What Amplifier does

Amplifier is a nonprofit design lab founded in 2015 and headquartered in Los Angeles (legally organized as Amplifier Foundation in Washington State) that commissions artists to produce visual campaigns amplifying social movements including Black Lives Matter, climate justice, voting rights, reproductive justice, economic justice, and public lands. The organization has built a library of more than 1,000 works from 400+ artists since inception, distributed via a free Creative Commons (CC BY-NC-SA 4.0) downloads platform, an e-commerce shop selling posters and apparel, a Street Team bulk-pack program, and large-scale physical installations (murals, wild postings, projections) in cities including New York, São Paulo, London, Seattle, and Los Angeles. A flagship Education Amplifier program serves tens of thousands of K-12 educators reaching over 1 million students nationwide, offering lesson plans and teaching tools, and monetizes a paid Collective membership at $120/year or $15/month. The proprietary Amplifier AR app, built on the Unity game engine and funded by Pop Culture Collaborative's Becoming America Fund, overlays interactive animations and movement-leader storytelling onto 2D artwork.

Revenue comes from a hybrid of individual donations via the Art Machine program, crowdfunding (notably a $1.3M We The People Kickstarter in 2017 with 22,840 backers), merchandise sales from store.amplifier.org, paid educator memberships, and foundation grants from funders including the Bill & Melinda Gates Foundation, Annenberg Foundation, National Geographic Society, and Pop Culture Collaborative. Distribution is achieved through a community-led go-to-market motion: free downloads serve as a top-of-funnel acquisition channel, the educator network and artist community platform drive mid-funnel engagement, and high-profile campaign launches (US@250, Intersections of Our Lives, Reparations Now, Revolutionary Love Tour, Planetary Guardians, Campaign For Nature) provide bottom-of-funnel event-driven demand.

Name

Amplifier

Legal name

Amplifier Foundation

Website

https://amplifier.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplifier is a nonprofit design lab that commissions artists to create visual campaigns amplifying social movements, distributing 1,000+ free artworks via downloads, a K-12 educator network reaching 1 million+ students, merchandise sales, and a Unity-based AR app.

Ownership category

akta.pro rank

Product category

Activist Media & Design

NAICS

Independent Artists, Writers, and Performers (71151), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Activist art campaigns
• Social movement media
• Nonprofit design lab
• Civic education resources
• Augmented reality posters

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations

Revenue model

1. Art Sales and Merchandise: Online store sells printed artwork including limited edition posters, apparel, stickers, postcards, and bulk art packs. Every dollar raised goes directly to distributing work to places that need it most - in streets, classrooms, and to community organizers.
2. Donations and Fundraising: Art Machine donation program allows supporters to contribute directly to campaign funding. We The People campaign raised $1.3 million in eight days through Kickstarter.
3. Education Amplifier Collective Membership: Yearly membership at $120/year ($10/month) or monthly at $15/month. Includes exclusive mailed artwork (valued at $100+), digital teaching tools, live sessions, community events, and early access to campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Amplifier is a nonprofit design lab that commissions visual artwork from 400+ artists and turns it into free, open-source social-movement campaigns. It distributes these campaigns through a digital downloads library, an educator network, an e-commerce shop, an augmented-reality app, and physical street-level installations. The organization funds operations via donations, foundation grants, merchandise sales, paid educator memberships, and crowdfunding.

Product overview

Amplifier is a nonprofit media lab offering a platform of interconnected products and campaigns for social change. The core offering includes the Creative Studio for building visual campaigns, the Education Amplifier program providing 1000+ free downloadable artworks and lesson plans for K-12 educators, the Amplifier AR app for augmented reality experiences, and the Shop for purchasing printed merchandise. Amplifier also operates community engagement through the Amplifier Community site for artist submissions and the Education Amplifier Collective membership program. The organization runs numerous campaigns including We The People, We The Future, Reset Capitalism, Planetary Guardians, Revolutionary Love Tour, Campaign For Nature, Not for Sale, Intersections of Our Lives, US@250: National Creative Assembly, Reparations Now, Reconnecting With..., and Wide Awakes.

Differentiator

Problem solved

Functional benefit

Brands

• Education Amplifier: A program providing K-12 educators with free art downloads and lesson plans for teaching social justice and civic engagement. Reaches 1 million+ students nationwide.
• Amplifier AR
• Education Amplifier Collective

Products and services

• Creative Studio Design lab service that builds visual art campaigns with and for social movements and supporting brands, producing artwork that reaches an average of 20 million viewers per campaign across digital, educator, and street-level distribution channels.
• Education Amplifier K-12 educator program providing 1,000+ downloadable artworks and a 44-piece lesson plan bank for teaching social justice, civic engagement, history, and art integration, reaching 1 million+ students through tens of thousands of teachers.
• Amplifier AR First-ever activist-driven augmented-reality mobile app (iOS and Android, built on Unity) that transforms 2D posters, stickers, and murals into interactive AR experiences with animations and movement-leader storytelling.
• Free Downloads Online platform offering 1,000+ artworks for free non-commercial download under Creative Commons (CC BY-NC-SA 4.0) license, with content available in 25+ languages for printing and distribution by individuals.
• Shop Online store selling printed artwork including limited-edition posters, apparel, stickers, and postcards, with proceeds supporting campaign distribution to streets, classrooms, and community organizers.
• Amplifier Street Team Bulk art packs sold at wholesale prices to community distributors, offering curated mixed packages from various issue areas and past campaigns for grassroots distribution.
• Education Amplifier Collective Paid membership program for educators, priced at $120/year (or $15/month), offering exclusive mailed artwork (valued at $100+), live sessions, community events, digital teaching tools, and early access to campaigns.
• We The People Campaign Flagship January 2017 nonpartisan art campaign created in collaboration with Shepard Fairey, Ernesto Yerena, and Jessica Sabogal; raised $1.3 million on Kickstarter in eight days from 22,840 backers and reached 700,000 downloads in 193 countries.
• We The Future Campaign 2018 campaign showcasing ten young leaders representing ten diverse movements, placing art and teaching tools into more than 20,000 schools across the United States.
• Reset Capitalism Campaign 2020 campaign in collaboration with Imperative21 featuring a 14-piece artwork series in English, Portuguese, Spanish, and French, with large-scale projections in NYC, São Paulo, and London.
• Planetary Guardians Campaign Two-part visual art campaign launched during NY Climate Week 2024, featuring 14 artworks, 30 wild postings, and 150 bathroom installations reaching over 10 million people and 22+ million impressions.
• Revolutionary Love Tour Campaign 2024 40+ city tour in partnership with Valarie Kaur and the Revolutionary Love Project, featuring artwork and an immersive storytelling booth; reached over 20 million people and collected 450+ stories of love.
• Campaign for Nature 2022 art series in collaboration with Campaign for Nature and National Geographic Society, highlighting the goal of protecting 30% of the planet by 2030, featuring 16 artist-National Geographic photographer collaborations.
• Not for Sale Campaign National public-art and storytelling campaign to keep public lands in public hands, mobilizing communities to stand up for public lands, Indigenous rights, and climate justice.
• Intersections of Our Lives Campaign Cultural intervention and policy roadmap campaign ahead of 2026 midterm elections, focusing on reproductive justice, immigrant justice, and democratic participation, in coalition with three national reproductive-justice organizations.
• US@250: National Creative Assembly National cultural-strategy campaign commissioning artists from all 50 states plus DC to create artwork exploring belonging, collective agency, and multiracial solidarity for the 250th anniversary of the Declaration of Independence.
• Reparations Now Campaign Campaign translating federal reparations research into culture-shifting visual art in partnership with Liberation Ventures, reframing reparations as a human-rights framework and reaching classrooms, streets, and communities nationwide.
• Reconnecting With Campaign Open-call teen photography campaign in partnership with the J. Paul Getty Museum's Unshuttered program, transforming winning photographs into Amplifier-style artworks and offering Getty exhibit opportunities.
• Wide Awakes Campaign Movement campaign dedicated to igniting an awakening, reset, and reimagining of what is possible, with artworks that can be activated through the Amplifier AR app.

Quantifiable outcome

• 20 million viewers per campaign reach
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Liberation VenturescoreStrategic or Co-development PartnerPartnership for Reparations Now campaign, translating federal reparations research into culture-shifting visual art reaching classrooms, city streets, and communities nationwide. Liberation Ventures hosted the Week of Repair national campaign.
• Revolutionary Love ProjectcoreStrategic or Co-development PartnerPartnership with Valarie Kaur to bring Revolutionary Love vision to life during 2024 tour. Created artwork and storytelling platform to inspire action and foster resilience. Tour reached 40+ cities with over 20 million people engaged.
• Campaign for NaturecoreStrategic or Co-development PartnerCampaign highlighting goal of protecting 30% of planet by 2030. Made possible through grant from National Geographic Society. Featured 16 artist collaborations based on National Geographic photographer work.
• Imperative21coreStrategic or Co-development PartnerBusiness-led network representing 70,000 businesses, 20 million employees, $6.6 trillion in revenue, and $15 trillion in managed assets. RESET campaign to reset capitalism to maximize shared well-being on healthy planet.
• Think Big AlliancecoreStrategic or Co-development PartnerLead partner for US@250 National Creative Assembly campaign, commissioning artists from all 50 states plus DC to create work rooted in shared vision of democracy and belonging.
• Rural Democracy InitiativemajorGTM or Marketing PartnerPartner in US@250 campaign for national cultural strategy, supporting rural community engagement and artistic representation.
• ToposmajorStrategic or Co-development PartnerResearch partner for US@250 National Creative Assembly, bringing cultural strategy expertise to campaign development.
• Pop Culture CollaborativemajorStrategic or Co-development PartnerPartner for US@250 campaign and funder of Amplifier AR app through Becoming America Fund. Supports cultural strategy campaigns.
• In Our Own Voice: National Black Women's Reproductive Justice AgendacoreStrategic or Co-development PartnerCoalition partner for Intersections of Our Lives campaign, led by three national reproductive justice organizations developing comprehensive Reproductive Justice Policy Agenda.
• National Latina Institute for Reproductive JusticecoreStrategic or Co-development PartnerCoalition partner for Intersections of Our Lives campaign, developing policy agenda with pillars of Healthy Body, Healthy Families and Communities, and Healthy Democracy.
• National Asian Pacific American Women's ForumcoreStrategic or Co-development PartnerCoalition partner for Intersections of Our Lives campaign, centering voices of women of color and gender-expansive communities in reproductive justice advocacy.
• KickstartermajorChannel Partner/ Reseller/ DistributorPlatform for We The People campaign that raised $1.3 million in eight days with 22,840 backers. Used for launching major campaigns to wide audiences.
• Women's MarchmajorStrategic or Co-development PartnerStrategic partner for We The People campaign launch on Inauguration Day 2017, with Carmen Perez and Paola Mendoza serving as guest curators for Hear Our Voice campaign.
• J. Paul Getty Museum (Unshuttered Program)majorStrategic or Co-development PartnerMulti-year partnership for teen photography programs including 'In Pursuit Of' and 'Reconnecting With' campaigns, featuring Getty exhibit opportunities for winning students.
• SozeminorStrategic or Co-development PartnerPartner for Revolutionary Love campaign, supporting movement building and cultural strategy work.
• Wild MontanamajorStrategic or Co-development PartnerPartner for Not for Sale campaign to keep public lands in public hands, fighting privatization and unchecked development.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• The Laundromat Project: Nonprofit that supports artists and neighbors in creating community-based art and civic engagement, with a comparable combination of commissioned-artist model, community programming, and explicit racial-justice orientation.
• For Freedoms: Artist-led civic and activist art organization co-founded by Hank Willis Thomas that commissions and distributes artwork to shift public discourse on democracy and rights — a near-direct sibling to Amplifier in mission, distribution model, and artist-network structure.
• Mijente: Latinx-led movement organization that builds campaigns combining research, narrative, and visual identity for immigration, climate, and racial justice — directly comparable to Amplifier's movement-campaign model and partner/coalition structure.
• Center for Artistic Activism: Nonprofit that trains and supports artists and activists to design more effective campaigns; overlaps with Amplifier's Creative Studio function and shares the movement-design orientation, though focused on training rather than content distribution.
• Not An Alternative: Design studio and activist organization producing campaigns, exhibitions, and research for social movements; comparable to Amplifier's Creative Studio in combining design production with movement infrastructure and explicit activist framing.
• Design Action Collective: Worker-owned design studio serving social justice nonprofits and movements; closely comparable to Amplifier's Creative Studio in providing campaign-level creative services to movement and nonprofit clients.

Broad incumbents

• DoSomething.org: Large youth-activism nonprofit driving campaigns on social issues with a digital and volunteer-distribution model; comparable to Amplifier's blend of civic engagement, education channel, and brand-partner activation, though at much greater scale.
• Americans for the Arts: Established national arts-service and advocacy nonprofit; overlaps with Amplifier in arts-education mission and policy/advocacy positioning, though broader and less campaign-native than Amplifier's movement art focus.

Emerging players

• Creative Reaction Lab: Nonprofit training Black and Latinx youth as civic designers and creative problem solvers; shares Amplifier's blend of design education, equity focus, and youth engagement, though at a smaller scale.
• Beautiful Trouble: Network and resource hub for movement designers and activists, providing tools and case studies for creative campaign design; overlaps with Amplifier in methodology and audience, though more as a knowledge/training layer than a content producer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amplifierart
• YouTubevimeo.com/user60774082
• Facebookfacebook.com/AmplifierArt
• Instagraminstagram.com/amplifierart
• LinkedInlinkedin.com/company/amplifierart

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplifier