Annette Willis Insurance Agency

What Annette Willis Insurance Agency does

Annette Willis Insurance Agency, identified in the detailed source data as NFP (NFP, an Aon company), is a specialty insurance brokerage and advisory firm operating across the United States, Canada, the United Kingdom, and Ireland. The firm delivers an integrated two-pillar platform: Risk Capital (property and casualty coverage, personal risk management, claims management, captive insurance, reinsurance, actuarial services, analytics, and catastrophe preparedness) and Human Capital (employee benefits administration, executive benefits, retirement advisory, talent solutions, and wealth management). Service delivery is organized around more than twenty industry verticals — including Agribusiness, Construction, Healthcare and Life Sciences, Financial Institutions, Hospitality and Leisure, Private Equity, Real Estate, Transportation and Logistics, Energy, Manufacturing, and Professional Services — and supported by regional headquarters in New York, Austin, Toronto, Birmingham, and Dublin.

The business model is brokerage-based, generating revenue through commissions on placed coverage, fees for advisory and benefits-administration services, and retainer-style engagements for specialty practices (captive management, claims, analytics). Pricing is not publicly disclosed. Go-to-market is vertical-led, with deep specialty practices (Construction, Energy, Financial Institutions, Healthcare and Life Sciences, Hospitality and Leisure, Private Equity, Real Estate, Transportation and Logistics, Sports, Entertainment) that bundle coverage expertise, personal risk, and consulting services for complex commercial clients. Distribution relies on direct advisory relationships delivered through the multi-office network and supported by thought-leadership content (P&C trend report, US Benefits Trend Report, US Retirement Trend Report, Leave Management Trend Report, US Executive Compensation Trend Report, Compliance Corner, podcasts, webinars).

The firm is wholly owned by Aon plc (NYSE: AON) and operates as a subsidiary, gaining access to global resources and capabilities while retaining vertical-specialty autonomy. Recognition as a 2025 Best Places To Work by Business Insurance supports the talent-driven component of the operating model. Note: the firmographic record supplied for "Annette Willis Insurance Agency" lists 19 employees and a Miami, FL base, which is inconsistent with the multi-country NFP platform data and is treated here as a data-aggregation artifact; substantive analysis is based on the operational data attached to.

Name

Annette Willis Insurance Agency

Legal name

NFP

Website

https://annettewillisinsurance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NFP, an Aon company, is a specialty insurance brokerage and advisory firm delivering integrated Risk Capital (P&C, claims, captive, reinsurance, analytics) and Human Capital (benefits, retirement, talent, wealth) solutions across twenty-plus industry verticals in the US, Canada, UK, and Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Annette Willis Insurance Agency (associated NFP platform) delivers integrated Risk Capital and Human Capital solutions. Risk Capital offerings include property and casualty coverage, personal risk management, actuarial services, captive insurance, claims management, and reinsurance. Human Capital offerings encompass employee benefits administration, executive benefits, retirement advisory, talent solutions, and wealth management. Services are delivered through a multi-office network spanning the U.S., Canada, UK, and Ireland.

Product overview

NFP (National Financial Partners), an Aon company, offers a comprehensive suite of Risk Capital and Human Capital solutions. Risk Capital services include property and casualty coverage, personal risk management, actuarial services, analytics, captive insurance, claims management, and reinsurance across industries such as construction, healthcare, hospitality, and transportation. Human Capital offerings encompass employee benefits administration, executive benefits, retirement advisory, talent solutions, and wealth management. The company operates a multi-location network across the U.S., Canada, UK, and Ireland, positioning itself as a full-service insurance broker and advisory firm rather than a single-product software company.

Differentiator

Problem solved

Functional benefit

Products and services

• Risk Capital Insurance Brokerage
• Personal Risk Management Personal lines insurance and private client risk advisory for affluent individuals, family offices, and affinity groups, covering personal insurance, private client group services, and family-office-focused coverage.
• Claims Management End-to-end claims management services for commercial and specialty insurance clients, supporting efficient claim resolution and outcomes reporting.
• Captive Insurance Group captive insurance structuring, formation, and ongoing management for organizations seeking alternative risk financing solutions.
• Reinsurance and International Placement Reinsurance brokerage and international placement services enabling clients to access global carriers and structure cross-border risk transfer programs.
• Actuarial Services and Analytics Actuarial consulting and risk analytics to support pricing, reserving, loss forecasting, and risk financing decisions for insured clients.
• Safety and Risk Consulting Safety, loss control, and complex casualty/risk management consulting to help clients reduce exposures and improve underwriting outcomes.
• Employee Benefits Administration Comprehensive employee benefits brokerage, design, and administration services for employer clients, including health, welfare, and ancillary coverage programs.
• Executive Benefits Executive benefits design and benchmarking, including supplemental executive retirement plans, deferred compensation, and executive risk programs.
• Retirement Advisory Retirement plan advisory, design, and governance services for defined contribution and defined benefit plans, including fiduciary support.
• Wealth Management Wealth management services for individuals, executives, and business owners, integrating personal financial planning with corporate benefit and risk programs.
• Talent Solutions Workforce and talent solutions including leave management, helping employers administer leave programs and support employee lifecycle needs.

Segments13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AoncoreOthersNFP is an Aon company. Aon acquired NFP and operates it as a subsidiary, providing NFP with access to global resources and capabilities in risk and human capital solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Brightway Insurance: Jacksonville-based insurance franchise agency concentrated in Florida and the Southeast, selling home, auto, and small commercial policies through a distributed agency model. Closest geographically and operationally to Annette Willis among scaled retail agencies.

Direct peers

• SmartFinancial: Online insurance comparison platform and agency selling personal and small commercial lines across multiple carriers, competing directly with local agencies like Annette Willis for price-sensitive consumer accounts.
• Goosehead Insurance: Publicly traded personal-lines insurance agency operating through franchise and corporate models with comparable client mix (home, auto, umbrella) to a local agency like Annette Willis, though with a tech-enabled, multi-carrier platform.

Broad incumbents

• Brown & Brown: Large publicly traded U.S. insurance brokerage with a significant Florida retail presence, competing for the same personal and small-commercial accounts as Annette Willis but with far greater scale, carrier access, and specialty practice depth.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm that competes for commercial accounts and routinely acquires independent agencies. Overlapping personal-lines and commercial coverage expertise makes it a directly comparable incumbent.
• Hub International: National insurance brokerage that actively acquires small and mid-sized agencies, including Florida-based firms, to build regional density. Directly comparable in product mix (P&C, personal lines, benefits) but operates at vastly greater scale.
• Aon: Global professional services firm and parent of NFP, with a major retail brokerage operation. Directly comparable in the broad P&C, personal risk, and human capital advisory categories that smaller Florida agencies like Annette Willis also serve.
• Marsh McLennon: Global insurance brokerage and risk advisory firm with broad retail brokerage capabilities. While it skews to larger accounts, its retail brokerage competes for the same mid-market and high-net-worth personal clients in South Florida.

Emerging players

• Insureon: Digital small-business insurance brokerage specializing in BOP, general liability, and workers' comp for SMEs. Represents the InsurTech competitive threat that small local agencies like Annette Willis face in commercial lines.

Others

• Independent Insurance Agents of Florida (IIA Florida) member agencies: Trade association representing hundreds of independent Florida retail agencies of similar size and structure to Annette Willis. Provides the relevant peer cohort for benchmarking agency economics and acquisition multiples in the state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/annette-willis-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annette Willis Insurance Agency