OL Reign

What OL Reign does

OL Reign (legally Seattle Reign LLC, commercially operating as Seattle Reign FC) is a professional women's soccer franchise that competes in the National Women's Soccer League (NWSL), representing Seattle and the Pacific Northwest. Founded in 2013 as a founding NWSL member and acquired by France's OL Group (Olympique Lyonnais) in 2022, the club plays home matches at Lumen Field in Seattle and maintains a multi-revenue-stream business across ticket sales (season memberships, partial packs, single match, premium/suites, group sales), merchandise (via the global Reign FC Shop e-commerce storefront), and a broad corporate sponsorship portfolio spanning healthcare (MultiCare, CVS Health), consumer brands (Starbucks, Marriott, Alaska Air), financial services (Ally, Nationwide, Trupanion), media (FOX13, iHeartRadio, Nike as NWSL league supplier), and technology (Lenovo).

The organization's product surface extends beyond the professional team into Reign Academy (a female-centered youth training program with camps, clinics, and identification sessions), the RISE Purpose Platform (a community outreach initiative), and the Reign FC Mobile App (a fan engagement application providing player information, ticket access, and matchday features). The underlying technology footprint is modest and consumer-facing — a mobile application and e-commerce platform — with no disclosed proprietary AI/ML capabilities, APIs, or SDK offerings.

The business operates as a privately-held LLC under OL Group's ownership, with 11–50 employees, headquartered in the Seattle/Tacoma market. Distribution combines direct sales (Ticketmaster, group sales), physical retail (in-stadium at Lumen Field), and digital channels (e-commerce, mobile app, social, email). Go-to-market is event-driven and community-led, leveraging matchday experiences, youth academies, and major calendar events such as the 2026 FIFA World Cup to drive fan engagement and brand reach.

Name

OL Reign

Legal name

Seattle Reign LLC

Website

https://olreign.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

OL Reign (Seattle Reign FC) is a privately-held professional women's soccer franchise competing in the NWSL, owned by France's OL Group and based in Seattle. It generates revenue from ticket sales, merchandise, and sponsorships, and operates Reign Academy, RISE, and a mobile fan app.

Ownership category

akta.pro rank

Product category

Professional women's soccer club (sports entertainment)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Professional soccer club
• Women's soccer
• Sports entertainment
• Matchday tickets
• Youth soccer academy

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from season ticket memberships, single match tickets, partial packs, group tickets, and premium seating/suites for NWSL matches at Lumen Field.
2. Merchandise Sales: E-commerce sales of official team merchandise including jerseys, t-shirts, outerwear, and accessories through the Reign FC shop.
3. Sponsorships: Partnership revenue from club sponsors including Trupanion, MultiCare, Starbucks, CVS Health, Marriott, and others, as well as NWSL league sponsor Nike.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

OL Reign (operating as Seattle Reign FC) fields a professional women's soccer team in the National Women's Soccer League, playing home matches at Lumen Field in Seattle. The club sells matchday tickets and season memberships, official team merchandise, and operates the Reign Academy youth development program along with the RISE purpose-driven community platform.

Product overview

OL Reign (operating as Seattle Reign FC) is a professional women's soccer organization that competes in the National Women's Soccer League. The organization's offerings consist primarily of the core professional soccer team product, complemented by a mobile application for fan engagement, the Reign Academy youth development program, the RISE purpose-driven community platform, and an e-commerce merchandise shop. These offerings work together to serve fans as matchday attendees, remote viewers, youth players and families, community stakeholders, and merchandise consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Reign Academy: Female-centered youth training program designed to shape the next generation of female leaders on and off the pitch
• RISE Purpose Platform
• Reign FC Mobile App

Products and services

• Seattle Reign FC (OL Reign) Professional Soccer Team Professional women's soccer team competing in the NWSL, representing Seattle and the Pacific Northwest region. Home matches are played at Lumen Field.
• Season Ticket Memberships Full-season ticket packages sold annually via Ticketmaster, giving committed fans access to all regular-season home matches and premium member benefits.
• Single Match Tickets Individual game tickets for NWSL home matches at Lumen Field, sold through Ticketmaster on a pay-as-you-go basis.
• Partial Pack Tickets Multi-game ticket packages for fans unable to commit to full-season memberships, sold annually through Ticketmaster.
• Premium & Suites Luxury seating options including suites and premium seats for corporate entertainment and high-end fan experiences, sold on an annual subscription basis.
• Group Tickets Group ticket packages for organizations, corporate groups, and fan clubs attending matches together for social and corporate events.
• Reign FC Merchandise Shop Official online e-commerce storefront selling team gear including jerseys, t-shirts, outerwear, and accessories to fans worldwide.
• Reign Academy Youth Development Program Female-centered soccer training program offering academy teams, camps, and identification sessions designed to develop the next generation of female leaders on and off the pitch.
• RISE Purpose Platform Community outreach initiative focused on uplifting the community through purpose-led initiatives and collective action.
• Reign FC Mobile App Official mobile application enabling fans to access player information, tickets, and team updates on matchday or when watching from home.

Quantifiable outcome

• 52nd mini-pitch built in Washington state through Rave Foundation initiative

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Rave FoundationcoreStrategic or Co-development Partner · 13 May 2026Rave Foundation partnered with OL Reign, Sounders FC, and Friends of Waterfront Park to create a floating FIFA fan zone on Seattle's waterfront. The initiative includes a soccer pitch on a barge at Waterfront Park, serving as the 52nd mini-pitch built in Washington state through Rave Foundation's community soccer access program.
• Friends of Waterfront ParkcoreStrategic or Co-development Partner · 13 May 2026Co-hosting partner for the floating World Cup fan zone and soccer pitch on Elliot Bay's waterfront, providing the venue and organizational support for the FIFA fan zone.
• Sounders FC / Major League SoccercoreStrategic or Co-development Partner · 13 May 2026MLS Sounders FC partnered with OL Reign and the Rave Foundation for the waterfront World Cup fan zone project, marking an inter-league collaboration between MLS and NWSL.
• LenovominorGTM or Marketing Partner · 13 May 2026Presenting sponsor for the floating World Cup fan zone and soccer pitch project on Seattle's waterfront.
• TrupanionminorGTM or Marketing PartnerOfficial club partner providing pet insurance services, appearing in the club partners section of the official website.
• MultiCareminorGTM or Marketing PartnerHealthcare system and club partner appearing in the official club partners section with health system branding.
• StarbucksminorGTM or Marketing PartnerOfficial club partner and Seattle-based coffee company, appearing in the club partners section.
• iHeartRadio / 933 KJRminorGTM or Marketing PartnerRadio partner and club sponsor providing media exposure through radio broadcast and promotional mentions.
• GatorademinorGTM or Marketing PartnerOfficial sports beverage partner of the club, appearing in the training partners section.
• FOX13 SeattleminorGTM or Marketing PartnerLocal broadcast media partner providing television coverage and media partnership.
• Sparkling IceminorGTM or Marketing PartnerBeverage partner and club sponsor appearing in the club partners section.
• Alaska Air / AtmosminorGTM or Marketing PartnerOfficial airline partner and club sponsor, appearing in the club partners section with Atmos Rewards branding.
• Marriott / Sheraton Grand SeattleminorGTM or Marketing PartnerOfficial hotel partner providing accommodation services for visiting teams and traveling fans.
• CVS HealthminorGTM or Marketing PartnerHealthcare and pharmacy partner appearing in the club partners section, connected to soccer community health initiatives.
• Paula's ChoiceminorGTM or Marketing PartnerSkincare brand partner and club sponsor appearing in the club partners section.
• AllyminorGTM or Marketing PartnerFinancial services partner appearing in the training partners section of the official website.
• NationwideminorGTM or Marketing PartnerInsurance partner and training partner appearing in the club partners section.
• Nike / NWSLminorGTM or Marketing PartnerOfficial NWSL league partner and official supplier of footwear and apparel for the league, with Nike branding on NWSL partners section.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bay FC: NWSL expansion club (2024) based in the San Francisco Bay Area. Direct peer as a recently launched women's professional soccer team with premium venue partnerships and significant sponsor backing.
• Portland Thorns FC: NWSL founding member (2013) and one of the league's best-supported clubs. Directly comparable on founding-era status, Pacific Northwest geography, and similar sponsorship/community-driven business model.
• Washington Spirit: NWSL club based in the Washington, D.C. metro. Directly comparable as an established league team with season-ticket memberships, academy programs, and corporate sponsorship partnerships.
• Orlando Pride: NWSL club owned by an MLS parent (Orlando City SC). Direct peer operating under a similar soccer-club structure with cross-league operational integration.
• Chicago Stars FC: NWSL club (formerly Chicago Red Stars) with long league history. Direct peer competing for season-ticket members, sponsors, and academy athletes in a major U.S. market.
• Angel City FC: NWSL club founded in 2020 and based in Los Angeles. Directly comparable as a private women's professional soccer team with a similar multi-stream revenue model (tickets, sponsorship, merchandise, community impact platform) and high-profile ownership group.
• San Diego Wave FC: NWSL expansion club (2022) based in Southern California. Direct peer in league competition, ticketing structure, and sponsorship-driven revenue model.

Others

• US Soccer Federation: National governing body for soccer in the United States. Comparable as the league's regulator and a key ecosystem participant whose decisions on media rights, scheduling, and competition structure directly affect OL Reign's economics.

Broad incumbents

• OL Groupe (Olympique Lyonnais Féminin): French women's football club and parent of OL Reign. Comparable as a top-tier women's soccer organization with elite talent, established fan base, and international commercial reach.
• Seattle Sounders FC: MLS club co-located at Lumen Field and active partner with OL Reign (FIFA fan zone). Comparable as a Seattle-based professional soccer franchise; broader incumbent given larger scale, MLS media deal, and shared infrastructure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/olreign
• Facebookfacebook.com/olreign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OL Reign