What Shore Hotel does

Shore Hotel is a privately held, LEED Gold-certified oceanfront hotel located at 1515 Ocean Avenue in Santa Monica, California, operating since 2011 under owner and CEO Jon Farzam. The property is Santa Monica's first LEED Gold certified hotel, designed with locally sourced recycled materials, a solar-heated pool maintained at 86 degrees, energy-efficient lighting with automatic temperature and lighting controls, and the Shore Green Choice program that lets guests forgo housekeeping in exchange for a $15 daily dining credit. The hotel operates a portfolio of room categories (King Ocean View Grand, Premier Ocean View, Superior, Ocean View, Partial Ocean View, and Coastal rooms, ranging 315-420+ sq ft), the on-site Shoreside Restaurant & Bar with in-room dining and a Thursday Jazz Night programming, four event spaces (Pool Deck 4,030 sq ft up to 278 guests, The Pearl 476-650 sq ft, Shoreside Sol Room 629 sq ft, and Courtyard 750 sq ft), a wellness program (cabana rentals, Renu Cold Plunge, Bliss Beach treatments, Beach Yoga SoCal, Anytime Fitness passes), and 8 ADA-accessible guest rooms.

The business model is primarily transactional per-night accommodation revenue, augmented by a $45+tax daily amenity fee, $65/night valet parking, $150 pet cleaning fee, and a structured promotional package portfolio (Coastal Escape from $236/night, Bed & Breakfast with $60 daily credit, California Dreamin', Golden Getaway, Stay More Save More at 15% off 3+ nights, Advance Purchase at 10% off). Distribution runs through the direct Synxis booking engine ("Book Direct and Save"), phone reservations, third-party OTAs (Booking.com, Expedia), an on-site Sixt car rental partnership, OpenTable for restaurant bookings, and an RFP-based group/event sales team. Revenue is diversified across leisure travelers (primary), business travelers, major event attendees (FIFA World Cup 2026, Summer Olympics 2028, NBA All-Star 2026, Super Bowl LXI), event planners, and pet owners, with the tech stack being standard hospitality (Google Analytics, Adobe Analytics, CartStack, Benchmark Email, Toast Tab) and no disclosed AI/ML capabilities. The property employs 101-250 staff including a 13-person leadership team with dedicated directors for Revenue Management, Sales & Marketing, IT, F&B, Housekeeping, Guest Services, and HR.

Name

Shore Hotel

Legal name

Shore Hotel

Website

https://shorehotel.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Shore Hotel is a privately held, LEED Gold-certified oceanfront hotel at 1515 Ocean Avenue in Santa Monica, California, offering rooms, Shoreside Restaurant & Bar, event spaces, and a wellness ecosystem to leisure, business, and event-driven travelers.

Ownership category

akta.pro rank

Product category

Oceanfront Eco-Friendly Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Hotel accommodations
• Beachfront lodging services
• Hotel meeting venues
• Coastal restaurant dining
• Sustainable hospitality operations

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Primary revenue stream from overnight hotel accommodations. Various room types from Classic/Coastal rooms to Premier Ocean View rooms. Pricing varies by season and room category with rates starting from approximately $236 for promotional packages.
2. Food & Beverage: On-site Shoreside Restaurant & Bar serving breakfast, lunch, dinner with room service available. Revenue from dine-in, bar sales, and in-room dining. Service hours 6AM-11PM weekdays, 6AM-12AM weekends. Includes lobby bar, lobby lounge, and Golden Hour happy hour promotions.
3. Event & Meeting Spaces: Rental of flexible indoor and outdoor event spaces including The Pool Deck (4,030 sq ft, up to 278 guests), The Pearl (476 sq ft, up to 40 guests), Shoreside room (629 sq ft, up to 70 guests), and Courtyard (750 sq ft, up to 80 guests). Revenue from corporate meetings, weddings, celebrations, and social events.
4. Cabana Rentals: Four exclusive shaded cabanas available for rental to both hotel guests and locals. Features cozy sofa seating for up to 6 people, complimentary bottled water, Wi-Fi access, and personalized poolside food and beverage service.
5. Valet Parking: Valet parking services at $65/night standard rate with in/out privileges. Coastal rates at $20-22/night without in/out privileges. Upgrade to unlimited in/out for additional $30/night.
6. Pet Fees: Cleaning fee of $150 for 1-7 night stay, additional $150 every 7 days thereafter. Maximum 2 non-service pets per room in selected room types.
7. Guest Amenity Fee: $45 + tax daily amenity fee covering welcome champagne, heated pool/hot tub access, standard Wi-Fi, in-room coffee/tea, beach/pool towels, complimentary bike usage, fitness passes, pet amenities, and business services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Shore Hotel operates an oceanfront, LEED Gold certified hotel in Santa Monica offering overnight accommodations across multiple room categories, on-site dining at Shoreside Restaurant & Bar, four indoor and outdoor event spaces, and wellness amenities including a solar-heated pool, cabanas, cold plunge, beach yoga, and partner fitness passes. Revenue is generated through nightly room stays, restaurant and bar sales, event venue rentals, cabana rentals, valet parking, pet fees, and a daily guest amenity fee.

Product overview

Shore Hotel is a LEED Gold-certified oceanfront hotel in Santa Monica, California, offering a portfolio of guest room products (King Ocean View Grand Rooms, King Partial Ocean View Grand Rooms, Premier Ocean View Rooms, Superior Rooms, Ocean View Rooms, Partial Ocean View Rooms, and Coastal Rooms), dining venues (Shoreside Restaurant & Bar, Lobby Bar, Lobby Lounge, and In-Room Dining), event and meeting spaces (Shoreside Sol Room, The Pearl, Pool Deck, and Courtyard), and wellness amenities (Cabana Rental, Renu Cold Plunge, Beach Yoga, and Fitness Passes via Anytime Fitness). The hotel also operates a collection of promotional packages including Coastal Escape, Route 66 Centennial Celebration, Park & Play, California Dreamin', Golden Getaway, Bed & Breakfast, Advance Purchase, Book Direct and Save, and Stay More Save More. The portfolio is unified under a single eco-friendly luxury hotel brand, with rooms ranging from 315 to 420+ sq. ft. across buildings in the East and West wings, and a central solar-heated pool and atrium.

Differentiator

Problem solved

Functional benefit

Products and services

• King Ocean View Grand Rooms Premium 420 sq. ft. hotel rooms at Shore Hotel featuring one king bed, a full-size sleeper sofa, a separate living room with half-wall partition, two HDTVs, two private balconies with pool and Pacific Ocean views, and a shower/tub combination. Available with hearing and visual accessibility features for individual leisure and business travelers.
• King Partial Ocean View Grand Rooms 315 sq. ft. grand hotel rooms with one king bed and full-size sleeper sofa, two private balconies, two HDTVs, combination shower/tub, and separate living room, offering sweeping Santa Monica cityscape views and partial Pacific Ocean views.
• Premier Ocean View Rooms 348 sq. ft. rooms available with one king bed or two queens. King rooms offer 180-degree west-facing ocean views over Ocean Avenue and Santa Monica Beach; two-queen rooms overlook the pool and Pacific. Each features a large private balcony.
• Superior Rooms Family-friendly oversized hotel rooms with one king bed and sleeper sofa or two queen beds. Feature colorful modern decor, cozy separate sitting area, intimate private balcony, partial ocean views, and accommodate up to five guests.
• Ocean View Rooms Rooms located in the West Building of Shore Hotel with modern amenities, contemporary decor, private balconies, and north or south-facing views of the pool area and Pacific Coast.
• Partial Ocean View Rooms 330 sq. ft. rooms nestled in the East Building of Shore Hotel with modern decor, private balconies, and views of both the ocean and a lush garden.
• Coastal Rooms Rooms located in the East Building of Shore Hotel blending modern comfort with coastal style, inspired by Santa Monica's natural palette. Feature private balconies or patios, clean lines, warm wood accents, and soft natural tones. Available with one king, two queen, or two double beds, with connecting rooms available on request.
• Shoreside Restaurant & Bar The signature indoor-outdoor coastal dining venue at Shore Hotel serving breakfast, brunch, lunch, and dinner. Features handcrafted cocktails, seasonal menus with locally sourced ingredients, a lobby bar, a lobby lounge, and private event spaces. Open Sunday-Thursday 6:00 AM-11 PM and Friday-Saturday 6:00 AM-12 AM.
• Shoreside Sol Room Event Space 629 sq. ft. bright, flexible indoor event space located off the lobby of Shore Hotel, accommodating up to 70 guests. Ideal for breakout sessions, welcome receptions, and intimate gatherings with a fresh coastal vibe.
• The Pearl Event Space 476-650 sq. ft. intimate indoor venue adjacent to the Shoreside restaurant at Shore Hotel, accommodating up to 40 guests. Ideal for private dinners, executive meetings, creative sessions, and cocktail-style receptions, featuring state-of-the-art audiovisual capabilities.
• Pool Deck Event Space 4,030 sq. ft. breezy open-air event space with modern cabanas at Shore Hotel, accommodating up to 278 guests. Perfect for sunset soirees, brand activations, and coastal receptions, located steps from the beach.
• Courtyard Event Space 750 sq. ft. outdoor space tucked in the heart of Shore Hotel, accommodating up to 80 guests. Ideal for social mixers, cocktail hours, and al fresco gatherings.
• Poolside Cabana Rental Four exclusive shaded poolside cabanas at Shore Hotel featuring cozy sofa seating for up to 6 guests. Complimentary bottled water and Wi-Fi on arrival, with personalized poolside food and beverage service available. Open to both hotel guests and locals.
• Renu Cold Plunge State-of-the-art cold plunge facility available at Shore Hotel for guest recovery, resilience, and wellness, designed to reduce inflammation, boost circulation, and elevate mood.
• Bliss Beach x Shore Hotel Wellness Curated wellness experience partnership offering relaxation therapies, rejuvenating treatments, and exclusive wellness events on the beach, available to Shore Hotel guests.
• Beach Yoga at Shore Hotel Oceanfront yoga classes offered in partnership with Beach Yoga SoCal, with guided sessions on the sand designed for all levels. Guests sign up through the Shore Hotel concierge.
• Anytime Fitness Passes for Shore Hotel Guests 24/7 gym access passes to partner Anytime Fitness Santa Monica, featuring cardio equipment, strength training machines, free weights, functional training areas, and private locker rooms with showers.

Quantifiable outcome

• LEED Gold Certification achieved as Santa Monica's first sustainable hotel
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anytime FitnesscoreStrategic or Co-development PartnerExclusive partnership providing Shore Hotel guests with fitness passes to Anytime Fitness Santa Monica located minutes from the property. Guests receive 24/7 access to cardio equipment, strength training machines, free weights, functional training areas, and private locker rooms with showers. Fitness passes included in guest amenity fee ($11/day for non-amenity fee guests).
• Bliss BeachcoreStrategic or Co-development PartnerCurated wellness experience partnership bringing Bliss Beach services to Shore Hotel guests. Offers relaxation therapies, rejuvenating treatments, and exclusive wellness experiences designed to elevate stays and support guest well-being. Bookings available through Bliss Beach website.
• Beach Yoga SoCalminorStrategic or Co-development PartnerBeach yoga partnership offering guided oceanfront yoga sessions on the sand for all skill levels. Guests can sign up through the concierge during their stay. Full class schedule available through Beach Yoga SoCal website.
• Sixt Rent a CarcoreChannel Partner/ Reseller/ DistributorOn-site car rental partner located in parking garage level P1. Services conveniently located on property for all car rental needs. Open daily 7AM-7PM. Shore Hotel guests receive 10% discount. Contact: (424) 290-8743 or [email protected].
• SunnydayminorGTM or Marketing PartnerBeverage partnership elevating the experience at Shoreside Restaurant & Bar with curated selection of premium coffee, matcha, and specialty drinks crafted with high-quality ingredients and coastal California feel.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform integration for Shoreside Restaurant & Bar. Allows guests to make dining reservations through OpenTable, facilitating seamless booking experience and capturing potential hotel guests through dining.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loews Santa Monica Beach Hotel: Direct competitor located directly on the Santa Monica beachfront with comparable meeting space, multiple F&B outlets, and pool deck programming. Branded affiliation gives Loews access to global loyalty distribution that Shore Hotel must overcome via its direct-booking strategy.
• The Georgian Hotel: Historic boutique oceanfront hotel in Santa Monica targeting a similar design-conscious leisure guest with comparable room count, ocean views, and walkable proximity to the Santa Monica Pier. Operates as an independent, providing a direct channel and positioning benchmark.
• Fairmont Miramar Hotel & Bungalows: Iconic Santa Monica luxury property within walking distance of Shore Hotel. Operates comparable upscale accommodations, F&B, and event spaces under the Accor/Loyalty program umbrella, creating direct competitive overlap on both leisure and corporate transient business.
• Shutters on the Beach: Directly comparable Santa Monica beachfront luxury hotel located steps from the Santa Monica Pier. Operates as an independent luxury property with comparable room counts, F&B venues, event spaces, and guest experience positioning, making it the closest head-to-head competitor for Shore Hotel.
• Oceana Santa Monica (LXR Hotels & Resorts): Boutique luxury property in Santa Monica competing in the same premium leisure and small-group-event segment. Hilton's LXR brand distribution network offers comparable operational scale to Shore's independent direct-booking strategy.
• JW Marriott Santa Monica Le Merigot: Luxury beach-adjacent Santa Monica hotel with comparable event and meeting space, F&B venues, and pool amenities. Marriott Bonvoy distribution gives it structural occupancy advantages in shoulder seasons versus independent operators like Shore Hotel.
• Viceroy Santa Monica: Boutique luxury hotel in Santa Monica competing for the same design-conscious, experience-driven traveler that Shore Hotel targets. Comparable room count, lifestyle F&B programming, and pool-driven social positioning.
• Hotel Erwin Venice Beach: Boutique beachfront hotel in nearby Venice Beach targeting a similar design-conscious leisure traveler in the same Los Angeles coastal corridor. Comparable F&B, rooftop bar programming, and lifestyle positioning.
• Casa del Mar: Beachfront luxury hotel in Santa Monica with comparable room count, full-service F&B, and oceanfront event positioning. Targets the same high-end leisure, weddings, and corporate retreat segments as Shore Hotel, with overlapping customer profiles and direct competitive overlap on pricing.

Broad incumbents

• 1 Hotels: Eco-luxury hotel brand with properties in coastal US markets (including Los Angeles-area presence) that competes on the same sustainability, biophilic-design, and nature-immersed positioning that Shore Hotel has built around LEED Gold. Operates as a multi-property brand versus Shore's single-asset model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShoreHotel
• Instagraminstagram.com/shorehotelsm
• Xx.com/ShoreHotelSM
• LinkedInlinkedin.com/company/shore-hotel

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shore Hotel