Anchovy
Anchovy is a mobile recipe-storage and meal-planning app for home cooks and families, built and operated by Anchovy, LLC. It also enables food creators and nonprofits to publish and sell digital cookbooks, including charity fundraisers like Julie's Cookbook Challenge benefiting Food Bank for the Heartland.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Anchovy does
Anchovy is a mobile-first recipe and meal-planning application operated by Anchovy, LLC, a privately held US company headquartered in the Nebraska area (402 area code; no specific city disclosed). The company's core product is a consumer mobile application distributed through Apple's App Store and Google Play that helps home cooks and families save, organize, and share recipes; plan meals; and integrate meal plans with grocery shopping via a streamlined shopping list. Founder Diane Temme Stinton built Anchovy based on her own pain point: managing a scattered recipe collection (handwritten notes, printouts, digital bookmarks, inherited family recipes) while juggling work and family life.
The technology stack is a cloud-backed mobile application on iOS and Android with social/community features for recipe sharing. Beyond personal recipe storage, Anchovy has extended the platform into a creator publishing layer: Creator Cookbooks enable food bloggers (e.g., "Brit of Whisked Away Kitchen") to publish and sell digital cookbooks exclusively through the app, and a Nonprofit Cookbook Fundraisers module allows 501(c)(3) organizations (e.g., Food Bank for the Heartland) to run cookbook-based fundraising campaigns, as exemplified by the Julie's Cookbook Challenge (June 7 – July 3, 2026) which donates $5 per uploaded recipe to charity.
Anchovy operates a direct-to-consumer, product-led growth model. Revenue is generated per cookbook purchase (one-time license) and, via the nonprofit program, through transaction-based cookbook sales where 100% of net proceeds flow to the partner charity. No subscription tier or advertising model is disclosed; pricing is per-cookbook and the company retains the standard app-store economics. Distribution is concentrated on the two app-store marketplaces with organic social channels (Instagram, Facebook, LinkedIn, YouTube, TikTok) and a content-marketing blog as top-of-funnel demand generation. The company is independently funded with no disclosed external investors.
Anchovy firmographics
Firmographics- Name
- Anchovy
- Legal name
- Anchovy, LLC
- Website
- https://anchovy.app
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anchovy is a mobile recipe-storage and meal-planning app for home cooks and families, built and operated by Anchovy, LLC. It also enables food creators and nonprofits to publish and sell digital cookbooks, including charity fundraisers like Julie's Cookbook Challenge benefiting Food Bank for the Heartland.
- Ownership category
- akta.pro rank
Anchovy industry classification
Industry- Product category
- Recipe & Meal Planning Mobile App
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- E-book Subscription & Bundling Services (MPAJAMAB)
- akta.pro secondary industries
- Cookbooks, Food & Drink Publishing (MPAJAAAG), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Anchovy is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anchovy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Digital Cookbook Sales: Revenue from sale of digital cookbooks created by food bloggers and content creators. Cookbooks are sold exclusively within the Anchovy app. Creators retain proceeds or donate to designated charities.
- Charitable Cookbook Fundraisers: Nonprofit cookbook fundraising where 100% of net proceeds are donated to partner charities (e.g., Food Bank for the Heartland). Anchovy processes transactions and may earn platform fees.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Anchovy product offering
Product offeringCore offering
Anchovy is a mobile-first software application that helps users save and share recipes, plan meals, and integrate grocery shopping in one place. The platform extends beyond personal recipe organization to enable content creators to publish and sell digital cookbooks directly to consumers, and to allow nonprofit organizations to run digital cookbook fundraisers where net proceeds support charitable causes.
Product overview
Anchovy is a mobile-first recipe and meal planning platform built around a core mobile application. The core Anchovy app provides recipe storage, meal planning, grocery shopping tools, and recipe sharing. The platform extends to a Creator Cookbooks publishing feature where recipe creators sell digital cookbooks. A Nonprofit Cookbook Fundraiser program enables organizations to raise funds through cookbook sales. Featured digital cookbooks available exclusively on the platform include 'Home Cooking From the Heartland' (benefiting the Food Bank for the Heartland) and 'Everyday Baking' by Whisked Away Kitchen. The platform also hosts community engagement events like Julie's Cookbook Challenge.
Differentiator
Problem solved
Functional benefit
Products and services
- Anchovy Mobile App
Quantifiable outcome
- $10,000 raised for Food Bank for the Heartland through cookbook fundraiser
Companies that use Anchovy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Anchovy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Anchovy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Julie CornellcoreJulie Cornell, news anchor at KETV NewsWatch 7, collaborated with Anchovy to publish Home Cooking From the Heartland exclusively on the app. 100% of net proceeds from cookbook sales benefit the Food Bank for the Heartland. Julie also participates in community cookbook challenges.
- Food Bank for the HeartlandcoreNonprofit beneficiary of Anchovy's cookbook fundraiser initiative. Julie Cornell's cookbook raised $10,000 for the organization. The ongoing Julie's Cookbook Challenge donates $5 per recipe uploaded, with proceeds going to support the food bank's mission.
- Whisked Away KitchenflagshipFood blogger and recipe developer Brit (based in Lincoln, Nebraska) partnered with Anchovy to publish Everyday Baking cookbook exclusively on the platform. Founder Diane Temme Stinton actively seeks to promote recipe creators as a top priority, positioning Anchovy as an ad-free alternative to traditional recipe monetization.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Anchovy competitors and assessment
Company assessmentDirect peers
- Yummly: Yummly is a leading recipe and meal planning platform with personalization, smart grocery lists, and integrated shopping. Directly comparable to Anchovy as a consumer recipe app spanning recipe storage, meal planning, and grocery integration, with a substantially larger user base and Whirlpool-backed institutional backing.
- CopyMeThat: CopyMeThat is a recipe clipping and organization app with meal planning features and a creator recipe sharing layer. Closely comparable on recipe storage and clipping as the core utility, with overlapping use cases for home cooks.
- Plan to Eat: Plan to Eat is a recipe organizer and meal planning subscription app targeting home cooks. Comparable in core function (recipe saving, meal planning, grocery lists) and similarly subscription-priced, though lacking creator publishing or community fundraising mechanics.
- Paprika Recipe Manager: Paprika is a popular cross-platform recipe storage, meal planning, and grocery list app with sync capabilities. Directly comparable as a recipe organization utility for home cooks, with deeper customization features but no creator cookbook publishing or community fundraising layer.
- Mealime: Mealime is a mobile-first meal planning app with personalized plans, grocery lists, and grocery delivery integration. Strong functional overlap with Anchovy on meal planning and grocery integration, though Mealime focuses on guided weekly plans rather than user-imported recipes or creator cookbooks.
- SideChef: SideChef is a guided cooking app with recipe storage, meal planning, and grocery delivery integration across thousands of retailers. Directly comparable on the meal-planning-to-grocery axis, with deeper retailer partnerships but less of a creator cookbook publishing focus.
- Whisk: Whisk (by Bosch) is a smart recipe app with meal planning, grocery integration, and publisher/embedding tools. Comparable in core functionality (recipe saving, meal planning, grocery list) with a B2B2C platform layer for publishers that maps loosely to Anchovy's creator cookbook publishing feature.
Broad incumbents
- Allrecipes: Allrecipes is one of the largest community-driven recipe platforms, owned by Meredith/Dotdash. Comparable as a recipe discovery and storage destination serving home cooks, though Anchovy differentiates via its app-first, creator-monetized, and community-challenge model versus Allrecipes' ad-driven web model.
- NYT Cooking: NYT Cooking is a subscription recipe, cooking guide, and meal planning product from The New York Times. Comparable on the digital recipe/cookbook content side, with a paywall and premium creator content, representing how a scaled publisher monetizes recipe content that Anchovy is attempting to bring to creators.
- Tasty (BuzzFeed): Tasty is BuzzFeed's recipe and cooking video platform with app, web, and short-form video distribution. Comparable as a scaled recipe content destination for home cooks; represents the ad-driven model Anchovy explicitly differentiates against.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Anchovy social profiles
Digital presenceAnchovy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anchovy leadership team
Management profileNumber of profiles
Profiles1 record
Anchovy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anchovy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anchovy
What does Anchovy do?
Anchovy is a mobile-first software application that helps users save and share recipes, plan meals, and integrate grocery shopping in one place. The platform extends beyond personal recipe organization to enable content creators to publish and sell digital cookbooks directly to consumers, and to allow nonprofit organizations to run digital cookbook fundraisers where net proceeds support charitable causes.
Is Anchovy a public or private company?
Anchovy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anchovy founded?
Anchovy was founded in -1. It employs 1 to 10 people.
Where is Anchovy based?
Anchovy is headquartered in Not specified, United States, in the North America region.
How does Anchovy make money?
Two revenue lines are on record. Digital Cookbook Sales are the primary driver. The others are charitable Cookbook Fundraisers.
Who are Anchovy's main competitors?
Direct peers on record are Yummly, CopyMeThat, Plan to Eat, Paprika Recipe Manager, Mealime, SideChef and Whisk. Broad incumbents are Allrecipes, NYT Cooking and Tasty (BuzzFeed).
Does Anchovy have an API?
No public API is recorded for Anchovy.
What industry is Anchovy in?
Anchovy's product category is Recipe & Meal Planning Mobile App. Its primary akta.pro industry code is MPAJAMAB, E-book Subscription & Bundling Services, with a secondary code of MPAJAAAG, Cookbooks, Food & Drink Publishing. Its NAICS code is 5132 and its SIC code is 7372.