What Khesed Wellness does

Khesed Wellness (legal entity: Kind Therapy Inc) is a Colorado-based non-profit outpatient therapy provider operating in Denver since 2016. The organization positions itself as the largest provider of outpatient therapy for uninsured Coloradans, delivering services virtually and in-person. Its core offering is a tiered program structure: Access ($40/session), Affordable ($80/session), and Pro Bono ($0/session), designed to capture uninsured and underinsured populations across price points. Two specialized verticals extend the core therapy offering: a Restaurant Therapy program delivered in partnership with the Colorado Restaurant Association and Foundation, and a Staff Therapy program targeting Colorado employers as a workplace mental health channel.

The operating model is mission-driven and non-profit, with client cost savings rather than revenue positioned as the headline metric (the company reports $8M+ saved by Colorado residents since 2016). Booking is handled through a self-serve third-party platform (as.me), and the organization operates under HIPAA-compliant controls. The business is supported by a very small core team (1–10 employees), with the broader clinical capacity likely delivered through a contracted or affiliated therapist network rather than a large direct payroll. There are no disclosed funding rounds, management team details, or financial statements in the available data, which materially limits visibility into the unit economics behind each program tier.

Name

Khesed Wellness

Legal name

Kind Therapy Inc

Website

https://khesedwellness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Khesed Wellness is a Colorado-based non-profit outpatient therapy provider founded in 2016, delivering tiered low-cost and pro bono mental health services to uninsured and underinsured Coloradans, with specialized programs for the hospitality industry and employers.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Outpatient mental health
• Affordable therapy services
• Culturally affirming care
• Community mental health
• Telehealth therapy

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Therapy Session Fees: Reduced-rate therapy sessions at $40-$80 per 50-minute session. Revenue is primarily from session fees paid directly by clients, supplemented by grant funding and donor support for pro bono and access programs.
2. Employer/Organization Referrals: Referral-based therapy program allowing employers and organizations to connect staff with affordable mental health care. Staff Therapy Program provides bulk access for organizational employees.
3. Grants and Donor Funding: Community funders and grants support the Access Therapy Program ($40/session) and Pro Bono Program ($0/session) for uninsured and underinsured clients. Donor support enables no-cost sessions for individuals facing significant financial barriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kind Therapy Inc (operating as Khesed Wellness / "Kind") delivers outpatient mental health therapy to individuals, couples, families, and youth across Colorado through a sliding-scale nonprofit model offering sessions at $0, $40, or $80 per 50-minute appointment. Core services include individual therapy, couples and family therapy, and youth and adolescent therapy, delivered via secure virtual sessions and in-person community-based locations, with culturally affirming clinicians serving BIPOC, LGBTQIA+, immigrant, neurodiverse, and justice-impacted communities.

Product overview

Kind Therapy Inc is a nonprofit therapy organization offering affordable mental health care programs for uninsured and underinsured Coloradans. The organization provides multiple therapy programs including the Access Therapy Program ($40/session), Affordable Therapy Program ($80/session), and Pro Bono Therapy Program ($0/session), along with specialized programs such as the Restaurant Therapy Program and Staff Therapy Program. Services include individual therapy, couples and family therapy, and youth and adolescent therapy, delivered through virtual sessions and in-person meetings at community-based locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Access Therapy Program Reduced-rate therapy program priced at $40 per 50-minute session, supported by community funders and grants, designed for uninsured and underinsured clients.
• Affordable Therapy Program Flagship outpatient therapy program offering consistent, high-quality therapy at $80 per 50-minute session for clients seeking predictable and accessible care.
• Pro Bono Therapy Program Limited no-cost therapy program offering sessions at $0 per 50-minute appointment, made possible through donor support for individuals facing significant financial barriers.
• Restaurant Therapy Program Statewide mental health support program for restaurant and hospitality workers delivered through a partnership with the Colorado Restaurant Association and Foundation.
• Staff Therapy Program Referral-based therapy program enabling employers and organizations to provide their staff with affordable mental health care access.
• Individual Therapy One-on-one outpatient therapy supporting individuals through anxiety, trauma, depression, grief, relationship challenges, burnout, identity exploration, and major life transitions.
• Couples and Family Therapy Therapy for couples and families designed to strengthen communication, process difficult experiences, and support long-term emotional wellbeing.
• Youth and Adolescent Therapy Mental health support for children and teens navigating anxiety, school stress, identity development, family changes, social challenges, and emotional regulation, delivered collaboratively with families.

Quantifiable outcome

• $8 million+ saved by Colorado residents in care costs since 2016

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Colorado Restaurant Association and FoundationcoreStrategic or Co-development PartnerStatewide partnership providing mental health support specifically for restaurant and hospitality workers through the Restaurant Therapy Program. Addresses the unique mental health challenges faced by hospitality industry workers including stress, exhaustion, and difficulty finding affordable therapy that fits demanding schedules.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bend Health: Family and youth-focused outpatient mental health provider combining therapy and psychiatry; comparable to Khesed/Kind's youth and adolescent therapy offering, with family-systems orientation.
• Alma: Therapist-focused platform with insurance billing, directory, and community features; comparable in serving independent outpatient therapists and clinics, but commercially positioned vs. Khesed/Kind's nonprofit model.
• Charlie Health: Virtual intensive outpatient program (IOP) for teens and young adults; comparable virtual delivery and adolescent mental health focus, though operating at higher acuity and price point.

Broad incumbents

• BetterHelp: Largest direct-to-consumer virtual therapy platform; comparable to Khesed/Kind in offering online individual, couples, and family therapy, but operates at massive scale with a subscription model and broader geographic reach.
• Lyra Health: Employer-sponsored mental health benefits platform; directly comparable to Khesed/Kind's Staff Therapy Program in delivering therapy to employees through employer contracts, but at enterprise scale.
• Modern Health: Global mental health platform serving employers and employees; comparable to the Staff Therapy Program via employer B2B channel, with broader coaching and digital tools layered on top.
• Talkspace: Public telehealth therapy and psychiatry platform serving both consumers and employers/B2B; comparable delivery mechanism (virtual therapy) and overlapping target populations, though at much larger scale.

Direct peers

• Octave: Outpatient therapy practice with in-person and virtual sessions plus insurance navigation; comparable hybrid delivery and individual/couples/family therapy offerings at higher price points.
• Two Chairs: Outpatient therapy provider operating hybrid in-person and virtual clinics with therapist matching; comparable in delivery model and client-matching approach, but California-focused and for-profit.
• Open Path Psychotherapy Collective: Nonprofit network offering reduced-fee therapy ($30–$80/session) for uninsured and underinsured individuals; directly comparable mission, sliding-scale model, and target audience to Khesed/Kind's Access and Affordable Therapy programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/khesedwellness
• Facebookfacebook.com/khesedwellness
• LinkedInlinkedin.com/company/khesed-wellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khesed Wellness