amplifi

What amplifi does

amplifi is a privately held, U.S.-based fundraising communications agency that delivers integrated, multi-channel marketing services to nonprofit organizations. The firm operates as a professional services provider, not a software company, and serves development and advancement professionals at nonprofits, independent schools, healthcare foundations, and medical research organizations. Named clients include the Reeve Foundation, Ovarian Cancer Research Alliance, Horace Mann School, Delbarton School, Cooke School and Institute, Brooklyn Youth Sports Club, and AIChE Foundation. The company's reported client work includes annual fund campaigns, capital campaigns, individual giving programs, special event communications, and direct mail initiatives.

The firm's service portfolio spans five integrated offerings: Fundraising Strategy, Data Analysis, Creative Services, Digital Solutions, and Print & Mailing Production. Underlying capabilities include donor data analysis and segmentation, campaign branding and design, multichannel campaign execution (email, direct mail, social, digital), and in-house print production. amplifi markets a "surround sound" methodology that coordinates these channels into unified campaigns, and a "data-driven relevancy" approach that matches ask levels to giving history. Technology infrastructure is limited to standard digital fundraising tools (campaign microsites, personalized URLs, donation page optimization) with no disclosed proprietary platform, API, or AI/ML components.

amplifi generates revenue through project-based and retainer engagements with nonprofit clients on a professional services model, with no publicly disclosed pricing. The go-to-market motion is sales-led, relying on direct outreach, website-driven consultation requests, and content marketing (blog, eBooks, webinars, social media). The firm is led by CEO Dale Park and President Jesse Park, appears to be founder/family-controlled, has approximately 16 employees, is headquartered in New Jersey, and has operated since at least 2012 without external institutional investment.

Name

amplifi

Legal name

amplifi

Website

https://amplifinp.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

amplifi is a 16-person, U.S.-based fundraising communications agency serving nonprofit organizations and independent schools with integrated strategy, creative, digital, and in-house print production services for multi-channel donor campaigns.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Communications Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Nonprofit fundraising communications
• Fundraising strategy services
• Direct mail production
• Donor data analysis
• Multichannel fundraising campaigns

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fundraising Communications Professional Services: amplifi generates revenue by providing fundraising strategy, data analysis, creative services, digital solutions, and print/mailing production services to nonprofit organizations on a project and retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

amplifi is a fundraising communications agency that helps nonprofit organizations plan and execute data-driven, multi-channel fundraising campaigns. Its core offering combines Fundraising Strategy, Data Analysis, Creative Services, Digital Solutions, and in-house Print & Mailing Production into a single integrated service that supports annual funds, direct mail, capital campaigns, special events, monthly giving, and donor acquisition and retention programs.

Product overview

amplifi is a nonprofit fundraising communications agency offering integrated services rather than a standalone software product. The company provides a comprehensive suite of fundraising services including Fundraising Strategy, Data Analysis, Creative Services, Digital Solutions, and Print & Mailing Production. These services work together as an integrated communications offering, helping nonprofits develop data-driven, multi-channel fundraising campaigns that combine direct mail, email, digital, and creative strategies to reach donors effectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Strategy Strategic consulting service that helps nonprofit organizations develop data-driven fundraising campaigns, annual funds, capital campaigns, donor acquisition and retention plans, monthly giving programs, stewardship planning, and communications plans tailored to each nonprofit's unique audience and mission.
• Data Analysis Donor database analysis, data audits, advanced data processing, audience segmentation, and campaign performance analysis services that help nonprofits build targeted audience segments and match ask levels to giving history for improved fundraising outcomes.
• Creative Services Design and creative development service including campaign branding, publication design and development, strategic design and messaging, visual storytelling, and special event branding and materials for fundraising campaigns.
• Digital Solutions Digital fundraising capabilities including campaign microsites, personalized donation pages (PURLs), donation page optimization, text-to-give programs, multichannel digital campaigns, and digitally-minded integrated programs that support surround-sound fundraising execution.
• Print & Mailing Production In-house print production and comprehensive direct mail solutions including personalized mailings, welcome kits, event materials, and project management for direct mail execution across fundraising campaigns.

Quantifiable outcome

• Horace Mann School capital campaign eclipsed $100 million goal
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Imago: Imago is a creative agency that builds fundraising and brand campaigns for nonprofits, associations, and advocacy groups. It overlaps with amplifi on creative, brand storytelling, and integrated fundraising campaign execution for mission-driven clients.
• Campbell & Company: Campbell & Company is a fundraising consulting and executive search firm that supports nonprofits, healthcare, education, and arts organizations. It is comparable to amplifi on the strategic fundraising side of the same nonprofit client base.
• True North Custom: True North Custom is a marketing and communications agency focused on hospital foundations, healthcare systems, and nonprofit fundraising. It is highly comparable to amplifi's hospital foundations and healthcare nonprofit work and competes in the same direct-response fundraising space.
• Adams & Knight: Adams & Knight is an integrated marketing agency with a dedicated nonprofit and association practice covering fundraising, brand, and direct response. It competes with amplifi for nonprofit and association clients in the Northeast and broader US market.
• Pursuant: Pursuant (formerly Russ Reid) is a leading full-service fundraising and marketing agency for nonprofit organizations, offering strategy, data, creative, digital, and direct mail. It is the most direct national-scale peer to amplifi, with a comparable integrated multi-channel offering for the same nonprofit buyer.
• M+R: M+R is a strategy, creative, and fundraising agency serving nonprofits, foundations, and advocacy organizations. Like amplifi, it provides integrated campaign services with strong digital and direct response capabilities, making it a close peer in mission and service mix.
• BWF (Bentz Whaley Flessner): BWF is a fundraising consulting and search firm serving nonprofits, higher education, and healthcare organizations. While more consulting-led, it overlaps with amplifi in advising nonprofit development teams on fundraising strategy, campaigns, and donor engagement.

Broad incumbents

• Merkle: Merkle is a large customer data analytics and performance marketing agency. It overlaps with amplifi on data-driven campaign execution and audience segmentation, but at a much larger scale and across many verticals beyond nonprofit.
• Blackbaud: Blackbaud is a large incumbent software and services provider for the nonprofit sector, spanning CRM, fundraising, marketing, and payment solutions. It is not a direct agency peer but competes for nonprofit development budgets that could otherwise flow to amplifi's services.
• Epsilon: Epsilon is a large data-driven marketing services firm with significant direct mail and customer data capabilities. It is a broad incumbent that competes for the direct mail, data, and multichannel campaign work that amplifi performs for nonprofit clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amplifinp
• Facebookfacebook.com/amplifinp
• LinkedInlinkedin.com/company/amplifi-nonprofits
• Instagraminstagram.com/amplifinp

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amplifi