Anantaya
Anantaya is a Jaipur-based, founder-led design studio founded in 2004 that designs and retails handmade Indian home decor, furniture, lighting, dining, and stationery products through e-commerce, a Jaipur flagship store, and nine partner retail locations across India.
- Company typePrivate
- Founded-
- HeadquartersJaipur, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anantaya does
Anantaya is a Jaipur-headquartered, privately held design studio that designs and retails handmade furniture and home decor products blending traditional Indian craft techniques (Bidri, Dhokra, Kalamkari, Kalai) with contemporary aesthetics. Founded in 2004 by Ayush Kasliwal and Geetanjali Kasliwal, the 19-person company sells across five product categories — Decor, Serving and Dining, Lighting, Furniture, and Stationery and Games — with individual SKUs priced roughly between ₹1,850 (Maahi Kool Bottle) and ₹32,900 (Kalam Table Squirrel Tree). The business is recognized internationally through four UNESCO Seals of Excellence, the World Craft Council Award of Excellence (2022), EDIDA Designer of the Year (2013), and Architectural Digest AD100 (2018).
The company operates a direct-to-consumer go-to-market with three legs: a Shopify-based e-commerce storefront (anantayadecor.in), a flagship experience center at Narain Niwas Palace in Jaipur, and curated partner retail locations across nine Indian cities including Delhi, Mumbai, Bengaluru, Hyderabad, Ahmedabad, Udaipur, and Goa. A sub-brand, Khaas, handles bespoke and corporate gifting orders targeting enterprise buyers. Revenue is generated entirely through one-time product sales at fixed retail prices, with no subscription or recurring component; customer segments are horizontal and include design-conscious consumers, corporate gift buyers, and festive/wedding customers. Marketing is executed primarily through organic social (Instagram, YouTube, Facebook, Pinterest) and earned media in design publications.
Anantaya has no disclosed funding, no parent company, and operates as a founder-led independent studio with an active program of new collection launches tied to design exhibitions such as India Design ID 2026 and collaborative drops such as the Ananda Collection with designer Sona Reddy. Geographic footprint is domestic-only at the distribution level despite international press and award recognition.
Anantaya firmographics
Firmographics- Name
- Anantaya
- Legal name
- Anantaya
- Website
- https://anantayadecor.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anantaya is a Jaipur-based, founder-led design studio founded in 2004 that designs and retails handmade Indian home decor, furniture, lighting, dining, and stationery products through e-commerce, a Jaipur flagship store, and nine partner retail locations across India.
- Ownership category
- akta.pro rank
Anantaya industry classification
Industry- Product category
- Handmade Home Decor & Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where Anantaya is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Anantaya business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - E-commerce and Retail: Direct sales of handmade furniture and home decor products through the company's e-commerce platform and physical retail locations. Products are sold at fixed price points with one-time purchase model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product pricing - one-time purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Anantaya product offering
Product offeringCore offering
Anantaya designs, manufactures, and sells handmade home decor, furniture, lighting, serving and dining ware, stationery, and games produced by traditional Indian artisans. The company retails its own product range through its direct e-commerce site, flagship experience center in Jaipur, and curated partner retail stores across India, and also offers bespoke and corporate gifting solutions through its Khaas program.
Product overview
Anantaya is a handmade furniture and home decor brand that offers a diverse portfolio of artisanal products across five main categories: Decor (candles, mirrors, vases, hooks), Serving and Dining (trays, platters, bowls, drinkware), Lighting (pendant, table, wall, portable, and floor lamps), Furniture (seating, tables, valet stands), and Stationery and Games. The company also provides curated collections for Festive and Wedding, Contemporary, Corporate Gifts, and traditional Mukhwaas offerings. Their Khaas bespoke gifting service offers customized products. Notable products include the Konark Portable Lamp (₹21,900), Begum Table (₹24,900), Crescent Thaali (₹16,900), and Laurie Bricks toy set. The brand emphasizes traditional Indian craftsmanship blended with contemporary design, and offers both retail products and bespoke gifting services through their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Khaas - Bespoke & Gifting: Bespoke gifting collection offering personalized and custom gift solutions
Products and services
- Decor Handcrafted home decor line including candles and fragrances, wall displays and mirrors, vases and outdoor items, accent pieces, and decorative hooks. Targeted at design-conscious consumers seeking distinctive artisan home accents.
- Serving and Dining Handcrafted serveware and tableware including trays, platters, bowls, jars, drinkware, barware, dining essentials, and traditional Mukhwaas mouth freshener products. Targeted at consumers and households seeking artisanal serveware.
- Lighting Handcrafted home lighting solutions including pendant lamps, table lamps, wall lamps, portable lamps, and floor lamps, blending traditional artisan techniques with contemporary design.
- Furniture Handcrafted furniture including seating options, side and nesting tables, center and dining tables, and valet stands. Targeted at premium home interior buyers.
- Stationery and Games Handcrafted stationery and games, including the Ke Ki Ka collection and desk accessories and organizers, applied with traditional Indian craft techniques.
- Khaas - Bespoke and Gifting Bespoke and customized gifting solutions for individuals and corporate clients, offering personalized artisanal products and curated gift solutions distinct from the standard catalog.
- Tara Dhokra Collection Dhokra metal craft collection featuring contemporary modular designs based on a 4,000-year-old Indian metal casting technique. Targeted at collectors and design enthusiasts of heritage craft.
- Corporate Gifts Collection Curated selection of artisanal products designed for corporate gifting purposes, including employee gifts, client appreciation, and event giveaways.
Quantifiable outcome
- 4-time recipient of UNESCO Seal of Excellence for craft design and sustainability
- +2 more outcomes
Companies that use Anantaya
Customer profileSegments3 records
Ideal customer profiles3 records
Anantaya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anantaya partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sona ReddyminorCollaboration on the Ananda Collection - a co-developed product line that received the BrandStoryz Award in 2024.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Anantaya competitors and assessment
Company assessmentBroad incumbents
- Fabindia: One of India's largest craft-rooted retail brands, spanning apparel, home, and lifestyle. Competes with Anantaya in handcrafted home furnishings and decor, with a substantially larger store network and broader assortment.
- Chumbak: Larger Indian design-led home, decor, and lifestyle brand with a much wider product range and broader distribution (own stores + marketplace). Overlaps with Anantaya in decorative home, lighting, and gifting at a more accessible price point.
Direct peers
- Address Home: Indian premium home and lifestyle retailer with a curated portfolio of designer furniture, lighting, and decor. Targets the same affluent Indian customer and competes with Anantaya in similar price tiers.
- India Circus by Krsnaa Mehta: Indian design-led home decor brand offering premium decor, serveware, and gifts that blend traditional Indian motifs with contemporary styling. Highly comparable to Anantaya in target customer, price band, and product categories.
- Defy Designs: Indian designer home products brand working with traditional artisans across regions to produce contemporary home decor, lighting, and gifting. Direct overlap with Anantaya in craft, customer, and channel mix.
- Freedom Tree: Indian design studio and retailer producing contemporary furniture, lighting, and home accessories with strong craft and storytelling elements. Directly comparable to Anantaya in product mix and design-led positioning.
- Good Earth: India-based luxury home and lifestyle brand with a similar design-led, craft-rooted positioning and comparable price points across decor, tableware, and lighting. Directly competes with Anantaya for the same affluent, design-conscious Indian consumer.
- P-TAL: Indian artisanal home and kitchen brand reviving traditional metalcraft and other heritage techniques. Highly comparable to Anantaya's craft-driven, heritage-meets-contemporary proposition.
- Nicobar: Indian lifestyle brand spanning home, travel, and apparel with a design-forward, craft-conscious aesthetic. Overlaps with Anantaya in home decor, tableware, and gifting for design-aware urban consumers.
- The Wishing Chair: Indian handcrafted home and lifestyle brand with an artisan, design-led positioning. Comparable in product categories, price points, and target consumer to Anantaya.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anantaya social profiles
Digital presenceAnantaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anantaya leadership team
Management profileNumber of profiles
Profiles2 records
Anantaya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anantaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anantaya
What does Anantaya do?
Anantaya designs, manufactures, and sells handmade home decor, furniture, lighting, serving and dining ware, stationery, and games produced by traditional Indian artisans. The company retails its own product range through its direct e-commerce site, flagship experience center in Jaipur, and curated partner retail stores across India, and also offers bespoke and corporate gifting solutions through its Khaas program.
Is Anantaya a public or private company?
Anantaya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anantaya founded?
Anantaya was founded in -1. It employs 11 to 50 people.
Where is Anantaya based?
Anantaya is headquartered in Jaipur, India, in the Asia region.
How does Anantaya make money?
One revenue line is on record: product Sales - E-commerce and Retail.
Who are Anantaya's main competitors?
Broad incumbents on record are Fabindia and Chumbak. Direct peers are Address Home, India Circus by Krsnaa Mehta, Defy Designs, Freedom Tree, Good Earth, P-TAL, Nicobar and The Wishing Chair.
Does Anantaya have an API?
No public API is recorded for Anantaya.
What industry is Anantaya in?
Anantaya's product category is Handmade Home Decor & Furniture. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIACAC, Candles, Home Fragrance & Diffusers Retail. Its NAICS code is 4491 and its SIC code is 5700.