Green Meadows Beef

What Green Meadows Beef does

Green Meadows Beef Limited is a privately held, family-owned beef producer and online retailer founded in 2012 by the Carey family and headquartered in New Plymouth, New Zealand. The company operates a 420-acre grass-fed Angus finishing farm in Coastal Taranaki — land farmed by the family for over 120 years across three generations — and sells premium 100% grass-fed beef primarily through a Shopify direct-to-consumer e-commerce storefront delivering nationwide across New Zealand (free shipping over $130 NZD, with click-and-collect for Taranaki locals). Its product portfolio spans curated beef boxes in 5-20 kg sizes, a Build-A-Box customization tool, bulk beast portions (quarter to whole beast, $1,350-$4,992 NZD), individual cuts, value-added lines (mince, sausages, patties), lamb products sourced via Fresh Meats NZ, the registered Meat Street and Pitmasters sub-brands, and pantry/gift voucher add-ons. Operations are supported by standard e-commerce integrations (Payment Express, Zip, Afterpay) and compliance certifications including RMP (audited every three months by the Ministry for Primary Industries), HACCP, and the Pasture-fed Cattle Assurance System.

Name

Green Meadows Beef

Legal name

Green Meadows Beef Limited

Website

https://greenmeadowsbeef.co.nz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Meadows Beef is a family-owned New Zealand producer and direct-to-consumer online retailer of premium 100% grass-fed Angus beef boxes, individual cuts, bulk portions, and lamb, serving households nationwide and exporting via distributors across seven Asia-Pacific countries.

Ownership category

akta.pro rank

Product category

Premium Grass-Fed Beef and Specialty Meat

NAICS

Animal (except Poultry) Slaughtering (311611), Animal Slaughtering and Processing (3116), Animal Production and Aquaculture (112)

SIC

Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

akta.pro secondary industries

Ground Beef Production (Grinding, Blending, Forming) (AFANAAAC), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

Keywords

• Grass-fed beef
• Premium meat boxes
• Beef delivery
• Bulk whole beast
• Contract meat manufacturing

Headquarters

HQ city

New Plymouth

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales of beef boxes, individual cuts, and pantry items through their Shopify storefront with home delivery across New Zealand.
2. Bulk/Whole Beast Sales: Quarter, half, three-quarter, and whole beast bulk purchase options ranging from $1,350 to $4,992, targeting families and freezer-stockers.
3. Corporate Meatbox Sales: Bespoke corporate gifting packages with optional branding, targeting businesses for employee and client gifts.
4. Export & Private Label Manufacturing: White-label and contract manufacturing for international distributors, supplying beef, lamb, pork, venison, goat and veal products under customer brands.
5. Gift Vouchers: Digital gift vouchers available in $50, $75, $100 and $200 denominations for recipient-directed purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Green Meadows Beef is a New Zealand-based producer and direct-to-consumer online retailer of premium 100% grass-fed Angus beef raised on its family farm in Coastal Taranaki. It sells curated beef boxes (5kg–20kg), individual cuts, bulk beast portions, processed items (mince, patties, sausages), lamb products, pantry condiments, gift vouchers, and corporate meatbox gifting, alongside white-label/contract meat manufacturing and export distribution to seven countries.

Product overview

Green Meadows Beef operates as a direct-to-consumer e-commerce platform for premium 100% grass-fed Angus beef, primarily serving families across New Zealand. The core product portfolio centers on curated Beef Boxes (5kg-20kg sizes including Bloom Box, Quartet Box, Starter Box, Family Value Box, Boom Box, Farmer's Box, and Butcher's Box), complemented by individual beef cuts, bulk beast purchasing, and a customizable Build A Box service. The offering extends to lamb products, the Meat Street sub-brand (grill sticks, burgers, rissoles), pantry condiments, gift vouchers, and corporate meatbox solutions. The company also operates an export and contract manufacturing division supplying international markets across Asia and the Pacific.

Differentiator

Problem solved

Functional benefit

Brands

• Meat Street: A branded meat range featuring grill sticks, grill steaks, burgers and rissoles made with fresh New Zealand Beef or Lamb. Products are gluten free and designed for BBQ, family dinners, and grilling sessions.
• Pitmasters

Products and services

• Beef Boxes Curated boxes containing a variety of premium 100% grass-fed Angus beef cuts, available in sizes from 5kg to 20kg (Bloom Box, Quartet Box, Starter Box, Family Value Box, Boom Box, Farmer's Box, Butcher's Box), targeted at families across New Zealand who want convenient, chef-curated beef selections delivered to their door.
• Build A Box Build-your-own box tool that lets customers customize their meat selection by choosing cuts, swapping items, adding extras, and specifying pack sizes and packing preferences, designed for shoppers who want flexibility beyond the curated boxes.
• Bulk Buy — Quarter / Half / Three-Quarter / Whole Beast Bulk buying option supplying a 1/4 beast (48 kg), 1/2 beast (96 kg), 3/4 beast (144 kg) or whole beast (192 kg) with all primal cuts from eye fillet to trim, priced at $1,350 to $4,992 NZD and targeted at families and freezer-stockers who want maximum value per kilogram.
• Individual Beef Cuts Individual premium grass-fed Angus beef cuts — including Eye Fillet Steak, Sirloin Steak, Scotch Fillet Steak, Rump Steak, Diced Beef, Beef Schnitzel, Beef Stir-fry, and whole cuts like the 4kg Beef Whole Sirloin — sold by weight from 500g upwards and targeted at home cooks who want to buy specific cuts a la carte.
• Beef Mince, Patties and Sausages Processed beef range including premium beef mince (90%+ VL), Angus beef burgers, brisket and chuck burgers, beef meatballs, Angus beef and cheese burgers, and beef sausages, all gluten free, MSG free and soy free and aimed at shoppers looking for weeknight convenience products that meet dietary restrictions.
• Lamb Products Premium New Zealand lamb range including Lamb Shanks, Lamb Rump (2 per pack) and Lamb Mini Roast, sourced via the Fresh Meats NZ / Integrated Foods partnership and stocked on the Green Meadows storefront for shoppers seeking a non-beef red meat option.
• Meat Street (sub-brand) Branded sub-range of gluten-free grill sticks, burgers and rissoles made with New Zealand beef or lamb (Cheesy Bacon Beef Grill Sticks, Doner Kebab and Oriental Mint Lamb Grill Sticks, Classic Beef Burgers, Classic Beef Rissoles, Classic Lamb Rissoles), positioned for BBQ and family grilling occasions.
• Pitmasters Collection (sub-brand) Premium barbecue-focused cuts including Beef Short Ribs and Beef Cheeks, designed and packaged for low-and-slow cooking and smoking and targeted at barbecue enthusiasts seeking pit-style cuts.
• Pantry Gourmet pantry and condiment line including Pepper & Me seasoning blends, marinades, rubs, spice mixes and sauces (Maple Mustard Dressing, Dude Ranch, Hot Nuts, Man Rub, Taco Tuesday Spice Blend, Tandoori Paste) intended to upsell beef orders with cooking accompaniments.
• Gift Vouchers Digital gift vouchers sold in $50, $75, $100 and $200 NZD denominations, redeemable on the Green Meadows storefront for recipient-directed purchases of beef boxes and individual cuts.
• Corporate Meatboxes Corporate gifting solution offering pre-curated or fully customized beef boxes for business clients, employees or customers, with optional company branding via stickers or vinyl wraps on bulk orders and a dedicated corporate sales team.
• Export and Contract Manufacturing International export and private-label service distributing premium grass-fed Angus beef to 7 countries across Asia and the Pacific and offering white-label / contract manufacturing of beef, lamb, pork, venison, goat and veal in vacuum-sealed, thermoformed, MAP and skin-pack formats under customer brands.

Quantifiable outcome

• 100+ meals per week donated to NZ food banks through Meet the Need partnership

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Meet the Need (Meat the Need)coreStrategic or Co-development PartnerFarmer-founded charity partnership connecting farmers who want to donate produce with families in need. Green Meadows donates 100 meat meals per week in the form of burgers, sausages and meatballs. Customers can add donations at checkout from $2, with 100% passed to the charity. Supports 130+ food banks across New Zealand.
• Fresh Meats NZ / Integrated FoodscoreChannel Partner/ Reseller/ DistributorSupplier of lamb products sold through Green Meadows Beef online store. Fresh Meats NZ provides premium New Zealand lamb meeting Green Meadows' approval of high-quality premium meat standards.
• Little Farms (Singapore)coreChannel Partner/ Reseller/ DistributorSingapore-based distributor selling Green Meadows Beef products through their supermarket and specialty store network. Featured partner on the export page showcasing white-label packaging capabilities in the Singapore market.
• Metro FiresminorGTM or Marketing PartnerPromotional partnership offering customers a chance to win a Metro 540 Stainless Steel Fire Pit plus cooking kit with every order. Joint marketing campaign to drive sales and brand awareness.
• The Butchery - New PlymouthminorChannel Partner/ Reseller/ DistributorLocal Taranaki retailer - Beef & Deli Specialists in New Plymouth where local customers can purchase Green Meadows Beef products directly.
• International Distributors (Samoa, Fiji, French Polynesia, Japan)coreChannel Partner/ Reseller/ DistributorNetwork of international distribution partners across the Pacific and Asia supplying Green Meadows premium grass-fed beef to supermarkets, food specialty stores, resorts, and catering companies in 7 countries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Atkins Ranch: New Zealand pasture-raised lamb and grass-fed beef producer supplying retailers and food service globally. Comparable as a NZ premium pasture-fed red meat exporter with a similar provenance-led brand strategy.
• ButcherBox: US-based D2C subscription meat company delivering grass-fed beef, organic chicken, and heritage pork to households. Comparable as a D2C premium meat subscription business targeting health-conscious consumers, though operating in the North American market.
• First Light Foods: New Zealand producer of 100% grass-fed Wagyu and Angus beef with direct-to-consumer and export distribution. Closely comparable as a NZ heritage brand selling premium grass-fed beef domestically and internationally with strong provenance positioning.
• Ovation New Zealand: NZ-based premium meat processor and exporter offering beef, lamb, venison, and other proteins. Comparable as a NZ red meat processor with both retail branded and private-label capabilities, overlapping with Green Meadows' contract manufacturing export stream.
• Crowd Cow: US D2C marketplace delivering craft meat (beef, chicken, pork, seafood) directly from independent farms. Comparable as a curated, farm-sourced D2C meat model with provenance-led branding targeting similar consumer values.
• Coastal Spring Lamb: NZ-based pasture-raised lamb and beef brand with direct-to-consumer and export sales. Comparable as a smaller NZ premium pasture-fed meat brand competing in adjacent red meat categories with similar farm-to-customer storytelling.
• The Meat Box (NZ): NZ-based D2C meat box subscription service delivering beef, lamb, and other cuts to NZ households. Directly comparable as a competing NZ direct-to-consumer meat box operator with overlapping product range and customer base.

Broad incumbents

• Alliance Group: NZ farmer-owned meat cooperative producing beef, lamb, venison, and other red meat for export and domestic markets. Comparable as a large-scale NZ red meat producer and exporter, but with cooperative structure and B2B orientation.
• Silver Fern Farms: New Zealand's largest red meat producer and exporter, supplying beef, lamb, and venison to global retail and food service. Comparable as a NZ beef industry player, but with vastly larger scale, B2B focus, and broader portfolio.
• ANZCO Foods: Large NZ-based red meat processor and marketer producing beef, lamb, and other proteins for global export markets. Comparable as a NZ red meat processor with white-label and branded beef capabilities, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@getbeef
• Facebookfacebook.com/greenmeadowsbeef
• Instagraminstagram.com/getbeef
• Xx.com/getbeef

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Meadows Beef