Anglers

What Anglers does

Anglers.com is a fishing content media company founded in 2020 and operated by two co-founders, Wesley Littlefield and Keith Lusher, that produces field-tested fishing content for U.S. recreational anglers. Its primary products are a YouTube channel with 450+ videos and 4,400 subscribers, a free weekly newsletter called 'From the Bank' distributed every Friday to thousands of readers at a stated 50%+ open rate, and a downloadable Bass Lures Cheatsheet PDF lead magnet. The audience focus is on bank (shore) anglers, weekend and hobbyist anglers, and beginners seeking plain-spoken, experience-backed guidance on gear, lures, and seasonal techniques.

Name

Anglers

Legal name

Anglers.com

Website

https://anglers.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Anglers.com is a bootstrapped U.S. fishing content media company that publishes field-tested bass and bank-fishing videos, a free weekly newsletter, and a lure-selection cheatsheet for recreational anglers.

Ownership category

akta.pro rank

Product category

Recreational Fishing Media

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYCRAMALAA

General Fishing Tackle & Bait Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fishing & Tackle Retail

SECONDARYCRAMALAI

Rods, Reels & Line Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fishing & Tackle Retail

SECONDARYCRAMALAM

Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fishing & Tackle Retail

Keywords

• Bass fishing content
• Fishing gear reviews
• Recreational fishing media
• Bank fishing tips
• Fishing newsletter

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing: The company earns commissions by linking to fishing gear retailers (Bass Pro Shops, Cabela's, Academy, Walmart, etc.) in their YouTube videos, newsletter articles, and the free cheatsheet. When readers click affiliate links and make purchases, Anglers.com receives a percentage of the sale.
2. Newsletter / Email List: Weekly 'From the Bank' newsletter delivered every Friday to thousands of readers. The newsletter drives affiliate traffic and may support future monetization through sponsored content or premium offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Anglers is a fishing content brand that publishes free educational bass-fishing videos on its YouTube channel (450+ videos), distributes a weekly Friday email newsletter called "From the Bank," and offers a free downloadable Bass Lures Cheatsheet PDF lead magnet via Anglers.com. The company monetizes through affiliate marketing commissions earned when readers click links from its content to recommended fishing gear at partner retailers.

Product overview

Anglers.com is a fishing content company built around two primary offerings: a YouTube channel with hundreds of field-tested fishing videos (450+ videos, 4,400 subscribers), and the 'From the Bank' weekly newsletter written by Keith Lusher (delivered every Friday to thousands of readers with 50%+ open rate). The company also offers a free 'Bass Lures Cheatsheet' PDF resource that guides anglers on lure selection by season and conditions. Founded in 2020, the company produces educational fishing content focused on bank fishing and bass techniques.

Differentiator

Problem solved

Functional benefit

Brands

• From the Bank: Weekly fishing newsletter published every Friday by Keith Lusher featuring gear picks, seasonal reports, and honest takes on fishing products.

Products and services

• Anglers YouTube Channel

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Berkley (Pure Fishing)minorGTM or Marketing PartnerKeith Lusher was invited by Berkley to Kentucky during Bassmaster Classic week for a first-look event at the new Lab Series soft plastics. He subsequently reviewed and promoted the products in his newsletter, including affiliate links. This is a product seeding / influencer relationship rather than a formal partnership.
• beehiivcoreTechnology or IntegrationAnglers.com uses the beehiiv platform to publish and distribute its 'From the Bank' weekly newsletter. The newsletter archive is hosted on beehiiv infrastructure. This is the primary technology platform for content distribution.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• FishingBooker: Online marketplace for booking fishing charters and guides globally. While Anglers.com is content-led and FishingBooker is transactional, both target recreational fishing audiences and FishingBooker has featured Anglers.com, indicating overlap in audience and ecosystem.
• Kayak Bass Fishing / KBF: Community-driven kayak and bank-fishing brand producing editorial content, tournament coverage, and gear reviews targeting similar bank-and-shore anglers. Comparable niche focus on shore-based fishing techniques.

Broad incumbents

• Field & Stream: Heritage outdoor-lifestyle publication covering fishing, hunting, and gear with a long-established audience. Operates similar content categories (gear reviews, technique, seasonal advice) and competes for fishing-affiliate and brand-deal revenue.
• Outdoor Life: Established outdoor-recreation media brand covering hunting and fishing with deep editorial resources and advertiser relationships. Competes for the same fishing-gear advertising dollars but with broader scope across hunting and outdoor categories.
• TackleDirect: Established online retailer of fishing tackle and gear that competes for the same affiliate-driven sales commissions Anglers.com monetizes. Operates its own content and editorial resources to drive tackle sales.
• Bassmaster.com: Official media property of B.A.S.S., the largest bass-fishing organization in North America. Publishes tournament coverage, gear content, and how-to editorial aimed at bass anglers with significantly larger scale.

Direct peers

• Wired2Fish: Leading bass-fishing content site combining video, gear reviews, tournament coverage, and how-to instructional content with similar editorial mission. Directly comparable as an independent fishing-media business monetized through advertising and brand partnerships.
• BassResource.com: Long-running bass-fishing content site with how-to articles, lures, techniques, and gear reviews aimed at recreational anglers. Closely comparable product offering and target audience of bank and weekend anglers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@anglersdotcom
• Instagraminstagram.com/anglersdotcom
• TikToktiktok.com/@anglersdotcom
• Xx.com/anglersdotcom
• Pinterestpinterest.com/yourbassguy
• LinkedInlinkedin.com/company/anglersdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anglers