Anthem Publishing Ltd

What Anthem Publishing Ltd does

Anthem Publishing Ltd is a Bath, UK-based independent multi-brand magazine publisher founded in 2002, operating 11+ specialist consumer titles across three verticals: food (Vegan Food & Living, Gluten-Free Heaven, Healthy Eating, Italia!), wellbeing (Women's Running, Colouring Heaven, Ultimate Dot2Dot), and music/pop culture (Classic Pop, Vintage Rock, Kings & Queens of Pop Culture). The company reaches 3M+ monthly audience touchpoints and has been recognized as PPA Independent Publisher of the Year in 2014 and 2017, with 9 additional PPA and publishing awards. Its core product is high-quality, niche editorial content delivered through print magazines (subscription and newsstand), digital platforms, live events, and bookazines, targeting engaged enthusiast communities rather than mass-market general interest audiences.

The business operates a portfolio-publishing model in which editorial, production, distribution, and advertising sales functions are shared across all titles, allowing a 39-person team to support the full brand portfolio. Revenue is generated through four primary streams: consumer magazine sales (both subscription and newsstand), digital content and live events, brand licensing across 9 countries, and advertising. Anthem also runs a direct-to-consumer e-commerce platform at shop.anthem.co.uk for branded merchandise and special editions.

Anthems stated strategic agenda targets scaling to 100M meaningful monthly audience connections by 2028, sustained 10%+ annual revenue growth, and rebalancing the revenue mix so that 75% of revenue comes from non-newsstand sources (subscriptions, licensing, digital, events, DTC, advertising). This positions the company in active transition from a print-anchored publisher toward a diversified enthusiast-media business, while remaining privately held with no external funding disclosed.

Name

Anthem Publishing Ltd

Legal name

Anthem Publishing Ltd

Website

https://anthem-publishing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Anthem Publishing is an independent UK multi-brand magazine publisher operating 11+ specialist consumer titles across food, wellbeing, and music verticals, serving engaged enthusiast audiences with print magazines, digital content, live events, brand licensing across 9 countries, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Consumer Magazine Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

Keywords

• Consumer magazine publishing
• Lifestyle magazine brands
• Subscription publishing
• International magazine licensing
• Specialist interest magazines

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Magazine Sales: Sale of print and digital magazines through subscription and newsstand channels. The company aims to grow revenue by at least 10% annually and has a goal for 75% of revenue to come from non-newsstand sales by 2028.
2. Digital Content & Live Events: Revenue from digital platforms and live events, reaching over 3 million audience touchpoints monthly.
3. Licensing: Magazine brands licensed internationally across 9 countries.
4. Advertising: Advertising opportunities across print, digital and live event platforms for brand partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Anthem Publishing Ltd is a multi-brand consumer magazine publishing company that produces and sells print and digital magazine titles across three lifestyle verticals: food (Vegan Food & Living, Gluten-Free Heaven, Healthy Eating), wellbeing (Women's Running, Colouring Heaven, Ultimate Dot2Dot, Italia!), and music (Classic Pop, Vintage Rock, Kings & Queens of Pop Culture), plus Anthem Bookazines. The company monetises its portfolio through subscriptions via its own shop, newsstand distribution, digital content, advertising, live events, and international brand licensing in 9 countries, engaging audiences over 3 million times per month.

Product overview

Anthem Publishing Ltd is a multi-brand magazine publishing company operating across three main verticals: food, wellbeing, and music. The company publishes multiple magazine sub-brands under each category, including Vegan Food & Living, Gluten-Free Heaven, and Healthy Eating (food); Women's Running, Colouring Heaven, Ultimate Dot2Dot, and Italia! (wellbeing); Classic Pop, Vintage Rock, and Kings & Queens of Pop Culture (music); plus Anthem Bookazines. The company operates across print, digital, and live events platforms, with subscriptions available through their online shop. Their mission is to help people lead happier, healthier lives through content focused on food, wellbeing, and music.

Differentiator

Problem solved

Functional benefit

Brands

• Vegan Food & Living: Magazine focused on vegan food and lifestyle
• Gluten-Free Heaven
• Healthy Eating
• Women's Running
• Colouring Heaven
• Ultimate Dot2Dot
• Italia!
• Classic Pop
• Vintage Rock
• Kings & Queens of Pop Culture
• Anthem Bookazines

Products and services

• Vegan Food & Living A consumer magazine dedicated to vegan cooking, lifestyle, and cruelty-free living, featuring recipes and product guides for vegan and vegan-curious readers. Available in print and digital editions.
• Gluten-Free Heaven A consumer food magazine focused on gluten-free recipes, products, and living for readers with celiac disease or gluten intolerance. Available in print and digital editions.
• Healthy Eating A consumer food magazine dedicated to healthy cooking, nutrition tips, and balanced lifestyle eating. Available in print and digital editions.
• Women's Running A consumer fitness and wellbeing magazine dedicated to women's running, covering training tips, nutrition, and motivation for runners of all levels. Available in print and digital editions.
• Colouring Heaven A creative wellbeing magazine providing colouring designs for adults seeking relaxation and stress relief. Available in print and digital editions.
• Ultimate Dot2Dot A creative wellbeing magazine offering intricate dot-to-dot puzzle experiences for relaxation and mindfulness. Available in print and digital editions.
• Italia! A consumer lifestyle magazine celebrating Italian food, culture, travel, and lifestyle. Available in print and digital editions.
• Classic Pop A consumer music magazine dedicated to classic pop music, featuring artist interviews, album reviews, and music history. Available in print and digital editions.
• Vintage Rock A consumer music magazine covering classic rock music, legendary bands, and rock music history. Available in print and digital editions.
• Kings & Queens of Pop Culture A consumer music and pop culture publication focusing on pop culture history, featuring iconic artists and cultural moments. Available in print and digital editions.
• Anthem Bookazines A collection of bookazine publications combining curated book and magazine content covering various topics within the food, wellbeing, and music categories.

Quantifiable outcome

• Over 3 million monthly audience connections
• +1 more outcomes

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• WR (Women's Running)minorGTM or Marketing PartnerBrand partnership featuring Women's Running magazine brand in partnership initiatives
• AlprominorGTM or Marketing PartnerBrand partnership with Alpro plant-based food brand
• Vegan PartnersminorGTM or Marketing PartnerPartnership with vegan lifestyle brand partners

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Future plc: Large UK-listed multi-brand publisher with deep magazine heritage (now digital-led) across tech, entertainment, lifestyle, and music verticals. Much larger scale but the closest large-cap reference for the kind of multi-brand consumer media portfolio Anthem operates.
• Haymarket Media Group: UK private media company operating a broad portfolio of consumer and B2B brands across automotive, lifestyle, and news. Significantly larger and more diversified than Anthem but operates overlapping consumer magazine mechanics.
• DC Thomson: Long-established UK media group publishing consumer magazines, newspapers, and comics. Comparable in being a privately owned UK multi-title publisher, though materially larger and broader in scope.
• Hearst UK: UK operation of Hearst publishing lifestyle magazines (Cosmopolitan, ELLE, Good Housekeeping UK). Comparable consumer lifestyle magazine model and UK advertising market overlap.
• Bauer Media (UK): Global magazine publisher with a large UK portfolio (e.g., Closer, Grazia, Take a Break). Competes for the same UK advertising and subscription pool as Anthem but with much greater scale and international reach.
• Conde Nast (UK): UK arm of the global premium magazine publisher (Vogue, GQ, Tatler). Competes in the higher-end lifestyle segment and shares print-plus-digital subscription mechanics, though at the premium end versus Anthem's special-interest focus.

Direct peers

• Kelsey Media: UK-based independent multi-specialty magazine publisher with a similarly sized portfolio across niche consumer verticals (motoring, lifestyle, hobbies). Closest comparable in scale, ownership type (independent), and go-to-market model to Anthem.
• River Group: UK independent consumer magazine publisher focused on lifestyle and special-interest titles. Comparable in business model (multi-brand consumer magazines) and in being a privately held UK indie publisher.
• Immediate Media: UK-based special-interest magazine publisher behind titles such as BBC Top Gear, BBC Good Food, and Radio Times. Operates a similar multi-brand, subscription-and-advertising-supported model across lifestyle verticals, making it a strong direct peer.
• Olive Magazine / Immediate Brands: UK food lifestyle magazine operating under Immediate Media; directly comparable food vertical positioning to Anthem's Vegan Food & Living, Gluten-Free Heaven, and Healthy Eating titles, and competes for the same reader and advertiser audiences.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anthem-publishing-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthem Publishing Ltd