Amacx Sports Nutrition

Name

Amacx Sports Nutrition

Legal name

Amacx B.V.

Website

https://amacx.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Endurance Sports Nutrition

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Endurance sports nutrition
• Energy gels
• Carbohydrate fueling
• Recovery supplements
• Sports hydration drinks

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through amacx.com and regional country-specific storefronts. Products include energy gels, drinks, bars, chews, and recovery products sold in various pack sizes.
2. B2B/Team Sales: Supply agreements with professional sports teams and organizations including Team Visma, EF Pro Cycling, UAE Team ADQ, IRONMAN, and football clubs.
3. Reseller/Distribution: Distribution through resellers and The Feed (US market). Active recruitment of international distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Amacx Sports Nutrition manufactures and sells endurance sports nutrition products — energy drinks, energy gels, bars, fruit chews, recovery shakes, and supplements — built around proprietary glucose-to-fructose carbohydrate ratio formulations (2:1 Energy Line enabling up to 90g carbs/hour; 1:0.8 Turbo Line enabling up to 120g carbs/hour). The product range is organized into Turbo Line, Energy Line, Recovery Line, and Supplements, sold individually, in multi-packs, or as pre-configured bundles. All batches carry Informed Sport anti-doping certification.

Product overview

Amacx Sports Nutrition is a sports nutrition brand offering a comprehensive portfolio of endurance fueling and recovery products designed for endurance athletes. The product lineup is organized into four distinct lines: Turbo Line (1:0.8 glucose-fructose ratio for high-intensity efforts delivering 40-80g carbs), Energy Line (2:1 ratio for general endurance with ~30g carbs), Recovery Line (post-exercise support), and Supplements. Core products include energy drinks, gels (Drink Gel and Turbo Gel), fruit chews, nougat bars, oat bars, fast bars, turbo chew bars, Cherry Juice+ for recovery, Beet Shot for performance, recovery shakes and bars, and hydro tabs for hydration. The brand also offers merchandise including water bottles (Daiya Bidon 550ml, Shiva Bidon 750ml) and shakers. Products are sold individually, in multi-packs, and as pre-configured bundles. All products maintain consistent carb content within each line for easy mixing and matching.

Differentiator

Problem solved

Functional benefit

Brands

• Turbo Line: Product line for intensive and prolonged sports efforts with 1:0.8 glucose to fructose ratio, providing up to 120g carbohydrates per hour.
• Energy Line
• Recovery Line
• Supplements

Products and services

• Turbo Line (1:0.8 glucose-fructose product line)

Quantifiable outcome

• Up to 90g carbohydrates per hour absorption with Energy Line (2:1 ratio)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• Team Visma | Lease a BikeflagshipStrategic or Co-development PartnerOfficial partner of the WorldTour cycling team. Products used by elite riders including Wout van Aert and Jonas Vingegaard during training and competition. Team competes at highest level of professional cycling including Tour de France.
• EF Pro CyclingcoreStrategic or Co-development PartnerOfficial partner of the American WorldTour cycling team. Products featured in team nutrition strategy and athlete fueling protocols.
• UAE Team ADQcoreStrategic or Co-development PartnerOfficial partner of the UAE WorldTour cycling team. Nutrition managed by Gino Devriendt who developed fueling strategies supporting Tour de France Femmes stage wins.
• Pinarello Q36.5 Pro Cycling TeamcoreStrategic or Co-development PartnerOfficial partner of the ProTeam cycling organization competing at highest professional levels.
• Team Bahrain VictoriouscoreStrategic or Co-development PartnerOfficial partner of the WorldTour cycling team. Products used by team riders during training and racing.
• IRONMANflagshipStrategic or Co-development PartnerOfficial Recovery Nutrition Partner of IRONMAN triathlon events globally. Products positioned for recovery nutrition before, during, and after triathlon competitions.
• KNWU (Royal Dutch Cycling Union)coreStrategic or Co-development PartnerOfficial partner of the Dutch national cycling federation. Supports development and elite Dutch cycling athletes.
• Belgian CyclingcoreStrategic or Co-development PartnerOfficial partner of the Belgian national cycling federation supporting elite and development riders.
• Amstel Gold RacecoreStrategic or Co-development PartnerOfficial partner of the prestigious Dutch one-day cycling race, one of cycling's Monuments.
• AZ FootballcoreStrategic or Co-development PartnerOfficial partner of AZ Alkmaar football club. Nutrition program developed for professional footballers including pre-match, match-day, and recovery nutrition.
• AnderlechtcoreStrategic or Co-development PartnerOfficial partner of RSC Anderlecht, the historic Belgian professional football club.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UCAN: UCAN produces sports nutrition products based on a unique carbohydrate (SuperStarch) for sustained energy. Comparable to Amacx as a science-driven endurance fueling brand with a strong technical differentiation story and direct-to-consumer sales.
• Skratch Labs: Skratch Labs designs sports drinks, energy chews, and recovery mixes targeted at endurance and outdoor athletes with a science-driven, clean-label positioning. Closely overlaps Amacx on product philosophy, retailer/DTC distribution, and target athlete.
• Science in Sport (SiS): SiS is a UK endurance nutrition brand producing gels, powders, hydration, and recovery products, supplying professional teams and mass-market retailers. Overlaps with Amacx across product format, endurance athlete target, and B2B team sponsorship motion.
• Tailwind Nutrition: Tailwind Nutrition produces all-in-one endurance fuel mixes targeting ultra-endurance cyclists, runners, and triathletes. Compares to Amacx in product format (drinkable fueling) and customer focus on multi-hour endurance efforts.
• Precision Fuel & Hydration: Precision Fuel & Hydration is a precision-carb fueling brand built around individualised sweat testing and electrolyte products for endurance athletes. Directly comparable to Amacx on carb-ratio precision claims, DTC model, and endurance customer base.
• Maurten: Maurten is a Swedish endurance nutrition brand specializing in hydrogel-based sports fuel for cyclists, runners, and triathletes, with elite cycling team sponsorships and a similar DTC-led distribution model. Directly comparable to Amacx in target customer, product philosophy, and professional-endorsement strategy.
• Huma Energy Gels: Huma produces chia-based energy gels and electrolyte drinks marketed at endurance athletes. Competes directly with Amacx in the energy-gel category with a similar clean-label, performance-led brand positioning.
• SaltStick: SaltStick makes electrolyte capsules and chewables for endurance athletes, a category directly overlapping Amacx's Hydro Tabs line. Comparable on target customer (endurance athletes) and B2B event/team supply motion.
• Honey Stinger: Honey Stinger is an organic honey-based sports nutrition brand offering gels, chews, and waffles for endurance athletes. Adjacent peer to Amacx in format and use-case, with broader mass-market sports participation.

Emerging players

• XFuel: XFuel is an emerging precision carb-fuel brand positioned in the same endurance fueling category as Amacx with overlapping glucose-fructose ratio claims. Smaller scale but operates in directly comparable product/customer space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8gQkdGrZ-_B8-aMINWbR_g
• Facebookfacebook.com/Amacxsportsnutrition
• LinkedInlinkedin.com/company/amacx-sports-nutrition
• Instagraminstagram.com/amacxsportsnutrition
• TikToktiktok.com/@amacxsportsnutrition

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amacx Sports Nutrition