And India Store
AND India is the women's western wear brand of Indian fashion house Ochre and Black Private Limited, selling clothing, accessories, and fragrances through owned e-commerce, 286 exclusive stores, and 789 multi-brand retail partnerships across 114 Indian cities.
- Company typePrivate
- Founded1995
- HeadquartersNavi Mumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What And India Store does
AND India is the women's western wear brand operated by Ochre and Black Private Limited, the Indian fashion house founded by designer Anita Dongre in 1995 and headquartered in Navi Mumbai (with the design headquarters relocated to Rabale in April 2015). The brand targets women seeking elevated, contemporary western wear that transitions across work, casual, and occasion settings. Its product range spans dresses and jumpsuits, tops, shirts, co-ord sets, bottoms, jackets and blazers, sweaters, accessories (gold-plated jewellery, belts, scarves and stoles), and a fragrance line of body mists and Eau de Parfum; pricing for clothing sits between INR 1,290 and INR 9,990, accessories from INR 350 to INR 1,390. AND also operates the Rise Rewards loyalty program and sells digital and physical gift cards.
The brand runs a direct-to-consumer go-to-market across four channels: an owned e-commerce storefront at andindia.com (built on the Demandware commerce platform), 286 exclusive AND brand stores, a network of 789 multi-brand large format retail partnerships across 114 Indian cities, and international stores in New York and Mauritius. Store pickup links the online and physical estates. Marketing combines organic social (Instagram @stylebyand, Facebook, YouTube, Twitter, Pinterest), a blog and email newsletter, and influencer-driven content. Underpinning the brand is a sustainability platform — it is positioned as India's first vegan fashion house (PETA-recognized), with PETA-approved materials in accessories, 100% sustainable packaging achieved by July 2021, and stated targets to source 70% of Globaldesi and 65% of AND clothing from sustainable fabrics by 2025.
The fashion house has received investment from General Atlantic — the first private equity investment in an Indian fashion house — and reports a workforce of more than 2,800 associates across the multi-brand portfolio, which also includes Global Desi, the Anita Dongre luxury label, Anita Dongre Menswear, Anita Dongre Fine Jewellery, and Grassroot. Sister brands share creative direction and selected sustainability partnerships (BCI, Lenzing, IKEA Foundation, Intellecap CAIF, Canopy), but AND competes as its own brand within the broader women's fashion market against other Indian and global labels.
And India Store firmographics
Firmographics- Name
- And India Store
- Legal name
- Ochre and Black Private Limited
- Website
- https://andindia.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AND India is the women's western wear brand of Indian fashion house Ochre and Black Private Limited, selling clothing, accessories, and fragrances through owned e-commerce, 286 exclusive stores, and 789 multi-brand retail partnerships across 114 Indian cities.
- Ownership category
- akta.pro rank
And India Store industry classification
Industry- Product category
- Women's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry Retailers (458310)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
Keywords
Where And India Store is headquartered
LocationHeadquarters
- HQ city
- Navi Mumbai
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
And India Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Clothing: Direct sales of women's western wear including dresses, tops, shirts, co-ord sets, bottoms, jackets, blazers, and sweaters/cardigans
- Product Sales - Accessories: Sales of jewellery, belts, scarves, stoles, and fragrances
- Gift Cards: Digital and physical gift cards available in various denominations for gifting occasions including birthdays and anniversaries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clothing products ranging from INR 1,290 to INR 9,990 |
| Unit Pricing | Pay-as-you-go | Accessories including jewellery, belts, scarves, fragrances |
| Other | Pay-as-you-go | Gift cards available for purchase |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
And India Store product offering
Product offeringCore offering
AND India designs and sells elevated western wear for women, including dresses, jumpsuits, tops, shirts, co-ord sets, bottoms, jackets/blazers, sweaters/cardigans, and accessories (jewellery, belts, scarves/stoles, fragrances). Products are sold direct-to-consumer via the brand's own e-commerce site (andindia.com), 286 exclusive brand stores, and 789 multi-brand large format retail outlets across 114 Indian cities, with international presence in New York and Mauritius.
Product overview
AND India is an elevated western wear brand for women under the fashion house Ochre and Black Private Limited. The product portfolio includes clothing (dresses/jumpsuits, tops, shirts, co-ord sets, bottoms, jackets/blazers, sweaters/cardigans) and accessories (jewellery, belts, scarves/stoles, fragrances). The brand offers curated seasonal collections (Fall Winter 26, In Her Light, Evening Wear, Work Wear, Safari Scape, Casual Wear) and style edits (Brunch Edit, Satin Edit, Neutral Mood, Travel Edit, Linen Love, Party Edit). Additional offerings include gift cards and the Rise Rewards loyalty program. The brand emphasizes chic, elevated, minimal design with embroidery details and feminine fits across classic silhouettes.
Differentiator
Problem solved
Functional benefit
Brands
- Global Desi: Cross-brand logo shown on website, indicating another major brand under the fashion house
- Rise Rewards
- Anita Dongre Foundation
Products and services
- Women's Western Wear Clothing Elevated western wear for women including dresses, jumpsuits, tops, shirts, co-ord sets, bottoms, jackets, blazers, and sweaters/cardigans featuring embroidery details, feminine fits, and classic silhouettes designed for work, evenings, and casual occasions.
- Women's Accessories Accessories including 18K gold-plated jewellery (necklaces, bracelets, earrings), belts, scarves and stoles, and fragrances including body mists and Eau De Parfum options, designed to complete AND looks for work and occasion wear.
- Golden Circle Charm Necklace 18K gold-plated necklace with delicate chain links, circular accents, and subtle charm elements; layered detailing creates texture and visual interest with a light, modern feel, suitable for work or occasion looks.
- Dual Bar Golden Bracelet Two sleek 18K gold-plated bars create a clean open cuff silhouette with subtle texture, offering a structured, modern minimal look for everyday or occasion styling.
- Geometric Link Earrings Gold-plated dangler earrings that add bling to workwear or party outfits; can be worn as-is or styled stacked with studs.
- Striped Barrel Pants in Blue Barrel pants made from lightweight viscose blend featuring stripes, with pleated detailing and comfortable elasticated waistband for an effortless relaxed fit.
- Love Muse Fruity Woody Eau De Parfum Soft floral, fruity fragrance as an ode to modern fairy tale romances; opens with tuberose, jasmine, neroli, lily of the valley with hints of berries and grapefruit, has a cedarwood heart, and a sandalwood and hazelnut base.
- Eternal Radiance Woody Rose Eau De Parfum Bright citrusy, floral fragrance tribute to the never-say-die spirit of an eternal optimist; fresh top notes of bergamot and mandarin, mellow middle notes of geranium, and earthy base notes of patchouli and musk.
- Ethereal Dreamer Fruity Woody Eau De Parfum Warm citrusy, floral fragrance with bergamot and berry top notes, iris and jasmine heart conjuring a mystical airy realm, and patchouli and vetiver base notes.
- Serene Bliss Complex Floral Woody Fragrance Mist Captures the essence of calm and soothing fluidity; complex floral and rose top notes, green and marine middle notes, and amber, musk, and earthy base notes.
- Dainty Glam Fruity Floral Fragrance Mist Modern scent with the vibrancy of a warm spring day; mandarin and apple top notes, cedarwood, jasmine and caramel middle notes, musk, amber and vanilla base notes.
- Pretty Vogue Citrus Fruity Fragrance Mist Scent for the empowered, erudite woman; plum blossom and bamboo water top notes, ginger, pink magnolia and white tea middle notes, amber and musk base notes.
- Chic Connect Oriental Floral Fragrance Mist Charming scent for the confident woman; pink peppercorn, bergamot and almond top notes, jasmine, heliotrope and carnation middle notes, sandalwood and amber base notes.
- Gift Pack - Shades Of Me (Love Muse + Dainty Glam) Gift pack bundling Love Muse Eau De Parfum 50ML and Dainty Glam Fragrance Mist 200ML, intended for gifting occasions.
- Gift Pack - Shades Of Me (Ethereal Dreamer + Pretty Vogue) Gift pack bundling Ethereal Dreamer Eau De Parfum 50ML and Pretty Vogue Fragrance Mist 200ML, intended for gifting occasions.
- Gift Cards Digital and physical gift cards available in multiple denominations (starting from USD 6 / INR 500), redeemable across the AND India store network and e-commerce site for gifting occasions including birthdays and anniversaries.
- Rise Rewards Loyalty Program Loyalty program offering registered customers rewards and benefits on purchases across AND India's e-commerce and exclusive brand store channels.
Quantifiable outcome
- 67% wastewater recycled at headquarters operations
- +2 more outcomes
Companies that use And India Store
Customer profileSegments1 record
Ideal customer profiles1 record
And India Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
And India Store partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Better Cotton Initiative (BCI)corePartnership with BCI to improve cotton farming globally. Commitment to sourcing about 70% of cotton as Better Cotton by 2025.
- LenzingcoreUses LENZING ECOVERO fibers derived from certified renewable wood sources and TENCEL fibers manufactured using environmentally responsible production processes.
- Goonj & NEPRAminorDonation partnership for repurposing textile waste. Donated 35,000 garments to help rebuild lives in Assam and Bihar flood relief (Aug 2020). Donated 1400 Godharis to Uttarakhand floods (Sept 2021).
- Aseai Khasi, JapanminorBemberg Collaboration partnership with Anita Dongre for FW 22 and Grassroot and Tencel Luxe for SS 23.
- MiriumminorIntroduction of 100% plant-based leather Mirum with Anita Dongre label to eliminate usage of PU.
- IKEA FoundationcorePartnering with IKEA Foundation to scale the Textile Waste Repurposing Project with other textile and fashion players in the industry.
- Intellecap - CAIF (Circular Apparel Innovation Factory)coreHOADPL works with CAIF on Circular+ project in partnership with Laudes Foundation, focusing on socially inclusive circular business models.
- CanopyminorPartnered with NGO Canopy to protect forests in packaging and fabric choices. Part of both CanopyStyle and Pack4Good initiatives.
- PETAcoreActive advocacy for animal care and cruelty-free fashion. All accessories made from cruelty-free, PETA approved materials. Anita Dongre has received PETA Humanitarian Award (2011) and Compassionate Designer Award (2016).
- Plant And Animals Welfare Society (PAWS)minorPartnership with PAWS animal welfare organization for rescuing animals in distress. Specializes in treating sick and injured animals at Murbad Rescue Center with awareness and vaccination drives.
- World for All (Canine Centers)minorSupports World for All, an animal welfare organization helping to find homes for helpless stray animals in Mumbai.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
And India Store competitors and assessment
Company assessmentDirect peers
- Aurelia (TCNS Clothing): TCNS-owned women's contemporary ethnic-and-western brand with pan-India exclusive stores and multi-brand distribution, directly comparable to AND on price points and channels.
- W for Woman (TCNS Clothing): Indian women's contemporary western and fusion wear brand with multi-brand and exclusive retail presence; closest direct head-to-head competitor for AND's target customer.
- Biba (Ethnicity): Leading Indian women's wear brand with extensive exclusive retail and wholesale presence; competes with AND for the same aspirational Indian woman's wardrobe share.
- Global Desi: Sister brand under the same Ochre and Black / House of Anita Dongre parent; targets a younger, bohemian women's western-wear customer with a similar D2C-plus-exclusive-retail model across India.
- Only (Bestseller India): International denim-led women's western wear brand operating through exclusive stores and multi-brand outlets across India, overlapping AND's younger office/casual customer.
- Vero Moda (Bestseller India): Premium European women's fashion brand with a large exclusive-store network in India; competes with AND on elevated everyday and occasion wear at similar price bands.
Broad incumbents
- H&M India: Mass-market global fashion retailer with extensive Indian footprint; competes for the same aspirational-yet-affordable women's customer as AND via mall-based stores and online.
- Zara India (Inditex): Global fast-fashion incumbent with flagship Indian stores in metros; competes with AND on trend-led western wear for women but at a lower price point and much wider global assortment.
- Mango India: European contemporary fashion brand with growing Indian presence; competes with AND on elevated western wear for women at accessible-luxury price points.
Others
- Anita Dongre (parent label): Luxury designer label within the same parent that shares the Anita Dongre creative DNA; comparable as a sister brand rather than direct competitor, given its bridal and couture positioning above AND's price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
And India Store social profiles
Digital presenceAnd India Store compliance and trust
Trust signalCompliance2 records
And India Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
And India Store leadership team
Management profileNumber of profiles
Profiles1 record
And India Store subsidiaries and ownership
Company hierarchySubsidiaries5 records
And India Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
And India Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about And India Store
What does And India Store do?
AND India designs and sells elevated western wear for women, including dresses, jumpsuits, tops, shirts, co-ord sets, bottoms, jackets/blazers, sweaters/cardigans, and accessories (jewellery, belts, scarves/stoles, fragrances). Products are sold direct-to-consumer via the brand's own e-commerce site (andindia.com), 286 exclusive brand stores, and 789 multi-brand large format retail outlets across 114 Indian cities, with international presence in New York and Mauritius.
Is And India Store a public or private company?
And India Store is a private company. It is classified as venture growth investor backed and is currently operating.
When was And India Store founded?
And India Store was founded in 1995. It employs 11 to 50 people.
Where is And India Store based?
And India Store is headquartered in Navi Mumbai, India, in the Asia region.
How does And India Store make money?
Three revenue lines are on record. Product Sales - Clothing is the primary driver. The others are product Sales - Accessories and gift Cards.
Who are And India Store's main competitors?
Direct peers on record are Aurelia (TCNS Clothing), W for Woman (TCNS Clothing), Biba (Ethnicity), Global Desi, Only (Bestseller India) and Vero Moda (Bestseller India). Broad incumbents are H&M India, Zara India (Inditex) and Mango India. Anita Dongre (parent label) is listed as an others.
Does And India Store have an API?
No public API is recorded for And India Store.
What industry is And India Store in?
And India Store's product category is Women's Fashion Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings). Its NAICS code is 458110 and its SIC code is 5621.