Australian Nursing and Midwifery Federation (SA Branch)

What Australian Nursing and Midwifery Federation (SA Branch) does

The Australian Nursing and Midwifery Federation (SA Branch) is the largest professional union in South Australia, representing more than 26,000 nurses, midwives, and personal care assistants working across acute care, aged care, community, and rural/remote settings. Registered under the Fair Work Act 1994 (SA) and Fair Work Act 2009 (Cth), the organization operates as a state branch of the Australian Nursing and Midwifery Federation (Federal) and delivers industrial representation, enterprise agreement negotiations, professional advocacy, and member support services. Members must be registered with AHPRA to maintain eligibility, and the organization sits as the only body representing the combined industrial and professional interests of SA nurses, midwives, and personal care assistants.

Its service stack combines core membership benefits — a $10 million Professional Indemnity Insurance policy, legal services via the wholly-owned Union Legal SA Pty Ltd, the Member Assist workplace-issues portal, the ANMF SA App, the ANMF SA Library (with CINAHL Ultimate and ProQuest databases), and an ePortfolio for CPD recording aligned to AHPRA audits — with professional development products such as Emerging Leadership Modules and re-classification resources. The Australian Nursing and Midwifery Education Centre (ANMEC), a wholly-owned Registered Training Organisation (RTO Code 40064), provides vocational courses including Diploma of Nursing (HLT54121), Certificate III in Individual Support, and Certificate III in Sterilisation Services, and was recognized as South Australia's Small Training Provider of the Year in 2023. The Rosemary Bryant Foundation, another related entity, channels member opt-in donations toward nursing and midwifery research.

Revenue is generated through recurring monthly membership subscriptions across Working Category, Student, and Associate tiers (with a $10 prompt-payment discount), supplemented by ANMEC course fees, some of which are subsidized through government vocational education funding. Distribution is direct-to-member via the website portal and toll-free phone lines, supported by a Worksite Representatives network and multi-channel communications across Facebook, LinkedIn, YouTube, Twitter, email, and an Annual Professional Conference. Operating geographies are exclusively South Australia; there is no evidence of expansion outside the state or of proprietary technology, AI, or API-based products.

Name

Australian Nursing and Midwifery Federation (SA Branch)

Legal name

Australian Nursing and Midwifery Federation (SA Branch)

Website

https://anmfsa.org.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Australian Nursing and Midwifery Federation (SA Branch) is South Australia's largest nursing and midwifery union, representing 26,000+ members through industrial representation, professional indemnity insurance, legal services, education, and member support.

Ownership category

akta.pro rank

Product category

Professional Union Services (Healthcare Workforce Representation)

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Member Services & Contact Center Operations (TPA) (HLAEALAI)

Keywords

• Nursing union membership
• Industrial representation services
• Vocational nursing education
• Professional indemnity insurance
• Continuing professional development

Headquarters

HQ city

Ridleyton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Union Membership Fees: The organization generates revenue through membership fees paid by nurses, midwives, and personal care assistants. Membership categories include Working Category Membership, Student Membership, and Associate Membership. Fees are calculated based on average work hours per week and are fully tax deductible. A $10 discount applies if invoice payments are paid by the due date.
2. Education and Training Services: ANMEC (Australian Nursing and Midwifery Education Centre), incorporated under the ANMF SA Branch, provides vocational education and training courses. Revenue is generated through course fees for programs including Diploma of Nursing, Certificate III in Individual Support, and various short courses. Some subsidized training options are available through government funding.

Pricing tiers

Distribution channels1 record

Marketing channels9 records

Core offering

The Australian Nursing and Midwifery Federation (SA Branch) is a membership-based union representing more than 26,000 nurses, midwives, and personal care assistants in South Australia. It delivers industrial and professional representation, $10 million professional indemnity insurance, in-house legal services through Union Legal SA, continuing professional development tooling, and entry-to-practice vocational education via its wholly owned Registered Training Organisation ANMEC. Members gain access to the Member Assist Portal, ANMF SA mobile app, ANMF SA Library research databases, and the ePortfolio CPD tracker for AHPRA compliance.

Product overview

ANMF (SA Branch) operates as a union representing over 26,000 nurses, midwives, and personal care workers in South Australia. The organization offers a unified membership platform combining professional services, member benefits, and educational offerings. The core portfolio includes: the Member Assist Portal for workplace resources, the ANMF SA Library with research databases, and the ANMF SA App for mobile access. Professional development is delivered through the Emerging Leadership Modules, Online CPD Portfolio (ePortfolio) for AHPRA compliance, and Re-classification Resources. The Australian Nursing and Midwifery Education Centre (ANMEC), a wholly incorporated education division and Registered Training Organisation (RTO Code 40064), provides vocational courses including Certificate III in Individual Support, Diploma of Nursing, and Certificate III in Sterilisation Services. Member benefits include $10 million Professional Indemnity Insurance and Union Legal SA legal services. The organization does not appear to offer AI-powered products or public APIs.

Differentiator

Problem solved

Functional benefit

Brands

• ANMEC: Australian Nursing and Midwifery Education Centre - a Registered Training Organisation (RTO Code 40064) offering courses in nursing, aged care, disability support and sterilisation services

Products and services

• ANMF (SA Branch) Membership Recurring subscription membership providing industrial and professional representation, $10 million professional indemnity insurance, legal advice, Journey Accident Cover, CPD tools, library access, and member discounts for nurses, midwives, and personal care assistants in South Australia.
• Diploma of Nursing (HLT54121) Vocational diploma qualification delivered by ANMEC (RTO Code 40064) preparing students for registration as enrolled nurses with AHPRA.
• Certificate III in Individual Support (Ageing and Disability) Vocational training qualification for entry-level careers in aged care and disability support, delivered by ANMEC (RTO Code 40064) with tracks for VET for School Students, Aged Care, and Disability.
• Certificate III in Sterilisation Services (HLT37015) Vocational qualification training individuals in sterilisation services within healthcare settings, delivered by ANMEC (RTO Code 40064).
• Union Legal SA Legal Services Legal advice and representation services provided to ANMF (SA Branch) members through wholly owned subsidiary Union Legal SA Pty Ltd at member-discounted rates.
• Emerging Leadership Modules Five self-directed leadership development modules combining online learning, face-to-face workshops, and community of practice forums, designed to support emerging nursing and midwifery leaders among ANMF (SA Branch) members.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Technical Colleges SAminorOthersEducation sector partner supporting ANMEC's training of future healthcare professionals. Listed as a supporter and partner of ANMEC, South Australia's Small Training Provider of the Year 2023.
• Department of Education SAminorOthersGovernment education department partner supporting vocational education and training in South Australia. Listed as a supporter and partner of ANMEC.
• POP EducationminorOthersEducation partner supporting ANMEC's training programs. Listed as a supporter and partner of ANMEC.
• Action LearningminorOthersEducation partner supporting ANMEC's training programs. Listed as a supporter and partner of ANMEC.
• Rosemary Bryant FoundationcoreStrategic or Co-development PartnerThe Rosemary Bryant Foundation supports nursing and midwifery research. ANMF (SA Branch) members agree to support the foundation through a regular donation of $2 per quarter unless they opt out. This is a core partnership for advancing nursing and midwifery research in Australia.
• AHPRA (Australian Health Practitioner Regulation Agency)coreOthersRegulatory partner for nursing and midwifery professional registration. ANMF SA Branch members must be registered with AHPRA to maintain membership eligibility.
• ANMAC (Australian Nursing and Midwifery Accreditation Council)minorOthersAccreditation body for nursing and midwifery education programs. Listed as a quick link on the ANMF SA website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Australian Medical Association (AMA): National professional association/union for doctors with a similar industrial-representation-plus-professional-development-plus-member-benefits model. Operates across all states and offers a comparable value proposition to medical practitioners, making it the closest professional-association analogue outside nursing.
• Australian Council of Trade Unions (ACTU): National peak body for Australian trade unions. ANMF (SA Branch) is affiliated through the federal ANMF; ACTU provides industrial and political coordination across the union movement but does not directly service individual healthcare workers.

Direct peers

• ANMF (Victorian Branch): Largest state branch of the same federal union, representing nurses, midwives, and carers in Victoria. Operates an identical industrial-representation-plus-education-plus-legal model (including its own training arm), making it the closest structural peer to the SA Branch.
• Health Services Union (HSU): Direct competitor for healthcare and ancillary workers in South Australia, including pathology, sterilisation, and aged-care personal care workers — categories that overlap with ANMF (SA Branch)'s PCA and Assistant-in-Nursing segments.
• United Workers Union: National union formed from mergers covering health, aged care, and community workers. Actively recruits personal care assistants and aged-care workers in South Australia, directly competing with ANMF (SA Branch) for non-clinical healthcare members.
• ANMF (Queensland Branch / QNMU): Queensland Nurses and Midwives' Union is the ANMF state branch in Queensland, providing the same membership, industrial representation, education, and professional services to nurses and midwives in that state.
• ANMF (NSW Branch / NSWNMA): New South Wales Nurses and Midwives' Association is the NSW ANMF branch, running an analogous industrial, professional development, and member-services portfolio for nurses and midwives in NSW.
• ANMF (Western Australian Branch): Western Australian ANMF branch representing nurses, midwives, and carers in WA. Runs an analogous membership, industrial, education, and professional services portfolio to the SA Branch under the same federal union umbrella.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/anmfsa
• YouTubeyoutube.com/user/ANMFMedia
• Facebookfacebook.com/ANMFSA
• LinkedInlinkedin.com/company/anmfsa
• Instagraminstagram.com/anmf_sa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Nursing and Midwifery Federation (SA Branch)