What AM match does

AM match is a Dutch social enterprise founded in 2015 and headquartered in Hoofddorp, Noord-Holland, operating as a private BV (besloten vennootschap) under public governance. The company executes the Dutch Participatiewet (Participation Act) by connecting individuals with distance to the labor market — including people facing long-term unemployment, mental-health barriers, and other socio-economic disadvantages — with regional employers across the Amstelland-Meerlanden region, covering Amstelveen, Haarlemmermeer, Aalsmeer, Uithoorn, and Ouder-Amstel. The organization reports 700+ cumulative placements with 200+ employer-partners.

The service portfolio integrates three layers: (1) preparation and training, anchored by the five-week "Match je perspectief" program and "Werkervaringsplek" (WEP) work-experience placements; (2) ongoing workplace support through jobcoaching; and (3) operational service delivery to employer-partners under brands including SchoonWerkt (cleaning), GroenWerkt (grounds maintenance), and packaging/assembly work. Named employer-partners include ABN AMRO, Hilverda De Boer, Facilicom, Adamas Inloophuis, De Groene Bocht, Meerwinkel, Lamme Textielbeheer, Aramex, and YourGift Cards. The underlying operational platform is people-led rather than technology-led; the technology stack referenced consists of information-security certifications (ISO 27001, NTA 7516) and operational quality marks (PSO-Trede 3|30+, ISO 9001, KIWA, VCA, Groenkeur, Blik op Werk).

AM match runs a hybrid public-funding revenue model. Primary funding flows from the municipalities of Amstelland and Meerlanden for the execution of Participatiewet programs, supplemented by outcome-based fees and the channelling of "loonkostensubsidie" (wage cost subsidies) to participating employers. Employers are not charged a direct placement fee, which functions as the core go-to-market lever. The 101–250 employee organization operates under public-sector accountability while remaining privately incorporated, with PSO 30+ (re-certified 2023) functioning as the gate-keeping credential for the public procurement that funds the model.

Name

AM match

Legal name

AM match

Website

https://ammatch.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

AM match is a Dutch social enterprise that trains, places, and supports people with distance to the labor market into regional employment across the Amstelland-Meerlanden region under the Participatiewet, serving 200+ employers and funded primarily by municipalities.

Ownership category

akta.pro rank

Product category

Social Employment Services

NAICS

Vocational Rehabilitation Services (6243), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Job Readiness Training & Soft Skills Development (EDAKANAD)

akta.pro secondary industries

Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM), Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH)

Keywords

• Social employment services
• Labor market reintegration
• Job coaching services
• Participatiewet implementation
• Inclusive employment programs

Headquarters

HQ city

Hoofddorp, Noord-Holland

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government-funded employment services: AM match receives funding from municipalities Amstelland and Meerlanden to facilitate employment for people with a distance to the labor market. They also provide subsidized employment services to private employers through wage cost subsidies (loonkostensubsidie).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AM match connects people with a distance to the labor market to regular employers in the Amstelland and Meerlanden region of the Netherlands. It provides a 5-week training program (Match je perspectief), personal job matching, work experience placements, on-site job coaching, and outsourced work services through its SchoonWerkt (cleaning), GroenWerkt (grounds maintenance), and Verpakken (packaging/assembly) divisions. The organization operates under the Dutch Participatiewet and is funded by regional municipalities, while also offering wage cost subsidies (loonkostensubsidie) to private employers who hire candidates.

Product overview

AM match operates as a unified service organization offering employment support and job matching services for people with a distance to the labor market. The portfolio consists of several interconnected service modules: 'Match je perspectief' serves as the core employment preparation program offering group training and one-on-one coaching; 'Werkervaringsplekken' (WEP) provides work experience placements across internal departments (green maintenance, packaging, cleaning) and external locations; 'Jobcoaching' delivers ongoing workplace support for both employees and employers; and 'Werk uitbesteden' (outsourcing services) includes SchoonWerkt (cleaning), GroenWerkt (grounds maintenance), and Verpakken/montage/assemblage (packaging and assembly). These services are delivered in partnership with municipalities in the Amstelland and Meerlanden region and focus on matching candidates with suitable employers while providing subsidies and financial arrangements for employers.

Differentiator

Problem solved

Functional benefit

Brands

• SchoonWerkt: Professional cleaning services provided in collaboration with Ons Tweede Thuis, offering regular cleaning maintenance for clients.

Products and services

• Match je perspectief A 5-week group training program combined with individual coaching that prepares job seekers for employment by helping them explore suitable work based on their interests and skills, prepare CVs, and practice job interviews. Targeted at people with a distance to the labor market referred by municipalities.
• Werkervaringsplek (WEP) Work experience placements lasting 3-6 months for individuals not yet ready for paid employment, offering internal positions across green maintenance, packaging, and cleaning departments, as well as external placements such as in second-hand stores.
• Jobcoaching On-site workplace coaching and support services for both employees and employers, including wage value assessments, workplace adaptations, and ongoing guidance to ensure sustainable employment placements for people with a distance to the labor market.
• SchoonWerkt Professional cleaning services delivered in partnership with Ons Tweede Thuis, providing trained and SVS Basis certified cleaning staff for regular maintenance with customized work plans. Offered to companies and municipalities as an outsourced service.
• GroenWerkt Grounds and green maintenance services including lawn mowing, weed control, litter collection, and pruning, performed by certified staff following VCA Groen safety regulations for companies and municipalities in the Amstelland and Meerlanden region.
• Verpakken / montage / assemblage Packaging, assembly, and manufacturing services including labeling, sorting, testing, assembly, packaging, and shipping preparation, performed by skilled workers for various product work activities as an outsourced service for regional employers.
• Matchen Personal job matching service where a dedicated matcher helps candidates find suitable employment, maintains weekly contact about job search activities, prepares candidates for interviews, and facilitates arrangements with employers.

Quantifiable outcome

• Over 700 people remain employed at over 200 regional employers
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Luchtvaart Community SchipholminorStrategic or Co-development PartnerPartnership with Schiphol Airport community for employment opportunities at airport-related businesses.
• Lamme TextielbeheerminorStrategic or Co-development PartnerTextile management company that provides work opportunities for AM match candidates at their Schiphol location.
• CedrisminorStrategic or Co-development PartnerNational association of social employment organizations that AM match is affiliated with.
• Werkgevers Servicepunt Groot-AmsterdamcoreStrategic or Co-development PartnerEmployer service point that connects AM match with employers offering vacancies for people with barriers to employment.
• Regionaal Werkcentrum Groot-AmsterdamcoreStrategic or Co-development PartnerRegional work center facilitating employment matching in the Greater Amsterdam area.
• Ons Tweede ThuiscoreStrategic or Co-development PartnerSocial organization providing joint venture 'SchoonWerkt' for professional cleaning services, employing people with distance to labor market.
• Nova CollegeminorStrategic or Co-development PartnerEducational institution (MBO) that collaborates on training and employment pathways.
• De Normaalste ZaakminorStrategic or Co-development PartnerBusiness network promoting inclusive employment among member companies.
• BloomonminorStrategic or Co-development PartnerFlower company providing employment opportunities in the horticulture sector.
• RoadscoreStrategic or Co-development PartnerPartnership since June 24, 2019 with mental health organization to help people with psychiatric backgrounds return to and retain employment in municipalities of Amstelveen, Haarlemmermeer, Aalsmeer, Uithoorn, and Ouder-Amstel.
• MeerlandencoreStrategic or Co-development PartnerOperating company that runs Mehrwinkel social enterprise and provides green and cleaning work. AM match places people in green, public space, and retail work through this partnership.
• MBO College Amstelland and MBO College AirportminorStrategic or Co-development PartnerEducational partner providing work placements for Participatiewet employees, contributing to local social participation.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UWV (Uitvoeringsinstituut Werknemersverzekeringen): Dutch government agency administering employee-insurance and reintegration services. UWV is the broader public-sector counterpart to AM match, working with the same Participatiewet framework and referring candidates to regional social employment providers like AM match.
• Tempo-Team: Major Dutch staffing firm and Randstad subsidiary. Comparable as a broad incumbent offering both standard staffing and inclusion/diversity workforce services that overlap with AM match's reintegration and employer-matching offerings.
• Adecco Nederland: International staffing group with substantial Dutch operations. Competes with AM match for employer placements and offers workforce solutions spanning standard, temporary, and inclusive-employment segments used by the same regional employers.
• Randstad: Largest Dutch staffing and workforce-solutions incumbent. While not focused exclusively on social employment, Randstad increasingly serves inclusive-hiring and SROI clients and competes with AM match for the same regional employer relationships across Amstelland and Meerlanden.
• ManpowerGroup Nederland: Global staffing firm with a Dutch subsidiary serving enterprise and mid-market employers. Overlaps with AM match's regional employer base and inclusion/diversity service lines, particularly for large corporate accounts.

Emerging players

• Gemiva: Dutch social enterprise supporting people with disabilities and labor-market barriers through day activities, supported employment, and coaching. Overlaps with AM match's PSO-certified inclusive-employment services and vocational rehabilitation model.
• Lyceo: Dutch education and youth-employment provider offering training, coaching, and labor-market activation. Comparable to AM match's 'Match je perspectief' training and reintegration-coaching services for vulnerable job seekers, though focused more on youth pathways.

Others

• Divosa: Association of Dutch municipal social-domain managers. Operates in the same Participatiewet and welfare-to-work ecosystem as AM match and represents the buyer-side counterparties (municipalities) that commission AM match's services.

Direct peers

• WerkPro: Dutch regional social employment organization operating in Drenthe, providing sheltered work, job coaching, and reintegration services under the Participatiewet. Directly comparable business model to AM match's regional municipal employment-services structure.
• Cedris: National Dutch association of social employment organizations (SW-bedrijven, participatiebedrijven, re-integratiebedrijven). AM match is a Cedris member, and Cedris members operate the same regional social-employment model under the Participatiewet, making Cedris the closest umbrella-level peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=am+match
• LinkedInlinkedin.com/company/am-match

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM match