Club Car

What Club Car does

Club Car, LLC is a private US manufacturer of small-wheel, zero-emissions electric vehicles founded in 1958 and headquartered in Evans, Georgia, with manufacturing operations in Augusta, Georgia. The company designs and produces golf carts, personal transportation vehicles (PTVs), street-legal low-speed vehicles (LSVs/NEVs), and commercial utility vehicles, organized across three primary customer segments: personal/consumer buyers, commercial and fleet operators, and golf course operations. Core technology includes rustproof aluminum frame construction, lithium-ion and flooded lead-acid battery systems, regenerative braking, and a proprietary SportDrive suspension; the Club Car Connect telematics platform provides GPS tracking, battery diagnostics, Bluetooth audio, and integration with Visage Golf Experience course-side systems.

Revenue is generated primarily through hardware sales (vehicles priced from approximately $8,017 for the XRT 800 utility vehicle to $28,156 for the CRU street-legal NEV), supplemented by accessories and parts and dealer-facilitated financing programs. Distribution is dominated by 400+ authorized dealers across the US and Canada and international subsidiary sales companies and distributors covering 100+ countries; commercial and golf fleet customers are also reached through direct sales engagement and event-driven sponsorships including the 2024 Solheim Cup.

Club Car was acquired by Platinum Equity LLC in 2021 and subsequently expanded internationally through the 2022 acquisitions of Denmark-based Garia A/S (luxury golf and leisure EVs) and Poland-based Melex (lightweight electric utility vehicles). Sub-brands include Onward (personal), CRU (street-legal NEV), Carryall and XRT (utility), Tempo (fleet golf), Villager and Transporter (transport), and the retained Garia and Melex brands. The company operates as a wholly-owned portfolio company of Platinum Equity with a global manufacturing and distribution footprint.

Name

Club Car

Legal name

Club Car LLC

Website

https://clubcar.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Club Car is a private US manufacturer of electric golf carts, personal transportation vehicles, street-legal low-speed vehicles, and commercial utility vehicles, serving personal consumers, commercial fleets, and golf course operators across 400+ North American dealers and 100+ countries.

Ownership category

akta.pro rank

Product category

Small Electric Vehicles

akta.pro primary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Electric golf carts
• Low-speed vehicles
• Utility vehicles
• Personal transportation vehicles
• Commercial fleet vehicles

Headquarters

HQ city

Evans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (Hardware): Club Car generates the majority of revenue from the sale of golf carts, PTVs, LSVs (street-legal vehicles), and utility/commercial vehicles. Products are sold in various configurations across personal, commercial, and golf operations segments. Pricing ranges from approximately $8,017 (XRT 800 personal utility) to over $28,156 (CRU NEV).
2. Accessories and Parts: Club Car sells a broad range of accessories including premium seats, Bluetooth speakers, enclosures, brush guards, lift kits, grille accents, wheels, tires, floor mats, and other customization items. Accessories are available through dealers and the Club Car accessory catalog.
3. Financing Services: Club Car offers personal and commercial financing programs through dealer partnerships, enabling customers to purchase vehicles on installment plans. Financing is facilitated via the website and through authorized dealers.
4. Supply Agreement Revenue (NanoXplore): Club Car receives graphene-enhanced plastic and composite products from NanoXplore under a long-term exclusive supply agreement at NanoXplore's North Carolina facility, expected to generate approximately $15 million in annual revenues for NanoXplore.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Club Car manufactures and sells small-wheel electric and gas-powered vehicles including golf cars, personal transportation vehicles (PTVs), street-legal low-speed vehicles (LSVs), commercial utility vehicles, neighborhood electric vehicles, and mobile merchandising vehicles. Its product portfolio spans the Onward and CRU lines for personal/street-legal consumer use, the Carryall, XRT, Villager, and Transporter lines for commercial utility and transport, and the Tempo line and Café Express for golf and food/beverage operations. The company sells through an authorized dealer network (400+ in U.S./Canada) and international distributors across 100+ countries.

Product overview

Club Car is a manufacturer of electric vehicles and golf carts offering a diverse portfolio of personal transportation vehicles (PTVs), street-legal low-speed vehicles (LSVs/neighborhood electric vehicles), and commercial utility vehicles. The core product lines include the Onward personal golf cart series (2, 4, and 6-passenger variants), the CRU premium street-legal NEV, and the Carryall/XRT utility vehicle series. The company operates under a platform-plus-modules architecture where Club Car Connect provides telematics and connectivity across vehicle lines. The portfolio also includes golf fleet vehicles (Tempo), transport vehicles (Villager, Transporter), and mobile merchandising solutions. In 2022, Club Car expanded internationally through acquisition of Garia (luxury electric vehicles from Denmark) and Melex (utility vehicles from Poland), strengthening its presence in Europe and utility vehicle segments.

Differentiator

Problem solved

Functional benefit

Brands

• Garia: Luxury electric vehicle brand for golf and leisure vehicles.
• Melex
• Onward
• CRU
• Carryall
• Tempo
• Villager
• XRT

Products and services

• Onward 2 Passenger

Quantifiable outcome

• CRU Lithium delivers 3x further range compared to lead-acid configurations, enabling ~53-75 miles per charge on the 16kW model.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Garia A/ScoreStrategic or Co-development Partner · 2 June 2022Club Car completed the acquisition of Garia A/S, a Danish maker of luxury golf and leisure vehicles, and its subsidiary Melex. The deal, originally signed in April 2022, closed in June 2022 and was part of Club Car's strategic expansion following its acquisition by Platinum Equity LLC in 2021. Garia specializes in luxury electric vehicles, broadening Club Car's European market presence and product portfolio in the utility and zero-emission vehicle space.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Columbia Vehicle: Columbia Vehicle is a direct competitor in commercial utility and industrial electric vehicles, offering utility carts and burden carriers comparable to Club Car's Carryall series for commercial and industrial fleet customers.
• Cushman (Textron Specialized Vehicles): Cushman, also owned by Textron, competes directly with Club Car's Carryall and Villager commercial utility and transport vehicle lines, serving overlapping commercial, hospitality, and campus fleet customers.
• Star EV: Star EV is a direct competitor in golf cars, low-speed vehicles, and utility vehicles, serving similar personal, commercial, and street-legal customer segments as Club Car with electric powertrain offerings.
• Yamaha Golf Cars: Yamaha Golf Cars is a major direct competitor in personal, fleet, and utility golf vehicles, competing head-to-head with Club Car in North American and international markets with similar electric and gas powertrain offerings.
• ICON Electric Vehicles: ICON EV is an emerging direct competitor offering golf carts, low-speed vehicles, and personal transportation vehicles targeting similar personal, commercial, and street-legal customer segments as Club Car, often at lower price points.
• Tomberlin: Tomberlin is a direct competitor in the low-speed vehicle and golf cart market, offering street-legal and personal-use vehicles with comparable configurations to Club Car's Onward LSV and CRU product lines.
• E-Z-GO (Textron Specialized Vehicles): E-Z-GO, owned by Textron, is Club Car's largest direct competitor in golf cars and low-speed vehicles, offering competing golf fleet, personal, and commercial utility product lines with overlapping dealer and customer bases.
• American LandMaster: American LandMaster is a direct competitor in the personal and commercial utility vehicle market, offering UTV-style vehicles that overlap with Club Car's XRT series for property, estate, and light commercial use.

Broad incumbents

• John Deere (Gator Utility Vehicles): John Deere is a broad incumbent whose Gator utility vehicle line competes with Club Car's Carryall commercial utility vehicles in turf, agricultural, campus, and industrial fleet applications, though John Deere is significantly larger and broader in product scope.
• Polaris (GEM and Ranger): Polaris is a broad incumbent powersports manufacturer whose GEM low-speed vehicle line competes with Club Car's NEV/LSV products, while its Ranger UTV/SxS line competes with Club Car's XRT and Carryall utility vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clubcar
• Facebookfacebook.com/clubcar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Car