A New Awakening

What A New Awakening does

A New Awakening (legally ANA Behavioral Health, DBA A New Awakening Counseling) is a private behavioral health practice headquartered in Albuquerque, New Mexico, at 400 Gold Ave SW, Suite 1200. The company delivers court-approved, evidence-based clinical services including a CYFD-approved 52-week domestic violence treatment program (men's groups in-person, women's groups via telehealth), substance use evaluations, mental health assessments, individual and group counseling, and trauma-informed modalities such as Seeking Safety and Parenting Education. Its customer base is anchored on court-ordered and agency-referred individuals — sourced primarily through CYFD, probation officers, courts, and attorneys — supplemented by adults seeking voluntary behavioral health support.

The underlying technology stack is intentionally lean: a secure telehealth platform for virtual sessions across New Mexico and the third-party ICANotes Patient Portal, which provides established patients with access to health records, treatment plans, progress notes, secure messaging, and documentation requests. There is no proprietary AI/ML, no native mobile app, and no public API. The practice is positioned as a compliance-grade clinical provider rather than a technology product company.

Revenue is generated through three streams: (1) recurring therapy and treatment services billed to Turquoise Care Medicaid and commercial insurance, with self-pay as a fallback; (2) one-time substance use and mental health assessments; and (3) ancillary urine drug testing at a fixed $35 per test, paid up front by credit or debit card. GTM is entirely referral-driven via institutional relationships, with stated operational differentiators of "no waitlist" for DV groups and assessments scheduled within 10 business days. The business is small, single-site, and privately held with no disclosed funding, headcount, or revenue.

Name

A New Awakening

Legal name

ANA Behavioral Health

Website

https://anewawakening.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A New Awakening (ANA Behavioral Health) is a private Albuquerque, New Mexico behavioral health practice delivering CYFD-approved 52-week domestic violence treatment, substance use and mental health assessments, individual and group therapy, and $35 urine drug testing primarily to court-ordered clients referred by CYFD, probation, and attorneys.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Behavioral health services
• Court-ordered treatment
• Substance use evaluation
• Domestic violence treatment
• Mental health counseling

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Drug Testing Services: Urine drug testing (UA) services at $35 per test for court/probation compliance, payment required in full before testing.
2. Assessment Services: Substance use evaluations and mental health assessments typically scheduled within 10 business days.
3. Therapy and Treatment Services: Court-approved domestic violence treatment (52-week program), individual and group counseling, trauma-informed groups including Seeking Safety and parenting education. Billed through insurance (Turquoise Care Medicaid and commercial plans) or self-pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

A New Awakening (ANA Behavioral Health) is a behavioral health services provider based in Albuquerque, New Mexico, delivering court-approved domestic violence treatment (52-week CYFD-approved program), substance use evaluations, mental health assessments, individual and group counseling, trauma-informed groups (Seeking Safety, parenting education), and urine drug testing for court/probation compliance. Services are delivered in-person at the Albuquerque office and via telehealth across New Mexico, with billing through Turquoise Care Medicaid, commercial insurance, and self-pay.

Product overview

A New Awakening is a behavioral health services provider offering a unified suite of court-approved treatment and counseling services. The core portfolio includes a CYFD and court-approved 52-week domestic violence treatment program, substance use and mental health assessments, individual therapy, group counseling (including trauma-informed Seeking Safety and Parenting Education groups), and urine drug testing (UA) for court/probation compliance. Services are delivered via in-person sessions at their Albuquerque office and secure telehealth appointments throughout New Mexico. The practice accepts Turquoise Care Medicaid plans, commercial insurance, and self-pay clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Court-Approved Domestic Violence Treatment (52-Week Program) CYFD-approved and court-recognized 52-week domestic violence treatment program meeting New Mexico court requirements. Available for men in-person and women via telehealth.
• Substance Use Evaluations Comprehensive substance use assessments typically scheduled within 10 business days, designed for individuals referred by courts, probation officers, CYFD, and other professionals.
• Mental Health Assessments Mental health evaluations for individuals and families navigating behavioral health challenges, typically scheduled within 10 business days.
• Individual Therapy One-on-one counseling sessions offered both in-person at the Albuquerque office and via telehealth throughout New Mexico.
• Group Counseling Structured group counseling sessions including trauma-informed groups such as Seeking Safety (for trauma and addiction) and Parenting Education classes.
• Drug Testing (UA) Services Urine drug testing for court and probation compliance. Clients call a daily UA line after 9:00 a.m. to check if scheduled. Cost is $35 per test, payable by credit or debit card before testing.
• Telehealth Sessions Secure telehealth appointments available throughout New Mexico for individual counseling, trauma-informed parenting groups, and women's domestic violence groups.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• ICANotescoreTechnology or IntegrationICANotes provides the patient portal platform for A New Awakening, offering secure access to health records, appointment details, treatment plans, progress notes, and secure messaging with healthcare providers. Patients receive welcome emails from ICANotes with portal invitations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lionrock Recovery: Outpatient and telehealth substance use disorder treatment provider with court-ordered and remote programming; directly comparable to A New Awakening's SUD evaluation and telehealth model.
• Behavioral Health Group (BHG): Multi-site outpatient SUD treatment operator with court-referred and Medication-Assisted Treatment services; comparable in service mix, payer mix, and referral-driven intake.
• Eleanor Health: Outpatient addiction and mental health treatment provider serving Medicaid and commercial populations, with a focus on long-duration, evidence-based programming analogous to the 52-week DV program.

Broad incumbents

• Talkspace: National online therapy platform covering individual and couples counseling; comparable to ANA's virtual individual counseling channel and patient-portal-enabled engagement.
• Hazelden Betty Ford Foundation: Established national SUD and behavioral health treatment provider with court-referred and trauma-informed programs; comparable evidence-based clinical model and DV-adjacent curricula.
• Cerebral: Telehealth mental health provider delivering therapy and medication management online; overlaps in virtual behavioral-health delivery and insurance billing.
• Brightside Health: Telehealth mental health platform offering therapy and psychiatry services across multiple states; overlaps with ANA's telehealth counseling delivery model at a much larger scale.

Emerging players

• Charlie Health: Virtual intensive outpatient program for mental health and SUD, particularly for adolescents and young adults; comparable in virtual group therapy and intensive outpatient model.
• Sandstone Care: Outpatient behavioral health provider offering individual, group, and family therapy with telehealth reach; comparable clinical model and trauma-informed group programming.

Regional players

• Counseling Associates of New Mexico: Regional outpatient behavioral health provider operating multiple New Mexico clinics; comparable geography, Medicaid payer mix, and court-referred caseload.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a-new-awakening

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A New Awakening