A New Leaf Inc.
A New Leaf is a Tulsa-based nonprofit that provides vocational training, residential services, life-skills education, and horticultural therapy programs for individuals with intellectual and developmental disabilities and autism across northeastern Oklahoma.
- Company typePrivate
- Founded1979
- HeadquartersOwasso, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What A New Leaf Inc. does
A New Leaf Inc. is a private nonprofit organization founded in 1979 and headquartered in Owasso, Oklahoma, that delivers vocational training, residential services, life-skills education, and horticultural therapy programs for individuals with intellectual and developmental disabilities (I/DD) and autism across the Tulsa metropolitan area and northeastern Oklahoma. The organization serves more than 500 clients (with one source citing 650+), employs over 280 staff, and operates six greenhouses, two permanent retail garden centers, two seasonal garden centers, a 3-acre community-supported agriculture farm (Blooming Acres), and The Village at A New Leaf — an agrihood campus in Owasso with 62 client housing slots, single-family homes, an apartment building, dining hall, and the Hilti Horticulture Training Center.
The core service portfolio comprises the Hardesty Transition Academy (a two-year residential college-style program built on 80 proprietary ANL-developed courses using "Relational, Relevant, Realistic and Result-Oriented Student Contextual Learning" methods), Autism Works (community-based vocational program for youth), SEEDS Academy (clay-art vocational track), Community-Based Vocational Training (placements at 31+ employer partners including Security Bank, AAON, Global Gardens, and Tulsa Food Bank), the Positive Behavior Support Program, Residential Services (24-hour group homes and supported living), and the A New Leaf Day Center. Client-produced goods — plants, floral arrangements, clay jewelry, garden stones, CSA produce — are sold through physical garden centers and e-commerce with local delivery.
Revenue is generated through a hybrid nonprofit model combining tax-advantaged donations (Seed Sower monthly recurring program at $5–$200/month, Oak Society major donors at $10,000+/year, planned legacy giving), retail garden center sales, Transition Academy tuition (with scholarships), 24-hour residential service fees, and Community Supported Agriculture subscriptions ($500/year Monthly Bouquet Subscription). Distribution runs through direct vocational placement, residential group homes, garden center retail in Broken Arrow and Owasso, online ordering, and an OASIS waitlist interest portal. The organization is led by CEO Maranda Figueroa (appointed September 2025), Chief Administration Officer Kate Schlichter, Chief Program Officer Tammie Lewis, Chief Development Officer Katie Reiss, and CFO Polly Agarwal, with a 17-member Board of Directors and Great Place to Work certification.
A New Leaf Inc. firmographics
Firmographics- Name
- A New Leaf Inc.
- Legal name
- A New Leaf Inc.
- Website
- https://anewleaf.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- A New Leaf is a Tulsa-based nonprofit that provides vocational training, residential services, life-skills education, and horticultural therapy programs for individuals with intellectual and developmental disabilities and autism across northeastern Oklahoma.
- Ownership category
- akta.pro rank
A New Leaf Inc. industry classification
Industry- Product category
- Disability and Human Services
- NAICS
- Landscaping Services (561730), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
- akta.pro secondary industries
- Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)
Keywords
Where A New Leaf Inc. is headquartered
LocationHeadquarters
- HQ city
- Owasso
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
A New Leaf Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: Individual donations, corporate donations, foundation grants. Oak Society for major donors ($10,000+ annually), Seed Sower monthly giving program, one-time donations, and planned legacy giving.
- Retail Greenhouse and Garden Center Sales: Sale of plants, flowers, floral arrangements, gift cards, and subscriptions (Monthly Bouquet Subscription). Products made by clients in vocational programs.
- Transition Academy Tuition: Two-year comprehensive college-style program for individuals with developmental disabilities and autism. Tuition-based with scholarship options available.
- Residential Services: 24-hour assistance in group homes and independent living settings throughout the community. Services include daily living supports and supported living.
- Community Supported Agriculture (Blooming Acres): 3-acre farm operated by individuals served, producing crops sold through CSA and wholesale routes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Fresh Flower Bouquet |
| Subscription | Monthly | Monthly Bouquet Subscription |
| One time/ perpetual license | One time/ perpetual license | Gift Cards |
| Unit Pricing | One time/ perpetual license | Individual Plants |
| Subscription | Monthly | Seed Sower Monthly Giving |
| Subscription | Annual | Oak Society Major Donor Program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
A New Leaf Inc. product offering
Product offeringCore offering
A New Leaf Inc. is a nonprofit organization founded in 1979 that provides vocational training, residential services, positive behavior support, and post-secondary transition education to individuals with intellectual and developmental disabilities (I/DD) and autism. The organization operates commercial greenhouses, garden centers, and an agrihood housing community (The Village), integrating horticultural therapy with workforce development, supported employment, and residential care across the Tulsa, Oklahoma region.
Product overview
A New Leaf Inc. is a nonprofit organization offering a portfolio of service programs for individuals with intellectual and developmental disabilities (I/DD) and autism. The organization operates multiple interconnected programs including: Autism Works (vocational youth program), A New Leaf Day Center (adult day services), Hardesty Transition Academy (two-year residential college-style program), Positive Behavior Support Program, Residential Services (group homes and supported living), The Village at A New Leaf (agrihood housing development), and Vocational Employment Services (including community-based training, horticultural therapy, School-to-Work, and SEEDS Academy). The organization also operates two permanent garden centers and two seasonal garden centers selling plants and floral arrangements, including a Monthly Bouquet Subscription service. The programs collectively aim to provide job training, life skills, residential services, and pathways to independence for their clients.
Differentiator
Problem solved
Functional benefit
Brands
- Hardesty Transition Academy: A two-year comprehensive college-style program for people with developmental disabilities and autism seeking independent living.
- Autism Works
- SEEDS Academy
- Blooming Acres
- Hardesty Transition Academy
Products and services
- Vocational Employment Services
Quantifiable outcome
- More than 500 clients served with I/DD and autism
- +4 more outcomes
Companies that use A New Leaf Inc.
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
A New Leaf Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
A New Leaf Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Security BankcoreCommunity-based vocational training site where A New Leaf clients work with job coach support. Part of network of 31+ employer partnerships providing employment opportunities.
- AAONcoreCommunity work site for vocational training of individuals with developmental disabilities.
- Global GardenscorePartner organization for community-based vocational training and agricultural work experience.
- Tulsa Food BankcoreCommunity work site providing vocational training opportunities for ANL clients.
- Tulsa Technology CentercoreEducational partnership for vocational training coordination and school-to-work program.
- Mother Road MarketminorCommunity work site for ANL clients in food/retail environment.
- First Baptist Church Tulsa South Caring CenterminorCommunity service site for vocational training.
- Rose Hill Cemetery (Shining Honor)minorGrounds maintenance vocational training site.
- Neff BrewingminorPartner venue hosting Spring Patio Pot Plant Bar events. Food and drinks available for purchase during plant bar activities.
- Tulsa Area United WaycoreReferral partner through which agencies can request A New Leaf speakers. Primary community partner for outreach.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
A New Leaf Inc. competitors and assessment
Company assessmentBroad incumbents
- The Arc: National federation serving people with intellectual and developmental disabilities through local chapters providing residential, vocational, and advocacy services. Comparable mission, overlapping service portfolio, far broader geographic footprint than ANL.
- United Cerebral Palsy (UCP): National affiliate network providing housing, employment, and therapy services for people with cerebral palsy and other developmental disabilities. Comparable residential and vocational programs; much larger scale and broader disability focus.
- Easterseals: A national nonprofit providing vocational, residential, and therapeutic services for individuals with I/DD and autism. Operates broadly across many states and service lines; ANL's I/DD/autism portfolio maps directly onto Easterseals' core offerings at smaller scale.
- Goodwill Industries International: Operates the largest U.S. nonprofit vocational training and supported employment network, including for people with disabilities. ANL's community-based vocational training and job-coach model overlaps with Goodwill's mission and revenue model at vastly greater scale.
Direct peers
- AHRC NYC: New York-based nonprofit providing residential, vocational, day, and clinical services for people with I/DD. Closely comparable in service portfolio to ANL, particularly around residential living and vocational training programs.
- Chimes: Mid-Atlantic nonprofit offering residential, vocational, behavioral, and community supports for people with I/DD. Comparable multi-program model to ANL with similar funding mix (Medicaid, donations, fees).
- Brightstone: Tennessee-based nonprofit serving adults with I/DD through residential, vocational, and creative arts programs, including horticulture and garden-related work experience. Operates on a similar integrated-program model to ANL.
- Melwood: One of the closest direct peers. Melwood provides vocational training, residential services, and community employment for individuals with I/DD, with horticulture and gardening as a flagship program across MD/VA/DC. Same model: greenhouses, garden centers, vocational training, group homes.
Others
- Special Olympics: Global nonprofit serving people with intellectual disabilities through sports, health, and community programs. Different core activity but overlapping audience and donor base, making it a relevant reference point for fundraising benchmarks and brand positioning in the I/DD space.
Emerging players
- Vanlandingham Services / Vanlandingham Group (VARG): Provides residential and day services for people with I/DD in select regions, often combining vocational and community-integration programs in smaller footprints. Useful regional analog to ANL's Tulsa-focused service area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
A New Leaf Inc. social profiles
Digital presenceA New Leaf Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
A New Leaf Inc. leadership team
Management profileNumber of profiles
Profiles5 records
A New Leaf Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A New Leaf Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A New Leaf Inc.
What does A New Leaf Inc. do?
A New Leaf Inc. is a nonprofit organization founded in 1979 that provides vocational training, residential services, positive behavior support, and post-secondary transition education to individuals with intellectual and developmental disabilities (I/DD) and autism. The organization operates commercial greenhouses, garden centers, and an agrihood housing community (The Village), integrating horticultural therapy with workforce development, supported employment, and residential care across the Tulsa, Oklahoma region.
Is A New Leaf Inc. a public or private company?
A New Leaf Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was A New Leaf Inc. founded?
A New Leaf Inc. was founded in 1979. It employs 51 to 100 people.
Where is A New Leaf Inc. based?
A New Leaf Inc. is headquartered in Owasso, United States, in the North America region.
How does A New Leaf Inc. make money?
Five revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are retail Greenhouse and Garden Center Sales, transition Academy Tuition, residential Services and community Supported Agriculture (Blooming Acres).
Who are A New Leaf Inc.'s main competitors?
Broad incumbents on record are The Arc, United Cerebral Palsy (UCP), Easterseals and Goodwill Industries International. Direct peers are AHRC NYC, Chimes, Brightstone and Melwood. Special Olympics is listed as an others. Vanlandingham Services / Vanlandingham Group (VARG) is listed as an emerging player.
Does A New Leaf Inc. have an API?
No public API is recorded for A New Leaf Inc..
What industry is A New Leaf Inc. in?
A New Leaf Inc.'s product category is Disability and Human Services. Its primary akta.pro industry code is HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs), with a secondary code of HSAIAFAM, Vegetable & Herb Garden Installation and Maintenance. Its NAICS code is 561730 and its SIC code is 700.