Destination Amnéville Moselle

What Destination Amnéville Moselle does

Destination Amnéville Moselle is a French Société Publique Locale (SPL), a public limited company structure, created in October 2017 to promote, develop, and manage the equipment of La Cité des Loisirs, a multi-attraction leisure destination located in Amnéville, Moselle (Grand Est region), approximately 20km from Metz. The SPL itself does not directly operate the leisure facilities; instead, it acts as a coordination, promotion, and site-development entity that aggregates a portfolio of independently operated attractions, accommodations, restaurants, and entertainment venues into a single branded destination. The Cité des Loisirs spans nature (Zoo d'Amnéville, Aquarium, France Aventures accrobranche, mini-golf), wellness (Thermapolis, Villa Pompéi thermal centers), entertainment (SnowWorld — France's only indoor ski resort with two slopes totaling 720m, Walygator Grand Est theme park, Kinépolis cinema with 12 screens/2,448 seats, Le Galaxie concert hall, Seven Casino, Magic Park indoor play area, Patinoire Olympique), accommodation (six hotel brands totaling roughly 300+ rooms, 14 forest chalets, a guesthouse, and a 32-pitch motorhome aire), and food & beverage outlets.

The SPL monetizes primarily through three streams: (1) ticketing commissions and billetterie services for partner activities sold through the on-site Point Information and Boutique at 2 rue de l'Europe, Amnéville; (2) retail sales of local Moselle terroir products (wines, beers, honeys, artisan sweets, souvenirs); and (3) public service contract management fees tied to its SPL mandate. Pricing across partner attractions follows a unit-pricing, pay-as-you-go model — for example, Walygator Grand Est admission is €31/€26 (adult/child), SnowWorld ski sessions, ENZO Hotels from €68–€198 per night, and motorhome pitches at €16.02 per day. The SPL reaches end consumers through an event-driven go-to-market motion built around monthly animation programs, seasonal festivals (Open Forest Festival, Festival Battle des Mondes, Luminescence), social media (Facebook, Instagram), an email newsletter, press relations, and a dedicated Espace Presse.

Customer segments are consumer-facing and diversified: families with children (primary segment), couples on wellness or romantic getaways, groups and organizations hosting corporate events and seminars (Golden Tulip's 600m² event space), and individual day visitors. Geographic scope is regional (Grand Est) with cross-border positioning toward Luxembourg and Germany, though no formal global footprint claim is made. The organization carries the Atout-France Destination d'Excellence label, Qualité Tourisme Catégorie 1 classification, regional MOSL and Révélateur de Lorraine labels, and is pursuing a Tourisme & Handicap accessibility certification.

Name

Destination Amnéville Moselle

Legal name

SPL Destination Amnéville Moselle

Website

https://amneville.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Destination Amnéville Moselle is a French Société Publique Locale that promotes and manages La Cité des Loisirs, a multi-attraction leisure destination in Moselle, coordinating partner-operated attractions, accommodations, dining, and ticketing through its on-site Point Information and Boutique for families, couples, and group visitors.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Amusement Parks and Arcades (7131), Traveler Accommodation (7211), Skiing Facilities (71392), Zoos and Botanical Gardens (712130)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Leisure destination management
• Tourism promotion services
• Public tourism operations
• Visitor information services
• Attraction ticketing services

Headquarters

HQ city

Amnéville

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tourism Promotion and Management Services: The SPL Destination Amnéville Moselle manages the Cité des Loisirs destination, operating the Point Information and boutique. They sell tickets for partner activities and local Moselle products. The company generates revenue through ticket sales commissions, retail sales at the boutique, and public service contract management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Destination Amnéville Moselle (SPL) operates the Cité des Loisirs leisure destination in Amnéville, France, providing centralized tourism promotion, on-site visitor information services, ticket sales for partner attractions, and a boutique retailing local Moselle products. The company coordinates and markets a diverse portfolio of attractions including SnowWorld (the only indoor ski resort in France), Zoo d'Amnéville, Walygator Grand Est theme park, Thermapolis and Villa Pompéi thermal centers, Kinépolis cinema, Seven Casino, Le Galaxie concert hall, and various hotels, restaurants, and accommodation facilities.

Product overview

Destination Amnéville Moselle operates La Cité des Loisirs, a multi-faceted leisure destination platform encompassing diverse attractions, accommodations, dining, and entertainment venues managed through contractual arrangements with private operators. The core offering includes SnowWorld Amnéville (France's only indoor ski resort), Zoo d'Amnéville (one of France's largest biodiversities), Walygator Grand Est theme park, Le Galaxie concert hall, Seven Casino, Thermapolis and Villa Pompéi thermal wellness centers, France Adventures Amnéville tree-top adventure park, Aquarium d'Amnéville, Kinépolis cinema (12 screens/2,448 seats), Patinoire Olympique ice rink, and Magic Park indoor play area. Accommodations range from 2-star to 4-star hotels (ENZO chain, Golden Tulip, B&B, Hôtel Marso), Les Chalets Amnéville (14 forest chalets), La Maison d'Hôtes, and a 32-slot motorhome aire. Dining includes La Taverne brasserie, Le Refuge at SnowWorld, L'Orientale Moroccan restaurant, ANI Armenian restaurant, and nightlife venues like B23, Amadeus piano bar, and Crazy Club. The SPL promotes the site, manages amenities, and coordinates seasonal events including Jurassic Expedition dinosaur trail, Luminescence light show, and various animation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Point Information et Boutique Central tourist information office and gift shop at the Cité des Loisirs selling local Moselle products (wines, beers, honeys, artisanal sweets, clothing, souvenirs) and providing ticketing for select site activities. Serves as the primary visitor-facing service of the SPL.
• SnowWorld Amnéville France's only indoor ski resort featuring two slopes (100m beginner and 620m intermediate) on 35m width, with ski/snowboard equipment rental, restaurant, and bar. Promoted as a flagship attraction of the Cité des Loisirs and host of international events such as the FIS Masters World Cup.
• Zoo d'Amnéville One of France's largest zoological parks by biodiversity, featuring wildlife observation, educational programs, and conservation initiatives. Partnered with multiple international conservation organizations and recently added an animal sponsorship program and Jurassic Expedition immersive dinosaur trail.
• Walygator Grand Est Major theme park attraction offering extreme thrill rides, shows, and themed areas including jungle expedition, western ambiance, space travel, and dinosaur discovery. Admission priced at Adult €31, Child €26; holds Qualit\u00e9 MOSL and R\u00e9v\u00e9lateur de Lorraine labels.
• Thermapolis Thermal wellness center offering relaxation and vitality experiences for all ages with indoor and outdoor thermal pools, massage jets, hammams, saunas, and themed ambiances (Sri Lankan, Moorish, Egyptian). Accessible for children from age 4.
• Villa Pompéi Premium wellness spa inspired by ancient Rome offering hot thermal pools (indoor and outdoor), jacuzzis, hammams, saunas, and body/face treatments. Adults-only facility requiring advance reservations.
• Kinépolis Amnéville 12-screen cinema complex with 2,448 seats, offering 4DX screenings, live event broadcasts, arcade games, room rentals, and free wifi. Hosts annual Festival du Film Sportif (Sports Film Festival). Morning screenings available on weekends and school holidays.
• France Aventures Amnéville Tree-top adventure park (accrobranche) offering aerial courses, zip lines, and nature-based challenges for all ages. Hosts the annual Open Forest Festival combining adventure activities with live music and community events.
• Aquarium d'Amnéville Aquarium attraction showcasing diverse aquatic species, classified as an essential and nature-themed destination within the leisure complex.
• Le Galaxie Concert hall and performance venue within the leisure complex, hosting spectacles and live entertainment.
• Seven Casino Major casino entertainment venue within the leisure complex, contributing to evening and adult entertainment offerings. Integrated with the Golden Tulip Amn\u00e9ville hotel.
• Hotel accommodations (ENZO Diane, ENZO St Eloy, ENZO Premier Prix, Golden Tulip, H\u00f4tel Marso, H\u00f4tel B&B) Portfolio of hotels ranging from 2-star budget to 4-star luxury: Golden Tulip Amn\u00e9ville (78 rooms, 4-star), ENZO chain (Diane 51 rooms, St Eloy 47 rooms, Premier Prix 44 rooms), H\u00f4tel Marso (50 rooms), H\u00f4tel B&B Amn\u00e9ville (104 rooms). Rates range from €60 to €198 per night. ENZO hotels carry Logis de France labels.
• Les Chalets Amnéville 14 woodland chalets (35m² each) accommodating 1-4 persons directly on the forest site near the lake. Includes bed linen, optional breakfast delivery, and pet-friendly policy. One accessible chalet available. Rates from €95 per night.
• La Maison d'Hôtes Guesthouse offering 2 rooms, 1 family suite, 4 studios, and 1 apartment, located near thermal baths and zoo with discounts for site attractions.
• Aire de Camping-car 32-slot motorhome area with electricity (16A), service station, grey/black water disposal, water supply, wifi, and proximity to the tourist information office. Managed by Camping-Car Park. Rate €16.02 per day.
• Magic Park 1,600 m2 indoor play area with tubular structures, slides, trampolines, climbing walls, bridges, football field, toddler play zone with psycho-motor course, ball pool, two bouncy castles, and birthday party rooms.
• Patinoire Olympique Olympic ice rink with music ambiance, themed evenings, and seal-shaped skating aids for children. Skate rental available from size 22 to 48.
• Mini Golf 18-hole outdoor mini-golf course in wooded environment with varied difficulties, mini-farm featuring rabbits, geese, and goats, and children's play areas. Adult €8 per person, Child €5.
• B23 Event and nightclub venue hosting themed nights (Mama Clubbing, 90s/2000s nights), Latino evenings, and special events. Located at Rue du Casino.
• Restaurant and Bar Establishments Multiple dining options including Restaurant Brasserie La Taverne (French cuisine, 150 indoor/70 outdoor seats), Le Refuge at SnowWorld (mountain specialties including fondue), L'Orientale (Moroccan cuisine), ANI Restaurant (Armenian), and various bars like Bar Sofy's, Amadeus (piano bar with karaoke), and Crazy Club (nightclub for 25+).
• Jurassic Expedition New 200-meter immersive dinosaur trail at Zoo d'Amnéville featuring 67 life-size animated dinosaurs with sound effects, including a 23-meter long, 10+ meter tall largest dinosaur. Included with park admission.
• Luminescence Illuminated event at the Zoo d'Amnéville, currently in its 4th season (Fiesta Latina theme), featuring nighttime light displays and entertainment.

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, major and minor.

• Atout-FrancecoreStrategic or Co-development PartnerAtout-France is the French tourism development agency that awards Destination d'Excellence and other quality labels to Destination Amnéville Moselle. This partnership provides national recognition and marketing support for the leisure destination.
• SnowWorld AmnévillecoreChannel Partner/ Reseller/ DistributorSnowWorld Amnéville operates the unique indoor ski resort with two slopes (100m beginner and 620m main). It is one of the flagship attractions of the Cité des Loisirs, hosting international events like the FIS Masters World Cup for the fifth consecutive year.
• Zoo d'AmnévillecoreChannel Partner/ Reseller/ DistributorOne of France's largest zoological parks featuring extensive biodiversity. Recently launched a wildlife sponsorship program and features the Jurassic Expedition immersive attraction with 67 animated dinosaurs. Partnered with multiple international conservation organizations.
• Walygator Grand EstcoreChannel Partner/ Reseller/ DistributorMajor theme park attraction offering extreme rides, shows, and themed areas including jungle expedition, Western ambiance, space travel, and dinosaur discovery. Reopened for new season in 2025 with enhanced experiences.
• France Aventures AmnévillemajorChannel Partner/ Reseller/ DistributorOutdoor adventure park featuring accrobranche (treetop courses) and nature activities. Hosts the annual Open Forest Festival combining adventure activities with live music and community events.
• ThermapoliscoreChannel Partner/ Reseller/ DistributorThermal wellness center offering relaxation and vitality experiences for all ages with indoor and outdoor thermal pools, massage jets, hammams, saunas, and themed ambiances. Accessible for children from age 4.
• Villa PompéicoreChannel Partner/ Reseller/ DistributorPremium wellness spa inspired by ancient Rome offering hot thermal pools (indoor and outdoor), jacuzzis, hammams, saunas, and body/face treatments. Adults-only facility requiring advance reservations.
• Seven CasinomajorChannel Partner/ Reseller/ DistributorMajor casino entertainment venue within the leisure complex, contributing to evening and adult entertainment offerings.
• Kinépolis AmnévillemajorChannel Partner/ Reseller/ Distributor12-screen cinema complex with 2,448 seats. Features 4DX screenings, live event broadcasts, and special film festivals. Hosts annual Festival du Film Sportif (Sports Film Festival).
• ENZO Hotels (Diane, St Eloy, Premier Prix)coreChannel Partner/ Reseller/ DistributorChain of three hotels within the leisure destination: Hôtel Diane (51 rooms, outdoor heated pool), Hôtel St Eloy (47 rooms, cinema theme), and ENZO Hôtel Premier Prix (44 rooms, budget). All feature Logis de France labels.
• Golden Tulip AmnévillemajorChannel Partner/ Reseller/ DistributorFour-star hotel with 78 rooms and junior suites. Located 20km from Metz, offers meeting facilities, high-tech conference rooms, and 24-hour bar. Integrated with Seven Casino and 600m² event space.
• Hôtel MarsomajorChannel Partner/ Reseller/ DistributorThree-star hotel with 50 rooms including 4 suites, all with private terraces. Houses the Sofy's Bar with VIP lounge and outdoor terrace.
• Hôtel B&B AmnévillemajorChannel Partner/ Reseller/ Distributor104-room hotel near the zoo with air conditioning, connecting rooms for families, free parking, and automatic check-in kiosk.
• Moselle AttractivitécoreStrategic or Co-development PartnerRegional tourism development agency for Moselle. Awards the MOSL quality label and supports cross-promotion of the destination within the Lorraine region and cross-border markets.
• Les Chalets AmnévilleminorChannel Partner/ Reseller/ Distributor14 woodland chalets accommodating 1-4 persons directly on the forest site near the lake. Includes bed linen, optional breakfast delivery, and pet-friendly policy.
• La Maison d'HôtesminorChannel Partner/ Reseller/ DistributorGuesthouse offering 2 rooms, 1 family suite, 4 studios, and 1 apartment. Located near thermal baths and zoo with discounts for site attractions.
• Camping-Car ParkminorChannel Partner/ Reseller/ DistributorProfessional campsite operator managing the 32-pitch motorhome area at the leisure destination. Provides service point for gray and black water, potable water, and electrical hookups.
• Bornéo Nature Foundation (BNF)minorOthersZoo d'Amnéville supports this conservation NGO working to protect orangutan habitat in Borneo through the '1 Million Trees' program. €1,524 raised in 2021 collection.
• Vulture Conservation Foundation (VCF)minorOthersInternational foundation dedicated to European vulture conservation. Zoo d'Amnéville contributed over €35,000 between 2016-2020 for breeding, reintroduction, and population monitoring programs.
• Giraffe Conservation Foundation (GCF)minorOthersOrganization dedicated to giraffe conservation across Africa, supporting habitat protection and subspecies research.
• Instituto de Pesquisas Ecológicas (IPE)minorOthersBrazilian conservation NGO combining research, environmental education, habitat restoration, and community engagement. Zoo supported with recurring €7,000 annual contributions between 2002-2016.
• Guyane ConservationminorOthersFrench Guiana conservation association supporting local research, sustainable ecotourism, public awareness, and networking among conservation actors.
• Proyecto TitíminorOthersAssociation protecting the critically endangered cotton-top tamarin in Colombia through habitat conservation and fragmentation mitigation.
• Pays de l'Ours - AdetminorOthersPyrenees bear preservation association founded in 1991 working to promote and restore brown bear populations in the Pyrenees.
• Plan Régional d'Actions - Lynx Massif des VosgesminorOthersRegional action plan for the endangered Eurasian lynx in the Vosges Massif, supporting scientific research and public education.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thermes de Balaruc-les-Bains: French thermal spa destination with wellness, hotel, and conference infrastructure. Comparable to the Thermapolis/Villa Pompéi thermal offering within Amnéville's wellness portfolio.
• Puy du Fou: Award-winning French theme park destination combining historical shows, nature, and accommodations. Comparable as a multi-experience destination offering diverse attractions, on-site lodging, and event-driven programming.
• Futuroscope: Major French theme park near Poitiers with hotels, varied attractions, and event programming. Comparable as a single-site, mixed-attraction leisure destination targeting families and groups across multiple days.
• SnowWorld: European operator of indoor ski resorts (Netherlands, France, Spain, Belgium, Germany). Directly comparable as the operator of the SnowWorld Amnéville indoor ski facility within the destination.
• ZooParc de Beauval: One of France's leading zoological parks with extensive biodiversity, on-site lodging, and immersive exhibits. Comparable to Zoo d'Amnéville and the broader destination's nature-based attraction mix.
• Walygator Grand Est (parent: Groupe Le Streémöndecù): The Walygator Grand Est theme park is itself a partner of the SPL; comparable as a regional French theme park offering thrill rides, themed areas, and family entertainment.
• Center Parcs: European operator of forest-based holiday villages with accommodations, indoor and outdoor activities, and a nature-and-wellness positioning. Comparable in offering on-site lodging bundled with multi-activity leisure programming.

Broad incumbents

• Compagnie des Alpes: Leading French operator of ski resorts and leisure destinations (including Parc Astérix, Grév'in, Futuroscope-related assets). Comparable as a multi-attraction leisure platform manager anchored in France, though larger and listed.

Emerging players

• Villages Nature Paris (Pierre & Vacances / Center Parcs): Sustainable nature-based resort near Disneyland Paris combining lodging with indoor aqua park, farms, and outdoor activities. Comparable in combining eco-anchored positioning, lodging, and year-round family programming.

Others

• Moselle Attractivité: Regional tourism development agency for Moselle and a strategic partner of Destination Amnéville Moselle. Comparable as a destination promotion/coordinator peer in the same regional ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2112144895521505
• Instagraminstagram.com/amnevillecitedesloisirs
• LinkedInlinkedin.com/company/destination-amn%C3%A9ville

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Amnéville Moselle