Amsterdam 750

What Amsterdam 750 does

Amsterdam 750 (Stichting Amsterdam 750) is a civic cultural initiative established in 2024 by the Municipality of Amsterdam to celebrate the city's 750th anniversary in 2025 (1275–2025). Its core product is a digital storytelling platform at amsterdam750.nl that aggregates and publishes 750 Amsterdam stories in multiple media formats — written articles, videos, podcasts, and physical activities such as bike tours (fietstocht) and podwalks. Stories are contributed by and for Amsterdammers, Weespers and anyone with a connection to the city, with editorial direction set by the Stem van 750 advisory council and governance held by Stichting Amsterdam 750. Supporting products include the AI-assisted 'Legends of Amsterdam' video series, the 'Amsterdam Diaries' publication with Amsterdam University Press, the '750x Amsterdam' hub, and 750 physical Amsterdammertjes artworks by Anne Stooker linked to each story.

The business is structured as a Dutch nonprofit foundation, not a commercial enterprise. There is no pricing model and no revenue from end users; all stories and content are free to access. Funding flows from sponsorships (Heineken 0.0%, Rabobank as major sponsors; GASSAN, Unilever Ice Cream, Bloomberg Philanthropies, AT5, Pathé, Telegraaf, Rodi Media, Ocean Outdoor, OBA, GVB, Waternet and Metropoolregio Amsterdam as supporting partners) and municipal support from Gemeente Amsterdam. Distribution is multi-channel: a global self-serve digital platform, owned social profiles on Instagram, LinkedIn, Facebook and YouTube, email newsletters, and regional physical activations including exhibitions at CBK Zuidoost (Heesterveld) and City Hall. Stories are also being placed in a time capsule for archival access in 50+ years.

The primary customer base is the general public — Amsterdammers, the Weesper community, tourists, and diaspora audiences — addressed via a horizontal segmentation. Commercial customer logos are not applicable; the relevant counterparties are the municipal sponsor and the corporate and media partner ecosystem underwriting the program. The project has a defined endpoint: the final 750th story is scheduled to publish on October 27, 2025, Amsterdam's 750th birthday, after which the time capsule and digital archive serve as the legacy asset.

Name

Amsterdam 750

Legal name

Stichting Amsterdam 750

Website

https://amsterdam750.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Civic Cultural Storytelling and Heritage Archive

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Civic & Municipal Festivals (City Days, Public Celebrations) (MPAGAEAA), Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)

Keywords

• Civic storytelling platform
• Cultural heritage archive
• City anniversary celebration
• Community storytelling
• Digital content publication

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Cultural/Public initiative (no commercial revenue): Amsterdam 750 is a civic initiative of the municipality of Amsterdam and partner organizations to celebrate the city's 750th anniversary. It operates as a publicly funded cultural program rather than a commercial enterprise. The initiative does not generate revenue from the stories; it is funded through sponsorships (Heineken 0.0%, Rabobank, GASSAN, Unilever, Bloomberg, AT5, Pathé, among others) and municipal support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Amsterdam 750 is a civic digital storytelling initiative that collects and publishes 750 stories about Amsterdam on amsterdam750.nl to celebrate the city's 750th anniversary (2025). The platform hosts stories in multiple formats — written articles, video, podcasts, and physical activities such as bike tours and podwalks — contributed by and for Amsterdammers, Weespers, and the wider public. Stories are organized by theme, area, type, and series, and are preserved in a time capsule for future generations.

Product overview

Amsterdam 750 is a digital storytelling platform celebrating Amsterdam's 750th anniversary in 2025. The core offering is the '750 Amsterdamse Verhalen' (750 Amsterdam Stories) collection, featuring stories in written, video, podcast, and activity formats. Supporting products include '750 Amsterdammertjes' (miniature artworks by Anne Stooker), 'Legends of Amsterdam' (AI-assisted video series), and the 'Amsterdam Diaries' publication. Stories are organized by themes (past, present, future), areas (neighborhoods), types (interview, essay, video), and series (Humans of Amsterdam, Écht Amsterdams, Ajax history).

Differentiator

Problem solved

Functional benefit

Products and services

• 750 Amsterdamse Verhalen (750 Amsterdam Stories) Core digital storytelling platform collecting 750 Amsterdam stories in written articles, videos, podcasts, and activity formats (bike tours, podwalks), organized by category, area, type, and series, with free public access for Amsterdammers, Weespers, and the wider public.
• Amsterdam 750x Amsterdam Central hub of Amsterdam's 750th anniversary celebration that brings together the 750 stories under one digital roof for reading, watching, listening, and participating in physical activities.
• 750 Amsterdammertjes A special tribute project featuring 750 miniature artworks by Anne Stooker, each connected to one of the 750 stories, serving as a visual and collectible extension of the storytelling platform.
• Legends of Amsterdam A video series by Harrison May that brings Amsterdam legends to life using historical research and AI-generated imagery, presented as a sub-product of the 750 stories platform.
• Amsterdam Diaries A free online publication by Amsterdam University Press covering life writing and identity in Amsterdam, distributed as part of the Amsterdam 750 initiative.
• Story Categories and Series Collections Organized story collections grouped by themes (Past, Present, Future, War, Sustainability), areas (Amsterdam neighborhoods such as Noord, Centrum, Zuidoost, Nieuw-West, Weesp), types (interview, essay, video), and series (Amsterdam Diaries, Écht Amsterdams, Humans of Amsterdam, Ajax history).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered major, core and minor.

• Heineken 0.0%majorGTM or Marketing PartnerMain sponsor of Amsterdam 750, providing financial support for the jubilee initiative celebrating Amsterdam's 750th anniversary.
• Coöperatieve RabobankmajorGTM or Marketing PartnerMain sponsor of Amsterdam 750, contributing to the funding of the 750th anniversary celebration and story collection program.
• GASSAN Watches en JewellerycoreGTM or Marketing PartnerOfficial partner of Amsterdam 750, supporting the jubilee initiative as part of the official partners tier.
• Unilever Ice CreamcoreGTM or Marketing PartnerOfficial partner contributing to the Amsterdam 750 jubilee celebrations.
• Bloomberg PhilanthropiescoreGTM or Marketing PartnerOfficial partner supporting the Amsterdam 750 initiative.
• Openbare Bibliotheek Amsterdam (OBA)coreGTM or Marketing PartnerSocietal partner providing institutional support and co-distribution of stories through the public library network.
• GVBminorGTM or Marketing PartnerSocietal partner (Amsterdam public transport company) supporting the initiative and its distribution reach.
• Metropoolregio AmsterdamminorGTM or Marketing PartnerSocietal partner representing the metropolitan region around Amsterdam.
• WaternetminorGTM or Marketing PartnerSocietal partner of Amsterdam 750, supporting the jubilee initiative.
• AT5coreGTM or Marketing PartnerMedia partner providing broadcast coverage and media exposure for Amsterdam 750 stories and events.
• PathécoreGTM or Marketing PartnerMedia partner of Amsterdam 750, contributing to media coverage of the jubilee celebration.
• TelegraafminorGTM or Marketing PartnerMedia partner of Amsterdam 750 for press and media coverage.
• Rodi MediaminorGTM or Marketing PartnerMedia partner of Amsterdam 750.
• Ocean OutdoorminorGTM or Marketing PartnerMedia partner providing outdoor advertising and digital billboard space for Amsterdam 750 content.
• Gemeente AmsterdammajorGTM or Marketing PartnerThe Municipality of Amsterdam is the primary organizing body behind Amsterdam 750, coordinating the jubilee year through Stichting Amsterdam 750 and city departments.
• Stichting Amsterdam 750majorStrategic or Co-development PartnerThe foundation Stichting Amsterdam 750 is the organizational entity responsible for the jubilee initiative, managing content themes, story collection, and partnerships.
• CBK ZuidoostcoreStrategic or Co-development PartnerCBK Zuidoost (Centrum Beeldende Kunst) at Heesterveld hosts physical exhibitions related to Amsterdam 750, including the 'Nieuw Amsterdam' art exhibition by Delano Mac Andrew.
• Anne StookercoreStrategic or Co-development PartnerArtist and illustrator creating 750 Amsterdammertjes (Amsterdam signs) as a special tribute to the city and its residents, each linked to one of the 750 stories.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• AT5: Amsterdam's local broadcaster and media partner of the jubilee initiative. Regional storytelling counterpart covering city-level narratives.
• Het Parool: Amsterdam's primary local newspaper and a media partner of Amsterdam 750. Comparable as a regional chronicler of Amsterdam stories and culture.

Direct peers

• Atlas Obscura: Digital platform that aggregates cultural, historical, and experiential stories about cities and places worldwide. Comparable in city-focused storytelling and multi-format distribution model.
• StoryCorps: US nonprofit oral history project that records and preserves personal stories from everyday people. Structurally analogous to Amsterdam 750's community-led story collection model.
• Stadsarchief Amsterdam: Municipal archives of Amsterdam, which preserve, curate, and present historical records and personal stories of the city. Directly comparable to Amsterdam 750's archival and storytelling function.
• Amsterdam Museum: Amsterdam's city museum institution focused on preserving and presenting the city's history and stories. It is the most direct institutional peer for an initiative collecting and presenting Amsterdam narratives.
• Humans of New York: Photographic and interview-based storytelling platform centered on personal city stories. Closely comparable in format (short profiles) and audience positioning (city residents and diaspora).

Broad incumbents

• Openbare Bibliotheek Amsterdam (OBA): Amsterdam's public library network and a societal partner of Amsterdam 750. Broader cultural and educational institution with co-distribution of the initiative's stories.
• Rijksmuseum: Netherlands' national museum in Amsterdam. Larger, established cultural heritage institution with broader scope but overlapping civic storytelling and partnership posture.

Others

• IJ Amsterdam: Official city marketing organization for Amsterdam, promoting the city's image and cultural identity. Adjacent ecosystem participant in city narrative-building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amsterdam750
• Facebookfacebook.com/amsterdam750nl
• LinkedInlinkedin.com/company/amsterdam-750
• Instagraminstagram.com/amsterdam750

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsterdam 750