Ballpark
Ballpark is a London-based AI-powered research platform founded in 2023 that enables product, marketing, brand, and insights teams to run surveys, prototype tests, live interviews, and video research with a global panel of 3M+ participants across 130+ countries.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ballpark does
Ballpark (legally Ballpark Labs LTD) is a London-headquartered, venture-backed software company founded in 2023 that operates an AI-powered user research platform targeting product, marketing, brand, and insights teams. The platform unifies multiple research methodologies — surveys, video and audio capture, prototype testing (with native Figma and Marvel integrations), live moderated interviews, screeners, card sorting, first-click and five-second tests, image preference tests, copy testing, and website task testing — fronted by a participant recruitment layer providing access to over 3 million panelists across 130-150 countries with 200+ targeting attributes.
Underlying the workflows is a layered AI feature suite including Coach (an in-product AI research assistant), AI Study Creator, AI Insights Report, and an adaptive AI Interviewer, all consuming multimodal signals (text, video, audio, structured data). The company has also positioned the platform as headless and Model Context Protocol (MCP)-driven, exposing a GraphQL API so that external AI agents and automations can orchestrate studies, panel access, and insights without using the graphical UI.
Ballpark runs a hybrid go-to-market combining product-led growth (a 14-day unlimited free trial with no credit card required, the free Ballpark Crowd usability test, free calculators and the AI Question Generator, the User Testing Field Guide, and a templates library) with enterprise field sales offering custom pricing, dedicated onboarding, and multi-year contracts. Revenue is generated through tiered SaaS subscriptions plus usage-based, pay-per-response pricing. Named enterprise customers span Vodafone (telecommunications), Soldo (fintech), Trade Me (e-commerce), FEVO (events), Glean (AI search), and Coventry Building Society (financial services).
Ballpark firmographics
Firmographics- Name
- Ballpark
- Legal name
- Ballpark Labs LTD
- Website
- https://ballparkhq.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ballpark is a London-based AI-powered research platform founded in 2023 that enables product, marketing, brand, and insights teams to run surveys, prototype tests, live interviews, and video research with a global panel of 3M+ participants across 130+ countries.
- Ownership category
- akta.pro rank
Where Ballpark is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ballpark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing model with tiered plans offering different response limits and features. Includes 14-day free trial with unlimited users and responses.
- Usage-Based Pricing: Per-response or per-participant pricing based on study complexity and response volume. By-the-minute pricing allows running quick surveys for few dollars or investing more in longer studies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14 days |
| Usage-based | Pay-as-you-go | Usage-based (pay-per-response) |
| Subscription | Multi-year contract | Enterprise Plan - Custom |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Ballpark product offering
Product offeringCore offering
Ballpark sells an AI-powered, unified user and consumer research platform that enables product, design, marketing, brand, and insight teams to run surveys, prototype tests, live interviews, copy tests, and usability studies using a global panel of 3M+ participants, with AI assistance for study creation, analysis, and reporting. Customers access the platform via self-serve subscription or enterprise contracts, with optional Research Services for consultancy, training, and tailored workshops.
Product overview
Ballpark is a unified research platform that provides multiple integrated research methodologies for product, marketing, consumer, and brand teams. The core platform combines survey creation, video/audio recording, prototype testing (with native Figma and Marvel integrations), live moderated interviews, and participant recruitment capabilities. AI-powered features include Coach (an AI research assistant), AI Study Creator, and AI Insights Report for automated analysis and reporting. The platform offers solutions for specific use cases (concept testing, wireframe testing, design surveys, video surveys) and team-specific offerings (Brand, Insight, and Marketing teams). Additional resources include free research tools (A/B Testing Calculator, AI Question Generator, NPS Calculator, Sample Size Calculator), templates, and enterprise research services. The platform is positioned as headless and MCP-driven for AI agent orchestration.
Differentiator
Problem solved
Functional benefit
Products and services
- Ballpark Research Platform Unified AI-powered research platform combining surveys, video and audio capture, prototype testing (with native Figma and Marvel), live moderated interviews, copy testing, screeners, card sorting, first-click and five-second tests, image preference tests, participant recruitment, and AI-driven study creation, analysis, and reporting. Targets product managers, designers, user researchers, marketers, brand teams, and insight teams at SMB, mid-market, and enterprise organizations, with unlimited users and global panel access.
- Ballpark Crowd Free 5-person website usability test that delivers a concise, actionable insight report for rapid UX validation. Positioned as a product-led growth acquisition tool for individual practitioners, SMBs, and teams wanting to experience Ballpark before committing to a paid plan.
- Research Services Enterprise research services including consultancy, training, tailored workshops, and ongoing support to help teams run stronger studies on the Ballpark platform. Targeted at enterprise customers seeking to scale research practice organization-wide.
Quantifiable outcome
- Get research answers within 60 minutes
- +4 more outcomes
Companies that use Ballpark
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
Ballpark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature7 records
Ballpark partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ballpark competitors and assessment
Company assessmentEmerging players
- Great Question: Great Question is a research operations platform serving product and UX teams with participant management and study tooling. It overlaps with Ballpark on recruiting, panel management, and integrated study workflows for product teams.
- Sprig: Sprig is an in-product user research platform combining surveys, concept testing, and AI-driven analysis targeted at product teams. It overlaps with Ballpark on AI survey generation, concept testing, and targeting product/growth users.
Broad incumbents
- SurveyMonkey: SurveyMonkey is a broad incumbent in online surveys and market research with a large SMB and enterprise base. It competes with Ballpark on basic survey creation, panel access, and enterprise research workflows.
- Qualtrics: Qualtrics is the broad enterprise incumbent in experience management spanning CX, EX, and market research with deep survey capabilities. It competes with Ballpark for enterprise research budgets at much greater scale and breadth.
- Hotjar: Hotjar is a broader website feedback and analytics tool with heatmaps, recordings, and surveys used by product and UX teams. While lighter on AI and panel-based research, it competes for the same SMB UX budget Ballpark targets.
Direct peers
- UserZoom (now part of UserTesting): UserZoom is an enterprise-grade user research platform merged with UserTesting, serving large experience research programs. Ballpark explicitly calls out UserZoom as a competitor it is targeting for replacement.
- UserTesting: UserTesting is the incumbent in the unmoderated and live-interview usability testing space, serving enterprise product and UX teams. Ballpark explicitly positions itself as an alternative to UserTesting via comparison pages, competing on speed, AI features, and unlimited-user pricing.
- Dovetail: Dovetail is a research analysis and repository platform for user researchers and product teams. It overlaps with Ballpark's AI-powered insights and transcript analysis capabilities, competing for the same user-research buyer.
- Maze: Maze is a direct competitor in rapid prototype, concept, and usability testing for product teams, with strong Figma integration. Ballpark's comparison pages specifically target Maze switchers, competing on AI workflows, live interviews, and panel access.
- Lyssna (formerly UsabilityHub): Lyssna is a direct competitor offering quick-turn usability tests (first-click, five-second, preference), surveys, and participant recruitment. It competes with Ballpark in the same SMB and mid-market UX-research segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ballpark social profiles
Digital presenceBallpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballpark leadership team
Management profileNumber of profiles
Profiles2 records
Ballpark funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballpark
What does Ballpark do?
Ballpark sells an AI-powered, unified user and consumer research platform that enables product, design, marketing, brand, and insight teams to run surveys, prototype tests, live interviews, copy tests, and usability studies using a global panel of 3M+ participants, with AI assistance for study creation, analysis, and reporting. Customers access the platform via self-serve subscription or enterprise contracts, with optional Research Services for consultancy, training, and tailored workshops.
Is Ballpark a public or private company?
Ballpark is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ballpark founded?
Ballpark was founded in 2023. It employs 11 to 50 people.
Where is Ballpark based?
Ballpark is headquartered in London, United Kingdom, in the Europe region.
How does Ballpark make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-Based Pricing.
Who are Ballpark's main competitors?
Emerging players on record are Great Question and Sprig. Broad incumbents are SurveyMonkey, Qualtrics and Hotjar. Direct peers are UserZoom (now part of UserTesting), UserTesting, Dovetail, Maze and Lyssna (formerly UsabilityHub).
Does Ballpark have an API?
Yes. Ballpark offers a GraphQL Platform API for custom integrations, automating research workflows, and programmatic access to studies, responses, and insights. The platform is positioned as a headless, Model Context Protocol (MCP)-driven research platform where AI agents, automations, and first-party tools can orchestrate studies, panel access, and insights via APIs and MCP servers. Developer documentation is at ballparkhq.com/developers.