Helthjem Distribusjon Østlandet AS
Helthjem Distribusjon Østlandet AS is a Norwegian logistics subsidiary of Amedia Distribusjon AS that operates a network of 5,000+ distributors delivering newspapers, parcels, and e-commerce packages to 2.2 million households nightly across Norway, with B2B and B2C parcel services, home returns, and turnkey e-commerce enablement.
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Helthjem Distribusjon Østlandet AS does
Helthjem Distribusjon Østlandet AS is a Norwegian logistics and distribution company headquartered in Oslo, operating as a subsidiary of Amedia Distribusjon AS within the Amedia media group. It runs a nightly distribution platform built on a network of more than 5,000 distributors who collectively visit 2.2 million households, traverse 52 million kilometers annually, and deliver over 1.2 million products per night with a 99.7-99.9% delivery quality rate. The company originated from traditional newspaper distribution and has expanded into B2B and B2C parcel delivery, returning roughly 90% of Norwegian households on next-day routes and reaching 55% of the population next-day, with 1,500+ pickup points and a 2,000-store pickup network via PostNord Mypack Collect.
The company's core product set is split between media distribution (Avisdistribusjon handling Amedia's 100+ local newspapers and Helthjem Mediapost covering ~85% of households for addressed mailings) and parcel logistics (B2B and B2C packages, Helthjem Retur home pickup returns, and Hent i Butikk pickup). It monetizes primarily through per-package transaction fees on B2B and B2C parcel delivery, supplemented by custom-priced B2B logistics contracts and a subscription-based turnkey e-commerce offering (Kampanje Nettbutikk) that bundles advertising in Amedia's 80+ newspapers, the Mystore.no storefront, 3PL warehousing, and Helthjem delivery. Customer acquisition combines direct sales (with a named Sales Manager Logistics), pre-integrated platform partnerships (Mystore.no, Klarna, Vipps), and the HeltHjem network co-founded with Schibsted and Polaris Media.
Underlying technology is operational rather than AI-driven: EDI/API integration for automated order processing, standardized distribution routines across all network employees, real-time tracking with SMS notifications, and a circular economy partnership program with Finn.no, Tise, Bookis, Fjong, and Røde Kors embedding the network into resale and donation flows. The company is investing in fleet electrification (326 Paxtere EV vehicles) with a stated goal of 100% fossil-free distribution by 2030, and complies with Norway's Transparency Act (Åpenhetsloven) through annual due diligence assessments.
Helthjem Distribusjon Østlandet AS firmographics
Firmographics- Name
- Helthjem Distribusjon Østlandet AS
- Legal name
- Helthjem Distribusjon Østlandet AS
- Website
- https://amediadistribusjon.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Helthjem Distribusjon Østlandet AS is a Norwegian logistics subsidiary of Amedia Distribusjon AS that operates a network of 5,000+ distributors delivering newspapers, parcels, and e-commerce packages to 2.2 million households nightly across Norway, with B2B and B2C parcel services, home returns, and turnkey e-commerce enablement.
- Ownership category
- akta.pro rank
Helthjem Distribusjon Østlandet AS industry classification
Industry- Product category
- Last-mile parcel delivery and distribution
- NAICS
- Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (49221), General Warehousing and Storage (49311)
- SIC
- Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Local Document & Small Parcel On‑Demand Courier (TLAAADAA)
- akta.pro secondary industry
- B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite) (TLAAAKAL)
Keywords
Where Helthjem Distribusjon Østlandet AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Helthjem Distribusjon Østlandet AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Parcel Delivery Services: Transaction-based logistics fees charged per package delivered. National unit prices for Helthjem mailbox delivery. Additional fees for packages requiring pickup at convenience store or re-delivery attempts. Revenue generated from both B2B (e-commerce companies) and B2C (individual consumers) segments.
- B2B Customized Logistics Solutions: Tailored logistics solutions for businesses with regular shipping needs. Custom pricing for campaign logistics, warehouse storage (3PL), and specialized delivery requirements including daytime delivery with signature confirmation.
- Campaign E-commerce Solutions: Integrated e-commerce solutions combining advertising in Amedia newspapers (80+ titles), Mystore.no online store platform, 3PL warehouse storage, and logistics delivery. Revenue from combined service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Postkasse/Dørmatte levering - Nasjonale enhetspriser |
| Unit Pricing | Pay-as-you-go | Hent i Butikk (Mypack Collect) |
| Other | Multi-year contract | B2B Custom Solutions |
| Subscription | Monthly | Campaign E-commerce Package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Helthjem Distribusjon Østlandet AS product offering
Product offeringCore offering
Helthjem Distribusjon Østlandet AS is a Norwegian last-mile logistics provider that delivers parcels to households and businesses across eastern Norway, primarily through its network of 5,000+ distributors visiting 2.2 million households daily. The company operates separate B2B and B2C parcel delivery services, a return-handling solution, and a subscription-based newspaper distribution service, leveraging a 90% mailbox coverage footprint and a 326-vehicle electric Paxtere fleet.
Product overview
Helthjem Distribusjon Østlandet AS operates as an integrated logistics and distribution platform offering B2B and B2C package delivery, newspaper/printed media distribution, and e-commerce solutions. The core offering consists of Pakker til bedrifter (B2B) and Pakker til forbrukere (B2C) package delivery services, supplemented by Avisdistribusjon for newspaper distribution. Additional modules include Helthjem Retur for convenient home pickup returns, Hent i Butikk (Mypack Collect) for store pickup, and Helthjem Mediapost for addressed mailings. E-commerce enablement is provided through Kampanje Nettbutikk and Mystore.no integration. The platform processes over 1.2 million products nightly through a network of over 5,000 distributors visiting 2.2 million households daily, achieving 99.7-99.9% delivery quality.
Differentiator
Problem solved
Functional benefit
Products and services
- Pakker til bedrifter (B2B parcel delivery) Last-mile B2B parcel delivery service for e-commerce shippers, logistics partners, and enterprise customers. Distributes parcels to private households and businesses across eastern Norway, leveraging EDI/API integration and the company's 5,000+ distributor network with 90% mailbox coverage.
- Pakker til forbrukere (B2C parcel delivery) Direct-to-consumer parcel sending service for individual Norwegian senders. Allows private customers to send parcels to recipients, with home delivery or pickup via the distributor network.
- Returløsninger (return handling) Return logistics service that handles consumer product returns, integrated into the distributor network so returns can be picked up at the customer's home ormailbox.
- Avisdistribusjon (newspaper distribution) Subscription-based newspaper and printed media distribution service direct to Norwegian households, primarily inherited from Amedia Distribusjon's media distribution operations.
Quantifiable outcome
- 99.7-99.9% delivery quality
- +4 more outcomes
Companies that use Helthjem Distribusjon Østlandet AS
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Helthjem Distribusjon Østlandet AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Helthjem Distribusjon Østlandet AS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- SchibstedflagshipCo-founder of the HeltHjem delivery network alongside Polaris Media. Schibsted is a major Nordic media house whose newspaper distribution infrastructure forms part of the shared logistics network.
- Polaris MediaflagshipCo-founder of the HeltHjem delivery network alongside Schibsted. Polaris Media is a Norwegian media company whose distribution network extends Helthjem's reach beyond traditional areas.
- PostNord Mypack CollectcoreUnder-supplier for packages exceeding Helthjem's size limits (>5kg, >35x25x12cm). Provides pickup-at-store service through approximately 2000 stores with 100% Norway coverage.
- Mystore.nocoreE-commerce platform partner providing plug-and-play online store solutions pre-integrated with Helthjem logistics and Klarna/Vipps payment solutions. Used for campaign e-commerce offerings.
- PaxterecoreElectric vehicle manufacturer providing Paxtere vehicles for environmentally friendly last-mile delivery. 326 Paxtere vehicles already implemented as part of sustainability strategy.
- Finn.no (Circular Economy Partnership)minorPartnership to enable delivery of second-hand items sold on Finn.no through the Helthjem network, supporting circular economy goals.
- Tise (Circular Economy Partnership)minorPartnership enabling delivery of items listed on Tise (Norwegian resale app) through the Helthjem network.
- Røde Kors (Charitable Partnership)minorPartnership allowing donations to Røde Kors (Norwegian Red Cross) to be picked up via the Helthjem distribution network.
- Bookis (Circular Economy Partnership)minorPartnership for book delivery services through the Helthjem network, supporting second-hand book sales.
- Fjong (Circular Economy Partnership)minorPartnership enabling rental item delivery through the Helthjem network for Fjong (Norwegian rental platform).
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Helthjem Distribusjon Østlandet AS competitors and assessment
Company assessmentBroad incumbents
- UPS Norway: Global integrator offering parcel, freight, and supply-chain services in Norway. Overlaps with Helthjem on B2C/B2B parcel delivery but does not compete in early-morning newspaper-style last-mile.
- DSV: Danish-headquartered global transport and logistics company with significant Nordic operations. Comparable in contract logistics, freight forwarding, and B2B distribution, but at a much larger and broader scale.
- DHL Express Norway: Global integrator with a Norwegian B2B/B2C parcel and express delivery operation. Overlaps with Helthjem on B2B shipping and international e-commerce but operates broadly rather than specializing in last-mile home delivery.
- FedEx Norway: Global integrator serving Norwegian business and e-commerce shippers with express parcel and freight services. Comparable on B2B and international e-commerce shipping, not on home last-mile or newspaper-style distribution.
Direct peers
- PostNord: Scandinavian postal and logistics operator that already partners with Helthjem via the Mypack Collect pickup network. Directly comparable on cross-Nordic parcel delivery, store-pickup coverage, and B2B shipping services.
- Posten Norge (Bring): Norway's national postal service and dominant parcel/logistics operator. Directly comparable to Helthjem on B2C/B2B parcel delivery, pickup-point network, and nationwide coverage, and the primary incumbent Helthjem competes with for e-commerce volume.
- Porterbuddy: Norwegian on-demand last-mile delivery startup offering same-day and scheduled courier services in major Norwegian cities. Comparable in Norwegian last-mile B2C delivery, with a contrasting on-demand vs. scheduled slot model.
Emerging players
- Instabox / Instabee: Nordic smart parcel locker network covering Sweden, Denmark, the Netherlands, and expanding in Norway. Comparable in e-commerce parcel final-mile and pickup-point infrastructure, focused on urban areas.
- Budbee: Swedish parcel locker and home-delivery operator expanding across the Nordics, including Norway. Comparable on e-commerce parcel delivery and locker/pickup point models, though locker-centric rather than early-morning doorstep.
- Wolt (Wolt Delivery): Nordic-origin on-demand delivery platform (now part of DoorDash) operating across Norway for restaurant, grocery, and retail delivery. Comparable as a Norwegian last-mile alternative, though focused on city-level on-demand rather than national next-day.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Helthjem Distribusjon Østlandet AS social profiles
Digital presenceHelthjem Distribusjon Østlandet AS compliance and trust
Trust signalCompliance1 record
Helthjem Distribusjon Østlandet AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helthjem Distribusjon Østlandet AS leadership team
Management profileNumber of profiles
Helthjem Distribusjon Østlandet AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helthjem Distribusjon Østlandet AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helthjem Distribusjon Østlandet AS
What does Helthjem Distribusjon Østlandet AS do?
Helthjem Distribusjon Østlandet AS is a Norwegian last-mile logistics provider that delivers parcels to households and businesses across eastern Norway, primarily through its network of 5,000+ distributors visiting 2.2 million households daily. The company operates separate B2B and B2C parcel delivery services, a return-handling solution, and a subscription-based newspaper distribution service, leveraging a 90% mailbox coverage footprint and a 326-vehicle electric Paxtere fleet.
Is Helthjem Distribusjon Østlandet AS a public or private company?
Helthjem Distribusjon Østlandet AS is a private company. It is classified as corporate owned and is currently operating.
When was Helthjem Distribusjon Østlandet AS founded?
Helthjem Distribusjon Østlandet AS was founded in -1. It employs 51 to 100 people.
Where is Helthjem Distribusjon Østlandet AS based?
Helthjem Distribusjon Østlandet AS is headquartered in Oslo, Norway, in the Europe region.
How does Helthjem Distribusjon Østlandet AS make money?
Three revenue lines are on record. Parcel Delivery Services are the primary driver. The others are B2B Customized Logistics Solutions and campaign E-commerce Solutions.
Who are Helthjem Distribusjon Østlandet AS's main competitors?
Broad incumbents on record are UPS Norway, DSV, DHL Express Norway and FedEx Norway. Direct peers are PostNord, Posten Norge (Bring) and Porterbuddy. Emerging players are Instabox / Instabee, Budbee and Wolt (Wolt Delivery).
Does Helthjem Distribusjon Østlandet AS have an API?
Yes. Helthjem offers API integration for package ordering and shipment management. Orders can be placed via EDI (Electronic Data Interchange) or directly through their APIs. Integration options include automatic integration in online stores or manual address lists. Each package must contain the recipient's mobile number and/or email address in the EDI order.
What industry is Helthjem Distribusjon Østlandet AS in?
Helthjem Distribusjon Østlandet AS's product category is Last-mile parcel delivery and distribution. Its primary akta.pro industry code is TLAAADAA, Local Document & Small Parcel On‑Demand Courier, with a secondary code of TLAAAKAL, B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite). Its NAICS code is 492110 and its SIC code is 4210.