AMC NATURAL, Making it possible

What AMC NATURAL, Making it possible does

AMC NATURAL is the natural beverage manufacturing division of Spanish family-owned group AMC GLOBAL (Murcia, founded 1931), operating as a private label manufacturer, co-packer, and own-brand owner for the European beverage market. The company designs, produces, and distributes innovative natural beverages — including chilled fruit juices, smoothies, functional shots, kombucha, plant-based drinks, gazpacho, fermented kefir beverages, mocktails, cold coffee, and ready meals — across nearly 2,000 active SKUs, launching more than 400 new products annually. Its core customer base comprises 80+ international supermarket chains (M&S, Tesco, Carrefour, Lidl, Waitrose, Morrisons, Edeka, Système U, Innocent) across 50+ countries, served through five international production plants with 600 million liters of annual packaging capacity concentrated at the Vlissingen (Netherlands) facility.

The business operates a three-pillar revenue model: (1) private label manufacturing as the primary motion, designing and producing retailer-owned beverage brands; (2) end-to-end co-packing and bottling services for brands seeking European expansion, including Innocent; and (3) a portfolio of ~15 own brands (VIANATURE, SUMMUM, BEAUTY & GO, PURA FRUTA, COOL & PRESS, VÍVER KOMBUCHA, MADRE MONTE, LA ORIGINAL, BEATS, etc.) distributed through retail and HORECA channels. R&D and innovation are anchored by the AMC IDEAS division, which employs 150+ scientists and technologists, runs 32+ European research projects, and maintains open-innovation collaborations with Harvard University, Aston University, Norwegian School of Sport Sciences, and CSIC, alongside patented sustainable extraction technologies and the SUPCHAINML Big Data/ML supply chain platform (funded by a €12M PERTE Agro grant in 2024).

Financially, AMC NATURAL is privately held by the Muñoz family through AMC Global, S.L. with no external private equity or venture capital ownership identified. The company reported €747 million in revenue for 2024, with ESG credentials including SBTi-approved 42% Scope 1 and 2 GHG reduction targets by 2030, BRCGS/IFS/ISO 50001 certifications, and SEDEX membership. The firm maintains offices in Spain (Murcia HQ), UK (Peterborough), France (Perpignan), and the Netherlands (Vlissingen plant), and has 283 employees.

Name

AMC NATURAL, Making it possible

Legal name

AMC Natural Drinks S.L.

Website

https://amcnatural.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

251–500 employees

Short description

AMC NATURAL is a Spanish family-owned natural beverage manufacturer that designs, produces, and distributes private label and own-brand juices, smoothies, kombucha, functional drinks, and gazpacho for 80+ European supermarket chains across 50+ countries through five international plants.

Ownership category

akta.pro rank

Product category

Private Label Beverage Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Fermented Beverage Contract Manufacturing & Private Label (AFAFAHAJ)

Keywords

• Private label manufacturing
• Beverage co-packing
• Fruit juice production
• Plant-based beverages
• Natural beverage supplier

Headquarters

HQ city

Murcia (Espinardo)

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Design, production and distribution of innovative natural beverages under retailer private labels. Works with European retail chains to create unique products for their store brands. Operates with near 2,000 references and launches over 400 new products annually.
2. Co-packing Services: End-to-end bottling services for brands looking to expand in Europe. Clients delegate complex bottling operations while AMC Natural provides quality, service level, lean operations and competitiveness.
3. Own Brand Portfolio: Development and sale of proprietary brands including VIANATURE, SUMMUM, BEAUTY & GO, PURA FRUTA, COOL & PRESS, FRUTAE, ZÜ, AUTENTICO, EL FRUTERO, READY, MADRE MONTE, VÍVER KOMBUCHA, LA ORIGINAL, BEATS. These brands enhance category innovation, wellness, nutrition, fun and excellent taste.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

AMC NATURAL designs, produces, and distributes a wide portfolio of innovative natural beverages — including fruit juices, smoothies, functional shots, kombucha, gazpachos, plant-based drinks, cold coffees, iced teas, and ready meals — operating across five international plants with a total packaging capacity exceeding 600 million liters per year. The company primarily operates as a private label manufacturer for European retail chains, an end-to-end co-packing partner for beverage brands expanding into Europe, and also markets a portfolio of proprietary consumer brands including VIANATURE, SUMMUM, BEAUTY & GO, and VÍVER KOMBUCHA.

Product overview

AMC NATURAL is a natural beverage manufacturing and co-packing company offering a broad portfolio of chilled fruit juices, smoothies, plant-based beverages, functional drinks, and ready meals through Private Label manufacturing, co-packing services, and a portfolio of own brands. Its core product portfolio spans 19 product categories including chilled fruit juices, smoothies, functional shots, kombucha, plant-based beverages, gazpachos and salmorejos, mocktails, fermented kefir beverages, lemonades, seasonal/limited editions, functional beverages, cold coffees, ready meals, plant milks, culinary creams, plant-based yogurts, vitamin waters, iced teas, and protein shakes. Services include Private Label manufacturing (designing and producing for European retailers' private labels) and end-to-end co-packing/bottling services. The company also maintains a portfolio of ~15 own brands including VIANATURE, SUMMUM, BEAUTY & GO, PURA FRUTA, COOL & PRESS, FRUTAE, ZÜ, AUTENTICO, EL FRUTERO, READY, MADRE MONTE, VÍVER KOMBUCHA, LA ORIGINAL, and BEATS. AMC NATURAL operates under the AMC GLOBAL group (Feeding the Future) and its AMC IDEAS innovation division develops new products using science, research, and Big Data analytics. The company reports approximately 2,000 active products and launches over 400 new products annually across more than 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• VIANATURE: Brand focusing on natural beverages and plant-based drinks
• SUMMUM
• BEAUTY & GO
• PURA FRUTA
• COOL & PRESS
• FRUTAE
• ZÜ
• AUTENTICO
• EL FRUTERO
• READY
• MADRE MONTE
• VÍVER KOMBUCHA
• LA ORIGINAL
• BEATS
• White & Green
• Fresh Beats

Products and services

• Chilled Fruit Juices
• Smoothies
• Functional Shots
• Kombucha
• Plant-Based Beverages
• Gazpachos & Salmorejos
• Mocktails
• Fermented Fruit Kefir Beverages
• Lemonades
• Seasonal Products and Limited Editions
• Functional Beverages
• Cold Coffees
• Ready Meals
• Plant Milks
• Culinary Creams
• Plant-Based Yogurts
• Vitamin Water
• Iced Tea
• Protein Shakes
• Private Label Manufacturing
• Co-packing Services
• VIANATURE
• BEAUTY & GO
• VÍVER KOMBUCHA

Quantifiable outcome

• 747 million euros revenue in 2024
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• CEBAS-CSICcoreStrategic or Co-development Partner · 1 March 2025Research collaboration with Centro de Edafología y Biología Aplicada del Segura, part of the Spanish National Research Council (CSIC). Partnership within Open Innovation model for food science research.
• CTNCcoreStrategic or Co-development Partner · 1 March 2025Research collaboration with Centro Tecnológico Nacional de la Conserva for food technology and preservation research. Partnership within Open Innovation model.
• Viver KombuchacoreStrategic or Co-development Partner · 1 February 2025AMC GLOBAL and Víver Kombucha partnership to increase production capacity tenfold. Joint venture for kombucha manufacturing and market expansion in Europe.
• Fruit Tech Natural S.A.coreStrategic or Co-development Partner · 1 January 2024Joint development of SUPCHAINML project - a prototype technological solution for supply chain optimization, demand forecasting, and new product development using Big Data and Machine Learning. Part of PERTE Agro initiative for the agri-food sector. Receives grant under Recovery, Transformation and Resilience Plan financed by Ministry of Industry, Trade and Tourism and European Union - Next Generation EU.
• CSIC (Spanish National Research Council)coreStrategic or Co-development PartnerOpen Innovation research partnership with leading Spanish research institution. Collaborates on food science, nutrition, and bioactive ingredient research through AMC IDEAS division.
• Norwegian School of Sport SciencescoreStrategic or Co-development PartnerOpen Innovation research partnership for sports nutrition and functional beverage development. Collaborates on clinical studies and health claims research.
• Aston UniversitycoreStrategic or Co-development PartnerOpen Innovation research partnership with UK university for food science and technology research. Collaborates on ingredient development and processing technologies.
• Harvard UniversitycoreStrategic or Co-development PartnerOpen Innovation research partnership with Harvard for advanced food science and nutrition research. Collaborates on health and nutrition clinical studies.
• PERTE AgrocoreStrategic or Co-development PartnerParticipation in PERTE Agro initiative - Spanish government program for digitalization and modernization of the agro-food sector. Receives funding support for industrial innovation projects.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AG Barr: AG Barr (Barr Soft Drinks, Rubicon, Funkin) is a UK-listed soft drinks and mixers manufacturer that owns brands and produces private-label and co-pack products for retailers. Comparable in business model as a multi-category UK/Europe beverage manufacturer with PL exposure.
• Cott Corporation: Cott is a global provider of private-label and contract beverage manufacturing for retailers, with significant water, soft drink and juice co-packing operations. Comparable to AMC NATURAL as a pure-play beverage co-packing/PL model serving grocery chains.
• Eckes-Granini: Eckes-Granini is a leading European producer of fruit juices, smoothies and fruit-based beverages sold under both branded (hohes C, Joker) and private label. Matches AMC NATURAL's private-label juice and smoothie manufacturing model across European retailers.
• Refresco: Refresco is the world's largest independent bottler of soft drinks and juices, focused on private label and contract manufacturing for retailers across Europe and North America. Directly comparable to AMC NATURAL as a Europe-led beverage private-label and co-packing platform serving major grocery chains.
• Britvic: Britvic is a UK-headquartered branded and private label soft drinks company supplying major European grocers including Tesco, M&S and Sainsbury's. Comparable to AMC NATURAL in offering carbonated soft drinks, juices and mixers through both own brands and retailer private labels.
• Halewood International: Halewood International is a UK-based independent manufacturer and bottler of branded and private-label alcoholic and non-alcoholic beverages. Comparable to AMC NATURAL as a UK private-label and co-packing peer in functional drinks and mixers.

Broad incumbents

• Alpro (Danone): Alpro, the plant-based beverages and foods brand within Danone, produces dairy-alternative milks, yogurts and creams across Europe. Comparable to AMC's White & Green plant-based division and the LA ORIGINAL, plant milks, creams and yogurts portfolio.
• Tropicana (PepsiCo): Tropicana, PepsiCo's branded juice business, supplies juices and smoothies globally and through private label. Comparable to AMC NATURAL's chilled juices and smoothies manufacturing capability and overlapping retailer accounts in Europe and beyond.
• Innocent Drinks: Innocent, owned by Coca-Cola Company, is a leading European smoothies and juice brand that also supplies co-manufactured and private-label products to retailers including Tesco. Comparable to AMC NATURAL's smoothie and chilled juice expertise and overlapping UK/European retailer relationships.

Emerging players

• Oatly: Oatly is a global oat-milk specialist scaling its category across foodservice and retail in Europe. Comparable to AMC's plant-based milk and oat-based LA ORIGINAL product line, representing a category competitor rather than a contract-manufacturing peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amcnatural

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMC NATURAL, Making it possible