Prioticket
Prioticket operates a B2B connectivity and ticketing platform for the global tours, activities, and attractions industry, enabling operators, marketplaces, and destinations to manage product distribution, bookings, and payments through a single API integration with 250+ reseller partners.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Prioticket does
Prioticket B.V. is a privately held Dutch technology company that operates a B2B connectivity platform for the global tours, activities, and attractions industry. Founded in 2014/2015 and headquartered in Amsterdam, the company sells an end-to-end ticketing and distribution platform to tour operators, attractions, museums, marketplaces, destinations, and resellers across 98 countries. The platform is modular, organized into three pillars — Trade (Channel Manager, Marketplace, Agent Portal), Sell (Onsite Sales, E-commerce, Customer Portal), and Manage (Products, Marketing Tools, Catalogs, Operational Tools, Entrance Management, Reporting & Accounting) — enabling a single API integration to provide access to a global distribution network of 11,316+ distribution partners and 250+ API-integrated resellers.
The technology stack is built on a hybrid-cloud architecture supporting 99.98% platform uptime, with an API-first design connecting 60+ booking systems and integrating payments via Adyen, CRM via HubSpot, and workflow automation via Zapier. The platform aggregates 50,000+ experiences from 8,143 suppliers. Reported transaction volume reached €1.152 billion (~$1.336 billion USD) as of June 2025, representing 63% year-over-year growth. Notable customers and partners include City Sightseeing, Trip.com Group, Hotelbeds, Attraction World, Dubai Tourism, Headout, New York Mets, and Fotografiska museums.
Prioticket generates revenue through four primary streams: platform/SaaS subscription fees, transaction and booking fees, marketplace commissions for distribution services, and professional services for implementation and integration. Pricing is quote-based and not publicly disclosed. The company operates from five offices — Amsterdam, Dubai, London, Barcelona, and India — with 100+ employees. In May 2026, Prioticket announced a strategic merger with Palisis to form the largest independent distribution platform in the tours, attractions, and experiences sector.
Prioticket firmographics
Firmographics- Name
- Prioticket
- Legal name
- Prioticket B.V.
- Website
- https://prioticket.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prioticket operates a B2B connectivity and ticketing platform for the global tours, activities, and attractions industry, enabling operators, marketplaces, and destinations to manage product distribution, bookings, and payments through a single API integration with 250+ reseller partners.
- Ownership category
- akta.pro rank
Prioticket industry classification
Industry- Product category
- Travel Technology Platform
- akta.pro primary industry
- Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)
- akta.pro secondary industries
- B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)
Keywords
Where Prioticket is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Prioticket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform/SaaS Fees: Platform subscription and usage fees for operators and attractions to access the connectivity platform for ticketing, distribution, and management
- Transaction/Booking Fees: Fees charged on bookings and ticket transactions processed through the platform
- Distribution/Reseller Services: Fees for marketplace access and distribution to reseller partners including agents and distributors
- Professional Services: Implementation, integration, and onboarding services for new partners
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Prioticket product offering
Product offeringCore offering
Prioticket operates a B2B cloud-based connectivity platform for the tours, activities, and experiences industry. The platform provides ticketing, booking, distribution, and management tools covering three solution categories: Trade (Channel Manager, Marketplace, Agent Portal), Sell (Onsite Sales POS, white-label E-commerce, Customer Portal), and Manage (Products, Marketing Tools, Catalogs, Operational Tools, Entrance Management, Reporting & Accounting). A single integration connects operators to a global distribution network of 11,316+ partners and 250+ API-integrated resellers.
Product overview
Prioticket is an all-in-one connectivity platform and ticketing system for the tours and activities industry. The platform is built on a modular architecture comprising three core solution areas: Trade (Channel Manager, Marketplace, Agent Portal for distribution management), Sell (Onsite Sales, E-commerce, Customer Portal for customer-facing sales), and Manage (Products, Marketing Tools, Catalogs, Operational Tools, Entrance Management, Reporting & Accounting for backend operations). The platform enables operators, marketplaces, and destinations to connect their booking systems, manage global distribution, and process tickets across online and offline channels through one single integration. Additional capabilities include Host App POS, Admin Panel, and specialized modules like Bundle Products and Merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Priohub: Client portal for Prioticket platform users, including reseller admin features, customer receipts, and agent proformas.
Products and services
- Prioticket Connectivity Platform
- Channel Manager
- Marketplace
- Agent Portal
- Onsite Sales (POS)
- E-commerce (White-label)
- Customer Portal
- Entrance Management
- Reporting & Accounting
- Host App
- WPOS 2.0
Quantifiable outcome
- €1.152 billion in transaction volume with 63% year-over-year growth
- +3 more outcomes
Companies that use Prioticket
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Prioticket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature12 records
Prioticket partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and major.
- PalisiscoreStrategic merger to form the largest independent distribution platform in the tours, attractions, and experiences sector. Combined capabilities include 50,000+ experiences, 250+ API-integrated reseller partners, and 60+ booking systems connected.
- Sports Where I AmcoreStrategic partnership to significantly expand global distribution of premium sports inventory including live sporting events and sports travel experiences for travelers worldwide.
- SmartvisitmajorStrategic partnership to expand global distribution of City Pass inventory, enabling access to city attraction passes through Prioticket's distribution network.
- Protect GroupmajorPartnership to deliver intelligent refund protection, smart pricing, and revenue-sharing capabilities integrated into the Prioticket platform.
- Cavern City Tours LimitedmajorOperator behind world-famous Cavern Club enabling Magical Mystery Tour real-time booking via Prioticket platform for global distributors and marketplace partners.
- KLIKTIXmajorOfficial ticket center in Times Square offering seamless real-time access to NYC's most iconic attractions and experiences.
- The Paddington Bear ExperiencemajorB2B connectivity enabling resellers to offer tickets to this London attraction located at County Hall, Southbank.
- OCTO (Open Connectivity for Tours, Activities and Attractions)coreJoined OCTO community to support open standard for travel experiences connectivity. Actively shaping OCTO API development and creating automated onboarding for OCTO-based suppliers.
- Fotografiska StockholmmajorDigital transformation partnership powering museum ticketing and access management for the photography museum.
- Mercedes-Benz Off-Road Experience CentermajorPartnership to elevate adventure tourism in the UAE through connectivity platform for ticketing and distribution.
- GlobickmajorPartnership to expand distribution for supply partners, enabling broader reach for tours and activities providers.
- XploriemajorPartnership that elevated guest experiences and boosted transactions by 70% through integrated ticketing solutions.
- CeetizmajorPartnership to strengthen Ceetiz's portfolio of tours and activities through Prioticket's distribution network.
- Trip.com GroupcoreStrategic partnership to unlock more travel experiences in Europe, Middle East and US through Trip.com Group's global distribution network.
- VisitOmanmajorPartnership agreement to distribute tourism packages for Oman through Prioticket's connectivity platform.
- Fotografiska Museum BerlinmajorNew partnership for museum ticketing and access management at Fotografiska Berlin.
- De KuipmajorPartnership for stadium venue ticketing enabling seamless booking and access management.
- New York MetsmajorTicketing partnership for MLB sports experiences and game access management.
- HotelbedscoreAgreement to expand Hotelbeds' activities and theme parks portfolio through Prioticket's connectivity platform.
- City SightseeingcoreWorld's leading open-top bus brand with operations in over 100 cities. Global trade partners access City Sightseeing products via single interface in the marketplace.
- Attraction WorldcoreLeading multi-channel reseller of tours, activities, and experiences with 50+ reservation system integrations serving 30+ countries.
- Dubai TourismcoreFirst attractions marketplace for Dubai implemented by Prioticket, connecting 1200+ products to global network of resellers and sales channels.
- A'DAM LOOKOUTmajorAmsterdam observation deck using Prioticket's end-to-end ticketing solution for online, onsite, and in-between sales.
- HeadoutmajorGlobal travel platform in 200+ destinations. Magic Listing AI-powered feature enables operators to create listings by pulling existing product information and reviewing AI-generated suggestions.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Prioticket competitors and assessment
Company assessmentDirect peers
- Bokun: Tripadvisor-owned booking management and distribution platform for tour and activity operators. Competes directly with Prioticket's Channel Manager and Agent Portal by connecting operators to Tripadvisor's Viator consumer marketplace and providing channel manager, payment, and website tools.
- Rezdy: Booking software and channel manager for tours, activities, rentals, and attractions. Overlaps with Prioticket on real-time distribution, agent portals, and API-based connectivity to global resellers, targeting the same operator and reseller customer segments.
- FareHarbor: Booking Holdings-owned ticketing and reservation management platform for tours, activities, and attractions. Directly competes with Prioticket's Channel Manager, Onsite Sales, and E-commerce modules by offering booking software, distribution, and payment processing to the same operator customer base.
- Checkfront: Booking management platform for tours, attractions, and rentals with channel manager and online booking engine. Competes directly with Prioticket's Channel Manager, E-commerce, and entrance management modules for the same tour operator and attraction customer base.
- Palisis: Direct competitor and announced merger partner in tours, attractions, and experiences distribution. Both companies sell channel managers, booking engines, and reseller connectivity platforms to tour operators and attractions, and the announced merger explicitly references combining 50,000+ experiences and 250+ API-integrated resellers.
- TrekkSoft: Tour operator booking software and channel manager, with strong presence in European adventure tourism. Provides cloud-based booking, payment, distribution, and POS functionality overlapping with Prioticket's Trade and Sell solution modules.
- Tiqets: B2B and B2C ticketing platform for museums, attractions, and cultural experiences. Operates its own reseller connectivity and white-label ticketing infrastructure that overlaps with Prioticket's marketplace and API integration offerings, particularly in European venues.
Broad incumbents
- Klook: Asia-headquartered global booking platform for attractions, tours, and travel experiences with significant B2B supplier connectivity and an enterprise partner program. Competes with Prioticket both as a consumer channel and as a connectivity partner for APAC-bound inventory.
- GetYourGuide: Global consumer OTA for tours, activities, and attractions with its own supplier connectivity layer and partner program. While consumer-facing rather than pure B2B platform, GetYourGuide competes for the same supplier inventory and represents an alternate distribution channel that operators weigh against Prioticket.
Emerging players
- Xola: Booking and marketing platform for tours, attractions, and experiences with channel manager and distribution capabilities. Comparable in scope to Prioticket's smaller modules though focused more on direct-to-consumer marketing than large-scale B2B connectivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Prioticket social profiles
Digital presencePrioticket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prioticket leadership team
Management profileNumber of profiles
Profiles3 records
Prioticket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prioticket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prioticket
What does Prioticket do?
Prioticket operates a B2B cloud-based connectivity platform for the tours, activities, and experiences industry. The platform provides ticketing, booking, distribution, and management tools covering three solution categories: Trade (Channel Manager, Marketplace, Agent Portal), Sell (Onsite Sales POS, white-label E-commerce, Customer Portal), and Manage (Products, Marketing Tools, Catalogs, Operational Tools, Entrance Management, Reporting & Accounting). A single integration connects operators to a global distribution network of 11,316+ partners and 250+ API-integrated resellers.
Is Prioticket a public or private company?
Prioticket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prioticket founded?
Prioticket was founded in 2015. It employs 101 to 250 people.
Where is Prioticket based?
Prioticket is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Prioticket make money?
Four revenue lines are on record. Platform/SaaS Fees are the primary driver. The others are transaction/Booking Fees, distribution/Reseller Services and professional Services.
Who are Prioticket's main competitors?
Direct peers on record are Bokun, Rezdy, FareHarbor, Checkfront, Palisis, TrekkSoft and Tiqets. Broad incumbents are Klook and GetYourGuide. Xola is listed as an emerging player.
Does Prioticket have an API?
Yes. Prioticket offers an API for order and booking management. The API enables booking data integration, voucher generation, and order status tracking. Failed bookings can be tracked via the Orders API using the order_status:ORDER_FAILED filter. The Impersonate API feature allows trusted users to temporarily assume the identity and permissions of others for troubleshooting and customer support.
What industry is Prioticket in?
Prioticket's product category is Travel Technology Platform. Its primary akta.pro industry code is THAKAJAG, Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces), with a secondary code of THALADAJ, B2B Agent/Partner Booking Portals (Extranet).