The Ambrose Hotel
The Ambrose Hotel is a LEED-certified boutique hotel in Santa Monica, California, operating under Independent Collection Hotels & Resorts. It offers 9 room categories, 5 event venues, and curated guest experiences targeting leisure travelers, couples, wedding groups, corporate clients, and accessibility-focused guests via direct-to-consumer distribution.
- Company typePrivate
- Founded-
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Ambrose Hotel does
The Ambrose Hotel is a single-property boutique hotel located at 1255 20th Street in a residential area of Santa Monica, California, operating as a member of Independent Collection Hotels & Resorts. The property offers 9 room categories ranging from Traditional King to Luxury King Studio, including ADA-accessible and Family Room configurations, with amenities such as 55-inch flat-screen TVs, L'Occitane bath products, luxury linens, minibars, and complimentary Wi-Fi. The hotel is LEED certified by USGBC and operates under sustainable hospitality principles, supported by KindTraveler certification, organic Groundwork Coffee, and complimentary Tesla house car service within a 3-mile radius. Five event venues branded as the Apiary Collection (totaling approximately 4,090 sq ft) host meetings, weddings, and social events with capacities ranging from 14 to 50 guests.
Revenue is generated primarily through overnight room rentals, event venue rentals, ancillary food and beverage (minibars, daily Santa Monica Sips wine and beer tasting, in-room dining delivery), parking ($40 plus 18% tax per day with EV charging for 2 universal and 2 Tesla stations), gift card sales, and curated experience packages (Park & Play, Sunset Picnics with Santa Monica Picnic Company, Flex Pay BNPL via Uplift). Distribution is direct-to-consumer through the hotel website (ambrosehotel.com) and phone reservations, augmented by the IC Insider loyalty program powered by LaaSie.AI, and third-party OTAs as a secondary channel.
The hotel targets five primary customer segments: leisure travelers (primary, including beach and staycation guests), couples and romantic getaways, wedding and social groups (room blocks and events), business travelers and corporate groups (meeting space, The Study with 360 video conferencing), and guests with accessibility needs (ADA-compliant rooms). Marketing is executed through content marketing, organic social (Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest), email newsletters via Cendyn, blog content, TripAdvisor presence, and earned media in outlets including Oprah Magazine, LA Times, KTLA, Afar, and SUITCASE Magazine. The hotel is privately held under Independent Collection Hotels & Resorts with no disclosed venture capital, private equity, or public market ownership.
The Ambrose Hotel firmographics
Firmographics- Name
- The Ambrose Hotel
- Legal name
- The Ambrose Hotel
- Website
- https://ambrosehotel.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Ambrose Hotel is a LEED-certified boutique hotel in Santa Monica, California, operating under Independent Collection Hotels & Resorts. It offers 9 room categories, 5 event venues, and curated guest experiences targeting leisure travelers, couples, wedding groups, corporate clients, and accessibility-focused guests via direct-to-consumer distribution.
- Ownership category
- akta.pro rank
The Ambrose Hotel industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)
- akta.pro secondary industry
- Corporate Conference Center Hotels (THAGALAF)
Keywords
Where The Ambrose Hotel is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Ambrose Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Room Night Revenue: Primary revenue from overnight guest accommodations across 9 room categories ranging from Traditional King to Luxury King Studio. Rooms feature amenities including 55" flat-screen TVs, minibars, luxury linens, L'Occitane bath products, and complimentary Wi-Fi.
- Event Venue Rental: Revenue from renting event spaces including The Living Room (600 sq ft, up to 25 guests), The Library (275 sq ft, up to 15 guests), The Courtyard (1,900 sq ft, up to 50 guests), Fireside Patio (440 sq ft, up to 15 guests), and The Study (378 sq ft, up to 14 guests).
- Food and Beverage: Revenue from minibar sales in guest rooms, Santa Monica Sips complimentary tasting (daily 5-7pm), and all-day dining menu delivered to rooms. Complimentary coffee, tea, and water available 24 hours.
- Gift Cards: Sale of gift cards redeemable for room night purchases at participating Independent Collection hotels. No expiration date or service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Traditional King Room - Standard boutique accommodation |
| Subscription | Pay-as-you-go | Luxury King Studio - Premium room with terrace and fireplace |
| Unit Pricing | Pay-as-you-go | Park & Play Package - Room plus parking |
| Unit Pricing | Pay-as-you-go | Sunset Picnics Package - Room plus wine and picnic |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Ambrose Hotel product offering
Product offeringCore offering
The Ambrose Hotel is a LEED-certified boutique hotel in Santa Monica, California offering overnight accommodations across nine room categories (Traditional King, Traditional Two Queens, Premier King, Premier Two Queens, Studio King, Studio Two Queens, Luxury King Studio, ADA Accessible King, and Family Room). It also operates five event venues (Apiary Collection), food and beverage services including a daily Santa Monica Sips tasting, and complimentary amenities such as EV charging, house car service, and bike loans, serving leisure and business travelers.
Differentiator
Problem solved
Functional benefit
Brands
- Apiary Collection: Event venue spaces including The Living Room, The Courtyard, The Library, Fireside, and The Study at The Ambrose Hotel.
- IC Insider
- Park & Play
- Sunset Picnics
- Flex Pay
Products and services
- Traditional King Room
Quantifiable outcome
- Featured in 13 major media publications including Oprah Magazine, LA Times, KTLA, and Afar
- +1 more outcomes
Companies that use The Ambrose Hotel
Customer profileSegments5 records
Ideal customer profiles5 records
The Ambrose Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
The Ambrose Hotel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Independent Collection Hotels & ResortscoreThe Ambrose Hotel is a member property of the Independent Collection Hotels & Resorts brand. The collection provides centralized loyalty program (IC Insider), marketing platform, reservation systems, and operational support while properties maintain independent brand identity.
- The Haven Pilates StudiominorBoutique Pilates studio partner offering dedicated booking experience for Ambrose guests, complimentary grip socks, and personalized welcome. Located at 1925 Arizona Ave Ste 100, Santa Monica, CA 90404.
- LaaSie.AI (GTSG)coreThird-party technology company powering the IC Insider loyalty program. Provides booking integration, rewards management, and customer data platform for the Independent Collection properties.
- Santa Monica Picnic CompanyminorLocal picnic experience provider partnered with hotel for Sunset Picnics package. Offers chef's choice charcuterie boards, stylized furnishings, and customizable amenities for beach picnics.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Ambrose Hotel competitors and assessment
Company assessmentDirect peers
- Huntley Santa Monica Beach: Direct competitor — boutique luxury hotel near the Santa Monica beach with similar leisure and romance positioning, comparable room count, and curated amenity programming.
- Shore Hotel: Direct competitor — LEED-certified eco-boutique hotel in Santa Monica with explicit sustainability positioning. Most comparable peer on eco-friendly credentials and boutique business model.
- Casa del Mar: Direct competitor — historic beachfront luxury hotel in Santa Monica. Overlaps on leisure, romance, and wedding/event segments with comparable upscale service levels and curated amenity programming.
- Shutters on the Beach: Direct competitor — luxury boutique hotel on Santa Monica beach with similar leisure and romance positioning. Comparable on customer base (couples, families, business) and Santa Monica location, but with stronger beachfront real estate and larger F&B operations.
- The Georgian Hotel: Direct competitor — boutique oceanfront hotel in Santa Monica with restored 1930s architecture. Competes for similar leisure/couple demand and shares a focus on distinctive design and personalized guest experience.
- ViceroY Santa Monica: Direct competitor — boutique lifestyle hotel near the Santa Monica Pier. Targets similar leisure and business travelers with comparable amenity offerings, design-forward positioning, and event/group business.
- Hotel Oceana Santa Monica: Direct competitor — boutique hotel in Santa Monica targeting leisure travelers and couples. Comparable on personalized service, design aesthetic, and boutique positioning within the same micro-market.
Broad incumbents
- JW Marriott Santa Monica Le Merigot: Broad incumbent — branded full-service hotel in Santa Monica with corporate-grade meeting facilities. Targets overlapping business and leisure demand with the scale and loyalty of a major flag.
- Fairmont Miramar Hotel & Bungalows: Broad incumbent — large full-service luxury hotel in Santa Monica with broader amenities (multiple restaurants, large event space, spa). Comparable customer base but operates at much larger scale and broader price/positioning spectrum.
- Loews Santa Monica Beach Hotel: Broad incumbent — full-service beachfront hotel in Santa Monica with significant meeting/group business. Overlaps on leisure, corporate, and event demand but offers larger room inventory and broader F&B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Ambrose Hotel social profiles
Digital presenceThe Ambrose Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ambrose Hotel leadership team
Management profileNumber of profiles
The Ambrose Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ambrose Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ambrose Hotel
What does The Ambrose Hotel do?
The Ambrose Hotel is a LEED-certified boutique hotel in Santa Monica, California offering overnight accommodations across nine room categories (Traditional King, Traditional Two Queens, Premier King, Premier Two Queens, Studio King, Studio Two Queens, Luxury King Studio, ADA Accessible King, and Family Room). It also operates five event venues (Apiary Collection), food and beverage services including a daily Santa Monica Sips tasting, and complimentary amenities such as EV charging, house car service, and bike loans, serving leisure and business travelers.
Is The Ambrose Hotel a public or private company?
The Ambrose Hotel is a private company. It is classified as corporate owned and is currently operating.
When was The Ambrose Hotel founded?
The Ambrose Hotel was founded in -1. It employs 11 to 50 people.
Where is The Ambrose Hotel based?
The Ambrose Hotel is headquartered in Santa Monica, United States, in the North America region.
How does The Ambrose Hotel make money?
Four revenue lines are on record. Room Night Revenue is the primary driver. The others are event Venue Rental, food and Beverage and gift Cards.
Who are The Ambrose Hotel's main competitors?
Direct peers on record are Huntley Santa Monica Beach, Shore Hotel, Casa del Mar, Shutters on the Beach, The Georgian Hotel, ViceroY Santa Monica and Hotel Oceana Santa Monica. Broad incumbents are JW Marriott Santa Monica Le Merigot, Fairmont Miramar Hotel & Bungalows and Loews Santa Monica Beach Hotel.
Does The Ambrose Hotel have an API?
No public API is recorded for The Ambrose Hotel.
What industry is The Ambrose Hotel in?
The Ambrose Hotel's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGADAE, Eco-Boutique & Sustainable Lifestyle Hotels, with a secondary code of THAGALAF, Corporate Conference Center Hotels. Its NAICS code is 72111 and its SIC code is 7011.