Bay Football Club

What Bay Football Club does

Bay Football Club (Bay FC) is a professional women's soccer franchise competing in the National Women's Soccer League (NWSL), founded in 2023 by four U.S. Women's National Team legends — Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner — and majority-owned by private equity firm Sixth Street, which made the largest institutional investment ever in a global women's professional sports franchise to anchor the club. The team plays home matches at PayPal Park, an ~18,000-capacity purpose-built football stadium in San Jose, and is constructing an 8.5-acre Performance Center on Treasure Island in San Francisco scheduled to open early 2027 as the first women-specific training facility for a professional sports team in the Bay Area.

The club's commercial operation centers on a multi-channel ticketing business distributed through the Tixr platform, encompassing season ticket memberships (auto-renewing, starting at $14/seat/match), single-match tickets (from $15), mini plans, group tickets (from $20/seat), and premium seating (annual suites, field club, social suites) on multi-year or single-match contracts. The Bay FC mobile app (iOS and Android, integrated with Tixr) provides rotating-barcode digital ticketing, NFC contactless entry on Android, ticket transfer and resale, and stadium navigation. Beyond matchday, the club sells official merchandise through shop.bayfc.com, monetizes parking (ADA $30 to PS1 $55) and concessions, and operates Bay It Forward community programs (B You with Sutter Health, B Empowered with PNC) that anchor corporate partnerships with Sutter Health, Visa, PNC Bank, Trader Joe's, Lyft, Legends, Meriwest Credit Union, and others.

Revenue is generated across four streams — ticket sales, merchandise and retail, corporate partnerships/sponsorships, and parking/concessions — serving two primary segments: individual Bay Area soccer fans and families (B2C) and corporate groups seeking premium entertainment, sponsorship activation, and group experiences (B2B). The go-to-market motion is sales-led, combining direct digital ticket sales with a dedicated group and premium sales team and an extensive community-engagement layer of four official supporter groups (Bridge Brigade, Big Poppies, Bay Imperio, Pier '75), theme nights (Hip Hop Night, Black Heritage, Latino Heritage, Pride), and youth outreach through SocceristaFest and mini-pitch installations. The franchise is privately held (legal entity BAFC Holdings, LLC, Delaware), with 51–100 employees and a 2026 NWSL regular-season schedule of 30 matches (16 home, 14 away) under a new CEO, Stacy Johns, effective March 2, 2026.

Name

Bay Football Club

Legal name

BAFC Holdings, LLC

Website

https://bayfc.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Bay Football Club is an NWSL women's professional soccer franchise founded in 2023, majority-owned by Sixth Street, playing home matches at PayPal Park in San Jose while building a Treasure Island Performance Center opening 2027, and monetizing through tickets, merchandise, corporate partnerships, and community programs across the San Francisco Bay Area.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional women's soccer
• National women's soccer league
• Live sports entertainment
• Soccer match tickets
• Team merchandise

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from season tickets, single match tickets, group tickets, premium seating (suites, field club, social suite), and mini plans. Season Ticket Memberships start at $14/seat/match with auto-renewal. Single match supporter tickets start at $15.
2. Merchandise and Retail: E-commerce revenue through shop.bayfc.com selling jerseys, apparel, accessories, and branded merchandise. Includes Pride Collection, Poppy Collection, Marine Layer Collection, and collaborations like Peace Collective.
3. Corporate Partnerships: Sponsorship revenue from founding partners and corporate sponsors including Sutter Health, Visa, PNC Bank, Trader Joe's, Meriwest Credit Union, and others. Partners receive branding, hospitality, and activation rights.
4. Parking and Concessions: Parking revenue from PayPal Park lots (ADA $30, PS1 $55, PS2 $36, PS4 $30, Ford Tailgate Lot $30). Concession voucher bundles offered as add-ons to ticket purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Bay Football Club (Bay FC) is a professional women's soccer team that competes in the National Women's Soccer League (NWSL), founded in 2023. The club sells matchday tickets (season memberships, single-match, group, premium seating, mini plans), official team merchandise, corporate sponsorships, and runs community youth programs at its home venue, PayPal Park in San Jose, California.

Product overview

Bay FC is a professional women's soccer club competing in the National Women's Soccer League (NWSL), founded in 2023 by U.S. Women's National Team legends. The club offers a portfolio of ticketing products centered around PayPal Park in San Jose, including single-match tickets, season ticket memberships, mini plans, premium seating (suites and field club), and group tickets with exclusive fan experiences. The Bay FC Mobile App provides mobile ticketing through Tixr integration. Beyond matchday, the club operates community programs under the Bay It Forward initiative, streams matches through multiple broadcast partners (Victory+, NWSL+, ESPN, CBS, Prime Video), and sells official merchandise through its shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Match Tickets Individual game tickets for Bay FC home matches at PayPal Park, including themed matches such as Hip Hop Night, Black Heritage Match, Latino Heritage Match, and Fan Appreciation Match. Sold directly to individual consumers through the Tixr platform.
• Season Ticket Memberships Full-season ticket packages offering access to all 15 NWSL regular season matches plus one friendly, with perks including merchandise discounts up to 20% off, exclusive events, priority playoff access, and optional monthly payment plans.
• Mini Plans Flexible ticket packages including Quarter Season (Power Pack, 4 matches) and Flex Plans (choose any 3 matches), offering savings over single-match ticket purchases. Full payment required upfront.
• Premium Seating Luxury matchday experiences including Annual Suites, Social Suites with complimentary food and beverages, and Field Club sideline seating. Available for multi-year contracts or single-match basis with benefits such as private entrance, VIP parking, and in-suite catering.
• Group Tickets Group seating options with exclusive fan experiences including Hype Tunnel, On-Field Flag Presentation, Dream Team Player Escort, Ball Kids, Bench Photo, and Welcome Message. Special group rates start at $20 per seat for minimum 10 people.
• Bay FC Mobile App Official mobile application for iOS and Android providing mobile ticketing with secure digital tickets via Tixr integration, ticket management, transfer, and resale capabilities, plus stadium guide and live scores. NFC-enabled contactless entry on Android devices.
• Bay FC Official Merchandise Official team merchandise sold through shop.bayfc.com including jerseys, adult and youth apparel, accessories, Pride Collection, Marine Layer Collection, Poppy Collection, and Peace Collective collaboration. Order-ahead matchday pickup available.
• Bay It Forward Community Programs Flagship community impact initiatives including B Empowered (presented by PNC Bank, supporting women financial decision makers), B You (presented by Sutter Health, wellness for young women in sports), Summer Reading Program (presented by Ross), and youth soccer expansion programs (presented by Visa).

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Sutter HealthflagshipStrategic or Co-development PartnerFounding Partner of Bay FC. Together established the 'B You' initiative addressing barriers to young women's sports participation through mental health, injury prevention, recovery, girls' health, and body positivity programs. Bay FC and Sutter Health co-sponsor SocceristaFest for girls ages 9-16. Sutter Health logo appears on Bay FC website footer as founding partner.
• VisacoreGTM or Marketing PartnerPreferred payment partner. Bay FC's preferred way to pay for tickets and merchandise. Fan Appreciation Match presented by Visa (November 1 vs San Diego Wave FC). Visa logo appears on Bay FC website and in-stadium branding. Partnership includes Visa-logo lockup on official communications.
• PNC BankcoreStrategic or Co-development PartnerCorporate partner and presenting sponsor for 'B Empowered' initiative supporting women financial decision makers through grant funding, thought leadership, financial literacy education, and more. Logo appears on Bay FC website footer and B Empowered program materials.
• Trader Joe'scoreGTM or Marketing PartnerCorporate sponsor and presenting sponsor for Bay FC vs North Carolina Courage match on July 18, 2026. Logo appears on Bay FC website as sponsor. Bucket hat and ticket bundle presented by Trader Joe's.
• Meriwest Credit UnionminorGTM or Marketing PartnerCorporate partner. Logo appears on Bay FC website footer as one of several financial services partners.
• LegendscoreStrategic or Co-development PartnerProject Manager for Bay FC's Performance Center on Treasure Island. Legends is a leading venue management and hospitality company. Alan Waxman serves as Chairman of Legends board of directors.
• Devcon ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral Contractor for Bay FC's Performance Center on Treasure Island. San Francisco-based construction company building the 8.5-acre, 22,000 sq ft training facility.
• JMA VenturescoreImplementation/ SI/ Consulting PartnerDeveloper for Bay FC's Performance Center on Treasure Island. Leading the development of San Francisco's newest neighborhood on the former World's Fair site.
• Olson KundigcoreImplementation/ SI/ Consulting PartnerArchitect of Record for Bay FC's Performance Center on Treasure Island. Award-winning architecture firm designing the state-of-the-art training facility.
• LyftcoreGTM or Marketing PartnerOfficial Rideshare Partner of Bay FC. Designated drop-off and pickup location at south end of Aviation Avenue. Partnership provides convenient transportation option for fans attending matches at PayPal Park.
• Street Soccer San FranciscominorStrategic or Co-development PartnerCommunity partner for Summer of Soccer viewing events. Joint programming at The Crossing at East Cut in downtown San Francisco with pickup soccer and community viewing of summer tournament games.
• The Crossing at East CutminorStrategic or Co-development PartnerVenue partner for Summer of Soccer community viewing events. Downtown San Francisco location hosting free public soccer viewings every Friday, Saturday, and Sunday through July 19.
• Girls Soccer NetworkminorStrategic or Co-development PartnerPartner for SocceristaFest, a one-day premier experience for girls ages 9-16 at COPA Soccer Training Center in Walnut Creek. Bay FC and Sutter Health serve as official sponsors. Includes player meet-and-greets, skill challenges, and educational workshops.
• TixrcoreTechnology or IntegrationOfficial ticketing platform for Bay FC. Handles all ticket sales, season ticket management, ticket transfers, and resale. Mobile-first platform with QR code entry. URL: bayfc.tixr.com.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OL Reign (Seattle Reign FC): OL Reign is owned by Olympique Lyonnais and competes in the NWSL Pacific Northwest market. It is a direct peer for league economics, USWNT/talent pipeline overlap, and corporate sponsorship competition with Bay FC among tech-forward West Coast brands.
• Kansas City Current: Kansas City Current is an NWSL team backed by theAngels co-owners, noted as a league leader in attendance and the first to build a purpose-built women's stadium (CPKC Stadium). Matt Potter, Bay FC's Sporting Director, was formerly head coach there and CRO Brenden Mallette and VP PR Jeff Husted also have KC Current ties - making it a key strategic peer and talent pipeline.
• Racing Louisville FC: Racing Louisville is a fellow NWSL expansion-era club owned by a private investor group led by Brad Estes. It is a comparable peer for second-city women's soccer team economics and women's sports institutional sponsorship expansion.
• Angel City FC: Angel City FC is a direct NWSL counterpart co-founded by high-profile celebrity-investor group (including Natalie Portman, Alexis Ohanian) with similar institutional backing (Willow Bay/Bob Iger). It is the most directly comparable peer in league economics, brand-driven sponsorship model, and broader Bay/SoCal women's sports ambitions - Bay FC recently acquired Kennedy Fuller from Angel City for $520K.
• Portland Thorns FC: Portland Thorns is an NWSL original and historically the league's benchmark club for supporters culture, attendance, and brand equity. It serves as the north-star peer for the long-term supporter-led trajectory Bay FC is targeting through Bridge Brigade, Big Poppies, and Bay Imperio.
• San Diego Wave FC: San Diego Wave FC is an NWSL team in Southern California owned by the Sisavic/Lauletta group with significant valuation milestones. It is a direct peer for attendance, sponsorship pricing, and stadium economics - and was named as Bay FC's Fan Appreciation Match opponent in the provided data.

Broad incumbents

• Golden State Warriors: The Golden State Warriors are the Bay Area's marquee professional sports franchise, with Rick Welts (former President/COO) now on Bay FC's board. They provide a local comparable for premium-tier sponsorship sales, suite economics, and game-day best practices that Bay FC's leadership team is explicitly importing.
• Los Angeles Football Club (LAFC): LAFC is the established MLS franchise in Los Angeles whose CBO Stacy Johns is now Bay FC's CEO. LAFC is a direct comparand for Bay FC's commercial build-out playbook, including the $100M stadium naming-rights deal cited as Johns' prior benchmark achievement.
• San Jose Earthquakes: San Jose Earthquakes share PayPal Park with Bay FC as landlord and co-tenant. They are the most direct operational peer for Bay FC's matchday logistics, venue economics, and Bay Area soccer fan overlap (and the same ownership group historically). Relevant for sharing-of-venue dynamics.

Emerging players

• Boston Legacy FC: Boston Legacy FC is a 2026 NWSL expansion team in the same revenue cohort as Bay FC. It is a relevant peer for new-franchise go-to-market strategy, expansion-fee economics, and competing for the limited pool of women's-soccer-first corporate sponsors in major US metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearebayfc
• LinkedInlinkedin.com/company/wearebayfc
• Instagraminstagram.com/wearebayfc
• Facebookfacebook.com/wearebayfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Football Club