The Lodge Casino

What The Lodge Casino does

The Lodge Casino is a privately held, full-service casino resort located at 240 Main Street in Black Hawk, Colorado, operating as a wholly owned property of Jacobs Entertainment Inc. The integrated resort spans three floors of gaming, offering hundreds of slot machines and table games including Craps, Baccarat, Black Jack, Pai Gow, and poker variants, with progressive jackpots displayed in real time across multiple denominations. Beyond gaming, the property operates a newly remodeled on-site hotel with mountain-view rooms and online booking via PEGSBE, and three distinct dining venues: Seasons Buffet (all-you-can-eat with nightly seafood specials and weekend brunch), White Buffalo Grille (USDA Prime steakhouse with happy hour and OpenTable reservations), and Jake's (quick-service casual dining on the main floor).

The Lodge generates revenue across four primary streams: gaming operations (transaction-based on slots and table play), food and beverage (per-cover pricing across three venues), hotel accommodations (dynamic room rates), and the Winners Club loyalty program, which drives retention through five ascending tiers (Winners Club, Ascent, Elevation, Apex, Summit) offering simultaneous points and comp dollars, e-Cash rewards, and exclusive benefits including complimentary Virgin Voyages cruises at the Summit level. Go-to-market is direct-to-consumer, combining physical signage, Denver-area bus shuttle partnerships (Ace Express Coaches, Ramblin' Express), promotional events such as slot tournaments and a Tour Colorado vehicle giveaway, email marketing tied to player activity, and self-service promotional kiosks. The property operates 7 days a week, is handicap accessible, and offers free valet parking; it adheres to the American Gaming Association's Code of Conduct for Responsible Gaming under parent company Jacobs Entertainment, which operates gaming and hospitality facilities across Colorado, Louisiana, Nevada, Ohio, and Virginia.

Name

The Lodge Casino

Legal name

The Lodge Casino

Website

https://thelodgecasino.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Lodge Casino is a privately held, full-service casino resort in Black Hawk, Colorado, owned by Jacobs Entertainment Inc., offering slots, table games, a remodeled hotel, three dining venues, and a tiered Winners Club loyalty program serving adult gaming and tourism customers.

Ownership category

akta.pro rank

Product category

Casino Gaming & Hospitality Resort

NAICS

Casino Hotels (721120), Gambling Industries (7132)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming services
• Slot machines tables
• Hotel accommodations
• Casino restaurants dining
• Player loyalty program

Headquarters

HQ city

Black Hawk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gaming Operations: Revenue from slot machines and table games including Craps, Baccarat, Black Jack, Pai Gow, and poker variants. Progressive jackpot systems drive player engagement.
2. Food and Beverage: Revenue from three on-site restaurants: Seasons Buffet (all-you-can-eat dining), White Buffalo Grille (upscale steakhouse), and Jake's (casual fast-casual). Weekend brunch with bottomless mimosas.
3. Hotel Accommodations: Revenue from newly-remodeled hotel rooms with mountain views. Open 7 days a week with online booking available.
4. Loyalty Program (Winners Club): Rewards program generating customer retention and engagement. Members earn points, comp dollars, and tier-based benefits. Premium tiers (Ascent, Elevation, Apex, Summit) unlock additional perks and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Lodge Casino is a physical casino resort in Black Hawk, Colorado offering slot machines and table games (Craps, Baccarat, Black Jack, Pai Gow) across three floors. The integrated property bundles gaming with a newly-remodeled on-site hotel, three dining venues (Seasons Buffet, White Buffalo Grille, Jake's), and a tiered Winners Club loyalty program that earns points and comp dollars simultaneously. The casino targets adult (21+) visitors from Denver and surrounding regions, offering non-stop gaming action, dining, overnight accommodations, and promotional events.

Product overview

The Lodge Casino operates as a integrated resort property in Black Hawk, Colorado offering casino gaming entertainment with multiple complementary services. The core offerings include: (1) a 3-floor gaming floor with hundreds of slot machines and table games (Craps, Baccarat, Black Jack, Pai Gow); (2) a tiered Winners Club loyalty program with five levels (Winners Club, Ascent, Elevation, Apex, Summit) providing comp dollars, e-Cash, and VIP perks; (3) a newly-remodeled on-site hotel with standard amenities; and (4) three distinct dining venues (Seasons Buffet, White Buffalo Grille, Jake's). The property also runs extensive promotional events including slot tournaments, table games giveaways, seasonal seafood specials, and vehicle giveaways. The hotel and restaurant services integrate with external booking platforms (PEGSBE for hotel, OpenTable for White Buffalo Grille reservations). The casino's parent company Jacobs Entertainment operates multiple properties across Colorado, Louisiana, Nevada, Ohio, and Virginia.

Differentiator

Problem solved

Functional benefit

Brands

• Seasons Buffet: All-you-can-eat buffet restaurant offering seafood dinners, weekend brunch with bottomless mimosas
• White Buffalo Grille
• Jake's
• Winners Club
• Club Classic
• Summit Coins

Products and services

• The Lodge Casino Gaming Floor Physical casino offering hundreds of slot machines and table games including Craps, Baccarat, Black Jack, and Pai Gow across 3 floors. Features progressive jackpot displays and is intended for adults 21+ seeking gaming entertainment.
• Winners Club Loyalty Program Free-to-join player rewards program with tiered levels (Winners Club, Ascent, Elevation, Apex, Summit) offering comp dollars, e-Cash rewards, promotional entries, and VIP benefits including free meals, hotel stays, and event tickets. The Double Up Rewards feature offers both points and comp dollars simultaneously.
• The Lodge Hotel On-site hotel with newly-remodeled rooms featuring free Wi-Fi, desks, coffee makers, mini-refrigerators, and mountain views. Offers free valet parking and handicap accessibility. Open 7 days a week with online booking available via PEGSBE platform or phone reservation at 303-582-6507.
• Seasons Buffet All-you-can-eat buffet restaurant open 7 days a week serving breakfast, lunch, dinner, and weekend brunch. Features nightly seafood dinners with twin lobster tails Monday through Thursday and crab legs on weekends, plus weekend brunch with bottomless mimosas and bloody mary bar.
• White Buffalo Grille Fine dining steakhouse featuring USDA Prime steaks, seafood, desserts, and an extensive wine selection. Located atop the bridge with mountain views. Offers happy hour specials Thursday through Monday and reservations through OpenTable.
• Jake's Casual Dining Quick-service restaurant on the main casino floor offering burgers, sandwiches, and other casual fare for players on the go.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered supporting and premium.

• Ace Express CoachessupportingChannel Partner/ Reseller/ DistributorCasino shuttle partner providing scheduled bus transportation from Denver to The Lodge Casino. Visitors can call 303.421.2780 or visit website for schedule.
• Ramblin' ExpresssupportingChannel Partner/ Reseller/ DistributorCasino shuttle partner providing scheduled bus transportation from Denver to The Lodge Casino. Visitors can call 303.288.8700 or visit casinoshuttle.com for schedule.
• OpenTablesupportingTechnology or IntegrationRestaurant reservation platform integrated into White Buffalo Grille page, allowing guests to book tables directly through OpenTable.
• Virgin VoyagespremiumStrategic or Co-development PartnerExclusive partnership providing complimentary Virgin Voyages cruises for Lodge and Gilpin Summit-level members. Lodge & Gilpin exclusive benefit offering Sea View or Sea Terrace cabin options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caesars Entertainment: Large U.S. gaming and lodging operator with regional casinos including Colorado exposure. Comparable integrated-resort and Caesars Rewards loyalty framework informs industry benchmarking.
• Penn Entertainment: Owner of Ameristar Black Hawk and a large portfolio of regional casinos. Directly comparable as a multi-property regional gaming operator in the same Colorado market.
• Boyd Gaming: Multi-property regional casino operator with integrated casino/hotel/F&B resorts. Comparable business model and operating metrics for benchmarking property-level economics against regional peers.

Direct peers

• Bronco Billy's Casino: Cripple Creek, Colorado gaming property offering casino, hotel, and F&B — directly comparable integrated-resort model within the same Colorado regulatory framework as The Lodge.
• Ameristar Black Hawk: Major Black Hawk casino resort operated by Penn Entertainment, competing in the same Colorado mountain gaming market with a similar integrated casino/hotel/dining offering.
• Golden Gates Casino: Black Hawk casino competing for the same Denver-area visitor base. Comparable size and product offering (slots, table games, promotions) in the limited-stakes Colorado market.
• Mardi Gras Casino (Cripple Creek): Cripple Creek, Colorado casino operating in the same state regulatory regime (limited-stakes gaming) with a comparable mix of slots, table games, and amenities targeting Colorado visitors.
• The Gilpin Casino: Sister property of The Lodge Casino under Jacobs Entertainment in Black Hawk, Colorado. Same building, same Winners Club loyalty, same Denver feeder market — the most directly comparable operation.
• Monarch Casino & Resort (Black Hawk): Operates a large Black Hawk, Colorado casino resort directly competing for Denver day-trip and overnight visitors in the same limited-stakes market.

Others

• Jacobs Entertainment Inc. Parent company and operator of The Lodge Casino and sister properties (Gilpin, GDW, Cash Magic, J Resorts) across five U.S. states. Relevant for portfolio-level context, capital allocation, and shared services comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lodge-casino-at-black-hawk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lodge Casino