000 MXN, ORO $300,000 MXN) providing advertising in the Asfáltica journal, digital presence, social media promotion, expo participation, and course advertising for industry partners.
• Publicaciones Técnicas AMAAC Technical publications including AMAAC REA recommendations, protocols, QIP/QUIP guides, and specialized books on asphalt emulsions, pavement design, and construction quality, available via the AMAAC shop.
• Manuales Técnicos (Technical Manual Packages) Bundled technical manual packages — Paquete Diseño de Pavimentos, Paquete NAPA, Paquete Protocolo Mezclas, and Paquete Manuales de Supervisión — covering pavement design, NAPA references, mixture protocols, and construction supervision, sold via the AMAAC shop.
• Asfáltica - Publicidad (Journal Advertising) Advertising space in the Asfáltica quarterly journal — half page, regular pages, special pages, and cover positions (1st through 4th), sold as a 2026 annual package.
• interCILA 2026 International asphalt congress scheduled September 30 – October 2, 2026 at Cintermex, Monterrey, themed "El Futuro Sostenible del Asfalto: Desafíos y Soluciones", with technical paper call and expo participation.
• Expo AMAAC Infraestructura & Maquinaria 2.0 Infrastructure and machinery trade show scheduled September 30 – October 2, 2026 at Cintermex, Monterrey, organized alongside interCILA 2026.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Instituto Mexicano del Transporte (IMT)coreStrategic or Co-development PartnerIMT partners with AMAAC to deliver the Laboratorista Recognition Program and laboratory courses. IMT provides its facilities in San Fandila, Querétaro for hands-on training. The partnership provides IMT-AMAAC official recognition for laboratory technicians in asphalt testing.
• Universidad de las Américas Puebla (UDLAP)coreStrategic or Co-development PartnerUDLAP and AMAAC have a scholarship agreement (Beca convenio UDLAP - AMAAC) providing financial support for undergraduate and master's degree studies for AMAAC members and their employees.
• World of AsphaltminorChannel Partner/ Reseller/ DistributorAMAAC organizes delegations of Mexican professionals to attend World of Asphalt events. Members receive preferential rates for participation in the AMAAC delegation.
• CONEXPOminorChannel Partner/ Reseller/ DistributorAMAAC organizes delegations of Mexican professionals to attend CONEXPO exhibitions. Members receive preferential rates for participation in the AMAAC delegation.
• CintermexminorOthersCintermex exhibition center in Monterrey serves as the venue for AMAAC's major events including interCILA 2026 and Expo AMAAC Infraestructura & Maquinaria 2026.
• International Road Federation (IRF)/RILAcoreStrategic or Co-development PartnerAMAAC represents Mexico in international road infrastructure associations and facilitates exchange of specialized information with international engineering and flexible pavement organizations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PIARC (World Road Association): International road infrastructure organization addressing all road sector topics across planning, design, construction, and maintenance. Comparable to AMAAC at a broader, global level; AMAAC participates in international knowledge exchange through PIARC's network of national member associations.
• International Road Federation (IRF): Global road infrastructure advocacy and knowledge organization headquartered in the US. Comparable to AMAAC as a road infrastructure industry body with international scope; AMAAC represents Mexico as a member within IRF's network.
• Cámara Mexicana de la Industria de la Construcción (CMIC): Mexican Chamber of the Construction Industry is the broader Mexican trade body for the entire construction sector. Comparable to AMAAC as a Mexican industry association serving similar enterprise members, but broader in scope than AMAAC's asphalt-specific focus.

Direct peers

• National Asphalt Pavement Association (NAPA): The US national trade association for asphalt pavement producers and contractors. Directly comparable to AMAAC as the equivalent US industry body with a near-identical membership, training, certification, technical publication, and advocacy model serving the same vertical.
• European Asphalt Pavement Association (EAPA): The European industry association representing asphalt producers and applicators across Europe. Directly comparable to AMAAC as a regional industry body serving the asphalt sector with similar training, certification, publication, and member services structure.
• Canadian Asphalt Pavement Association: Canadian national industry association for asphalt producers and contractors. Directly comparable to AMAAC as a national asphalt industry association with similar training, certification, advocacy, and member services model serving the North American market.
• Asphalt Institute: US-based international trade association focused on asphalt technology, specifications, and engineering training. Directly comparable to AMAAC as a technical training and standards body serving asphalt professionals globally, with similar content and certification offerings.
• Australian Asphalt Pavement Association (AAPA): Australian national industry body for asphalt pavement. Directly comparable to AMAAC as a national association providing training, technical publications, and member services to asphalt industry stakeholders.
• World of Asphalt: The leading international asphalt industry trade show and conference. Directly comparable to AMAAC's interCILA and Expo AMAAC events in audience and content focus, though operating at international scale; AMAAC organizes Mexican delegations to World of Asphalt.

Regional players

• Asociación Española de Fabricantes de Mezclas Asfálticas (ASEFMA): Spanish asphalt industry association for asphalt mixture manufacturers. Comparable to AMAAC as a regional/national asphalt industry body with similar technical and member services focus, but operating primarily in Spain rather than Mexico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amaacmx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAACmx